2Faced Dance Company
2Faced Dance Company is a UK-registered arts charity and all-male contemporary dance company, founded in 1999 and based in Hereford. It creates and tours 30+ original award-winning productions internationally, and delivers workshops, classes, studio hire, mentoring and wellness events.
- Company typePrivate
- Founded1999
- HeadquartersHereford, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What 2Faced Dance Company does
2Faced Dance Company is a UK-registered arts charity (Charity No. 1178796) and company limited by guarantee, founded in 1999 by Tamsin Fitzgerald, operating as an all-male contemporary dance company from its Centre for Movement facility in Hereford. It is the only permanent dance company in Herefordshire, and its commercial activity centres on the creation, production and touring of original contemporary dance works — a repertoire of more than 30 award-winning indoor and outdoor productions seen in 29 countries. The company also delivers education and community programmes: structured workshops in schools, colleges, universities and prisons, inclusive classes at its Hereford studios, and a sensory wellness series (Under The Dome), and rents out its studios, meeting room and hot-desking office space.
The business model is a diversified, small-ticket mix typical of a mid-sized UK arts charity. Earned revenue streams include performance ticket sales (community event tickets priced at £6.60 and £12.60 via Eventbrite), workshop delivery (£160–£500 per half-day or full-day session depending on teacher count, plus travel), studio and venue hire, and one-to-one artistic mentoring sessions led by the Artistic Director at funded or unfunded rates. This earned income is supplemented by charitable donations and likely grant funding (consistent with UK Arts Council and lottery-funded dance charities of comparable size), and the company markets primarily through its Squarespace website, email newsletter, and Facebook/Instagram/Twitter channels. Distribution is hybrid: direct self-serve booking for workshops, classes, mentoring and studio hire, and direct enterprise sales to venue programmers and festival organisers for touring productions.
The operating model is founder-led, with Tamsin Fitzgerald as Founder and Artistic Director since inception and named on the public-facing mentoring product, supported by a small management team (Finance & Ops, Production, Stage Management) and a Board of Trustees chaired by Alex Green. The company's competitive position rests on its 25-year repertoire, established international touring relationships, and its unique status as Herefordshire's only permanent dance company anchored to a physical facility. It has no disclosed AI, software, or technology platform; all output is human choreographic performance delivered in person, with technology limited to standard website, ticketing and social media tooling.
2Faced Dance Company firmographics
Firmographics- Name
- 2Faced Dance Company
- Legal name
- 2Faced Dance Company, Limited by Guarantee
- Website
- https://2faceddance.co.uk
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 2Faced Dance Company is a UK-registered arts charity and all-male contemporary dance company, founded in 1999 and based in Hereford. It creates and tours 30+ original award-winning productions internationally, and delivers workshops, classes, studio hire, mentoring and wellness events.
- Ownership category
- akta.pro rank
2Faced Dance Company industry classification
Industry- Product category
- Performing Arts — Contemporary Dance
- NAICS
- Dance Companies (711120), Dance Companies (71112)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Contemporary & Modern Dance (MPAGADAB)
- akta.pro secondary industry
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
Keywords
Where 2Faced Dance Company is headquartered
LocationHeadquarters
- HQ city
- Hereford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
2Faced Dance Company business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Performance Tickets: Revenue from touring productions presented at theatres and outdoor festivals for children, families, and adults
- Workshop Delivery: Educational dance and theatre workshops delivered in schools, colleges, and prisons; offered as half-day or full-day sessions
- Venue & Studio Hire: Rental of two large studios, professional meeting room, and office space for hot desking at the Centre for Movement
- Mentoring Sessions: One-to-one artistic mentoring and strategy sessions led by Artistic Director Tamsin Fitzgerald, offered at funded or unfunded rates
- Donations: Charitable donations from supporters to help artists create work and provide access for those who cannot pay
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Half-day workshop (max 3 hours) |
| Unit Pricing | Pay-as-you-go | Full-day workshop (max 6 hours) |
| Unit Pricing | Pay-as-you-go | Community Events |
| Other | Pay-as-you-go | Mentoring Sessions |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
2Faced Dance Company product offering
Product offeringCore offering
2Faced Dance Company creates, produces, and tours original contemporary dance performances for theatres and festivals (indoor and outdoor). It also delivers inclusive dance workshops and classes in schools, colleges, universities, prisons, and at its Hereford Centre for Movement, alongside studio/venue hire, artistic mentoring, and community wellness events. The organisation is a registered charity (No: 1178796) structured as a company Limited by Guarantee.
Product overview
2Faced Dance Company is an all-male contemporary dance company offering a portfolio of interconnected services centered around dance performance, education, and community engagement. The core offerings include dance productions that tour internationally, inclusive dance classes for all ages, and educational workshops for schools, colleges, and universities. Supporting services include the Centre for Movement studio hire facility, one-to-one mentoring services led by Artistic Director Tamsin Fitzgerald, and the Under The Dome wellness event series. The company operates from Hereford and delivers workshops in schools, colleges, universities, and prisons.
