Jargon

What Jargon does

Smartling is a cloud-native translation management platform that helps enterprises localize and translate content at scale by combining AI-powered translation with human linguist review. The platform's core offering is a translation orchestration system that centralizes localization workflows, supported by specialized modules including LQA Agent for AI translation quality evaluation, AI Hub for selecting across 20+ LLM and machine translation engines, Smartling Translate for instant AI translations, Translation Proxy for website localization, Translator Tools (CAT) for professional linguists, and Analytics for performance reporting. Underlying technology is the proprietary LanguageAI system, which provides LLM-powered translations with tone enforcement, hallucination mitigation, and brand safety filters layered on top of multiple third-party models. The platform connects to 50+ pre-built enterprise integrations spanning CMS (WordPress, Adobe Experience Manager, Contentful, Drupal, Sitecore), CRM (Salesforce, Zendesk), marketing automation (HubSpot, Marketo), code repositories (GitHub, Bitbucket), and cloud storage (Google Drive, Dropbox), with open APIs and CI/CD pipeline support for custom implementations.

Smartling monetizes through tiered annual SaaS subscriptions (Core and Enterprise plans), usage-based per-word pricing for translation services starting at $0.005 per word, and professional and managed services for onboarding and program management. Go-to-market is enterprise field sales with demo booking and meeting requests as primary conversion mechanisms, paired with a self-serve cloud-native platform that enables mid-market self-onboarding. Customer segments span marketing teams, developer and product teams, customer support teams, and localization teams, with vertical emphasis on eCommerce/retail, software and mobile apps, healthcare, and learning and development.

The customer base includes enterprise references such as Lyft (3,700x increase in translated content, 50% reduction in translation turnaround time, 99% automated workflows), Therabody (60% cost reduction, 99.7% on-time delivery), DoorDash, IHG Hotels & Resorts, Reddit, Pinterest, and HubSpot. Smartling maintains a 4,000+ vetted professional linguist network and operates globally with localized websites in at least 12 language markets. Compliance posture includes SOC 2 Type II, HIPAA, HITRUST, PCI DSS Level 1, GDPR, ISO 17100, and ISO 9001:2015 certifications, and the company has earned multiple Summer 2026 G2 Leader awards across Localization and Translation Management categories.

Name

Jargon

Legal name

Smartling, Inc.

Website

https://usejargon.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Smartling is a cloud-native translation management platform that combines AI-powered and human translation services with 50+ enterprise integrations. It serves global organizations across marketing, product, support, and localization teams needing to scale multilingual content workflows.

Ownership category

akta.pro rank

Product category

Mobile Development Tools

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYBPAEAFAA

Custom Application Development (Web/Mobile/Desktop)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Application Development & Modernization

SECONDARYBPAMADAG

Developer Portals, SDKs & Documentation Platforms

Business & Public Services/Web, Mobile & Digital Platforms/App Stores, Distribution & Developer Platforms

Keywords

• Mobile development tools
• Developer productivity software
• Mobile app tooling
• Developer SDK
• Mobile developer platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Translation Services: AI, machine translation, and human translation options from 4,000+ linguist network. Pricing at $0.005 per word starting. Revenue generated through per-word usage fees for translation services.
2. SaaS Platform Subscription: Tiered SaaS platform (Core plan for foundational needs, Enterprise plan for full capabilities). Includes platform access, integrations, automation tools, and collaboration features.
3. Professional Services: Professional Services for integrations and onboarding, Managed Services including translation program management, and dedicated project managers.
4. Managed Services: Managed Services including translation program management and access to Smartling's vetted network of professional linguists.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Jargon self-describes as "built by mobile devs, for mobile devs," indicating it offers software tools or services oriented toward mobile application developers. Specific product features, deliverables, and pricing are not described in the available source material.

Product overview

Smartling is an all-in-one translation orchestration platform (Translation Management System) that provides a comprehensive suite of AI-powered and human translation services. The core TMS platform unifies translation workflows across an entire organization, complemented by specialized modules including LQA Agent for AI quality evaluation, Smartling Translate for instant AI translations, AI Hub for multi-LLM translation selection (20+ engines), Translator Tools for CAT and transcreation workflows, Translation Proxy for web content, Analytics for performance dashboards, and Professional Translation services backed by a 4,000+ linguist network. The platform supports 50+ native integrations with enterprise tools and offers open APIs for custom implementations.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 70% average cost savings in first year
• +5 more outcomes

Named customers7 records

Segments9 records

Ideal customer profiles1 record

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability4 records

Feature8 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Crowdin: Cloud-based localization platform with strong developer ecosystem (CLI, SDKs, GitHub integration) and AI translation options. Targets the same product-team and mobile-app segments as Smartling with overlapping feature sets.
• XTM International: Cloud-based TMS with AI translation, workflow automation, and enterprise integrations. Targets similar enterprise localization teams and competes head-to-head on TMS procurement in the same accounts as Smartling.
• Lokalise: SaaS translation management platform offering TMS, developer APIs, and AI translation for product, marketing, and support content. Directly competes with Smartling for mid-market and enterprise localization budgets and shares the developer-first positioning and integration model.
• Phrase: Enterprise TMS with extensive automation, AI-powered translation, and developer integrations. Direct Smartling competitor in the enterprise SaaS TMS space, particularly for tech, gaming, and mobile-app customers.
• memoQ: Long-standing TMS with CAT tool workflows used by enterprise localization teams. Competes with Smartling's Translator Tools / CAT offering and shares enterprise language-services-buyer personas.

Broad incumbents

• Lionbridge: Large incumbent language-services provider with AI-enabled translation platforms and a global linguist footprint comparable to Smartling's 4,000+ linguist network. Competes on enterprise RFPs where bundled AI + human services are required.
• TransPerfect: Global language-services incumbent combining human translation services with proprietary TMS and AI capabilities. Serves the same enterprise clients as Smartling but with a much broader services portfolio and larger scale.
• RWS Group: Incumbent localization and language-services company (formerly SDL) with proprietary TMS (Trados) and a patent-portfolio of CAT tool technology. Competes with Smartling across enterprise and regulated-industry accounts.

Emerging players

• DeepL: AI-native translation provider with high-quality neural MT and an emerging enterprise/API product. Represents the AI-first challenger that Smartling's LanguageAI must differentiate against on quality, governance, and ecosystem breadth.
• Lilt: AI-augmented translation platform combining LLMs with linguist-in-the-loop workflows for enterprise localization teams. Direct emerging competitor targeting the same AI-translation quality frontier Smartling pursues.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/usejargon
• Facebookfacebook.com/usejargon
• LinkedInlinkedin.com/company/babel-strings

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jargon