TripleSdata
TripleSdata is an Australian B2B sports technology company providing real-time GPS-RTK and UWB positioning, timing, and analytics solutions for thoroughbred, greyhound, and harness racing jurisdictions, racecourses, broadcasters, and wagering operators across Australia, the UK, New Zealand, and Asia.
- Company typePrivate
- Founded2017
- HeadquartersForest Hills, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TripleSdata does
TripleSdata (legal entity TripleSdata Pty Ltd) is an Australian B2B sports technology company founded in 2017 that provides real-time positioning, timing, and analytics solutions for the global racing industry across three verticals: thoroughbred, greyhound, and harness racing. The company's technology stack combines GPS-RTK (Real-Time Kinematic) satellite-based positioning for horse racing — achieving 5cm accuracy at up to 100 updates per second — with Ultra-Wideband and Radio Frequency systems for greyhound racing, and complementary hardware including the patented Scan'o'Vision Myria photo finish camera (10,000 fps at 2048-pixel resolution), PowerTime II timers, and Arges Reflex photocell light beams. Sectional timing precision is specified at 10 milliseconds with display rates of 50 times per second and end-to-end data latency as low as 200 milliseconds.
The core software asset is the SMART Suite, a modular platform comprising RTK-GPS tracking, real-time broadcast graphics, electronic timing, weather monitoring, barrier/start systems, and a centralized racing data distribution centre, all served through a secured streaming API to mobile applications (Windows, iOS, Android), broadcast graphics engines, and commentator information systems. TripleSdata monetizes through three streams: (1) hardware sales of proprietary tags, sensors, cameras, and timing devices, (2) recurring software/SaaS subscriptions for the SMART suite, and (3) data monetization via live feeds to wagering service providers and broadcasters. Distribution is enterprise field sales, supplemented by an official reseller relationship with Swiss Timing for premium timing equipment.
The company serves racing jurisdictions, racecourses, broadcasters, and wagering operators, with named customers including Racing NSW, the Australian Turf Club, Sky Racing, and Racing Australia. Stated cumulative scale includes 1 billion data points collected, 1,500 race days supported per year, 400,000 race animals tracked, 4 million sectional times captured, and 30 active racecourse deployments across Australia, the UK, New Zealand, and Asia. TripleSdata is privately held, co-founded by CEO Carlos Santo (formerly IBM, managed IT for the 2000 Sydney Olympics) and CTO Sebastian Scholz, with no disclosed external investors, funding rounds, or M&A activity in the available source material.
TripleSdata firmographics
Firmographics- Name
- TripleSdata
- Legal name
- TripleSdata Pty Ltd
- Website
- https://triplesdata.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TripleSdata is an Australian B2B sports technology company providing real-time GPS-RTK and UWB positioning, timing, and analytics solutions for thoroughbred, greyhound, and harness racing jurisdictions, racecourses, broadcasters, and wagering operators across Australia, the UK, New Zealand, and Asia.
- Ownership category
- akta.pro rank
TripleSdata industry classification
Industry- Product category
- Sports Timing & Tracking Technology
- NAICS
- Racetracks (711212)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Racing Technology & Timing/Tracking Infrastructure (MPAEADAN)
Keywords
Where TripleSdata is headquartered
LocationHeadquarters
- HQ city
- Forest Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TripleSdata business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Hardware Sales: Sale of proprietary timing and tracking hardware including GPS tags, sensors, photo finish cameras, light beams, and timing devices for racing applications.
- Software/SaaS Services: Real-time data streaming services, software applications for race analytics, virtual graphics, and broadcast integration delivered through their SMART suite platform.
- Data Services: Live and real-time data feeds to wagering service providers, broadcasters, and racing officials. Comprehensive commentator information service applications.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
TripleSdata product offering
Product offeringCore offering
TripleSdata provides real-time positioning, sectional timing, and analytics solutions for the racing industry through its proprietary SMART suite platform. The company sells GPS-RTK tracking systems for thoroughbred and harness racing, UWB/RF-based RTTS for greyhound racing, photo finish cameras, timers, light beams, broadcast graphics, and live data distribution to wagering operators and broadcasters. Their solutions are deployed across 30+ racecourses in Australia, the UK, New Zealand, and Asia, delivering centimetre-level accuracy with sub-second latency.
