XTM International
XTM International is a London-based SaaS company that provides an AI-powered enterprise localization platform combining translation management (XTM Cloud), translation business management (XTRF), software localization (Rigi, Transifex), and AI video creation, serving 1,000+ global enterprises and language service providers across manufacturing, life sciences, software, e-commerce, gaming, and LSP verticals.
- Company typePrivate
- Founded2002
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What XTM International does
XTM International is a London-based software company, founded in 2002, that operates a modular AI-powered localization platform serving global enterprises and language service providers. The company generates revenue primarily through annual SaaS subscriptions to its translation management system (XTM Cloud), translation business management system (XTRF), software localization editor (Rigi), specialist continuous localization TMS (Transifex), enterprise TBMS (FlowFit), and AI-powered video creation and localization platform (Video Creation Cloud). Pricing is quote-based for enterprise tiers, with 30-day free trials for XTM Cloud and 15-day trials for Transifex, supporting a hybrid go-to-market that combines field sales for large enterprises with product-led growth for mid-market and smaller teams. The platform supports 880+ languages and 1,000-1,300+ global customers across verticals including manufacturing, life sciences, software/technology, e-commerce/retail, gaming, and LSPs, with named enterprise customers including Volvo, Ricoh, Indeed, LexisNexis, FARFETCH, Johnson Controls, Swiss Post, GoTo, and Acolad.
The platform's technology architecture is composed of an integrated suite of products rather than a single monolith. XTM Cloud provides core TMS capabilities with 60+ native tool integrations; XTRF serves LSPs with project, vendor, and financial management; Rigi delivers in-context visual software localization; and Video Creation Cloud enables multilingual video production. The AI layer spans SmartContext (brand-consistent translation), Language Guard (compliance flagging), Intelligent Score (quality prediction), Intelligent Workflow (dynamic task rerouting), Intelligent Post-Editing (LLM-driven automated review), XTM AI Agent (agentic conversational project management), and XTM Go (risk-aware request routing). The platform integrates with 80+ external systems including GitHub, HubSpot, Adobe Experience Manager, WordPress, Shopify, Figma, Google BigQuery, and Zapier-mediated connections to accounting and communication tools.
XTM has executed an aggressive inorganic growth strategy, completing four acquisitions between late 2023 and 2025: Rigi (November 2023, UI localization), Transifex (January 2025, developer-focused TMS), TXTOmedia (May 2025, AI video localization), and Consoltec/FlowFit (2025, enterprise TBMS). The company is privately held, incorporated in England and Wales (company number 04217452), GDPR and CCPA compliant, and led by CEO Lorcan Malone (appointed October 2025), with CMO Niki Sotiropoulou and VP of Engineering Sean Mooney joining in April 2026. The company employs 101-250 people and distributes through direct enterprise sales, inside sales, self-serve trials, and integration marketplace channels, supported by marketing programs including LocWorld participation, the XTM Live annual conference, city tours, webinars, and content marketing.
XTM International firmographics
Firmographics- Name
- XTM International
- Legal name
- XTM International Ltd
- Website
- https://xtm.cloud
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- XTM International is a London-based SaaS company that provides an AI-powered enterprise localization platform combining translation management (XTM Cloud), translation business management (XTRF), software localization (Rigi, Transifex), and AI video creation, serving 1,000+ global enterprises and language service providers across manufacturing, life sciences, software, e-commerce, gaming, and LSP verticals.
- Ownership category
- akta.pro rank
XTM International industry classification
Industry- Product category
- Translation Management Software / Localization Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industry
- Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment) (HDAAACAO)
Keywords
Where XTM International is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
XTM International business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Translation Management: XTM generates primary revenue through SaaS subscription fees for its translation management platform (XTM Cloud), with pricing based on users, workflows, and localization complexity. The platform offers tiered plans with Standard and Premium features.
- SaaS Subscription - TBMS (XTRF): Revenue from Translation Business Management System subscriptions tailored to LSP and translation agency requirements, with pricing based on project, vendor, and financial management needs.
- SaaS Subscription - Software Localization (Rigi): Subscription revenue from Rigi software localization tool with pricing based on in-context localization needs for UI and software translation.
- SaaS Subscription - Video Creation Cloud: Revenue from video creation and localization platform with scalable pricing plans for creating, localizing, and distributing video content.
