What TALISMAN does

TALISMAN is an Indian direct-to-consumer e-commerce brand specializing in handcrafted 925 Sterling Silver jewelry, including pendants, earrings, rings, bracelets, anklets, bangles, and charms. The company is the consumer-facing arm of Keen Jade India LLP (formerly GEM India Exports), an award-winning jewelry manufacturing group with over 30 years of heritage servicing luxury retail outlets worldwide. TALISMAN's catalog spans 1000+ designs across 19+ themed collections (Evil Eye, Bohemian Dream, Umrao, Chic Facets, Iconic Demi, Tropical, Amore, Glam Essentials, Symbol Bracelets, and others) plus a dedicated Men's Accessories line, with a separate personalization suite offering Charm Bracelet Designer, Alphabet Designer, Personalized Name Necklaces/Bracelets, and Birthstone Jewelry. Pricing is positioned in the INR 1,000-2,499 mid-range, framed as affordable luxury relative to traditional high-end silver jewelry brands, with promotional discount codes (SAVE15, SAVE25) and an Axis Loyalty Programme supporting repeat purchase.

The underlying platform is a Shopify-powered storefront with custom product configurators for charm, alphabet, and birthstone personalization, supported by Stripe-based payment processing (Visa, MasterCard, Amex, Discover). TALISMAN operates with 11-50 employees, is headquartered in Jaipur, India, and is structured as a brand under Keen Jade India LLP (a limited liability partnership), with no external funding rounds, M&A activity, or public listing disclosed. Revenue is generated almost entirely through one-time direct retail transactions on the owned e-commerce channel, with supplementary streams from Gift Cards, Sets & Bundles, and the loyalty programme. Distribution is exclusively online; there are no physical retail stores or third-party marketplace resellers referenced in the source data. Customer segments include modern fashion-conscious women, men's accessories buyers, occasion-based gift purchasers, and personalization seekers; segment-specific occasion marketing covers birthdays, weddings, anniversaries, Valentine's Day, Raksha Bandhan, and festive collections.

Name

TALISMAN

Legal name

Keen Jade India LLP

Website

https://talismanworld.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

TALISMAN is an Indian direct-to-consumer e-commerce brand selling handcrafted 925 Sterling Silver jewelry — pendants, earrings, rings, bracelets, charms — plus personalization tools and themed collections, serving fashion-conscious women, men, and gift buyers primarily in India.

Ownership category

akta.pro rank

Product category

Fashion Jewelry

NAICS

Jewelry Retailers (458310), Jewelry Retailers (45831)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

akta.pro secondary industries

Personalized Jewelry (Engraving, Initials, Nameplates, Birthstones) (CRAKAHAG), Personalized Fine Jewelry (Nameplates/Initials/Engraved) (CRAKAAAI), Religious & Cultural Fine Jewelry (CRAKAAAH)

Keywords

• Sterling silver jewelry
• Fashion earrings rings
• Silver charm bracelets
• Personalized silver jewelry
• Online silver accessories

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Retail - Direct Product Sales: One-time purchase model for 925 Sterling Silver jewelry through the company's Shopify e-commerce platform. Products include rings, earrings, pendants, bracelets, anklets, bangles, and charms. Revenue is generated through direct consumer transactions with prices ranging from INR 1,000 to INR 3,000+. The company also offers gift cards as an additional revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

TALISMAN designs, manufactures, and sells direct-to-consumer handcrafted 925 Sterling Silver jewelry including rings, earrings, pendants, bracelets, anklets, and charms through its own Shopify-powered e-commerce website (talismanworld.com). The brand offers interactive personalization tools (Charm Bracelet Designer, Alphabet Designer, Birthstone Jewelry) and curated themed collections spanning more than 1,000 designs, priced between INR 1,000 and INR 2,499+.

