NSR Hire
- Company typePrivate
- Founded2019
- HeadquartersNewman, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What NSR Hire does
NSR Hire is a Western Australian vehicle and equipment rental operator specializing in the civil, mining, and construction sectors. The business operates as the specialist mining and construction division of the broader Northside Rentals group, established by siblings Darian Rocci and Rafael Rocci, and runs a fleet of more than 2,500 light vehicles, commercial vehicles, and heavy equipment assets from eight branches distributed across Perth, Karratha, Newman, Port Hedland, Tom Price, Albany, Bunbury, and Kalgoorlie. NSR Hire is privately held and family-owned.
The company sells rental capacity on a project-by-project basis through a quote-based commercial model, with prospective customers submitting hire enquiries online. Its service portfolio spans passenger vehicles, trucks, and heavy plant suited to civil earthworks, resources extraction, and general construction activity in Western Australia. Fleet composition and branch placement are oriented toward servicing remote mining corridors, particularly in the Pilbara and Goldfields, alongside metropolitan and regional civil construction demand. The March 2025 adoption of the NSR Indigenous logo signals the company's positioning to access Indigenous-business procurement pathways within mining and government contracts.
NSR Hire is asset-heavy and operationally lean, with a stated core of 11-50 employees supporting the branch network and fleet operations. There is no public disclosure of revenue, headcount trend, or ownership structure beyond the family-owned private status. The business model is inherently cyclical, tied to Western Australian mining capex and civil infrastructure activity.
NSR Hire firmographics
Firmographics- Name
- NSR Hire
- Legal name
- NSR Hire
- Website
- https://nsrhire.com.au
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
NSR Hire industry classification
Industry- Product category
- Construction and Mining Equipment Rental
- NAICS
- Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350), Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)
- akta.pro secondary industries
- Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ), Specialty Work Truck Rentals (e.g., tow, bucket, street sweeper) (THADAJAI)
Keywords
Where NSR Hire is headquartered
LocationHeadquarters
- HQ city
- Newman
- HQ country
- Australia
- HQ region
- Oceania
Offices8 records
Markets served
NSR Hire business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Equipment Rental: Short and long term hire of vehicles, trucks, and heavy plant equipment for civil, mining, and construction projects. Revenue generated through equipment rental fees with flexible hire periods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Quote-based pricing for all equipment types |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
NSR Hire product offering
Product offeringCore offering
NSR Hire rents a fleet of over 2,500 late-model light vehicles, buses, trucks, and heavy plant equipment (excavators, loaders, articulated dump trucks, graders, rollers, skid steers, water carts) on short and long term basis to mining, civil construction, and construction companies across Australia. Equipment is available in mine-spec configuration with flexible hire periods, supported by project rental specialists from 8 branches in Western Australia and Australia-wide mobilisation.
Product overview
NSR Hire is a Western Australian vehicle and equipment hire company offering a unified fleet of over 2,500 assets for civil, mining, and construction projects across Australia. The portfolio spans seven equipment categories: Light Vehicles (Nissan Navarra, Toyota Land Cruiser Prado, Toyota Hilux utes), Buses (Toyota HiAce, Mitsubishi Rosa), Trucks (Isuzu tipper, service, and flatbed trucks; Fuso tipper trucks), Excavators (Caterpillar, Volvo, and Hitachi models ranging from 5T to 48T), Wheel Loaders (Caterpillar 980M, Komatsu WA320-8, Volvo L90F through L220H), Skid Steer/Posi Tracks (Caterpillar 259D, 226D, 272D, 289D), Rollers (CAT CS19/CP17, Bomag BW219, Dynapac CA6000D), Water Carts (Isuzu 14,000L–20,000L, Semi 33KL), Articulated Dump Trucks (Komatsu HM400-3, Caterpillar 740GC/745, Volvo A45G), and Graders (John Deere 672GP/770GP, Caterpillar 140M). All equipment can be fitted with mine-spec specifications and is available for short or long-term hire with pickup or delivery across their branch network.
