Perceptions Group
Perceptions Group (dba Advertiser Perceptions) is a privately-held, New York–based market intelligence firm that provides media, advertising, and ad tech executives with subscription research, custom consulting, and the proprietary AdPROs panel of advertiser decision-makers.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Perceptions Group does
Perceptions Group, doing business as Advertiser Perceptions, is a privately-held, New York–based market intelligence firm that serves media, advertising, and ad technology executives with research-based strategic guidance. The company's core offerings are the AP Ad Insights Hub — a platform delivering access to more than 30 ad industry reports plus a forecasting dashboard — and the AdPROs Network, a proprietary panel of senior marketers and agencies that collectively control billions of dollars in advertising spend and serve as the firm's primary data asset. Expert quantitative and qualitative analysis is delivered by a Business Intelligence Team of seasoned industry professionals who translate panel feedback into competitive benchmarking, sales messaging refinement, brand health assessment, and product/content strategy recommendations.
The firm monetizes through a hybrid model combining subscription-based access to its research products (the AP Ad Insights Hub and recurring reports) with bespoke custom research and consulting engagements priced on a quote basis with annual billing cadence. It sells exclusively via direct enterprise field sales, targeting four primary segments: media companies, ad tech platforms, advertising agencies, and brand marketers. Distribution is supported by thought-leadership content marketing — including a Spotify podcast, Expert Opinion Blog Series, and an active LinkedIn presence — designed to generate top-of-funnel demand among enterprise buyers. The company claims a global service footprint, though it operates from a single New York headquarters.
Customer concentration sits among large enterprise buyers across streaming (Netflix), broadcasting (Warner Bros. Discovery, A+E Networks, TelevisaUnivision), cable (Comcast/Freewheel), satellite (DIRECTV Advertising), radio (Cumulus Media/Westwood One), publishing (VOX Media, DotDash Meredith), enterprise software (SAP), and ad tech (Pubmatic, GSTV). Long-tenured relationships, including a client executive with a ~10-year history across multiple companies, indicate durable retention, though no revenue concentration or financial metrics are publicly disclosed.
Perceptions Group firmographics
Firmographics- Name
- Perceptions Group
- Legal name
- Advertiser Perceptions
- Website
- https://perceptionsgroup.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Perceptions Group (dba Advertiser Perceptions) is a privately-held, New York–based market intelligence firm that provides media, advertising, and ad tech executives with subscription research, custom consulting, and the proprietary AdPROs panel of advertiser decision-makers.
- Ownership category
- akta.pro rank
Perceptions Group industry classification
Industry- Product category
- Market Research and Business Intelligence Services
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Custom Market Research (Ad Hoc Studies, Segmentation, U&A) (MPAAALAC)
- akta.pro secondary industry
- Market Research & Consumer Insights (BPAHALAA)
Keywords
Where Perceptions Group is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Perceptions Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Subscription-based Research Services: Ongoing strategic market intelligence subscriptions providing regular access to industry reports, benchmarking data, and expert analysis for media, advertising, and ad tech clients.
- Custom Research and Consulting: Tailored business intelligence engagements including brand analysis, competitive benchmarking, and strategic consulting services customized to specific client needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom enterprise pricing based on client needs and scope of intelligence services. |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Perceptions Group product offering
Product offeringCore offering
Perceptions Group (doing business as Advertiser Perceptions) provides research-based strategic market intelligence to enterprise media, advertising, and ad tech executives. Its core deliverable is primary research gathered from the proprietary AdPROs Network of senior global marketers and agencies, packaged into the AP Ad Insights Hub platform (30+ ad industry reports and a forecasting dashboard) and bespoke Business Intelligence consulting engagements covering sales messaging, competitive benchmarking, sales-team effectiveness, and product/content strategy.
Product overview
Advertiser Perceptions offers a unified strategic market intelligence platform for media, advertising, and ad tech executives. The core offerings include the AP Ad Insights Hub (accessing 30+ industry reports and a forecasting dashboard) and the AdPROs Network (a proprietary panel of industry decision-makers). Business Intelligence consulting services complement these products to help clients refine sales messaging, measure sales effectiveness, benchmark against competitors, and inform product strategy.
Differentiator
Problem solved
Functional benefit
Brands
- AdPROs: Proprietary network of leading global marketers and agencies in advertising, providing market intelligence validated through real advertisers and industry experts.
- AP Ad Insights Hub
Products and services
- AP Ad Insights Hub Dynamic research platform providing access to 30+ ad industry reports, critical insights, and a forecasting dashboard for media, advertising, and ad tech executives seeking ongoing market intelligence.
- AdPROs Network Proprietary panel of leading global marketers and agencies controlling billions in ad spend, providing primary-research access to advertiser perceptions and feedback for client market intelligence engagements.