Product overview

TALISMAN is an Indian online jewelry retailer offering handcrafted 925 Sterling Silver jewelry at affordable prices. The product portfolio centers on five core product categories: Pendants, Earrings, Rings, Bracelets & Anklets, and Charms. The company operates a sub-brand architecture featuring themed collections including Evil Eye, Bohemian Dream, Umrao, Chic Facets, Iconic Demi, Tropical, Amore (Valentine's Day), and Glam Essentials. Personalization services include Personalized Sterling Silver Necklaces, Personalized Sterling Silver Bracelets, Charm Bracelet Designer, Charm Alphabet Designer, and Birthstone Jewelry. The company also offers Men's Accessories. With over 1000 designs, TALISMAN emphasizes modular, mix-and-match jewelry where charms, bracelets, and other pieces are harmonized to be combined with one another. TALISMAN's lineage traces to the award-winning jewelry group Keen Jade India LLP (formerly GEM India Exports), which has over 30 years of experience in designing and manufacturing high-end Sterling Silver jewelry. Every piece features genuine ethically sourced gemstones including Cubic Zirconia, Peridot, and natural semi-precious stones, with options for 18K Yellow Gold and Rose Gold plating.

Differentiator

Problem solved

Functional benefit

Products and services

• Pendants Handcrafted 925 Sterling Silver pendants (with options for 18K Yellow Gold plating) covering symbolic, cultural, bohemian, and everyday designs for men and women. Sold direct-to-consumer via the talismanworld.com Pendants collection.
• Earrings Diverse 925 Sterling Silver earring collection including Drop Earrings, Hoops & Tassels, and Stud Earrings crafted with Italian Enamel and Cubic Zirconia stones, for women seeking everyday and occasion wear.
• Rings 925 Sterling Silver ring collection offered in Stackable Rings and Statement Rings sub-categories with 18K Yellow Gold and Rose Gold plating options, sized 5-20, featuring Cubic Zirconia and natural gemstones such as Peridot.
• Bracelets & Anklets 925 Sterling Silver bracelet, bangle, bolo bracelet, and anklet collection that anchors the modular charm system, with compatible Charm Bracelets that customers build via personalization tools.
• Charms 925 Sterling Silver modular charm collection across 11 themed categories (e.g., Alphabets & Numbers, Animals, Love & Romance, Birth Stones, Chakras + Zodiacs, Luxury, Playful, Traditions) designed to be combined with TALISMAN's Charm Bracelets. Includes dangle charms, bead charms, charm fillers, and charms with enamel/stones.
• Men's Accessories 925 Sterling Silver men's jewelry and accessories line with cultural/spiritual themed pendants (e.g., Lord Ganesha Silver Pendant, Om Chakra Silver Pendant) and rakhi SKUs for Raksha Bandhan gifting.
• Personalized Sterling Silver Necklace Custom name personalization service for 925 Sterling Silver necklaces, allowing customers to create individualized pieces via the Personalized flow on talismanworld.com.
• Personalized Sterling Silver Bracelet Custom name personalization service for 925 Sterling Silver bracelets, allowing customers to create individualized pieces via the Personalized flow on talismanworld.com.
• Charm Bracelet Designer Interactive online configurator that lets customers design custom charm bracelets by selecting and arranging charms, producing a personalized 925 Sterling Silver bracelet order on talismanworld.com.
• Charm Alphabet Designer Interactive online configurator that lets customers create custom alphabet/letter-themed charm jewelry, producing a personalized 925 Sterling Silver charm order on talismanworld.com.
• Birthstone Jewelry Personalized 925 Sterling Silver jewelry collection that maps pieces to the customer's month of birth, enabling month-based birthstone personalization through talismanworld.com.
• Evil Eye Collection Themed 925 Sterling Silver sub-collection featuring protective evil eye symbolism across rings, necklaces, and charms (e.g., Evil Eye Hamsa Twin Charm Necklace, All Seeing Evil Eye Ring, Evil Eye Crown Ring).
• Bohemian Dream Collection Bohemian-themed 925 Sterling Silver sub-collection combining traditional aesthetics with contemporary design, featuring signature pieces such as BoHo Feather Pendant, BoHo Feather Drops, BoHo Crown Ring, and BoHo Dream Ring.
• Umrao Collection Elegant 925 Sterling Silver sub-collection featuring pieces such as Dainty Luminous Royal Ring, Dainty Luminous Royal Necklace, and Luscious Luxe Drop Necklace with luxurious finishing.
• Chic Facets Collection Modern 925 Sterling Silver sub-collection built around baguette-cut stones, including Multicoloured Fantasy Stack Ring, White Baguette Stack Ring, Lively Yellow Baguette Bracelet, and Purple Baguette Stack Ring.
• Iconic Demi Collection Demi-fine 925 Sterling Silver sub-collection featuring natural gemstones, including the Elegant Sparkle Peridot Ring with Peridot set in 925 Sterling Silver.
• Tropical Collection Nature-inspired 925 Sterling Silver sub-collection with botanical designs such as the Sparkling Green Leaf Necklace (Peridot and White Cubic Zirconia) and the Tropical Vibes Ring.
• Amore Collection Love-themed 925 Sterling Silver Valentine's Day sub-collection featuring romantic pieces such as Entwined Heart Necklace, Entwined Heart Adjustable Ring, Hearts Ring - Red, and heart-themed stud earrings.
• Glam Essentials Collection Everyday 925 Sterling Silver fine jewelry essentials sub-collection designed for versatile styling across occasions from office wear to special events.
• Symbol Bracelets Collection Sub-collection of 925 Sterling Silver bracelets featuring symbolic designs and meaningful motifs, intended to be layered or worn as standalone pieces.

