Hippodrome de Reims

What Hippodrome de Reims does

The Hippodrome de Reims and the Hippodrome du Mont-Choisy (Châlons-en-Champagne) are twin trotting horse racing venues operated by the Association des Courses de Reims-Châlons, a French non-profit association formed on January 1, 2021 through the first merger of two racing societies in France. The combined operation spans a 17-hectare domain at Reims (reopened in 2015 after a full renovation) and a 23-hectare site at Fagni\u00e8res near Ch\u00e2lons-en-Champagne, hosting 22 race days and over 150 individual races per year across diurnal, semi-nocturnal, and nocturnal formats, with Reims staging 12 Premium and 5 PMH meetings and Mont-Choisy staging 5 PMH meetings. Both venues hold the EquuRES environmental and animal welfare label.

The venues monetize through five core streams: gate admissions (5€ adults, free for under-18s and reduced-mobility visitors), annual memberships at 30€/year providing free entry to all 22 race days, venue rental of three on-site event spaces (Salon du Comit\u00e9 up to 80 guests, Panoramic Restaurant operated by traiteur La Renardi\u00e8re up to 200 cocktail, Salle des Paris up to 180 cocktail) for corporate events and weddings, food and beverage via the panoramic restaurant and rotating food trucks (Chez Jeanne, Braz'n Co, Nicky's BBQ), and tiered corporate sponsorship products (race naming, finish-line panels, season partnership packages valid across both venues). A PMU-hosted betting operation and on-site horse boxes/stalls for professional trainers supplement revenue. Premium meetings are broadcast nationally on Equidia and the Reims venue hosted the 3rd stage of the Grand National du Trot in April 2025.

The go-to-market is event-driven: marketing is concentrated on the website calendar, Facebook and Instagram (@HippodromeReims), email newsletters, and local press, with on-site themed events (Matsuri/Japanese festival, Soir\u00e9e Espagnole, Paquodrome Easter, F\u00eate de la Musique, F\u00eate de l'Hippodrome, Journ\u00e9e Roseau charity day) serving as the primary audience acquisition and repeat-visit mechanism. Customer segments span families and general public (primary), corporate clients and works councils (CSE), charitable organizations (notably Association Roseau), individual PMU bettors, and professional horse owners/trainers/driver

Name

Hippodrome de Reims

Legal name

Société des Courses de Reims

Website

https://hippodromedereims.com

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

11–50 employees

Short description

The Hippodrome de Reims and Hippodrome du Mont-Choisy are twin French trotting horse racing venues operated by the non-profit Association des Courses de Reims-Châlons, hosting 22 race days and 150+ races annually for families, corporate clients, and professional equestrians across two 17- and 23-hectare sites.

Ownership category

akta.pro rank

Product category

Horse Racing Venue and Live Event Hospitality

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Racecourse Hospitality, Sponsorship & On-Track Experiences (MPAEADAM)

akta.pro secondary industry

Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

Keywords

• Horse racing venue
• Live trotting races
• Corporate hospitality
• Event venue rental
• Themed entertainment events

Headquarters

HQ city

Reims

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Ticket and membership sales: Revenue from general admission tickets (5€ adults, free for under-18s and PMR) and annual memberships at 30€/year granting free entry to all 22 race day meetings. This is a per-attendee, per-visit and recurring membership revenue model.
2. Venue and room rental: Revenue from renting event spaces — the Salon du Comité (up to 80 persons), the Panoramic Restaurant (up to 200 persons for cocktails), and the Salle des Paris (up to 180 persons) — for private and corporate events including weddings, seminars, team building, and receptions.
3. Food and beverage services: Revenue from the Panoramic Restaurant (operated by La Renardière traiteur), outdoor food trucks (Chez Jeanne, Braz'n Co), and the bar in the Salle des Paris. The restaurant offers seated lunch/dinner with panoramic track views, aperitif platters during semi-nocturne events.
4. Sponsorships, naming rights, and advertising: Revenue from corporate sponsors and partners purchasing naming rights for races, finish-line advertising panels, logo placement on race programs and the website, and full-season partnership packages that include panels, multiple race namings, guided tours, restaurant meals, and GNT event invitations.
5. Horse racing betting (PMU): The venue hosts PMU (Pari Mutuel Urbain) betting operations, generating revenue through the PMU network. A dedicated 'Rêve de propriétaire' animation, run in partnership with PMU, enhances betting engagement. The site also offers betting initiation workshops for new attendees.
6. Boxes and stalls rental (pro horse care): Revenue from renting horse boxes and stalls to professional trainers and owners on race days. While formal reservations are not open, ad hoc requests are accommodated for professionals with specific needs (nervous horses, long-distance travel, etc.).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

The Hippodrome de Reims operates a physical horse racing complex hosting 22 live trotting race days per year across the Reims and Mont-Choisy venues, supplemented by on-site PMU betting, panoramic restaurant dining, thematized cultural events (Matsuri, Soirée Espagnole, Fête de l'Hippodrome, Paquodrome), and rentable indoor and outdoor event spaces for weddings, corporate seminars, and team-building. It also sells annual memberships and corporate sponsorship products such as race naming, season partnerships, and group hospitality packages.

