What CCPR does

CCPR Co., Ltd. (株式会社CCPR) is a Tokyo-headquartered B2B services company that operates two integrated business domains: celebrity and influencer casting for promotion campaigns, and public relations services covering web, video, event, and TV exposure. Founded in January 2008 as a wholly-owned subsidiary of CyberAgent Group (originally named CyberCasting & PR), the company was the first PR subsidiary within the CyberAgent portfolio and rebranded to CCPR in July 2015.

CCPR's core offerings include casting services for blog advertising, SNS campaigns, events, and advertising contracts; PR services spanning WEBPR, TVPR, EVENTPR, and video PR; influencer marketing through the Premium Reporters membership organization and a multi-platform Influencer Casting Network covering YouTube, Instagram, Twitter, TikTok, and blogs; movie and video marketing; and talent management for clients including YouTuber Mikimama (藤原美樹). The firm has accumulated more than 10,000 SNS posting advertisement direction projects, supporting durable relationships with entertainment agencies and serving as the exclusive contact for entertainment agencies on the Ameba blog advertising channel via a 2011 joint venture. The proprietary capability stack centers on curated influencer/celebrity rosters and agency-side relationships rather than a software platform; no APIs, SDKs, or AI/ML capabilities are documented.

CCPR monetizes through negotiated professional service fees paid by advertising agencies and corporate brand clients. Named enterprise clients include Japan L'Oréal, Kao, Cygames, Takara Tomy, Sony Interactive Entertainment (PlayStation Plus), and KOPHER (Qoo10), with the firm citing 700+ direct client companies and 100+ agency partners. The company operates from a Shibuya Scramble Square headquarters and an Osaka (CCPR WEST) office, with wholly-owned subsidiaries YESMAN (entertainment PR events), BIJIN&CCPR (regional beauty strategy), Natural Voice Promotion (music), and C&EM (native advertising). Reported headcount is 43 as of May 2026.

Name

CCPR

Legal name

株式会社CCPR

Website

https://ccpr.jp

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

CCPR Co., Ltd. is a Tokyo-based B2B services company and wholly-owned subsidiary of CyberAgent Group that provides celebrity and influencer casting plus public relations services (web, video, TV, event) to advertising agencies and enterprise brand clients across Japan.

Ownership category

akta.pro rank

Product category

Public Relations and Celebrity Casting Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Celebrity & Influencer Talent Booking (HSACAHAE), Product & Brand PR (Consumer & B2B) (BPAFADAH), Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG)

Keywords

• Celebrity casting services
• Influencer marketing
• Public relations
• Talent management
• SNS advertising

Headquarters

HQ city

Akasaka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Casting Services: Casting famous people and influencers for social media advertising, TV appearances, events, and advertising contracts. Revenue is generated through service fees for talent placement and campaign management.
2. PR Services: Public relations services including WebPR, TV PR, event PR, video PR, and media promotion activities. One-stop service from media consideration-based casting to event production/video production and exposure acquisition promotion.
3. Influencer Marketing: Services utilizing celebrities, famous people, and influencers across Instagram, YouTube, Twitter, and blog platforms for advertising campaigns.
4. Management Services: Talent management services including Mikimama (藤原美樹), providing YouTuber management and social media content services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

CCPR operates two business domains: (1) celebrity and influencer casting for promotional campaigns, matching brands and advertising agencies with famous people, YouTubers, Instagramers, Twitter influencers, TikTok creators, and bloggers for SNS advertising, TV appearances, events, and ad contracts; and (2) PR services including WebPR, TVPR, event PR, and video PR, providing an integrated one-stop workflow from talent casting to event/video production and exposure acquisition. The firm also manages talent such as YouTuber Mikimama (藤原美樹) and runs the Premium Reporters influencer membership organization.

Product overview

CCPR operates as a dual-domain platform combining celebrity/influencer casting services and public relations. The casting business connects brands with celebrities and influencers for SNS advertising across platforms including blogs, Twitter, Instagram, YouTube, and TikTok. The PR business offers WEB PR, event PR, video marketing, and TV promotion services. The company leverages its relationships with over 10,000 entertainment agencies and talent representatives to provide casting services, while also managing talent like YouTuber Mikimama. Services span from social media advertising to traditional media appearances.

