Madonna Di Campiglio Azienda Per Il Turismo Spa

What Madonna Di Campiglio Azienda Per Il Turismo Spa does

Madonna di Campiglio Azienda per il Turismo S.p.A. is a destination management organization (DMO) established as a public limited company under Italian provincial law (Legge Provinciale 8/2020 of the Autonomous Province of Trento), holding a statutorily defined mandate to promote and manage tourism for the territory spanning Madonna di Campiglio, Pinzolo, Val Rendena, Giudicarie Centrali, and Valle del Chiese. The organization serves leisure visitors — primarily winter sports tourists, summer outdoor enthusiasts, wellness travelers, and event attendees — and operates four internal areas (Communication & PR, Sales, Administration, and Product Welcome & Events) supported by four year-round information offices plus seasonal offices.

Its core commercial product is the integrated Ski Area Madonna di Campiglio, encompassing 156 km of interconnected runs, 62 lifts, and 108 slopes across three linked resorts (Madonna di Campiglio, Pinzolo, and Folgarida-Marilleva), with five premier black runs including the world-recognized Schumacher Streif. Supporting offerings include skipass products with dynamic pricing, ski schools, equipment rentals, tobogganing (Monte Spinale), mountain-hut dining, the DoloMeet Guest Card, the "Find Your Mood" personalization tool, and downloadable maps and guides.

The technology stack is built on the Pimcore CMS with the Feratel destination management system providing real-time lift/slope information, integrated webcams, and virtual tours; analytics and advertising run on Google Analytics 4, Matomo Cloud, Meta Pixel/Events Manager, and Accurat BV, with Cloudflare for traffic distribution. Revenue mechanics combine recurring public funding and promotional fees (municipal/provincial appropriations, partner services) with transaction-based income from ski-area operations and recreational activity fees. Go-to-market is direct-to-consumer through the multilingual campigliodolomiti.it website, WhatsApp Business chat, newsletter, mobile app, social channels (Facebook, Instagram, YouTube, Twitter, TikTok, LinkedIn), and physical visitor offices, augmented by event sponsorship with Audi (3Tre FIS Ski World Cup) and partnerships with Ferrari Trento, Trentino Marketing, Alta Gamma, and ClimatePartner for sustainability positioning.

Name

Madonna Di Campiglio Azienda Per Il Turismo Spa

Legal name

Madonna di Campiglio Azienda per il Turismo S.p.A.

Website

https://campigliodolomiti.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Public destination management organization (S.p.A.) under the Autonomous Province of Trento, mandated to promote tourism for Madonna di Campiglio, Pinzolo, Val Rendena, Giudicarie, and Valle del Chiese, operating an integrated 156 km ski area, year-round info offices, and direct-to-consumer digital channels serving leisure visitors.

Ownership category

akta.pro rank

Product category

Tourism Destination Management Services

NAICS

Skiing Facilities (71392), Tour Operators (561520)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury & VIP Destination Services (Concierge/Chauffeur) (THAKAEAG)

akta.pro secondary industry

Mountain & Ski Luxury Resorts (THAGACAB)

Keywords

• Destination management services
• Ski resort operations
• Mountain tourism promotion
• Ski pass services
• Travel information services

Headquarters

HQ city

Madonna Di Campiglio

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tourism promotion and destination management: As a public tourism board (Azienda per il Turismo), the organization promotes Madonna di Campiglio, Pinzolo, Val Rendena, Giudicarie Centrali, and Valle del Chiese. Revenue comes from municipal/provincial funding and fees for promotional services.
2. Ski area and lift services: Revenue from skipass sales across the ski area (Madonna di Campiglio, Pinzolo, Folgarida-Marilleva) spanning 156 km of interconnected runs.
3. Recreational activities: Revenue from sledding passes, ski rentals through partner shops, and various mountain experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Madonna di Campiglio Azienda per il Turismo S.p.A. operates as a destination management organization (DMO) promoting and servicing tourism for Madonna di Campiglio, Pinzolo, Val Rendena, Giudicarie Centrali, and Valle del Chiese in the Brenta Dolomites. It runs the largest interconnected ski area in Trentino (156 km of runs, 62 lifts, 108 slopes), sells ski passes with dynamic pricing, coordinates ski schools, equipment rentals, tobogganing, and the DoloMeet Guest Card, and provides visitor information through four year-round offices plus seasonal offices.

Product overview

Madonna di Campiglio Azienda Per Il Turismo Spa is a destination management organization managing tourism for Madonna di Campiglio, Pinzolo, and Val Rendena, plus Giudicarie Centrali and Valle del Chiese regions. The core product is the Ski Area Madonna di Campiglio offering 156km of interconnected ski runs across three ski areas (Madonna di Campiglio, Pinzolo, Folgarida-Marilleva). The product portfolio centers on winter sports with ski passes, ski schools, equipment rentals, and five legendary black ski runs including the World Cup Canalone Miramonti and the Schumacher Streif. Add-on offerings include tobogganing, mountain hut dining, downloadable maps and guides, the DoloMeet Guest Card for local discounts, and the Carbon Neutrality Initiative at Funivie Pinzolo. Summer operations include hiking, biking trails, and summer lift access.