Product overview

Hippodrome de Reims and Hippodrome du Mont-Choisy (Champagne Racecourses) operate as a dual-venue racing and events complex under the Association des Courses de Reims-Châlons (formed January 1, 2021). The core product is live trotting horse racing, hosting over 22 race days and 150+ races annually. The venues complement their racing calendar with venue rental services (Salon du Comité, Restaurant Panoramique La Renardière, La Salle des Paris, and outdoor spaces) and corporate sponsorship products (race naming, season partnerships, privatization packages, group visit packages). An evergreening program of themed events runs throughout the year — including Paquodrome, Soirée Espagnole, Matsuri, and the annual Fête de l'Hippodrome — alongside charitable events like Journée Roseau and the PMU-partnered Rêve de Propriétaire experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Hippodrome de Reims race day venue The primary racing venue operated by the Association des Courses de Reims-Châlons, located in the Maison Blanche district of Reims on a 17+ hectare domain. It hosts approximately 12 Premium and 5 PMH race meetings annually, with over 150 races per year across diurnal, semi-nocturnal, and nocturnal formats, open to the general public for 5€ adult admission.
• Hippodrome du Mont-Choisy (Châlons-en-Champagne) race day venue The second venue operated by the Association des Courses de Reims-Châlons, located in Fagni\u00e8res near Ch\u00e2lons-en-Champagne on a 23-hectare site. It hosts 5 PMH race meetings per year (May\u2013September), focused exclusively on trotting races, and has been awarded the EquuRES label for environmental quality and animal welfare.
• Annual race-day membership A 30\u20ac per year membership granting free entry to all 22 race day meetings across the Reims and Mont-Choisy venues. Targeted at regular attendees and families seeking recurring access across the racing season.
• On-site PMU betting and betting initiation Live pari-mutuel betting on trotting races through PMU terminals within the venue, complemented by a guide and initiation workshop teaching program reading, odds and bet types (Simple, Coupl\u00e9, Trio, Quint\u00e9+). Available to race-day attendees.
• Le Salon du Comit\u00e9 (event space rental) Event space comprising a 113m\u00b2 main hall and a 20m\u00b2 lounge accommodating up to 80 people, with catering and cocktail services (60 seated, 80 cocktail), theater/reunion setups and equipment including projector, screen, mobile speaker with HF microphone and WiFi. Targeted at corporate clients and private event organizers.
• Restaurant Panoramique (La Renardi\u00e8re) event and dining hire Panoramic restaurant covering 239m\u00b2 with direct tribune access, accommodating up to 150 seated guests, 200 cocktail, or 150 theater-style. Features a cloakroom, audiovisual kit, fixed bar with ice maker and refrigerator, and panoramic views over the Reims track. Targeted at event organizers, corporate clients and dining guests on race days.
• La Salle des Paris (event space rental) 215m\u00b2 event space with direct access to tribunes and parking, accommodating up to 180 cocktail guests. Equipped with a fixed bar, ice maker, sinks, and refrigerators. No heating or air conditioning. Targeted at cocktail receptions, private parties, and corporate seminars.
• Outdoor event spaces at Reims and Mont-Choisy Outdoor spaces available at both Reims and Mont-Choisy venues for incentive days, family days, and outdoor events. Can be rented and used under specific conditions; targeted at incentive events and outdoor corporate activations.
• Corporate group packages (Packages Groupes) Group experience packages for associations, companies, and works councils (CSE). Options include racetrack entry, guided backstage tours, horse racing betting initiation, a lap in the following car, a named race with prize ceremony, and a meal at the panoramic restaurant or drink voucher. Targeted at corporate hospitality buyers and group organizers.
• Naming de Prix (race naming sponsorship) Sponsorship product allowing companies to name a race at the Reims or Mont-Choisy track. Includes a panel on the finish line, prize delivery ceremony, and souvenir photo. Targeted at corporate sponsors seeking brand visibility.
• Partenaire de Saison (full-season sponsorship package) Full-season sponsorship package including finish-line panel, multiple race namings valid at both venues, following car reserved (8 seats, Reims only), guided group visit, logo on racing program and website, 30-50 entries, invitation to GNT step with lunch cocktail, and 4-20 meals at the panoramic restaurant. Targeted at major regional sponsors such as Champagne houses.
• Naming and Privatization corporate event package Corporate event package including free group entry, private room, race naming with following car, prize delivery and photo, guided track tour, betting initiation animation with presenter and private terminal, and \u20ac2 betting vouchers for guests. Optional catering add-on. Targeted at companies seeking full-immersion corporate days.
• Horse boxes and stalls rental (professional) Horse boxes and stalls available at both Reims and Mont-Choisy venues for professional use. While advance reservation is not available, requests are accommodated for nervous horses, long-haul animals, or professionals needing adjacent accommodations. Targeted at professional trainers, owners and drivers entering horses in races.
• Sulky baptism experience (Bapt\u00eame en Sulky) Sulky baptism experience for children and adults to experience the sensations of horse racing driving. Priced at \u20ac50 per place, minimum age 10 years and minimum height 1.20m. Available at events including Journ\u00e9e Roseau and F\u00eate de l'Hippodrome.