Differentiator

Problem solved

Functional benefit

Brands

• Premium Reporters: General influencer membership organization launched in 2013 for influencer marketing services.
• YESMAN
• BIJIN&CCPR
• Natural Voice Promotion

Products and services

• PR Services (TVPR, EVENT PR, WEBPR, Video PR) Public relations services across web and traditional media (TV appearances, events, video content) to maximize brand visibility for advertising agencies and corporate clients.
• Casting Services Casting of celebrities and influencers for blog advertising, social media campaigns, events, and advertising contracts, with access to a network built through over 10,000 SNS posting advertisement direction projects.
• YouTuber Casting Network Video casting network connecting YouTubers with brands for promotional content, positioned as one of the largest in Japan.
• Movie Marketing (Video Marketing) Video-based marketing services including YouTube influencer campaigns and video content production for brand promotion.
• Influencers Marketing Comprehensive influencer marketing services including the Premium Reporters network, celebrity Instagramers, Twitter influencers, and bloggers across Instagram, YouTube, Twitter, and blog platforms.
• PREMIUM REPORTERS Curated general influencer membership organization providing access to influencer reporters for marketing campaigns.
• Talent Management Talent management services, notably managing YouTuber Mikimama (藤原美樹), including content production and promotional appearances.

Quantifiable outcome

• Over 10,000 SNS posting advertisement direction projects completed

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor, major and core.

• 株式会社Natural Voice PromotionminorStrategic or Co-development Partner · 1 January 2015A subsidiary established in August 2014 focusing on music business. CCPR President Morita also serves as Vice-President of this company, indicating close operational ties.
• 株式会社C&EMminorStrategic or Co-development Partner · 1 January 2015A native advertising subsidiary established in November 2015, specializing in content marketing using celebrity and influencer social media advertising.
• 電通パブリックリレーションズ (Dentsu Public Relations)majorStrategic or Co-development Partner · 1 January 2015Strategic partnership for influencer content marketing launched in January 2015, combining Dentsu PR's media capabilities with CCPR's influencer network.
• 株式会社BIJIN&CCPRminorStrategic or Co-development Partner · 1 April 2014A subsidiary established in April 2014 focusing on local strategy and regional initiatives.
• 株式会社YESMANminorStrategic or Co-development Partner · 1 December 2012A subsidiary established in December 2012 specializing in entertainment PR events.
• Ameba (サイバーエージェント)coreStrategic or Co-development Partner · 1 September 2011Joint business development starting September 2011 for blog services between talent/readers and Ameba. CCPR serves as the exclusive contact for entertainment agencies on Ameba blog advertising.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• UUUM Inc. Japanese YouTuber-focused Multi-Channel Network and talent agency. Direct competitor in the video creator economy, with overlapping services in casting, influencer campaigns, and talent management across YouTube and Instagram.
• Platinum Inc. Established Japanese talent agency representing celebrities and influencers across broadcast and digital media. Comparable in the talent-booking and celebrity-casting layer that underpins CCPR's core casting business.
• VAZ Inc. Japanese YouTube MCN and talent agency. Directly comparable to CCPR's YouTuber casting network in managing and placing creator-led campaigns for brand advertisers in Japan.
• BitStar Co., Ltd. Japanese digital talent agency and influencer marketing firm. Directly comparable in casting influencers and creators for brand campaigns, with a focus on video creators and SNS-native talent similar to CCPR's YouTuber casting network.
• Geelee Inc. (formerly 電通デジタル): Tokyo-based influencer marketing agency offering campaign planning, casting, and analytics. Direct competitor for brand influencer campaigns and SNS advertising projects serving Japanese advertisers and advertising agencies.
• Studio Lemon (Stardy K.K.): Japanese influencer marketing agency operating in the same creator-economy space as CCPR, providing casting, campaign planning, and SNS marketing services to brand clients across Japan.

Broad incumbents

• Dentsu Public Relations Inc. Japan's largest public relations firm under Dentsu Group. Already a strategic partner of CCPR since 2015 for influencer content marketing; broader PR portfolio of media relations, crisis comms, and corporate communications provides a useful incumbent benchmark.
• Hakuhodo Inc. Japan's second-largest advertising agency with full-service PR, influencer, and creator marketing capabilities. Overlaps with CCPR's PR and influencer marketing services but operates at much larger scale across all advertising disciplines.

Emerging players

• Lemon Inc. (Lemon Agency): Japanese influencer marketing firm offering casting and campaign execution primarily for consumer and beauty brands. A more focused/specialized emerging player that competes for the same SNS campaign budgets CCPR targets.
• Find Inc. (ファインド): Tokyo-based influencer marketing and PR support firm with a creator-network product (find models). Comparable as an emerging peer operating in SNS-native influencer casting for Japanese advertisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OkvBA75J5JHSSXS
• Facebookfacebook.com/pages/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE-%EF%BC%A3%EF%BC%A3%EF%BC%B0%EF%BC%B2-153102121413174
• Instagraminstagram.com/ccpr.inc/?target_user_id=2892045215
• TikToktiktok.com/@ccpr_official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CCPR