Differentiator

Problem solved

Functional benefit

Products and services

• Ski Area Madonna di Campiglio The main ski resort area offering access to 156 kilometers of interconnected ski runs across Madonna di Campiglio, Pinzolo, and Folgarida-Marilleva. Includes ski lifts, slopes, snowparks, and ski pass services for winter sports tourists.
• Ski Passes Skipass products including daily passes, 4-hour passes, multi-day passes (5 of 7 days), and dynamic pricing options for the ski area. Pricing varies by season (low/high) and category (adults/juniors).
• Toboggan Run on Monte Spinale First toboggan slope in the Madonna di Campiglio Ski Area. A 2.7 km run from 2,070 m to 1,730 m altitude with 340 m elevation difference, medium gradient of 12.4%, maximum 18%. Includes round-trip on Spinale gondola lift and Spinale 2 chairlift access.
• Ski and Snowboard Rentals Rental shops in Madonna di Campiglio and Pinzolo offering ski, snowboard, and mountaineering ski equipment with cutting-edge sports gear, coordinated through partner shops.
• Black Ski Runs Circuit Collection of five challenging black ski runs: Amazzonia, Canalone Miramonti (World Cup slope), Spinale Direttissima with Schumacher Streif, Pancugolo, and Tulot Audi slope. Targeted at expert skiers.
• Ski Schools Ski schools offering lessons for various skill levels, including kids ski programs at the destination.
• Snowboarding and Snow Parks Snowboarding facilities and snow parks within the ski area for recreational and advanced users.
• Kids on Ski Children's ski programs offering lessons and activities for young skiers.
• Mountain Huts and High-Altitude Restaurants Mountain huts and alpine restaurants accessible by ski lift, snowshoe, snowcat, or on foot, offering traditional Trentino cuisine.
• DoloMeet Guest Card Digital guest card offering discounts and benefits at local establishments and services across the territory.
• Downloadable Maps and Guides Digital downloadable resources including ski area maps, hiking maps, bike maps, fishing maps, snow hiking maps, and seasonal guides for the resort.
• Starpass Combined ski pass offering access to multiple ski areas in the region beyond the Madonna di Campiglio area.
• Early Opening Early season skiing opportunities before the regular winter season opening at the ski area.
• Accommodation Booking (Where to Stay) Accommodation search and booking aggregating partner hotels and resorts across the Madonna di Campiglio destination territory.
• Summer Lift Operations Cable lift operations during summer (June to October) providing transport to mountain lodges and access to bike and hiking routes at higher altitudes.

Quantifiable outcome

• 156 km of ski runs across 3 connected resorts with 62 lifts serving up to 108 slopes
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ClimatePartnercoreStrategic or Co-development Partner · 1 November 2022ClimatePartner collaborated with Funivie Pinzolo Spa to calculate the corporate carbon footprint following GHG Protocol standards, achieving carbon neutrality through certified carbon credits from a hydroelectric project in India offsetting 3,379.9 tons CO2.
• AudicoreGTM or Marketing PartnerAudi sponsors the 3Tre FIS Ski World Cup event and various ski runs (Tulot Audi slope). Featured as a premium partner on the website with logo placement.
• FerrariminorGTM or Marketing PartnerFerrari Trento featured as a partner on the website, representing the premium automotive and lifestyle brand association.
• Trentino MarketingcoreStrategic or Co-development PartnerRegional tourism marketing body (Trentino Sviluppo) promoting the Trentino destination including Madonna di Campiglio area. Featured as primary destination partner.
• Alta GammaminorGTM or Marketing PartnerAssociation of Italian luxury brands (Alta Gamma) partnership for high-end tourism promotion.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Compagnie des Alpes: Paris-listed operator of ski resorts and leisure destinations across France. Comparable in the operation of multiple interconnected ski areas, including digital lift-pass systems and on-site services, with a broader portfolio than Madonna di Campiglio.
• SkiStar AB: Listed Scandinavian ski resort operator running multiple Alpine destinations. Comparable at the destination-orchestration level — skipass sales, ski school, rentals, and accommodation — but operates as a private operator rather than a public DMO.

Direct peers

• Kitzbühel Tourism: Austrian DMO for a premium ski town featuring the Hahnenkamm World Cup. Same DMO-plus-event-driven luxury Alpine model as Madonna di Campiglio, with comparable international brand pull and winter-sport heritage.
• Verbier Tourism: Destination management for the Verbier 4 Vallées ski area in Switzerland. Comparable as a high-end ski DMO operating an integrated multi-resort ski network similar to Madonna di Campiglio's three areas.
• Dolomiti Superski: Dolomites-wide ski consortium aggregating 12 ski areas under a single skipass. Closest direct comparable to Madonna di Campiglio's three-resort, skipass-driven destination model and the cross-valley skiing logic that defines the territory.
• Val Gardena Tourism (SVP): Destination management organization for the Val Gardena ski area in South Tyrol. Directly comparable as a DMO promoting a Dolomite ski territory with hotel, hiking, and cultural tourism layers over a shared lift ecosystem.
• Zermatt Tourism: Swiss DMO for Zermatt-Matterhorn destination. Comparable in the DMO-plus-Winter sport luxury positioning, including year-round destination marketing and high-end winter-ski storytelling.
• St. Anton am Arlberg Tourism: Tourism board for the Arlberg ski region in Tyrol. Comparable as a destination management organization running international marketing, event hosting, and accommodation orchestration for an iconic Alpine ski territory.

Others

• Feratel Media Technologies: Technology vendor behind the destination management system used by Madonna di Campiglio for real-time lift/slope info, webcams and booking. Adjacent infrastructure provider whose DMS is the digital backbone for the DMO's guest experience.
• Funivie Madonna di Campiglio S.p.A. Operator of lifts and cable cars in the Madonna di Campiglio ski area. Functionally intertwined with the DMO and the principal partner executing the physical ski product the DMO promotes and prices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xcampigliodolomiti.it/twitter
• YouTubecampigliodolomiti.it/youtube
• Facebookcampigliodolomiti.it/facebook
• LinkedInlinkedin.com/company/azienda-per-il-turismo-madonna-di-campiglio
• Instagramcampigliodolomiti.it/instagram
• TikTokcampigliodolomiti.it/tiktok

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madonna Di Campiglio Azienda Per Il Turismo Spa