Home Ability Store

What Home Ability Store does

Home Ability Store is a privately held, family-owned mobility and accessibility equipment retailer headquartered in a single showroom at 3728 Philips Highway, Suite 22, Jacksonville, FL. The company sells, rents, repairs, and installs products that enable aging in place and home accessibility for seniors, post-surgical recovery patients, wheelchair and mobility-device users, veterans with disabilities, and their families. Its core product categories include medical lift chairs (including the proprietary Ultimate Sleep Chair line with Zero Gravity and Trendelenburg positions), power wheelchairs and scooters, stair lifts, adjustable beds, bathroom safety equipment, wheelchair ramps, pool lifts, and residential home elevators, sourced under authorized-dealer relationships with manufacturers such as Golden Technologies, Pride Mobility, Stannah, Bruno, Flex-A-Bed, Aqua Creek, and Quantum Rehab.

The business operates a direct-to-consumer model combining in-showroom consultation and product testing with in-home delivery and certified installation across a North Florida service area stretching from St. Simons Island to Titusville and west to Ocala and Gainesville. Revenue is generated through new equipment sales, pre-owned equipment sales (used scooters and power wheelchairs priced $300-$1,999), usage-based rentals (manual wheelchairs, scooters, knee walkers, lift chair recliners, patient lifts, and power wheelchairs on daily/weekly/monthly terms), professional installation services (notably turn-key Bruno home elevators via partnership with Revered Construction Services), and ongoing repair and maintenance including certified Quantum Rehab and Aqua Creek service. Pricing on rental items is publicly listed, while most sales transactions are quote-based following consultation.

Ownership and operations are concentrated: Steve Horner acquired the business in May 2020 after a 30-year career at the PGA TOUR and leads the company alongside General Manager Abby Horner, Lead Technician Scott Weikel (Stannah-certified), Sales Consultant Bill Buscemi, and Cameror Horner in sales and installations. The company does not operate a mobile app, exposes no public API, and has no disclosed external funding, parent company, or subsidiaries. Its competitive position rests on authorized manufacturer relationships, certified installation talent, and a localized showroom-plus-mobile-service model rather than proprietary technology.

Name

Home Ability Store

Legal name

Home Ability Store

Website

https://homeabilitystore.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Home Ability Store is a Jacksonville, FL family-owned retailer that sells, rents, repairs, and installs mobility and accessibility equipment — including lift chairs, stair lifts, adjustable beds, scooters, wheelchairs, ramps, pool lifts, and home elevators — serving seniors, post-surgical patients, and people with disabilities across North Florida.

Ownership category

akta.pro rank

Product category

Mobility and Accessibility Equipment Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Home Furnishings Retailers (44912), Other Personal and Household Goods Repair and Maintenance (811490)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Home Accessibility Assessment & Design (HSAPANAA)

akta.pro secondary industry

Flat-Pack & Modular Furniture Assembly (IKEA, Wayfair, etc.) (HSAGAHAA)

Keywords

• Mobility equipment retail
• Accessibility solutions
• Stair lifts installation
• Adjustable beds sales
• Home accessibility products

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Equipment Sales: Sale of new mobility and accessibility equipment including lift chairs, stair lifts, adjustable beds, power wheelchairs, mobility scooters, ramps, pool lifts, and home elevators. Products sold from trusted brand partners.
2. Used Equipment Sales: Sale of pre-owned mobility devices including scooters and power wheelchairs at various price points ranging from $300 to $1,999.
3. Equipment Rentals: Flexible rental services for manual wheelchairs, scooters, knee walkers, lift chairs, patient lifts, and power wheelchairs on daily, weekly, and monthly basis. Targets customers recovering from surgery, traveling, or with temporary mobility restrictions.
4. Repair and Maintenance Services: Expert repair services for mobility scooters, wheelchairs, power wheelchairs, stair lifts, and battery replacement. Includes Quantum Rehab power wheelchair repair and Aqua Creek pool lift repair. Also provides battery replacement services for mobility equipment.
5. Installation Services: Professional installation of stair lifts, home elevators, pool lifts, and other accessibility equipment. Home elevator installation includes complete turn-key solution with site preparation through partnership with Revered Construction Services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Home Ability Store is a Jacksonville, Florida-based mobility and accessibility equipment retailer that sells, rents, repairs, and installs products such as lift chairs, stair lifts, adjustable beds, power wheelchairs, scooters, manual wheelchairs, walkers, ramps, bathroom safety equipment, pool lifts, vehicle lifts, and home elevators. The company serves individual consumers across North Florida through a physical showroom, in-home delivery, professional installation, and authorized repair services.

Product overview

Home Ability Store is a locally owned mobility and accessibility equipment retailer offering a comprehensive portfolio of products for aging in place and mobility assistance. The core offering centers on lift chairs (including the Golden Technologies and Ultimate Sleep Chair lines), power mobility (Pride scooters and power wheelchairs), manual wheelchairs and walking aids, stair lifts (Stannah), adjustable beds (Flex-A-Bed), bathroom safety equipment, ramps, pool lifts (Aqua Creek), and home elevators (Bruno). Services include sales, rentals, repair, installation, and delivery. The company positions itself as a one-stop solution for individuals recovering from surgery, managing chronic conditions, or aging in place, serving the Jacksonville, Florida area and surrounding North Florida communities.