Quantifiable outcome

• 22 race day meetings and 150+ races per year across two venues (2025-2026 seasons)
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core and minor.

• PMU (Pari Mutuel Urbain)coreStrategic or Co-development PartnerPMU is the national horse racing betting operator in France. The Hippodrome de Reims and Mont-Choisy host PMU betting on all race days. PMU and the hippodrome co-develop the 'Rêve de propriétaire' animation experience, which gives selected spectators the experience of being a horse owner for a race, including following the horse in the suiveuse (following car). The PMU partnership also supports prize ceremonies and promotional activities.
• EquuRES (Label EquuRES)coreOthersEquuRES is the first environmental quality and animal wellbeing certification for the equestrian sector. Both the Reims and Mont-Choisy hippodromes have been awarded the EquuRES label after a review process that examined and improved their environmental practices. The certification demonstrates commitment to animal welfare and sustainable operations.
• Association RoseaucoreGTM or Marketing PartnerAssociation Roseau supports children with leukemia and cancer. The Hippodrome de Reims partners with Roseau annually to host a charity race day (Journée Roseau / Fête des enfants). All entry fees are donated to the association. Children from Roseau experience a 'Jockey for a Day' including road-car baptisms with professional drivers, and leave with gifts from partners. The partnership combines fundraising with family entertainment.
• La Renardière (Traiteur)coreChannel Partner/ Reseller/ DistributorLa Renardière is the on-site restaurant traiteur operating the Panoramic Restaurant at the Hippodrome de Reims. They provide seated lunch and dinner service with views of the race track, variable menus updated each meeting, and aperitif platters during semi-nocturne events. The restaurant can accommodate up to 150 seated guests and 200 for cocktails.
• Chez Jeanne (Food Truck)minorChannel Partner/ Reseller/ DistributorChez Jeanne is a regular outdoor food truck partner at the Hippodrome de Reims, serving burgers, poutines, nuggets, and other family-friendly food on the esplanade. Their menu is published on the hippodrome's social media before each race meeting.
• Braz'n Co (Food Truck)minorChannel Partner/ Reseller/ DistributorBraz'n Co is an outdoor food truck that appears at themed event dates at the Hippodrome de Reims, complementing the regular Chez Jeanne offering. They specialize in barbecue and Texan-style low-temperature cooking on the esplanade.
• Champagne GardetminorGTM or Marketing PartnerChampagne Gardet is a sponsor of the Hippodromes de Reims et Châlons. Their logo appears in the partners section of the website, indicating a commercial sponsorship relationship providing brand visibility at the venue.
• Champagne CastelnauminorGTM or Marketing PartnerChampagne Castelnau is a sponsor of the hippodromes. Their logo is displayed on the website partners page, providing brand visibility at the venue.
• Champagne Joseph PerrierminorGTM or Marketing PartnerChampagne Joseph Perrier sponsors the hippodromes and is a prize sponsor for specific races (e.g., Prix du Champagne Joseph Perrier at the Matsuri event). Their logo appears on the partners page.
• Champagne DeutzminorGTM or Marketing PartnerChampagne Deutz is a sponsor of the Hippodromes de Reims et Châlons. Their logo is listed in the sponsors section of the partners page.
• Champagne Pol CouronneminorGTM or Marketing PartnerChampagne Pol Couronne is listed as a sponsor in the partners section of the website, providing financial and brand support to the hippodrome.
• PrimaultminorGTM or Marketing PartnerPrimault is listed as a sponsor in the partners section of the hippodrome website.
• SENSASminorGTM or Marketing PartnerSENSAS is listed as a sponsor in the partners section of the hippodrome website. SENSAS operates experiential activity venues.
• T3E Reims (Bureau d'études)minorImplementation/ SI/ Consulting PartnerT3E Reims is a consulting engineering firm that validated and is accompanying infrastructure improvement works at the hippodrome, including the relocation of the generator set (groupe électrogène) beginning January 2025.
• Société Cossu (Construction)minorImplementation/ SI/ Consulting PartnerSociété Cossu is a construction company undertaking the concrete slab work for the generator set relocation project at the Hippodrome de Reims (beginning January 2025).
• Cie Art'ata (Horseback Archery)minorGTM or Marketing PartnerCie Art'ata is an equestrian archery company that performed three horseback archery demonstrations (inspired by Japanese tradition) during the 2025 Matsuri (Japanese festival) event at the Hippodrome de Reims, adding a unique cultural entertainment dimension to the race meeting.
• La Maitrise de Reims (Choir)minorGTM or Marketing PartnerLa Maitrise de Reims is a choir that performed Ghibli Studios songs in the tribunes during the 2025 Matsuri event, providing live musical entertainment alongside the races.
• Ritmistas dos Pily (Batucada Group)minorGTM or Marketing PartnerRitmistas dos Pily is a batucada (Brazilian percussion) group that performed at the Hippodrome de Reims for the August 30 race meeting, bringing energetic live music to enhance the evening atmosphere.
• Académie de Capoeira ReimsminorGTM or Marketing PartnerThe Académie de Capoeira Reims provided capoeira demonstrations and initiation sessions at the Hippodrome de Reims during the August 30 event, adding cultural entertainment to the race meeting.
• Groupe La Dent Rose (Music)minorGTM or Marketing PartnerLa Dent Rose is a local music group that performed live at the Hippodrome de Reims for the 2025 Music Festival (Fête de la Musique), including live karaoke sessions and dancing, and closing the evening until midnight.
• Elle n'Doe (Music Duo)minorGTM or Marketing PartnerElle n'Doe is a local pop music duo (vocals + guitar) that performed at the Hippodrome de Reims Music Festival, welcoming guests upon arrival with eclectic pop covers.
• Nicky's BBQ (Food Truck)minorChannel Partner/ Reseller/ DistributorNicky's BBQ is a food truck specializing in low-temperature Texan-style brisket, present at the Grand National du Trot (GNT) event at the Hippodrome de Reims on April 9, 2025, alongside Chez Jeanne.
• Société Boituzat (Septic System)minorImplementation/ SI/ Consulting PartnerSociété Boituzat submitted a first quote for replacing and upgrading the collapsed septic tank at the Hippodrome du Mont-Choisy, brought in through the volunteer network. A second proposal is being awaited.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• France Galop: National regulatory federation for French flat racing that organizes the racing calendar, allocates race meetings, and oversees broadcasting and betting. Comparable as the governing body that sets the structural context in which regional hippodromes like Reims operate, though it does not operate a venue directly.
• Hippodrome de Vincennes: Paris-based national reference venue for French trotting. Comparable in core product (trotting races, PMU betting, premium meeting broadcasts) but operates at significantly larger scale as the historic national capital of trotting, setting the standard for race quality, prize money, and broadcast visibility.
• Hippodrome de ParisLongchamp: Premier Parisian flat-racing venue operated by France Galop. Comparable as a French hippodrome with venue rental, premium hospitality, and national broadcast, though focused on flat racing rather than trotting and serving a higher-end Parisian clientele.

