Chance To Shine

What Chance To Shine does

Chance to Shine is an independent UK charity founded in 2005 that provides free cricket coaching, competition, leadership development, and wellbeing-oriented programs to children and young people in state schools and underserved communities across England, Wales, and Scotland. It reaches more than 600,000 children annually through 41 delivery partners and 820 trained coaches.

Its core programs are Chance to Shine Schools, Street Cricket Clubs, Chance to Compete, and a specialized Hospital Cricket Programme. Street Cricket uses an accessible 20-balls-per-side format and requires no specialist equipment, while the Chance to Shine Portal provides lesson plans, instructional videos, and professional-cricketer guidance through a self-serve digital resource library.

The charity does not charge participating children or schools. Its disclosed income is led by 52% from the England and Wales Cricket Board and 13% from Sport England, with the balance from individuals, trusts and foundations, corporate partners, events, investments, and legacies. It must raise at least £6 million annually to maintain free access and allocates 85% of expenditure to charitable activities.

Name

Chance To Shine

Legal name

Chance to Shine Foundation Ltd

Website

https://chancetoshine.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Chance to Shine is a UK charity founded in 2005 that provides free cricket coaching, competitions, leadership development, and wellbeing-oriented programs to children in state schools and underserved communities across England, Wales, and Scotland.

Ownership category

akta.pro rank

Headquarters

HQ city

Kennington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. ECB Core Funding: Cornerstone funding from England and Wales Cricket Board constitutes 52% of income, providing stable foundation for programme delivery
2. Sport England Funding: Core funding from Sport England represents 13% of income, supporting grassroots sport delivery
3. Individual Donations: Private individual donations constitute 12% of income, supported by effective fundraising operations
4. Trusts and Foundations: Funding from charitable trusts and foundations including Garfield Weston Foundation, Fidelity UK Foundation, and others constitutes 9% of income
5. Corporate Partnerships: Corporate donations and partnerships including RBC Wealth Management, Unilever, Compare the Market represent 7% of income
6. Fundraising Events: Revenue from challenge events and fundraising activities constitutes 3% of income
7. Investment and Legacies: Investment income (2%) and legacy donations (2%) provide additional revenue streams

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Chance to Shine is a UK charity that delivers free cricket coaching, competitions, and life-skills programmes to children in state schools and underserved communities. Its core offerings include in-school cricket sessions (Chance to Shine Schools), weekly year-round Street cricket clubs in deprived areas, the Chance to Compete national secondary-school competition, a Hospital Cricket Programme at four London hospitals, and the Chance to Shine Portal, a free digital teaching resource platform for teachers.

Product overview

Chance to Shine is a charitable organization offering cricket coaching and education programs, not a technology product company. Their core offerings consist of two main programs: Chance to Shine Schools (delivering cricket coaching in primary and secondary state schools) and Street Cricket Clubs (weekly community-based cricket clubs for underserved areas). Supporting these are Chance to Compete (competitive cricket tournaments), the Chance to Shine Portal (a free digital resource platform for teachers), and a Hospital Cricket Programme (specialized sessions in London hospitals). All programs are free to participants and focus on both cricket skills and life skills development.

Differentiator

Problem solved

Functional benefit

Products and services

• Chance to Shine Schools
• Street Cricket Clubs
• Chance to Compete
• Chance to Shine Portal
• Hospital Cricket Programme

