Virtual Avex
Virtual Avex (VEXZ Inc.) is a Tokyo-based virtual entertainment company that manages VTuber artists (Marinasu, LiLYPSE, V-Goto Maki, AceeeZ) and produces flagship virtual live festivals Life Like a Live! and Virtual Music Award for Japan's VTuber fan community.
- Company typePrivate
- Founded2021
- HeadquartersTokyo, Japan
- Headcount—
- GTM typeB2B
- OfferingServices
What Virtual Avex does
Virtual Avex, operating under the legal entity VEXZ Inc. (株式会社VEXZ), is a Tokyo-based virtual entertainment company that operates across three integrated business lines: VTuber artist management, virtual live event production, and content/IP development. The company manages a roster of virtual artists including the dance-focused duo Marinasu (燈舞りん and 鈴鳴すばる), the narrative-driven twin singer unit LiLYPSE (暁みかど and 暁おぼろ) with companion storyteller Aides, the celebrity-derived V-Goto Maki, and the newly launched AceeeZ production brand. Its underlying production capability combines virtual artist development (concept, character design, choreography) with real-time virtual concert production (3D spaces, costume changes, audience interaction) and a multi-artist event platform that has demonstrated capacity for 57+ performers across multiple stages.
The company's business model spans four revenue streams: artist management and representation (licensing/royalties from talent activities), event production services (professional services fees, ticket sales, and sponsorships), original content production (music, live performances, branded entertainment), and intellectual property development (character brands, music catalogs, narrative IP). Proprietary event properties Life Like a Live! (running since 2020) and Virtual Music Award (running since 2020) serve as both revenue-generating products and primary go-to-market channels, functioning as multi-agency festival venues that aggregate talent from across the VTuber industry. Pricing is project-scoped and not publicly disclosed; sales operate through direct B2B inquiry, event ticket sales, and sponsorship arrangements.
The company is privately held, headquartered at Studio D in Roppongi, Minato-ku, Tokyo, and operates primarily within the Japanese market with global audience reach through YouTube and social platforms. There is no disclosed parent company, institutional ownership, funding history, or revenue data. Strategic direction through 2025-2026 has emphasized expansion into hybrid physical-virtual talent (iLiFE! virtualization deal, V-Goto Maki launch) and a new VTuber production label (AceeeZ), suggesting an offensive growth posture rather than defensive restructuring.
Virtual Avex firmographics
Firmographics- Name
- Virtual Avex
- Legal name
- 株式会社VEXZ
- Website
- https://virtual-avex.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Short description
- Virtual Avex (VEXZ Inc.) is a Tokyo-based virtual entertainment company that manages VTuber artists (Marinasu, LiLYPSE, V-Goto Maki, AceeeZ) and produces flagship virtual live festivals Life Like a Live! and Virtual Music Award for Japan's VTuber fan community.
- Ownership category
- akta.pro rank
Where Virtual Avex is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Virtual Avex business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- VTuber Artist Management: Management and representation of virtual YouTubers including talent development, brand partnerships, and performance bookings
- Event Production Services: Production and execution of virtual entertainment events including concerts, festivals, and award shows. Revenue from event tickets, sponsorships, and production fees
- Content Production: Original content creation including virtual artist music, live performances, and branded entertainment. Includes planning, operation, virtual artist production, content production, and virtual live production
- IP Development: Development of virtual artist intellectual property including character brands, music catalogs, and story narratives (e.g., LiLYPSE twin singers, AceeeZ production)
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Virtual Avex product offering
Product offeringCore offering
Virtual Avex (VEXZ Inc.) is a virtual entertainment company that manages and produces virtual artists (VTubers) such as Marinasu, LiLYPSE, Aides, and V-Goto Maki, and produces large-scale virtual live events including the Life Like a Live! festival series and the Virtual Music Award. The company offers integrated services spanning virtual artist management, content production, virtual music production, and virtual live event production for VTuber agencies, individual performers, and entertainment brands.
Product overview
VEXZ Inc. is a Virtual Entertainment Company that provides comprehensive services for virtual artists (VTubers). The company operates a multi-product portfolio consisting of virtual artist production (managing talents like まりなす, LiLYPSE, アイデス, and ぶいごま), virtual live event production (Life Like a Live! festival, Virtual Music Award), and content production services. The company supports artists from concept development through live performance execution, offering planning, management, content creation, and virtual live production as integrated services.
Differentiator
Problem solved
Functional benefit
Brands
- AceeeZ: VTuber production brand announced in 2026, operated by VEXZ for virtual artist production, content creation, and virtual live production.