Differentiator

Problem solved

Functional benefit

Brands

• Perfect Ultimate Sleep Chairs: The Ultimate Sleep Chair is marketed as the most comfortable recliner ever made, designed to cradle users in softness while providing supportive comfort. Features include infinite positions including Zero Gravity and Trendelenburg positions with AutoDrive hand-held controller.

Products and services

• Lift Chairs Power lift chairs and recliners that assist users in standing and sitting, featuring zero gravity and infinite recline positioning; models such as the Golden Cloud offer optional Shiatsu massage, heat, and AutoFlex massage.
• Power Mobility Scooters Electric mobility scooters including Pride Go-Go Sport, Pride Buzzaround, and Whill C2 power wheelchair, designed for indoor and outdoor use with varying weight capacities and battery life.
• Power Wheelchairs Electric power wheelchairs including Golden Envy, Golden Buzzaround XL HD, Pride Go-Chair, and Quantum Rehab models with joystick controls, motor repairs, and battery replacement services.
• Manual Wheelchairs Lightweight, easily transportable manual wheelchairs including ProBasics K4 and premium Strongback brand with ergonomic seat design, available for sale and rental.
• Walkers and Rollators Walking aids including rollators and standard walkers in multiple models available for testing in the showroom, designed for stability and daily mobility support.
• StrongArm Comfort Cane FDA-approved ergonomic cane with StrongArm support for left and right arm use, featuring 12 height adjustments and supporting up to 500 lbs.
• Knee Walkers Steerable knee walkers serving as an alternative to crutches during recovery, featuring padded knee rests and foldable models for easy storage and transport.
• Stannah Stair Lifts Motorized Stannah stair lift chairs mounted on rails with rechargeable battery backup, smooth start-stop technology, compact folding design, obstruction sensors, safety belts, and swivel seats for straight staircases.
• Curved Stair Lifts Custom-fit curved stair lifts designed for stairways with curves, corners, or multi-story homes, built with digital mapping, smooth rail shaping, safety sensors, and battery backup.
• Wheelchair Ramps Lightweight aluminum wheelchair ramps including portable, threshold, and vehicle ramps designed for Florida weather with rust-resistant materials, non-slip surfaces, and folding storage options.
• Aqua Creek Pool Lifts Battery-powered, ADA-compliant Aqua Creek pool and spa lifts including Pro Pool Series, Mighty Pool Lift Series (600 lb capacity), Revolution Pool Lift Series, Spa Lift Series, and EZ Pool Lift Series.
• Bruno Home Elevators Bruno residential elevators made in the USA with 500 lb weight capacity, smooth quiet operation, battery backup, and advanced safety systems, available in Compact, Classic, and XL models.
• Flex-A-Bed Adjustable Beds Flex-A-Bed adjustable medical beds with hospital-bed functionality available in twin to king sizes with multiple mattress options including Innerspring/Memory Foam Combo, Memory Foam, and Latex, plus massage and wireless remote add-ons.
• Bathroom Safety Equipment Bathroom safety equipment including grab bars, Bemis raised toilet seats with handles, shower chairs, and bathtub accessories designed to prevent slips, falls, and mobility issues for seniors.
• Vehicle Lifts Vehicle lifts for transporting mobility scooters and wheelchairs on vehicles, installed on cars for secure loading and transport of mobility devices.
• Used Mobility Equipment Pre-owned mobility equipment including Golden Avenger, Golden Buzzaround XL HD, Golden Buzzaround Luxury, Golden Literider Envy, Pride Go-Chair, and Pride Go-Go Sport models in various configurations at discounted prices ranging from $300 to $1,999.
• Equipment Rental Services Flexible rental services for manual wheelchairs ($25/day, $55/week, $165/month), scooters ($35/day, $160/week, $480/month), knee walkers ($20/day, $35/week, $115/month), lift chair recliners ($450/month), patient lifts ($105/week, $315/month), and power wheelchairs on a daily, weekly, and monthly basis.
• Mobility Equipment Repair Services Expert repair services for mobility scooters, manual and power wheelchairs including motor and brake repairs, electrical troubleshooting, tire replacement, frame alignment, joystick replacements, and Quantum Rehab power wheelchair factory-trained service.
• Battery Replacement Services Professional battery replacement for mobility scooters, power wheelchairs, lift chairs, stair lifts, and other battery-operated equipment with accurate battery matching and safe installation.
• Home Elevator Installation Services Turn-key residential home elevator installation including free in-home evaluation, custom elevator planning, structural modifications, shaft construction, and code-compliant installation delivered through partner Revered Construction Services.
• White Glove Delivery and Setup White glove delivery and in-room setup service for out-of-area adjustable bed customers, including Flex-A-Bed installations delivered and set up in the customer's home.