Quantifiable outcome

• Handcrafted in 925 Sterling Silver with genuinely sourced natural occurring gemstones
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Keen Jade India LLPcoreStrategic or Co-development PartnerTALISMAN is the brainchild of the team behind Keen Jade India LLP, an award-winning jewelry group with over 30 years of experience in designing and manufacturing high-end Sterling Silver jewelry pieces. Keen Jade India LLP is acknowledged for innovation in production and process efficiency and has an ever-growing global presence, currently servicing luxury retail outlets worldwide.
• GEM India ExportscoreStrategic or Co-development PartnerThe main website mentions TALISMAN's lineage from the award-winning jewelry group GEM India Exports, which has over 30 years of experience in designing and manufacturing high-end Sterling Silver jewelry pieces.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Melano: Sterling silver fashion jewelry brand with strong personalization/customization focus (charm bracelets, name necklaces). Highly comparable product architecture and personalization-led GTM.
• CaratLane (Titan): India's leading online-first jewelry retailer, owned by Titan Company. Competes directly with TALISMAN in silver and lightweight gold jewelry, with a much larger scale and omnichannel footprint.
• BlueStone: Indian online jewelry retailer offering gold, diamond and silver jewelry with strong D2C presence. Direct competitor across price points with a broader assortment.
• Sukkhi: Indian online-first fashion and silver jewelry brand. Comparable in affordable silver/fashion jewelry assortment and aggressive online discounting.
• Candere by Kalyan Jewellers: D2C jewelry platform launched by Kalyan Jewellers. Competes with TALISMAN in silver and lightweight gold with the backing of a large traditional jewelry house.
• Melorra: Indian D2C lightweight gold and silver jewelry brand with frequent collection drops. Competes for the same urban Indian occasion-based silver/gift buyer.
• Voylla: Indian fashion jewelry brand with a strong design-led, online-first identity. Comparable in targeting style-conscious Indian women with affordable oxidized and silver jewelry.
• GIVA: Indian D2C fine jewelry brand specializing in 925 Sterling Silver jewelry. Closest direct competitor — same price band, same online-first model, same personalized silver positioning targeting urban Indian women.

Broad incumbents

• Tanishq (Titan Company): Largest jewelry brand in India (Titan). Operates broadly across gold, diamond and silver jewelry with a national retail network — adjacent incumbent whose lighter silver lines compete with TALISMAN at the higher end of its price band.

Emerging players

• Jewelove: Boutique Indian platinum and silver jewelry brand. Adjacent competitor focusing on premium silver/platinum with strong design and customization emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TalismanWorld
• LinkedInlinkedin.com/company/talismanworld

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TALISMAN