- Enterprise Custom Pricing: Custom pricing for enterprise teams managing complex localization processes, governance, and operational flow, typically through direct sales engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | XTM Cloud - Translation Management with flexible pricing based on users, workflows, and localization needs |
| Subscription | Annual | XTRF - TBMS pricing tailored to project, vendor and financial management requirements |
| Subscription | Annual | Rigi - Software localization pricing based on in-context localization needs |
| Subscription | Annual | Video Creation Cloud - Scalable pricing for video localization |
| Subscription | Annual | XTM Platform - Custom enterprise pricing |
| Subscription | Annual | Transifex by XTM - Pricing for continuous localisation across software, apps and websites |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
XTM International product offering
Product offeringCore offering
XTM International sells a modular AI-powered enterprise localization platform delivered as SaaS subscriptions. The core offering is a translation management system (XTM Cloud) that automates multilingual content workflows, complemented by a translation business management system (XTRF) for language service providers, a visual software localization editor (Rigi), a specialist TMS for software/website localization (Transifex), an enterprise TBMS (FlowFit), and an AI-driven video creation and localization platform (Video Creation Cloud).
Product overview
XTM International offers a modular AI-powered platform for end-to-end enterprise localization, combining translation management, business management, software localization, and video creation into a composable system. The core portfolio includes XTM Cloud (enterprise TMS for translation management and operations), XTRF (Translation Business Management System for LSPs), and Transifex by XTM (specialist software localization TMS for scaling businesses), alongside acquired products Rigi (visual software localization editor) and FlowFit by XTM (enterprise TBMS). The AI layer comprises multiple integrated modules including Language Guard (content compliance checking), Intelligent Score (quality scoring), Intelligent Workflow (workflow automation), SmartContext (brand-consistent translations), XTM AI Agent (conversational AI), XTM Go (risk-aware routing gateway), and Intelligent Post-Editing (automated review). Supporting products include XTM Portal (web-based translation request portal), Business Intelligence Dashboards (real-time reporting), XTRF Business Barometer (business metrics), XTRF BigQuery (data analytics integration), and Video Creation Cloud (AI-powered video localization). The platform supports 880+ languages with 80+ ready-to-go integrations.
Differentiator
Problem solved
Functional benefit
Brands
- XTM Cloud: Translation management system for enterprise translation management and operations
- XTRF
- Rigi
- Transifex by XTM
- FlowFit by XTM
- Video Creation Cloud
- XTM AI
Products and services
- XTM Cloud Flagship translation management system for enterprises that automates multilingual project workflows, manages translation assets, and integrates with CMS, code repositories, and design tools to localize content at scale.
- XTRF Translation business management system designed for language service providers that brings project workflows, vendor management, and financial automation (quotes, invoices, purchase orders) into a single platform.
- Rigi Visual software localization editor that provides in-context previews, allowing translators to see UI strings within the actual product interface to catch layout or formatting issues before launch.
- Transifex by XTM Specialist translation management system for software and website localization, designed for scaling businesses that need continuous localization across apps, software, and websites.
- FlowFit by XTM Enterprise translation business management solution acquired from Consoltec, designed for enterprise teams managing localization processes, governance, and operational flow.
- Video Creation Cloud AI-powered video creation and localization platform that enables users to script, translate, voice, and publish multilingual videos using AI voiceovers and subtitles without editing software or production teams.
- XTM AI AI-powered localization platform brand bundling multiple AI capabilities (Language Guard, Intelligent Score, Intelligent Workflow, SmartContext, and XTM AI Agent) for translation and localization automation.
Quantifiable outcome
- 90% faster time-to-market for localized content
- +6 more outcomes
Companies that use XTM International
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles3 records
XTM International technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability10 records
Feature15 records
XTM International partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and standard.
- VistateccoreXTM International and Vistatec announced a partnership to launch an enterprise AI content globalization service, combining XTM's SaaS platform with Vistatec's translation and localization expertise. The partnership addresses challenges enterprises face when adopting AI-enabled content tools independently across departments, which can cause inconsistency, duplicated effort, and limited oversight. The service is designed to help organizations operationalize AI-driven global content at scale while maintaining brand control, compliance, and operational visibility.
- GitHubcoreGitHub integration that speeds up every release cycle by connecting code repositories directly to XTM's localization workflows for continuous localization.
- HubSpotstandardHubSpot integration for multilingual campaigns enabling marketing teams to manage translated content directly within HubSpot.
- Adobe Experience ManagercoreIntegration with Adobe Experience Manager enabling translation of AEM content directly through XTM platform.