Product overview
TripleSdata offers a unified SMART suite of real-time positioning and timing solutions for the racing industry, comprising three core racing-specific products (Thoroughbred, Greyhound, and Harness racing solutions) supported by a modular platform. The SMART suite includes RTK-GPS tracking, graphics, timing, weather, barrier, and distribution centre modules that share a common platform and deliver data through secured streaming APIs. Hardware products include the Scan'o'Vision Myria photo finish camera, PowerTime II timer, and Arges Reflex Photocell light beams. The system provides live data streaming to mobile applications, broadcast graphics, and commentator information systems, with outputs delivered to punters, broadcasters, and wagering service providers.
Differentiator
Problem solved
Functional benefit
Brands
- SMART Suite: Technology solution suite for racing data collection and analysis, including SMART RTK-GPS tracking, SMART graphics, SMART timing, SMART weather, SMART barrier, and SMART racing distribution centre.
Products and services
- Thoroughbred Racing Solution GPS-RTK based real-time positioning and tracking system for thoroughbred horse racing, providing centimetre-level accuracy with live data streaming including sectional times, speed, acceleration, stride length, distance covered, and heart rate for racecourses, trainers, jockeys, broadcasters, and wagering operators.
- Greyhound Racing Solution (RTTS) Ultra-wideband (UWB) and radio frequency (RF) based timing and tracking system for greyhound racing, offering centimetre-accurate positioning with data delivery 50 times per second, interference analysis, and advanced starting box reaction metrics for greyhound racing clubs, authorities, and broadcasters.
- Harness Racing Solution GNSS-RTK satellite-based positioning system for harness racing that streams centimetre-accurate positioning and motion data including speed, acceleration, stride length, and heart rate with 9D motion sensor analysis, supporting tactical driving analysis and race officiating for harness racing operations.
- SMART Timing Comprehensive suite of timing hardware and services for racing and sports events, encompassing electronic start systems, photo finish cameras, transponders, wind measurement, race results delivery to media, organizers, punters, trainers, and jockeys with live and real-time data outputs.
- Scan'o'Vision Myria Photo Finish Camera High-speed photo finish camera capturing times down to thousandths of a second at up to 10,000 shots per second with 2048-pixel resolution, featuring patented Spatial Alignment technology for precise finish line placement, offered to racecourses and timing operators through TripleSdata's Swiss Timing partnership.
- PowerTime II Timer Hand-held timer with integrated printer for sports and racing competitions, storing up to 2,000 entries with interfaces to scoreboards and starting devices, distributed via TripleSdata's Swiss Timing partnership.
- Arges Reflex Photocell Light Beam High-precision timing device using light beam interruption detection, operational in extreme meteorological conditions with reflector distance up to 30 metres, distributed to racecourses and sports venues via TripleSdata's Swiss Timing partnership.
- Live Mobile Application Cross-platform mobile application for Windows, iOS, and Android devices that enables live race viewing, control, replay of race and training data, and consumption of real-time positioning and sectional timing for punters, trainers, and race officials.
Companies that use TripleSdata
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
TripleSdata technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
TripleSdata partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Swiss TimingcoreOfficial distributor relationship where Swiss Timing provides timing equipment including Scan'O'Vision photo finish cameras, PowerTime II timers, and other timing solutions. TripleSdata serves as the distributor implementing these technologies for the racing industry.
- Racing NSWcoreKey racing authority partner in Australia for thoroughbred racing timing and tracking services. Racing NSW represents the primary racing jurisdiction in NSW.
- SphereminorPartner mentioned in the partner section of the website, nature of partnership not explicitly defined in available source material.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
TripleSdata competitors and assessment
Company assessmentEmerging players
- Catapult Sports: Catapult Sports builds wearable athlete-tracking and performance-analytics hardware and software. It is comparable to TripleSdata's 9D motion sensor and heart rate monitoring products in the underlying technology and category (real-time athlete performance data), but operates across team sports rather than racing specifically.
