Outdoor Adventure Group

What Outdoor Adventure Group does

Outdoor Adventure Group (OAG) is a privately held holding company, headquartered in Kelowna, British Columbia, and formed in September 2022 to acquire and support entrepreneur-led businesses in the active outdoor lifestyle sector. OAG was created through a partnership between TriWest Capital Partners (a Calgary-based private equity firm with over C$1.6 billion in committed capital across seven funds) and two operating companies acquired from KV Private Equity: Northern Lite Truck Campers and Off Grid Trailers. The company's stated model is to provide capital, strategic, operational, and commercial resources to its portfolio companies while preserving day-to-day operating autonomy for their entrepreneurial leadership teams.

OAG's commercial footprint consists of its two wholly owned portfolio brands. Northern Lite manufactures premium, lightweight four-season truck campers with over 30 years of operating history, distributed through authorized dealers across Canada and broader North America and noted within the RV industry for high-end fit and finish. Off Grid Trailers produces off-grid adventure trailers for remote and backcountry use, emphasizing quality materials and post-purchase support. Both brands are sold through dealer channels as well as direct consumer engagement, with revenue generated via hardware sales of recreational vehicles.

OAG itself operates with a small corporate headcount (1-10 employees) and is led by CEO Andrew Prendergast (appointed October 2022), Chairman Dave Connolly, VP Finance Lorne Rodenhizer, and Northern Lite President Keith Donkin. The group has relationships with additional financial partners, including Roynat Equity Partners (a Scotiabank division) and Export Development Canada, supporting its growth and acquisition strategy across North America.

Name

Outdoor Adventure Group

Legal name

Outdoor Adventure Group

Website

https://outdooradventuregroup.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Outdoor Adventure Group is a privately held Canadian holding company, formed in 2022 and backed by TriWest Capital Partners, that acquires and supports entrepreneur-led businesses in the active outdoor lifestyle sector, currently operating portfolio brands Northern Lite Truck Campers and Off Grid Trailers across North America.

Ownership category

akta.pro rank

Product category

Recreational Vehicles

NAICS

Travel Trailer and Camper Manufacturing (336214), Recreational Vehicle Dealers (44121)

akta.pro primary industry

Hiking & Trail Accessories Retail (CRAMAAAD)

akta.pro secondary industry

Motorized Adventure Rentals & Guides (ATV/UTV, Snowmobile, Dirt Bike) (THAAALAJ)

Keywords

• Recreational vehicles
• Outdoor lifestyle holdings
• Truck campers
• Off-grid trailers
• Active outdoor acquisitions

Headquarters

HQ city

Kelowna

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Recreational Vehicle Sales: OAG generates revenue through its portfolio companies Northern Lite Truck Campers and Off Grid Trailers, which manufacture and distribute recreational vehicles including truck campers and off-grid trailers to consumers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Outdoor Adventure Group is a private holding company that acquires and supports successful entrepreneur-led businesses in the active outdoor lifestyle sector. Through its portfolio companies Northern Lite and Off Grid Trailers, OAG manufactures and distributes premium recreational vehicles—lightweight four-season truck campers and off-grid adventure trailers—to consumers across North America via dealer networks.

Product overview

Outdoor Adventure Group (OAG) is an investment holding company in the active outdoor lifestyle sector that acquires and supports successful entrepreneur-led businesses. The company operates two primary portfolio brands: Northern Lite (4-season truck campers with over 30 years of experience) and Off Grid Trailers (adventure trailers for remote exploration). These brands share a commitment to exceptional quality and elevating consumer outdoor experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Northern Lite: Lightweight 4-season truck campers with over 30 years of experience, known for quality, workmanship, and high-end fit and finish.
• Off Grid Trailers

Products and services

• Northern Lite Truck Campers Lightweight four-season truck campers with over 30 years of experience, recognized in the RV industry for quality, workmanship, and high-end fit and finish; targeted at outdoor enthusiasts and adventure travelers requiring durable, year-round-capable camping equipment.
• Off Grid Trailers Adventure trailers designed to explore backwoods, rainforests, and remote wilderness areas; built with quality materials and craftsmanship, supported by an industry-leading warranty and post-purchase support; targeted at outdoor enthusiasts seeking off-grid recreational vehicles.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Northern Lite Truck CamperscoreOthersNorthern Lite brings over 30 years of experience in building lightweight, high-quality true 4-season truck campers. It is one of the founding portfolio companies of OAG and known for quality, workmanship, and high-end fit and finish in the RV industry.
• Off Grid TrailerscoreOthersOff Grid Trailers produces recreational trailers designed for backwoods exploration with quality materials, craftsmanship, and industry-leading warranty and post-purchase support. It is one of the founding portfolio companies of OAG.

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bigfoot RV: Canadian manufacturer of insulated 4-season truck campers and travel trailers. Direct competitor to Northern Lite in the premium 4-season truck camper category with overlapping dealer channels in North America.
• Four Wheel Campers: US-based manufacturer of pop-up and hard-shell truck campers. Direct competitor to Northern Lite in the lightweight 4-season truck camper category, serving the same overlanding and outdoor enthusiast customer base.
• Black Series Campers: Manufacturer of heavy-duty off-road camper trailers designed for extended backcountry travel. Direct comparable to Off Grid Trailers in the rugged off-grid trailer category with overlapping North American dealer footprint.
• Escapod: US-based maker of off-road teardrop-style travel trailers aimed at the overlanding and backcountry adventure market. Closely comparable to Off Grid Trailers in product type and target customer.
• TAXA Outdoors: Manufacturer of lightweight, rugged off-road adventure trailers designed for overlanding and backcountry use. Direct comparable to Off Grid Trailers in the off-grid/overland trailer niche.
• Earthroamer: US-based manufacturer of luxury expedition vehicles and off-grid camper systems. Comparable to OAG's portfolio in the high-end off-grid adventure segment, with similar price points and customer profile.
• Lance Camper: Established North American manufacturer of truck campers and travel trailers. Competes directly with Northern Lite in the truck camper segment and overlaps with Off Grid Trailers in the towable RV category.

Broad incumbents

• Winnebago Industries: Major US RV manufacturer producing motorhomes, travel trailers, and truck campers under multiple brands. Overlaps with both Northern Lite and Off Grid Trailers across the towable RV and outdoor adventure categories.
• REV Group: Diversified specialty vehicle manufacturer including RVs (through brands like Fleetwood, Holiday Rambler). Provides a useful comparable for OAG's manufacturing scale and dealer relationships in North America.
• Thor Industries: World's largest recreational vehicle manufacturer, owning brands like Airstream, Jayco, and Dutchmen. Competes broadly across towable RVs and is increasingly active in lightweight/overlanding sub-segments overlapping with OAG's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outdoor Adventure Group