Everyday Mathematics

What Everyday Mathematics does

Everyday Mathematics is a research-grounded elementary mathematics curriculum covering grades K-6, originally developed through the University of Chicago School Mathematics Project (UCSMP) and first published in 1984. It is currently in its fourth edition, Everyday Mathematics 4 ©2020, with the prior ©2016 edition still commercially available. Each grade-level package consists of Teacher's Lesson Guides, Student Math Journals, Student Reference Books, Assessment Handbooks, Math Masters, Activity Cards, and Family Engagement materials (Math at Home), with full Spanish-language versions across all K-6 grades. The curriculum emphasizes open-ended problem solving, daily math routines, and reengagement lessons designed to build persistence, creative thinking, and the ability to express and defend mathematical reasoning. Digital components, including teacher and student walkthroughs, are delivered through the my.mheducation.com platform, and the program has received a "highly rated" designation from EdReports, an independent nonprofit curriculum reviewer used as a procurement filter by U.S. school districts.

Revenue is generated through one-time/perpetual curriculum licenses sold on a quote-based, multi-year contractual basis via McGraw Hill's direct sales force, with a secondary self-service e-commerce channel and digital platform access. The go-to-market is sales-led, targeting K-6 schools and school districts, with professional development and implementation support bundled into adoption decisions. Customer segments are vertical-specific: the primary segment is K-6 schools and districts implementing mathematics curriculum, while a secondary segment comprises teachers and parents using structured lesson guides and home-learning resources. Pricing is not publicly disclosed and is handled through "Request a Quote" and "Contact a Rep" workflows.

Everyday Mathematics is a wholly-owned product line within McGraw Hill's K-12 portfolio, not a standalone legal entity. McGraw Hill is a private corporation founded in 1888 and domiciled in New York. Operational geographies are North America, with confirmed markets in the United States and Canada and no signaled international presence. Supplemental offerings — ALEKS Adventure (adaptive learning) and Number Worlds (PreK-8 intervention) — extend the product ecosystem but are managed as adjacent offerings rather than bundled into the core K-6 license.

Name

Everyday Mathematics

Legal name

McGraw Hill

Website

https://everydaymath.com

Company type

Private

Founded year

1888

Operating status

Operating

Short description

Everyday Mathematics is a research-grounded K-6 elementary mathematics curriculum published by McGraw Hill, serving U.S. and Canadian schools and districts with comprehensive teacher guides, student materials, assessments, and Spanish-language components.

Ownership category

akta.pro rank

Product category

K-12 Mathematics Curriculum

NAICS

Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAJAFAG

Mathematics Instruction (School-Delivered)

Education/K–12 / Primary & Secondary Education/K–12 Curriculum, Instruction & Assessment (School-Delivered)

Keywords

• Elementary math curriculum
• K-6 mathematics
• Teacher lesson guides
• Student learning materials
• Mathematics curriculum publisher

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Curriculum Materials Sales: Sale of elementary mathematics curriculum including Teacher's Lesson Guides, Student Materials, Assessment Handbooks, and supplemental resources for grades K-6. Both print and digital formats available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Everyday Mathematics is a research-grounded elementary mathematics curriculum for grades K–6, published by McGraw Hill. It consists of Teacher's Lesson Guides, Student Math Journals, Student Reference Books, Assessment Handbooks, Math Masters, Activity Cards, and digital walkthroughs, available in English and Spanish. The curriculum is supplemented by ALEKS Adventure (adaptive learning) and Number Worlds (PreK–8 intervention).

Product overview

Everyday Mathematics is an elementary mathematics curriculum published by McGraw Hill, covering grades K–6. The program consists of a comprehensive suite of teacher and student materials including the Teacher's Lesson Guide, Student Math Journal, Student Reference Book, Assessment Handbook, Math Masters, and Activity Cards for each grade level. The curriculum is available in both English and Spanish versions for all grade levels. The 2020 edition (Everyday Mathematics 4) represents the current version, with the 2016 edition also available for purchase. Supplemental offerings include ALEKS Adventure (adaptive learning) and Number Worlds (PreK–8 intervention), which complement the core curriculum. The program integrates with McGraw Hill's digital platforms including ConnectED and my.mheducation.com for delivery of online and blended learning experiences.

