Livigno

What Livigno does

Livigno is the official tourism promotion and development entity for the alpine resort of Livigno in Valtellina, Lombardy, Italy, operating at 1,816 meters altitude. Incorporated as Azienda di Promozione e Sviluppo Turistico srl (APT Livigno), the company functions as a government-affiliated Destination Marketing Organization rather than a commercial hospitality operator, coordinating tourism services on behalf of the municipality. Its portfolio comprises a destination platform that aggregates hotels, apartments, chalets, and tourism agencies via the Booking Livigno storefront, complemented by an e-shop for tunnel, lift, wellness, and experience tickets, and the MyLivignoPass digital membership app available on iOS and Android.

The core product surface spans four pillars: the 1816 Bike Zone (3,200 km of GPS-tracked routes, 50 km of MTB trails, three dedicated Bike Areas, access to six Giro d'Italia passes); Livigno Active (1,500 km of trekking paths, sport fishing, altitude training, water sports, and a Golf Training Area); the Aquagranda wellness center; and the Livigno Experiences curation across Sport & Nature, Trekking, Wellness, Bike, Culture, Family, Food & Taste, and Shopping. Sub-brands include MyLivignoPass, Aquagranda, Livigno Next, and Livigno Experiences. The company supports a multilingual digital presence in Italian, English, and German.

Revenue mechanics are inferred rather than disclosed: the entity appears to earn through tourism tax allocation, ticket and pass sales (Bikepass, Munt La Schera tunnel, Aquagranda entries, ski lifts), accommodation booking commissions, and experience packaging. Go-to-market is direct-to-consumer through livigno.eu and the integrated booking platform, supplemented by an event calendar (Granfondo Livigno Alé, Icon Xtreme Triathlon, Bikers Party) and a brand partnership ecosystem of 20+ names including Kask, Pinarello, Dainese, Coca-Cola, and BPER. The destination is positioned as an official venue for the 2026 Milano Cortina Winter Olympics (freestyle skiing, snowboarding, short track speed skating). The company employs 11–50 staff, has no venture capital or external institutional ownership, and serves tourists, athletes, and families seeking year-round alpine recreation in Italy, Switzerland, Austria, and Germany.

Name

Livigno

Legal name

Azienda di Promozione e Sviluppo Turistico srl

Website

https://livigno.eu

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Livigno is a government-affiliated alpine tourism entity in northern Italy operating a digital destination platform that aggregates accommodation, cycling, trekking, wellness, and ski services for international tourists and athletes, anchored by its 2026 Winter Olympics host designation.

Ownership category

akta.pro rank

Product category

Mountain Resort Tourism

NAICS

Tour Operators (56152), Skiing Facilities (71392), Recreational Goods Rental (532284)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

Keywords

• Mountain resort tourism
• Alpine holiday destination
• Ski resort services
• Cycling tourism facilities
• Wellness hospitality services

Headquarters

HQ city

Livigno

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Infrastructure, Technology or R&D

Distribution channels3 records

Marketing channels5 records

Core offering

Livigno operates a comprehensive alpine resort tourism platform offering accommodation booking (hotels, apartments, chalets) via Booking Livigno, outdoor recreation services (3,200 km cycling routes and 1,500 km trekking paths) under the Bike Zone and Livigno Active programs, wellness facilities at Aquagranda, and curated experience packages. The destination sits at 1,816 m altitude in Valtellina, Lombardia, Italy, and is co-hosting the 2026 Winter Olympics.

Product overview

Livigno is a mountain resort destination in Valtellina, Lombardy, operating at 1,816 meters altitude. The offering is a platform-based tourism ecosystem comprising accommodation booking (Hotels, Apartments, Chalets via Booking Livigno), a digital membership system (MyLivignoPass), curated experience packages (Livigno Experiences), outdoor sports services (Livigno Bike Zone with 3,200km of routes, Livigno Active with trekking and water sports), wellness facilities (Aquagranda), and an e-shop for tickets and passes. The portfolio serves tourists, athletes, and residents seeking alpine recreation, cycling, and high-altitude training, with hosting for the 2026 Winter Olympics.

