What Realtime Despatch does

Realtime Despatch, operating under the brand name OrderFlow, is a UK-based software vendor providing a cloud-based Warehouse Management System (WMS) and Order Processing SaaS platform. The product is built on a modular architecture that allows customers to deploy functionality incrementally — modules include Inventory Management, Lot Tracking, Order Picking and Packing, Warehouse Automation and Robotics, Returns Management, and Integrations. The platform is configured to each customer's environment rather than deployed as an off-the-shelf solution, and supports integration with robotic picking systems and put-to-light consolidation, demonstrated at the Pro FS facility in Milton Keynes. The company documents an ongoing "continuous optimisation" methodology, delivering iterative improvements rather than degrading performance post-launch.

The business serves enterprise and mid-market customers across four primary verticals: e-commerce and retail, 3PL and multi-client operations, distribution and manufacturing, and food and drink. The sales motion is direct enterprise field sales, conducted through demo booking, phone outreach, and contact forms, targeting businesses with complex warehouse environments that have outgrown generic WMS solutions. Named customers include Pro FS (13+ year relationship), Welch Transport, EWM Group, Urban Industry, Social Imprints, ProFulfilment, Nexus Fulfilment, and Axell Logistics, with multiple relationships exceeding 10 years.

The revenue model is subscription-based with annual or multi-year contracts, priced on a quote basis according to deployment scope, warehouse count, and module selection. The company is privately held with no disclosed funding rounds, investor base, ownership structure, or financial figures. Headquarters are in Chippenham, Wiltshire (UK), and the company operates on a single-country basis with no disclosed international footprint. Marketing is content-led (YouTube, case studies, blog) rather than broad-reach advertising, and the customer base is described as sticky with 10+ year relationships being the norm rather than the exception.

Name

Realtime Despatch

Website

https://realtimedespatch.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Realtime Despatch (OrderFlow) is a UK-based SaaS vendor providing a configurable cloud-based Warehouse Management System and order processing platform for enterprise and mid-market customers across e-commerce, 3PL, distribution, and food and drink verticals with complex warehouse operations.

Ownership category

akta.pro rank

Product category

Warehouse Management Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)

akta.pro secondary industry

Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)

Keywords

• Warehouse management system
• Order processing software
• Inventory management software
• Warehouse automation software
• Cloud WMS platform

Headquarters

HQ city

Malmesbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. WMS SaaS Subscription: Subscription-based WMS and order processing SaaS with annual or multi-year contracts. Pricing based on scope of deployment, number of warehouses, and functional modules required. No upfront license fee; ongoing access to platform, support, and continuous optimisation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Realtime Despatch, doing business as OrderFlow, sells a cloud-based Warehouse Management System (WMS) and Order Processing SaaS platform with a modular architecture. The platform is configured to each customer's warehouse environment and supports inventory management, lot tracking, order picking and packing, returns, integrations, and robotics/automation. It is sold on an annual or multi-year subscription basis with on-site scoping, configuration, and ongoing technical support.

Product overview

OrderFlow is a fully configurable Warehouse Management System and Order Processing SaaS platform designed for demanding warehouse environments. It features a modular architecture that allows businesses to deploy functionality as needed, with modules including Inventory Management, Lot Tracking, Order Picking and Packing, Warehouse Automation and Robotics, Returns Management, and Integrations. The platform is customized to each customer's environment and can be fine-tuned to support complex business processes. It supports robotics integration for automated fulfillment operations.

Differentiator

Problem solved

Functional benefit

Products and services

• OrderFlow Warehouse Management System

Quantifiable outcome

• Picking accuracy increased from 95% to 100%
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Logiwa: Cloud-native WMS focused on 3PLs and direct-to-consumer brands with subscription pricing and warehouse automation integrations. Closely comparable to OrderFlow on delivery model (SaaS WMS), target segments (3PL, DTC), and emphasis on robotics/automation integration.
• Cin7: Cloud inventory and order management platform for multi-channel retailers, 3PLs, and light manufacturers. Comparable to OrderFlow on cloud SaaS delivery, multi-channel order processing, and small-to-mid-market target customers.
• Brightpearl: Retail operations platform combining order management, inventory, and warehouse workflows for e-commerce and omnichannel retailers. Overlaps OrderFlow's e-commerce/retail fulfilment segment on configurable cloud workflows.
• 3PL Central: SaaS WMS purpose-built for third-party logistics providers, with multi-client inventory, billing, and reporting workflows. Directly comparable to OrderFlow's 3PL and multi-client segment and its modular configurability story.
• Fishbowl Inventory: Inventory management and light WMS software for small manufacturers and distributors. Comparable to OrderFlow at the smaller end of the configurable WMS market, particularly for distribution and manufacturing customers.

Broad incumbents

• SAP Extended Warehouse Management: Enterprise WMS module within the SAP supply chain portfolio, used by large manufacturers and 3PLs globally. Represents the incumbent alternative for OrderFlow's enterprise distribution/manufacturing customers.
• Körber Supply Chain (WMS): Global WMS provider with strong 3PL, e-commerce, and manufacturing footprints, including configurable warehouse platforms. Directly comparable to OrderFlow's vertical coverage and configurable-architecture positioning.
• NetSuite WMS (Oracle): Cloud ERP with embedded warehouse and inventory management, broadly deployed across mid-market distribution and retail. Comparable to OrderFlow on cloud SaaS delivery and mid-market order-fulfilment use cases.
• Blue Yonder: Enterprise WMS and supply chain platform with cloud SaaS offerings spanning warehouse, labour, and transportation. Competes for the same complex-warehouse customers as OrderFlow but at a much larger scale and broader portfolio.
• Manhattan Associates: Large enterprise supply chain and WMS vendor serving complex distribution operations globally. Represents the upper bound of OrderFlow's competitive set; customers outgrowing off-the-shelf tools may evaluate Manhattan before OrderFlow.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OrderflowNews

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Realtime Despatch