- Business Intelligence Consulting Custom research and consulting engagements delivered by the Business Intelligence Team, covering sales messaging refinement, sales-team effectiveness measurement, competitive benchmarking, product/content strategy, and ad spend forecasting for enterprise media, ad tech, and advertising clients.
Quantifiable outcome
- Trusted by leading media, ad tech, and advertising companies for unbiased industry feedback
Companies that use Perceptions Group
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
Perceptions Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Perceptions Group partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights5 records
Perceptions Group competitors and assessment
Company assessmentDirect peers
- Magna Global: Magna Global is IPG Mediabrands' centralized media intelligence and forecasting unit, providing ad market forecasts and competitive intelligence to advertisers, agencies, and media owners — directly competing with Advertiser Perceptions in advertiser perception research and ad spend forecasting.
- PQ Media: PQ Media is a market research firm specializing in media and advertising intelligence, producing subscription reports, custom research, and forecasts on ad spending, marketing, and media consumption trends for similar enterprise clients.
- BIA Advisory Services: BIA Advisory Services provides advertising market intelligence, forecasts, and valuation advisory services primarily to local media and ad tech companies, overlapping with Advertiser Perceptions' advertiser perception and competitive benchmarking offerings.
- Borrell Associates: Borrell Associates is a research and advisory firm focused on advertising and media buying, providing local and national ad spend forecasts, advertiser research, and benchmarking specifically to media companies and ad tech firms.
- Insider Intelligence (eMarketer): Insider Intelligence (formerly eMarketer) produces subscription research, forecasts, and reports on digital advertising, media, and e-commerce, targeting a similar enterprise buyer audience at media companies, ad tech firms, and brands.
Broad incumbents
- GroupM: GroupM is WPP's media investment group operating agencies including Mindshare, Wavemaker, Essence, and GroupM's in-house research function providing advertiser intelligence, market research, and forecasting services for the same media and ad tech buyer base that Advertiser Perceptions serves.
- Nielsen: Nielsen is the dominant audience measurement and media intelligence provider, offering advertiser and media-company clients ratings, analytics, and competitive benchmarking across TV, digital, and audio — operating at much larger scale in the same category as Advertiser Perceptions.
- Dentsu (Carat, iProspect, dentsu X): Dentsu operates global media agency brands and proprietary research functions producing advertiser intelligence, market trends, and competitive benchmarking for the same media and ad tech buyer base as Advertiser Perceptions.
- Kantar Media: Kantar is a global market research and media intelligence firm providing audience measurement, ad effectiveness, brand tracking, and competitive intelligence to advertisers and media owners, overlapping directly with Advertiser Perceptions' advertiser perception research.
Emerging players
- Standard Media Index: Standard Media Index provides actual ad spend data and competitive intelligence across media agencies and platforms, offering data-driven market intelligence to advertisers, agencies, and media sellers in the same value chain as Advertiser Perceptions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Perceptions Group social profiles
Digital presencePerceptions Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perceptions Group leadership team
Management profileNumber of profiles
Profiles9 records
Perceptions Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perceptions Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perceptions Group
What does Perceptions Group do?
Perceptions Group (doing business as Advertiser Perceptions) provides research-based strategic market intelligence to enterprise media, advertising, and ad tech executives. Its core deliverable is primary research gathered from the proprietary AdPROs Network of senior global marketers and agencies, packaged into the AP Ad Insights Hub platform (30+ ad industry reports and a forecasting dashboard) and bespoke Business Intelligence consulting engagements covering sales messaging, competitive benchmarking, sales-team effectiveness, and product/content strategy.
Is Perceptions Group a public or private company?
Perceptions Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Perceptions Group founded?
Perceptions Group was founded in -1. It employs 11 to 50 people.
Where is Perceptions Group based?
Perceptions Group is headquartered in New York, United States, in the North America region.
How does Perceptions Group make money?
Two revenue lines are on record. Subscription-based Research Services are the primary driver. The others are custom Research and Consulting.
Who are Perceptions Group's main competitors?
Direct peers on record are Magna Global, PQ Media, BIA Advisory Services, Borrell Associates and Insider Intelligence (eMarketer). Broad incumbents are GroupM, Nielsen, Dentsu (Carat, iProspect, dentsu X) and Kantar Media. Standard Media Index is listed as an emerging player.
Does Perceptions Group have an API?
No public API is recorded for Perceptions Group.
What industry is Perceptions Group in?
Perceptions Group's product category is Market Research and Business Intelligence Services. Its primary akta.pro industry code is MPAAALAC, Custom Market Research (Ad Hoc Studies, Segmentation, U&A), with a secondary code of BPAHALAA, Market Research & Consumer Insights. Its NAICS code is 541910 and its SIC code is 8742.