Differentiator

Problem solved

Functional benefit

Brands

• ALEKS: Adaptive learning platform offered as a supplemental resource within the Everyday Mathematics ecosystem
• Number Worlds

Products and services

• Everyday Mathematics (K–6) Curriculum A research-grounded and field-tested elementary mathematics curriculum for grades Kindergarten through 6, designed to develop deeper understanding of math and life-long habits of mind including perseverance, creative thinking, and the ability to express and defend reasoning. Used by K-6 schools and districts.
• Everyday Mathematics 4 ©2020 Current edition of the Everyday Mathematics K-6 curriculum featuring updated content, digital walkthroughs, and enhanced teacher and student materials in both English and Spanish.
• Everyday Mathematics ©2016 Previous edition of the elementary mathematics curriculum (K-6), still available for purchase alongside the current 2020 edition.
• ALEKS Adventure Adaptive learning solution offering personalized mathematics instruction through an interactive, game-based experience, designed for differentiated instruction and intervention support alongside the Everyday Mathematics curriculum.
• Number Worlds PreK–8 mathematics intervention solution designed to build conceptual understanding and prevent math difficulties through targeted supplemental instruction.

Quantifiable outcome

• Field-tested with over 2000 students across the country prior to publication

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ALEKS AdventuresupplementalTechnology or IntegrationALEKS Adventure adaptive learning solution offered as a supplemental component alongside Everyday Mathematics for differentiated instruction and intervention support.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Imagine Learning: Offers K-12 math curricula including Imagine Math and supplemental solutions. Overlaps with Everyday Mathematics in core elementary math curriculum sales to districts.
• Savvas Learning Company: Publisher of enVision Mathematics (formerly Pearson K-12 math), a direct competitor in the K-6 elementary math curriculum market with comparable digital and print components.
• Great Minds: Publisher of Eureka Math, the leading open-source K-6 (and beyond) elementary math curriculum. Directly competes with Everyday Mathematics in district math curriculum adoptions and EdReports reviews.
• Curriculum Associates: Publisher of i-Ready Classroom Mathematics and the i-Ready diagnostic/adaptive platform. Directly competes with Everyday Mathematics for K-6 math adoption and brings a stronger digital/adaptive component.
• Houghton Mifflin Harcourt: Major K-12 publisher offering Into Math and Math Expressions for elementary grades. Competes head-to-head with Everyday Mathematics in district math curriculum procurements.

Broad incumbents

• Carnegie Learning: Provides MATHia adaptive math software and textbook line for grades 6-12+, with broader K-12 footprint. Adjacent competitor in school math, particularly for adaptive/digital instruction.

Others

• Khan Academy: Free, widely-used online math instruction platform across K-12. Functions as an indirect substitute and adoption alternative to paid curricula like Everyday Mathematics, particularly in budget-constrained districts.

Emerging players

• Zearn: Free, digital-first K-5 math curriculum widely adopted in districts. Represents the most disruptive price-point competitor to a premium curriculum like Everyday Mathematics.
• Illustrative Mathematics: Provider of an open-source, problem-based K-12 math curriculum distributed via partners like McGraw Hill's Kendall Hunt. Competes at the standards-aligned curriculum level against Everyday Mathematics.
• DreamBox Learning: K-8 adaptive math platform with strong digital-first positioning. Competes for intervention and supplemental budgets that would otherwise go to Everyday Mathematics plus ALEKS attachments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/McGrawHillK12
• YouTubeyoutube.com/user/schooleducationgroup
• Facebookfacebook.com/mcgrawhilleducation
• LinkedInlinkedin.com/company/mcgraw-hill-education
• Instagraminstagram.com/mheducation

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everyday Mathematics