Differentiator

Problem solved

Functional benefit

Brands

• MyLivignoPass: A card service for residents and tourists providing access to tunnel, public transport, ski passes, and experiences in Livigno
• Aquagranda
• Livigno Next
• Livigno Experiences

Products and services

• Booking Livigno

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor.

• KaskminorGTM or Marketing PartnerCycling helmet brand partner. Kask is featured among brand partners on livigno.eu supporting the bike community.
• PinarellominorGTM or Marketing PartnerPremium road bike manufacturer. Featured as brand partner supporting cycling culture in Livigno.
• DaineseminorGTM or Marketing PartnerSports protective gear manufacturer. Partner brand supporting the bike and sports community.
• DMTminorGTM or Marketing PartnerCycling footwear brand. Partner brand in the Livigno cycling ecosystem.
• EA7 (Armani)minorGTM or Marketing PartnerItalian fashion brand EA7/Emporio Armani. Featured among brand partners of Livigno.
• Coca-ColaminorGTM or Marketing PartnerBeverage brand partner featured on livigno.eu brand section.
• BPERminorGTM or Marketing PartnerItalian banking group BPER Banca. Financial services partner.
• FelicettiminorGTM or Marketing PartnerItalian pasta brand from Valtellina. Local food partner in the region.
• IcamminorGTM or Marketing PartnerItalian chocolate brand. Local gourmet food partner.
• InvittiminorGTM or Marketing PartnerDistillery producing Invitti Gin. Local beverage partner featuring Livigno's Contrabbando Gin.
• VergnanominorGTM or Marketing PartnerItalian coffee brand. Local partner providing coffee services.
• ProactionminorGTM or Marketing PartnerSports nutrition and equipment brand. Brand partner.
• JakedminorGTM or Marketing PartnerCycling and running apparel brand. Brand partner.
• RentalPlusminorGTM or Marketing PartnerBike rental services partner. Equipment rental solution.
• Galletto VallesplugaminorGTM or Marketing PartnerLocal Valtellina food brand. Regional gourmet partner.
• CoronaminorGTM or Marketing PartnerBeer brand. Beverage partner.
• KoominorGTM or Marketing PartnerItalian social media platform. Brand partner.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bormio: Italian Lombardy ski resort and 2026 Olympics venue (men's alpine skiing). Closest geographic peer in Valtellina, sharing similar altitude profile, client mix and DMO operating model.
• Cortina d'Ampezzo: Italian Alpine resort and 2026 Milano-Cortina Olympics co-host. Most directly comparable Italian ski destination operating year-round mountain tourism with a similar DMO-led model and luxury positioning.
• Madonna di Campiglio: Premium Italian Alpine ski destination in the Dolomiti di Brenta with comparable mix of luxury hotels, skiing, and summer hiking/cycling offerings managed by a local tourism consortium.
• Val di Fiemme: Trentino Alpine valley with comparable DMO-driven year-round mountain tourism including cycling (Marcialonga), Nordic skiing and hiking. Similar scale and visitor mix to Livigno.
• La Thuile: Smaller Italian Alpine resort in Aosta Valley with comparable DMO structure, ski and summer mountain tourism focus, and similar dependence on cross-border travellers.
• Val Gardena: Dolomiti Superski member resort in South Tyrol operating a similar year-round destination model (skiing, hiking, cycling) under a local tourism entity. Comparable DMO structure and Alpine scale.

Broad incumbents

• Chamonix Mont-Blanc: Iconic French Alpine resort with globally established mountain tourism brand. Comparable year-round ski/active tourism platform but at significantly larger international scale and recognition.
• St. Moritz Engadin Tourismus: Swiss luxury Alpine destination with comparable altitude, ski infrastructure, summer activities and premium DMO-led tourism management. Operates as a tourism organisation with similar mandate.
• Whistler Tourism Board: Larger North American benchmark destination marketing organisation for an integrated ski/golf/biking resort. Comparable DMO structure but at materially greater scale and international brand recognition.
• Zermatt Matterhorn: Premium Swiss Alpine destination with year-round skiing, hiking and luxury positioning. Comparable altitude-based tourism model with a stronger international luxury brand profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/livigno

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Livigno