Direct peers
- Timing Solutions International: Timing Solutions International supplies fully automated timing and results systems to sports including horse and greyhound racing. It is comparable because it sells race timing hardware and software to the same enterprise customers that TripleSdata targets.
- Trakus: Trakus provides GPS-based tracking and positioning systems for horse racing. It is the closest comparable to TripleSdata because both sell real-time kinematic-based location, speed and sectional data to tracks, broadcasters and wagering platforms in the same end market.
Broad incumbents
- Swiss Timing: Swiss Timing is the global incumbent in precision sports timekeeping — including Scan'O'Vision photo finish and PowerTime — and is both a strategic distributor partner to TripleSdata and the broader competitor whose scope spans many sports rather than racing only.
- Genius Sports: Genius Sports is a global sports data and technology company providing real-time data, odds feeds, and wagering-tech to sportsbooks and leagues. It is comparable because it sells wagering-grade live sports data feeds — the same buyer category TripleSdata serves with its racing data APIs.
- 1/ST Technology: 1/ST Technology (formerly AmTote/Xpressbet) provides wagering, simulcast and racing technology platforms to US racetracks and operators. It is comparable because it sits at the intersection of race data, wagering and broadcast technology used by the same end buyers.
- Sportradar: Sportradar is a global sports data and content provider serving sportsbooks, media companies, and federations. It is comparable as a potential downstream buyer/distributor and as a wider competitor sourcing official racing data for betting operators.
- Equibase: Equibase is the official Thoroughbred horse racing data provider for the US and Canada, aggregating and distributing racing results, charts and wagering data. It is comparable because it monetises racing data to wagering operators, broadcasters and consumers, much like TripleSdata's SMART Distribution Centre.
Others
- Performance Logic: Performance Logic delivers performance analysis and data services to horse racing and equestrian sports. It is comparable because it operates in the same niche of using sports science and data to serve trainers, owners and racing bodies, albeit more on the analysis/consulting layer than TripleSdata's hardware-and-data-feed stack.
Regional players
- RaceTech (UK): RaceTech is the long-standing technology and broadcast services provider to British racecourses. It is comparable because it supplies timing, photo finish, and on-course broadcast infrastructure to the same UK thoroughbred market where TripleSdata is also deployed.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
TripleSdata social profiles
Digital presenceTripleSdata financial estimates
Financial estimateRevenue estimate
Valuation estimate
TripleSdata leadership team
Management profileNumber of profiles
Profiles2 records
TripleSdata funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TripleSdata M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TripleSdata
What does TripleSdata do?
TripleSdata provides real-time positioning, sectional timing, and analytics solutions for the racing industry through its proprietary SMART suite platform. The company sells GPS-RTK tracking systems for thoroughbred and harness racing, UWB/RF-based RTTS for greyhound racing, photo finish cameras, timers, light beams, broadcast graphics, and live data distribution to wagering operators and broadcasters. Their solutions are deployed across 30+ racecourses in Australia, the UK, New Zealand, and Asia, delivering centimetre-level accuracy with sub-second latency.
Is TripleSdata a public or private company?
TripleSdata is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TripleSdata founded?
TripleSdata was founded in 2017. It employs 11 to 50 people.
Where is TripleSdata based?
TripleSdata is headquartered in Forest Hills, United States, in the North America region.
How does TripleSdata make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are software/SaaS Services and data Services.
Who are TripleSdata's main competitors?
Catapult Sports is listed as an emerging player. Direct peers are Timing Solutions International and Trakus. Broad incumbents are Swiss Timing, Genius Sports, 1/ST Technology, Sportradar and Equibase. Performance Logic is listed as an others. RaceTech (UK) is listed as a regional player.
Does TripleSdata have an API?
Yes. Secured streaming API with a pre-defined set of applications preventing other applications from extracting data. The API enables real-time data streaming to external clients and interfaces, delivering live positioning and timing data with stable display rates up to 50 times per second.
What industry is TripleSdata in?
TripleSdata's product category is Sports Timing & Tracking Technology. Its primary akta.pro industry code is MPAEADAN, Racing Technology & Timing/Tracking Infrastructure. Its NAICS code is 711212 and its SIC code is 7948.