- Life Like a Live!
- Virtual Music Award
Products and services
- Virtual Artist Production (VTuber Management & Planning)
Quantifiable outcome
- 6+ years of continuous event production with annual festival series
- +2 more outcomes
Companies that use Virtual Avex
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Virtual Avex technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Virtual Avex partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- iLiFE! (Virtual)coreVirtual Avex virtualized popular idol group iLiFE! enabling them to operate as VTubers alongside their physical idol activities. Special guest appearance at Life Like a Live! 10 event confirmed. Partnership expands Virtual Avex's entertainment portfolio to include hybrid physical-virtual idol concept.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Virtual Avex competitors and assessment
Company assessmentDirect peers
- Balus: Japanese VTuber agency operating as a smaller-scale talent management company. Comparable in business model (artist management, virtual concerts) though with smaller event IP portfolio than VEXZ's Life Like a Live!.
- Brave Group: Japanese entertainment company operating multiple VTuber productions including VSPO! and Riot Music. Comparable as a multi-brand VTuber management and virtual live event production company pursuing similar artist roster and event-driven business model.
- COVER Corp. (Hololive Production): Japan's largest VTuber agency operating Hololive Production, directly comparable as a multi-artist VTuber management and virtual concert production company. Both manage talent rosters, produce live events, and pursue brand partnerships, though COVER Corp. is publicly listed with significantly larger scale.
- ANYCOLOR Inc. (Nijisanji): Operator of Nijisanji, one of Japan's largest VTuber agencies. Comparable as a multi-artist VTuber management company producing virtual concerts, managing talent, and running proprietary event IPs. Publicly listed with global reach including English and Korean operations.
- 774 Inc. Japanese VTuber agency and IP production company managing multiple virtual talent groups. Comparable as a peer-tier VTuber management entity with artist roster development and content production operations.
- .LIVE: Japanese VTuber agency and event production company. Listed as a collaborator at Life Like a Live! 10 with 57 performers, demonstrating direct competitive overlap in the multi-artist virtual concert festival category VEXZ operates in.
- VALIS: Osaka-based VTuber agency and event organizer. Also collaborated at Life Like a Live! 10, indicating similar business model around VTuber talent management and virtual live event production with regional Japanese focus.
Regional players
- PRISM Project: English-language focused VTuber agency formerly operating internationally. Comparable in VTuber talent management model, though primarily serving Western audiences rather than VEXZ's Japanese market focus.
Others
- APPLAND Inc. Japanese company providing VTuber production technology platforms and tools. Comparable as an adjacent technology provider enabling the VTuber production ecosystem VEXZ operates within rather than a direct talent management competitor.
Broad incumbents
- Avex Entertainment (parent of original Avex Group): Major Japanese entertainment conglomerate managing music artists, talent, and live events. Virtual Avex operates in the virtual entertainment space that Avex pioneered in Japan—comparable for artist management and live concert production at scale, though Avex is much broader and physical-centric.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Virtual Avex social profiles
Digital presenceVirtual Avex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Virtual Avex leadership team
Management profileNumber of profiles
Profiles1 record
Virtual Avex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Virtual Avex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Virtual Avex
What does Virtual Avex do?
Virtual Avex (VEXZ Inc.) is a virtual entertainment company that manages and produces virtual artists (VTubers) such as Marinasu, LiLYPSE, Aides, and V-Goto Maki, and produces large-scale virtual live events including the Life Like a Live! festival series and the Virtual Music Award. The company offers integrated services spanning virtual artist management, content production, virtual music production, and virtual live event production for VTuber agencies, individual performers, and entertainment brands.
Is Virtual Avex a public or private company?
Virtual Avex is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Virtual Avex founded?
Virtual Avex was founded in 2021.
Where is Virtual Avex based?
Virtual Avex is headquartered in Tokyo, Japan, in the Asia region.
How does Virtual Avex make money?
Four revenue lines are on record. VTuber Artist Management is the primary driver. The others are event Production Services, content Production and IP Development.
Who are Virtual Avex's main competitors?
Direct peers on record are Balus, Brave Group, COVER Corp. (Hololive Production), ANYCOLOR Inc. (Nijisanji), 774 Inc., .LIVE and VALIS. PRISM Project is listed as a regional player. APPLAND Inc. is listed as an others. Avex Entertainment (parent of original Avex Group) is listed as a broad incumbent.
Does Virtual Avex have an API?
No public API is recorded for Virtual Avex.