Direct peers

• Hippodrome de Cabourg: Regional French trotting hippodrome in Normandy hosting summer PMH race meetings. Operates a similar seasonal calendar of trotting races with comparable event programming, sponsorship structures, and family-oriented spectator offerings targeting regional audiences.
• Hippodrome de Toulouse: Regional French hippodrome in the Occitanie region hosting trotting and flat races. Comparable in scale, regional positioning, and multi-revenue-stream model combining racing, F&B, and corporate events.
• Hippodrome de la Côte d'Azur (Cagnes-sur-Mer): Multi-discipline French hippodrome hosting both flat and trotting races in a tourist region. Comparable in operating dual-format race meetings, leveraging regional tourism (Côte d'Azur), and combining racing with hospitality/event services.
• Hippodrome de Deauville: Prestigious Normandy hippodrome hosting flat racing with strong tourism positioning. Comparable in combining racing with luxury hospitality, themed events, and corporate venue hire, though focused on flat racing rather than trotting.
• Hippodrome de Marseille-Borély: Regional French hippodrome hosting trotting and flat races in a major urban catchment. Comparable scale and audience, with similar event programming and corporate hospitality offerings for the Provence market.
• Hippodrome de Vichy: Regional French hippodrome hosting trotting and flat races in a thermal-spa tourism destination. Similar in scale, audience, and event programming, with comparable reliance on tourism catchment and corporate event rentals.
• Hippodrome de Lyon Parilly: Major regional hippodrome in Lyon hosting both flat and trotting races. Comparable in operating multi-discipline race meetings with corporate hospitality, restaurant facilities, and event-space rentals in an urban-regional catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HippodromeReims
• Instagraminstagram.com/hippodromedereims
• Xx.com/hippodromereims
• LinkedInlinkedin.com/company/hippodrome-de-reims

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hippodrome de Reims