Quantifiable outcome

• 12-month labor coverage on warranty claims for stairlifts, vehicle lifts, lift chairs, scooters, and power wheelchairs
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Bruno (Home Elevators)coreStrategic or Co-development PartnerAuthorized dealer and installer of Bruno Residential Elevators. Bruno is a leading manufacturer of home elevators made in the USA, supporting up to 500 lb with battery backup and advanced safety systems. Home Ability Store provides complete turn-key installation through partnership with Revered Construction Services.
• Aqua Creek ProductscoreTechnology or IntegrationFlagship repair resource and authorized service center for Aqua Creek pool lifts throughout North Florida. Home Ability Store offers the entire line of Aqua Creek pool lifts including Pro Pool Series, Mighty Pool Lift Series, Revolution Pool Lift Series, Spa Lift Series, and EZ Pool Lift Series. Products are battery-powered, user-friendly, and ADA-compliant.
• Golden TechnologiescoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Golden Technologies products including lift chairs, recliners, and power wheelchairs. Products include Golden Cloud Heat & Massage lift chairs, Golden Avenger, Golden Buzzaround scooters, Golden Stride folding power wheelchairs, and Golden Literider Envy power wheelchairs.
• Pride MobilitycoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Pride Mobility scooters including Go-Go Sport 3-Wheel, Go-Go Sport 4-Wheel, Go-Go Elite Traveller, and Go-Chair power wheelchairs. Pride scooters are designed for everyday mobility with comfort, stability, and reliable battery performance.
• StannahcoreChannel Partner/ Reseller/ DistributorAuthorized dealer and installer of Stannah stair lifts. Scott Weikel is a Stannah certified technician. Stannah stair lifts feature smooth start-and-stop motion, space-saving foldable design, advanced safety sensors, swivel seat, and battery backup operation.
• Flex-A-BedcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Flex-A-Bed adjustable beds. Products include adjustable medical beds with hospital-bed functionality in a more appealing package. Sizes range from twin to king with multiple mattress options including innerspring/memory foam combo, memory foam, and natural latex.
• EZ AccesssupportingChannel Partner/ Reseller/ DistributorPartner brand providing wheelchair ramps and accessibility solutions. EZ Access products complement the store's ramp offerings.
• Revered Construction ServicescoreImplementation/ SI/ Consulting PartnerProfessional Jacksonville-area construction company partner for home elevator installation. Handles structural modifications, shaft construction, floor cuts and framing, site preparation, and code-compliant build-out for Bruno home elevators.
• Quantum RehabcoreTechnology or IntegrationFactory-trained service provider for Quantum Rehab power wheelchairs. Provides expert repair services for Quantum Rehab chairs including motor repairs, joystick replacements, system diagnostics, and battery replacement. Certified technicians trained on advanced Quantum Rehab technology.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Bruno Independent Living Aids: Manufacturer of stair lifts, vertical platform lifts, and home elevators, and a current OEM partner of Home Ability Store. Included as an ecosystem partner/competitor upstream in the value chain rather than a direct retail peer.
• Stannah: U.K.-headquartered manufacturer of stair lifts with a U.S. dealer network, and a current authorized supplier for Home Ability Store. Represented as an upstream OEM rather than a direct retail competitor.

Broad incumbents

• National Seating & Mobility: National provider of custom mobility equipment, complex rehab power wheelchairs, and accessibility solutions with a clinical/insurance-billing orientation. Overlaps with Home Ability Store on power wheelchairs and home access products but serves a broader clinical customer base.
• Aeroflow Healthcare: Large diversified home medical equipment supplier offering mobility products, lift chairs, and accessibility equipment primarily through insurance billing. Comparable mobility product categories but very different go-to-market (payer-driven vs. retail).
• Numotion: One of the largest U.S. providers of complex rehab technology (CRT) power wheelchairs and mobility solutions, serving customers across all 50 states. Comparable mobility equipment category but operating at significantly greater scale with insurance/clinical reimbursement focus.

Direct peers

• 101 Mobility: National franchise specializing in sales, rental, and installation of stair lifts, wheelchair ramps, mobility scooters, and home accessibility equipment. Directly comparable business model to Home Ability Store but operating through a franchise network covering many U.S. markets.
• Lifeway Mobility: Specialist in stair lifts, wheelchair lifts, ramps, and home accessibility modifications with regional branches across the U.S. Comparable product focus on accessibility equipment with installation and service, including senior-focused positioning similar to Home Ability Store.
• Mobility City: Direct-to-consumer mobility equipment retailer and rental provider offering scooters, wheelchairs, lift chairs, and stair lifts with delivery and repair. Operates showrooms and mobile showrooms, closely mirroring Home Ability Store's sales/rent/repair/service stack.

Regional players

• Accessible Home Improvements: Regional Southeast U.S. home accessibility contractor and equipment provider offering stair lifts, ramps, grab bars, and bathroom modifications. Comparable aging-in-place value proposition and product set to Home Ability Store, with similar regional scale.

Emerging players

• Accessibility Professionals: Regional home accessibility contractor offering stair lifts, ramps, bathroom modifications, and aging-in-place solutions. Comparable service mix to Home Ability Store's installation and accessibility-modification offerings but focused on modifications rather than equipment retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/homeabilityfl
• Facebookfacebook.com/homeabilitystore

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Ability Store