Quantifiable outcome

• 93% of children agreed 'I had fun' in Chance to Shine sessions
• +7 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• StreetGamescoreStrategic or Co-development PartnerDelivery partner within the network of 41 partners, contributing to community-based cricket delivery in underserved areas.
• Cricket WalescoreStrategic or Co-development PartnerPart of 41 delivery partners network, delivering cricket programmes in Welsh schools and communities.
• Cricket ScotlandcoreStrategic or Co-development PartnerPart of 41 delivery partners network, extending reach to Scotland.
• MCC FoundationcoreStrategic or Co-development PartnerKey collaboration for talent identification. 143 Street cricket clubs are within 5 miles of an MCCF Hub, enabling pathway progression for talented young cricketers. Joint work in competitions space with Chance to Compete leading to MCC Foundation's Stokes Knight Cup.
• Lord's TavernersminorStrategic or Co-development PartnerCharity partner working to ensure joined-up approach to supporting young people through cricket.
• ACE (Asian Caribbean Engagement)minorStrategic or Co-development PartnerCharity partner for supporting young people, ensuring coordinated approach across cricket charities.
• Youth Sport TrustminorStrategic or Co-development PartnerOrganisation supporting coaches through training to ensure child-first, inclusive practice is embedded across the network.
• Play Their WayminorStrategic or Co-development PartnerCollaborating to ensure child-first coaching principles are embedded across coach training and delivery.
• Capital Kids CricketcoreStrategic or Co-development PartnerPartnership for delivering pioneering cricket sessions in four London hospitals, providing 36-week cricket-themed programmes to children recovering from physical and psychological trauma.
• TSA SportsminorStrategic or Co-development PartnerBespoke programme partner in Birmingham for pupils at risk of exclusion or criminal activity, combining classroom workshops with Street cricket.
• 41 County Cricket Delivery PartnerscoreChannel Partner/ Reseller/ DistributorNetwork of recreational cricket boards and county cricket foundations including Berkshire Cricket Foundation, Durham County Cricket Foundation, Essex Cricket in the Community, Hampshire Cricket Board, Lancashire Cricket Foundation, Surrey Cricket Board, Yorkshire Cricket Foundation and others delivering programmes regionally.

Scale indicators12 records

Recent moves5 records

Expansion highlights5 records

Others

• Sported: UK charity supporting grassroots community sport groups serving disadvantaged young people. Comparable as a sport-for-development sector peer, though operating as an umbrella/funder rather than direct coach employer.

Broad incumbents

• Premier League Charitable Fund: Charitable arm of the Premier League using football to inspire young people in schools and communities across England and Wales. Strong peer on national charity-funded sport delivery model targeting state schools and deprived communities.
• Youth Sport Trust: National charity using PE, sport and physical activity to improve young people's wellbeing; works with schools and coaches across the UK on broader physical literacy. Comparable on school-sport delivery infrastructure and youth coaching model, though multi-sport rather than cricket-only.

Emerging players

• Access Sport: Charity using sport to transform the lives of disadvantaged children. Peer in targeting underserved communities and inclusive multi-sport programmes for at-risk youth.
• Greenhouse Sports: Sport-for-development charity running intensive coaching programmes in inner-city state schools. Comparable on charity-funded, school-based sport delivery model targeting disadvantaged pupils.
• Cricket Without Boundaries: Smaller cricket-for-development charity using the sport to deliver education and social outcomes in the UK and overseas. Overlaps on cricket-specific, life-skills coaching programme.

Direct peers

• Lord's Taverners: UK cricket charity focused on giving young people, particularly those with special educational needs and disabilities, the chance to play cricket. Most direct comparable in mission, funding profile and cricket-only delivery model.
• StreetGames: Sport-for-development charity operating in underserved communities across the UK. Direct delivery partner of Chance to Shine and a clear peer on free, weekly sport-for-disadvantaged-youth programmes in the most-deprived areas.
• MCC Foundation: The charitable arm of the MCC, running hubs and programmes to increase cricket access in underserved London boroughs. Direct peer on cricket-focused youth access and talent pathway delivery, with overlapping Street-club geography.

Regional players

• Cricket Scotland Foundation: Scottish cricket development arm delivering grassroots cricket programmes in Scottish state schools. Comparable on free school-based cricket delivery for children, though geographically scoped to Scotland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/chance2shine
• YouTubeyoutube.com/user/Chancetoshinecricket
• Facebookfacebook.com/chancetoshinecricket
• LinkedInlinkedin.com/company/chance-to-shine
• Instagraminstagram.com/chance_to_shine

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chance To Shine