Whiterock
- Company typePrivate
- Founded2011
- HeadquartersLyon, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
Whiterock firmographics
Firmographics- Name
- Whiterock
- Legal name
- WHITEROCK
- Website
- https://whiterock.fr
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Whiterock industry classification
Industry- Product category
- Commercial Real Estate Investment
- NAICS
- Lessors of Nonresidential Buildings (except Miniwarehouses) (531120)
- SIC
- Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
- akta.pro secondary industry
- Large-Cap / Mega-Fund Buyout (FSANABAA)
Keywords
Where Whiterock is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Whiterock business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Marketing or Sales, Technology or R&D
Revenue model
- Commercial Real Estate Rental Income: Whiterock generates recurring rental income through its real estate funds (foncières), leasing commercial properties to tenant operators in retail, hospitality, education, and service sectors.
- Sale & Leaseback Transactions: The firm participates in sale and leaseback operations, acquiring real estate from operating companies and leasing it back to them, providing capital to tenants while securing long-term rental income.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Whiterock product offering
Product offeringCore offering
Whiterock acquires commercial and service-sector real estate through dedicated real estate funds (foncières) and leases the properties back to established retail, hospitality, education, and service operators under long-term leases. The firm invests across six verticals — Hospitality, Restauration d'Enseigne, Distribution Alimentaire, Distribution Spécialisée, Education, and Services à la Personne — primarily via sale & leaseback transactions and direct real estate investment, providing capital to operators while securing recurring rental income.
Product overview
Whiterock is a French real estate investment company founded in 2011, operating through multiple property funds ('foncières') that focus on commercial and service sector real estate. The company structures itself around six strategic business verticals: Hospitality, Restauration d'Enseigne (chain restaurants), Distribution Alimentaire (food retail), Distribution Spécialisée (specialized retail), Education, and Services à la Personne (personal services). Their investment approach mirrors private equity methodology but is centered on professional real estate, providing sale & lease-back financing to leading retail and service brands including B&B Hotels, Burger King, McDonald's, Aldi, and Jardiland. The company partners with private investors and family offices to deploy capital into growth-stage operator businesses through strategic property ownership.
Differentiator
Problem solved
Functional benefit
Products and services
- Whiterock Foncières (Commercial Real Estate Investment Funds)
- Sale & Leaseback Transactions
- Investment Fund for Northern Ireland
Companies that use Whiterock
Customer profileNamed customers24 records
Segments6 records
Ideal customer profiles3 records
Whiterock technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Whiterock partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Groupe DuvalcoreIn 2023, Whiterock opened its capital to Groupe Duval, one of France's leading ETI (mid-sized enterprise) groups with 100% family ownership. Groupe Duval has a strong recognized identity in real estate and hospitality, managing over €3.5 billion in tertiary real estate assets for its own account. The partnership provides Whiterock with strategic backing and access to broader industry networks.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Whiterock competitors and assessment
Company assessmentBroad incumbents
- Klépierre: European retail REIT with a dominant French portfolio of shopping centers. Operates in the broader commercial retail real estate space where Whiterock's distribution verticals sit, though at significantly larger scale and with a different asset class focus.
- Altarea: French commercial real estate company with a leading retail platform (Altarea Commerce) and diversified property business. Broad incumbent overlapping with Whiterock's retail-focused verticals at a much larger scale.
- Unibail-Rodamco-Westfield: Global leader in flagship retail real estate destinations with significant French and European presence. Largest broad incumbent in the European retail real estate space; Whiterock team members have prior experience here, indicating industry adjacency.
- Covivio: Major European commercial real estate company with significant French exposure across offices, retail, hospitality, and residential. Larger incumbent in the same broad French CRE investment space where Whiterock operates.
Direct peers
- Frey: French commercial real estate developer and investor specialized in retail parks and open-air shopping centers. Comparable to Whiterock's distribution spécialisées vertical and the larger commercial real estate investor community in France.
- Sofidy: French independent real estate asset manager with diversified commercial real estate strategies spanning retail, offices, and mixed-use assets. Direct peer in the French CRE fund management space with comparable investor base.
- Patrimoine & Commerce: Small-cap French retail-focused REIT listed on Euronext Paris, investing in retail parks and standalone retail assets leased to food and specialty retailers. Direct peer to Whiterock's Distribution Alimentaire and Distribution Spécialisée verticals.
- Primonial REIM: One of France's largest real estate investment managers with significant exposure to retail, offices, and hospitality assets via SCPI, OPCI, and club-deal structures. Competes directly with Whiterock for French commercial real estate mandates and LP capital.
- Périal AM: Independent French real estate asset manager specializing in SCPI/OPCI vehicles with active sale & leaseback strategies across retail and commercial assets. Closest direct competitor to Whiterock's CRE investment fund model targeting mid-market operators.
- Scaprim Real Estate: French real estate asset manager with a focused sale & leaseback and commercial real estate investment platform serving retail and SME tenants. Closely comparable to Whiterock's SLB-led investment approach in the French mid-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Whiterock social profiles
Digital presenceWhiterock financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whiterock leadership team
Management profileNumber of profiles
Profiles13 records
Whiterock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whiterock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whiterock
What does Whiterock do?
Whiterock acquires commercial and service-sector real estate through dedicated real estate funds (foncières) and leases the properties back to established retail, hospitality, education, and service operators under long-term leases. The firm invests across six verticals — Hospitality, Restauration d'Enseigne, Distribution Alimentaire, Distribution Spécialisée, Education, and Services à la Personne — primarily via sale & leaseback transactions and direct real estate investment, providing capital to operators while securing recurring rental income.
Is Whiterock a public or private company?
Whiterock is a private company. It is classified as corporate owned and is currently operating.
When was Whiterock founded?
Whiterock was founded in 2011. It employs 11 to 50 people.
Where is Whiterock based?
Whiterock is headquartered in Lyon, France, in the Europe region.
How does Whiterock make money?
Two revenue lines are on record. Commercial Real Estate Rental Income is the primary driver. The others are sale & Leaseback Transactions.
Who are Whiterock's main competitors?
Broad incumbents on record are Klépierre, Altarea, Unibail-Rodamco-Westfield and Covivio. Direct peers are Frey, Sofidy, Patrimoine & Commerce, Primonial REIM, Périal AM and Scaprim Real Estate.
Does Whiterock have an API?
No public API is recorded for Whiterock.
What industry is Whiterock in?
Whiterock's product category is Commercial Real Estate Investment. Its primary akta.pro industry code is FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales), with a secondary code of FSANABAA, Large-Cap / Mega-Fund Buyout. Its NAICS code is 531120 and its SIC code is 6532.