Differentiator
Problem solved
Functional benefit
Brands
- Centre for Movement: The studio and venue facility operated by 2Faced Dance Company, featuring two large studios, a professional meeting room, and office space for hot desking.
- Under The Dome
Products and services
- Dance Productions
Quantifiable outcome
- Free places available for those who may struggle to pay
Companies that use 2Faced Dance Company
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
2Faced Dance Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
2Faced Dance Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Greener Footprints 30 for 2030minor2Faced Dance is part of Greener Footprints 30 for 2030, a group of sustainable businesses taking a leading role in Herefordshire's response to the climate emergency. Partnership focuses on environmental commitment and carbon neutrality.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
2Faced Dance Company competitors and assessment
Company assessmentBroad incumbents
- Sadler's Wells: London's principal dance presenting house and a major international commissioner and touring partner for contemporary dance companies. Comparable as a buyer/programmer of contemporary dance productions and a talent-development partner relevant to companies like 2Faced.
- English National Ballet: One of the UK's largest dance companies, producing and touring a wide repertoire and running extensive participation and learning programmes. Operates in the same UK dance market with comparable educational outreach but at significantly greater scale and across classical and contemporary formats.
Others
- One Dance UK: UK sector body representing dance artists, companies, and educators, providing advocacy, resources, and funding support. Comparable as an ecosystem participant supporting small UK dance companies with funding access, workforce development, and advocacy.
Direct peers
- Phoenix Dance Theatre: Leeds-based UK contemporary dance company producing and touring original choreography alongside education and outreach. Comparable mid-sized UK touring contemporary dance company with an active education programme.
- DV8 Physical Theatre: Pioneering UK physical dance theatre company known for bold, original contemporary work touring internationally. Comparable as a UK contemporary dance maker producing distinctive original work for theatre and festival circuits.
- Akram Khan Company: Internationally touring contemporary dance company producing award-winning original works for major venues and festivals. Directly comparable as a UK-anchored, internationally-touring contemporary company creating narrative-driven original choreography.
- Rambert: One of the UK's flagship contemporary dance companies, touring original works and running education programmes. Rambert is the closest analogue at greater scale - both are UK-based contemporary dance companies with touring repertoires, educational outreach, and a portfolio of new commissions.
- Matthew Bourne's New Adventures: UK dance theatre company producing and touring original narrative dance productions to wide audiences. Comparable as a UK-originated touring dance company with strong brand identity and large-scale touring productions.
- Hofesh Shechter Company: UK contemporary dance company that creates and tours original full-length works nationally and internationally. Comparable in producing bold, narrative contemporary choreography for theatre and festival audiences.
- Jasmin Vardimon Company: UK contemporary dance company creating and touring original productions as well as delivering education and community participation programmes. Comparable as a touring contemporary company combining performance with workshop and community engagement activity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
2Faced Dance Company social profiles
Digital presence2Faced Dance Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
2Faced Dance Company leadership team
Management profileNumber of profiles
Profiles12 records
2Faced Dance Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2Faced Dance Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2Faced Dance Company
What does 2Faced Dance Company do?
2Faced Dance Company creates, produces, and tours original contemporary dance performances for theatres and festivals (indoor and outdoor). It also delivers inclusive dance workshops and classes in schools, colleges, universities, prisons, and at its Hereford Centre for Movement, alongside studio/venue hire, artistic mentoring, and community wellness events. The organisation is a registered charity (No: 1178796) structured as a company Limited by Guarantee.
Is 2Faced Dance Company a public or private company?
2Faced Dance Company is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was 2Faced Dance Company founded?
2Faced Dance Company was founded in 1999. It employs 1 to 10 people.
Where is 2Faced Dance Company based?
2Faced Dance Company is headquartered in Hereford, United Kingdom, in the Europe region.
How does 2Faced Dance Company make money?
Five revenue lines are on record. Performance Tickets are the primary driver. The others are workshop Delivery, venue & Studio Hire, mentoring Sessions and donations.
Who are 2Faced Dance Company's main competitors?
Broad incumbents on record are Sadler's Wells and English National Ballet. One Dance UK is listed as an others. Direct peers are Phoenix Dance Theatre, DV8 Physical Theatre, Akram Khan Company, Rambert, Matthew Bourne's New Adventures, Hofesh Shechter Company and Jasmin Vardimon Company.
Does 2Faced Dance Company have an API?
No public API is recorded for 2Faced Dance Company.
What industry is 2Faced Dance Company in?
2Faced Dance Company's product category is Performing Arts — Contemporary Dance. Its primary akta.pro industry code is MPAGADAB, Contemporary & Modern Dance, with a secondary code of EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance). Its NAICS code is 711120 and its SIC code is 7900.