Differentiator
Problem solved
Functional benefit
Products and services
- Light Vehicle Hire
- Mine-Spec Bus Hire
- Truck Hire
- Excavator Hire
- Wheel Loader Hire
- Skid Steer and Posi Track Hire
- Roller Hire
- Water Cart Hire
- Articulated Dump Truck Hire
- Grader Hire
Companies that use NSR Hire
Customer profileSegments3 records
Ideal customer profiles2 records
NSR Hire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NSR Hire partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
NSR Hire competitors and assessment
Company assessmentBroad incumbents
- Caterpillar Rental (Caterpillar Inc.): Global OEM and rental operator of CAT-branded heavy equipment including excavators, dump trucks, loaders and graders — overlaps with NSR Hire's core plant categories and competes for major mining fleet tenders globally and in Australia.
- Volvo Construction Equipment (Australia): OEM with Australian dealer-driven rental availability for excavators, wheel loaders and articulated haulers — directly comparable given NSR Hire's Volvo-heavy fleet (ECR88 to EC480D, L90F to L260H, A45G).
- Komatsu Australia: Australian subsidiary of global OEM offering sales, rental and servicing of Komatsu excavators, loaders, articulated dump trucks and graders — competes with NSR Hire's fleet of Komatsu HM400 and WA320 machines for mining customers.
Regional players
- Alltraders Rentals: Western Australian heavy equipment and mining machine hire specialist — directly relevant regional peer operating in the same WA mining catchment as NSR Hire.
Direct peers
- Kennards Hire: Long-established Australian equipment hire operator with a national branch network covering general and specialist hire categories including heavy plant, trucks and civil equipment — a close competitor for both civil-construction and mining segments.
- Emeco Holdings: ASX-listed heavy earthmoving equipment rental and mining services company with operations across Australia — competes directly for mining fleet rentals and offers similar mine-spec excavator and dump truck capabilities.
- Boom Logistics: Australian crane and heavy lifting equipment hire company (now part of infrastructure services groups) serving mining, construction and infrastructure — comparable for its mobile plant and heavy lifting focus on WA resource projects.
- Coates Hire: Australia's largest equipment rental company operating a national fleet of industrial and construction equipment serving mining, infrastructure, commercial and industrial customers — directly comparable in product breadth, customer segments and project-based model.
- Onsite Rental Group: ASX-listed Australian equipment rental provider focused on heavy industrial equipment to mining and infrastructure customers across Australia — directly comparable in customer base, fleet composition and mine-spec offering.
Emerging players
- Atlas Heavy Equipment Hire: WA-focused heavy plant and earthmoving equipment hire company — a regional/specialist competitor serving the same Pilbara and Goldfields civil and mining project base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
NSR Hire social profiles
Digital presenceNSR Hire financial estimates
Financial estimateRevenue estimate
Valuation estimate
NSR Hire leadership team
Management profileNumber of profiles
Profiles2 records
NSR Hire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NSR Hire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NSR Hire
What does NSR Hire do?
NSR Hire rents a fleet of over 2,500 late-model light vehicles, buses, trucks, and heavy plant equipment (excavators, loaders, articulated dump trucks, graders, rollers, skid steers, water carts) on short and long term basis to mining, civil construction, and construction companies across Australia. Equipment is available in mine-spec configuration with flexible hire periods, supported by project rental specialists from 8 branches in Western Australia and Australia-wide mobilisation.
Is NSR Hire a public or private company?
NSR Hire is a private company. It is classified as family owned and is currently operating.
When was NSR Hire founded?
NSR Hire was founded in 2019. It employs 11 to 50 people.
Where is NSR Hire based?
NSR Hire is headquartered in Newman, Australia, in the Oceania region.
How does NSR Hire make money?
One revenue line is on record: equipment Rental.
Who are NSR Hire's main competitors?
Broad incumbents on record are Caterpillar Rental (Caterpillar Inc.), Volvo Construction Equipment (Australia) and Komatsu Australia. Alltraders Rentals is listed as a regional player. Direct peers are Kennards Hire, Emeco Holdings, Boom Logistics, Coates Hire and Onsite Rental Group. Atlas Heavy Equipment Hire is listed as an emerging player.
Does NSR Hire have an API?
No public API is recorded for NSR Hire.
What industry is NSR Hire in?
NSR Hire's product category is Construction and Mining Equipment Rental. Its primary akta.pro industry code is TLABAFAA, Earthmoving & Excavation Equipment Rental/Leasing, with a secondary code of TLABAFAF, Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks). Its NAICS code is 532412 and its SIC code is 7350.