- WordPressstandardWordPress integration simplifying website translations with seamless content synchronization between WordPress and XTM.
- ShopifystandardShopify integration for easier international selling enabling e-commerce product localization through XTM.
- FigmastandardFigma integration for faster global design enabling design-to-translation workflows.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
XTM International competitors and assessment
Company assessmentDirect peers
- Smartling: Smartling is a leading cloud-based translation management system serving enterprise customers with similar TMS, automation, and integration capabilities. Most direct competitor to XTM Cloud, with overlapping customer segments in software, e-commerce, and regulated industries.
- Phrase (formerly Memsource): Phrase offers a TMS platform for enterprise localization with AI-driven translation automation, terminology management, and integrations. Directly competes with XTM Cloud across the same customer base of LSPs and enterprise localization teams.
Emerging players
- Lokalise: Lokalise is a developer-focused localization platform offering TMS, in-context editing, and CI/CD integrations. Competes with XTM Cloud and Transifex in the continuous localization segment, particularly for software and app teams.
- Crowdin: Crowdin is a localization management platform for software, apps, and websites with strong integration marketplace. Overlaps with XTM Cloud and Transifex in software/website TMS use cases, particularly for SMB and mid-market.
- Systran: Systran provides machine translation engines and translation technology for enterprise and government. While more focused on MT than TMS, it competes in the same AI-translation stack where XTM's SmartContext and Intelligent Post-Editing operate.
Broad incumbents
- Lionbridge: Lionbridge is one of the largest language service providers globally, offering end-to-end localization services plus proprietary technology. While much broader than XTM, it competes for the same enterprise localization budget and overlaps with XTRF on LSP tooling.
- TransPerfect: TransPerfect is a global language and business services company offering translation, localization, and technology solutions. Competes with XTM for enterprise localization spend, including TMS-adjacent offerings and direct services that may displace TMS tooling.
- RWS Group: RWS is a major language services and intellectual property services provider with Trados TMS technology. Competes broadly with XTM Cloud and XTRF across both language services and translation technology markets.
- Welocalize: Welocalize is a global translation and localization services company serving regulated and enterprise customers. Overlaps with XTM in the same enterprise localization buyer base, particularly in life sciences and manufacturing verticals.
Others
- Acolad: Acolad is a major European LSP and language services provider, listed as an XTM customer. While not a direct TMS competitor, Acolad is part of the broader LSP ecosystem served by XTRF and represents the LSP buyer persona XTM's TBMS targets.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
XTM International social profiles
Digital presenceXTM International compliance and trust
Trust signalCompliance2 records
XTM International financial estimates
Financial estimateRevenue estimate
Valuation estimate
XTM International leadership team
Management profileNumber of profiles
Profiles6 records
XTM International subsidiaries and ownership
Company hierarchySubsidiaries4 records
XTM International funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
XTM International M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about XTM International
What does XTM International do?
XTM International sells a modular AI-powered enterprise localization platform delivered as SaaS subscriptions. The core offering is a translation management system (XTM Cloud) that automates multilingual content workflows, complemented by a translation business management system (XTRF) for language service providers, a visual software localization editor (Rigi), a specialist TMS for software/website localization (Transifex), an enterprise TBMS (FlowFit), and an AI-driven video creation and localization platform (Video Creation Cloud).
Is XTM International a public or private company?
XTM International is a private company. It is classified as private equity controlled and is currently operating.
When was XTM International founded?
XTM International was founded in 2002. It employs 101 to 250 people.
Where is XTM International based?
XTM International is headquartered in London, United Kingdom, in the Europe region.
How does XTM International make money?
Five revenue lines are on record. SaaS Subscription - Translation Management is the primary driver. The others are saaS Subscription - TBMS (XTRF), saaS Subscription - Software Localization (Rigi), saaS Subscription - Video Creation Cloud and enterprise Custom Pricing.
Who are XTM International's main competitors?
Direct peers on record are Smartling and Phrase (formerly Memsource). Emerging players are Lokalise, Crowdin and Systran. Broad incumbents are Lionbridge, TransPerfect, RWS Group and Welocalize. Acolad is listed as an others.
Does XTM International have an API?
No public API is recorded for XTM International.
What industry is XTM International in?
XTM International's product category is Translation Management Software / Localization Platform. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAAACAO, Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment). Its NAICS code is 5132 and its SIC code is 7372.