1900 Pizzeria

What 1900 Pizzeria does

1900 Pizzeria (legal name 1900 Pizzeria, also operating as Millenovecento) is a São Paulo, Brazil-based artisanal pizza restaurant chain founded in 1983 by Maestro Giovanni Paolo Momo, who converted a former tram-maintenance warehouse in Vila Mariana into the original unit. The company operates 14 units across São Paulo — 10 full-service salon locations offering both dine-in and delivery, plus 4 delivery-only kitchens — covering roughly 15 neighborhoods including Vila Mariana, Moema, Jardins, Pinheiros, Morumbi, and Itaim. Its menu is built around three proprietary pizza styles: Paulistana (traditional São Paulo sharing pizza in traditional, whole-wheat, and gluten-free doughs), In Pala alla Romana (made with Italian specialty wheats and long fermentation, baked in electric ovens), and Napoletana (a 35th-anniversary special launched in 2025).

The business runs on a direct-to-consumer model combining dine-in service, app- and call-center-enabled delivery, and ancillary revenue lines: Pacote Fechado group packages (R$180–R$220 per person for 18+ guests, Monday–Thursday), Vale-Pizza gift vouchers (CPF-linked, app-delivered, redeemable July 11–August 31, 2026), and a Tchentos loyalty program launched in July 2025 (replacing Milles) that awards 1 point per R$1 on delivery orders, redeemable for menu items up to 1,200 points for a large pizza. Distribution is regional — entirely within São Paulo — and is supported by native iOS/Android apps, a central call center ((11) 5575-1900), and cultural engagement (live music at the flagship, theater/cinema discount partnerships offering 25% off dine-in). The company is privately held, family-founded, has no disclosed external funding or parent entity, and reports 51–100 employees with no disclosed revenue.

Name

1900 Pizzeria

Legal name

1900 Pizzeria

Website

https://1900.com.br

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

1900 Pizzeria is a São Paulo-based artisanal pizza chain founded in 1983, operating 14 units (10 dine-in, 4 delivery-only) serving São Paulo consumers via three proprietary pizza styles, a mobile app, and a Tchentos loyalty program.

Ownership category

akta.pro rank

Product category

Artisanal Pizza Restaurants

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro industry

PRIMARYTHAFABAB

Pizza Fast Casual

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Fast Casual Restaurants

SECONDARYTHAFAAAB

Pizza QSR

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Quick-Service Restaurants (QSR)

SECONDARYTHAFACAC

Family-Style Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

• Artisanal pizza restaurants
• Pizza delivery service
• Casual dining chain
• Group dining packages
• Restaurant loyalty program

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in / Salon Service: Traditional restaurant service at 10 physical locations across São Paulo neighborhoods. Customers order from a menu including multiple pizza styles (Paulistana, In Pala, Napoletana), appetizers, and beverages.
2. Delivery: Delivery service across all 14 units. Orders placed via mobile app or call center, with delivery available in neighborhoods including Vila Mariana, Moema, Jardins, Pompeia, Morumbi, Pinheiros, and others.
3. Closed Package Sales: Pre-set group dining packages (Pacote Fechado) priced at R$180, R$200, or R$220 per person for groups of 18 or more, available Monday–Thursday. Includes beverages, appetizers, pizzas, and more.
4. Loyalty Program Redemption: The Tchentos loyalty program drives repeat delivery purchases by offering point redemptions for menu items, creating a recurring engagement revenue loop.
5. Vale-Pizza Gift Vouchers: Prepaid gift voucher product sold to customers, redeemable for pizzas at any 1900 unit during a defined validity period (July–August 2026).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

1900 Pizzeria operates a chain of 14 artisanal pizza units across São Paulo (10 with dine-in salons, 4 delivery-only), serving three distinct pizza styles (Paulistana, In Pala alla Romana, and Napoletana). The business generates revenue through dine-in table service, home/office delivery, group event packages for 18+ guests, and ancillary offerings such as the Tchentos loyalty program and Vale-Pizza gift vouchers.

Product overview

1900 Pizzeria (Millenovecento) is a São Paulo-based artisanal pizza restaurant chain with 10 full-service locations and 4 delivery-only units, founded in 1983. The core offering is a portfolio of artisanal pizza styles — Paulistana (traditional São Paulo sharing pizza in traditional/whole-wheat/gluten-free variants), In-Pala (Roman-style tall pizza with long fermentation), and Napoletana (35th-anniversary special) — available for dine-in, takeaway, and delivery across 14 São Paulo neighborhoods. The business operates two complementary digital platforms: a native mobile app (iOS/Android) powering ordering and loyalty (Tchentos), and a delivery web portal (delivery.1900.com.br). Ancillary products include a group dining package program (Pacote Fechado, three tiers from R$180–R$220 per person for groups of 18+), a cultural discounts program tied to theater and entertainment tickets (25% dine-in discount), and a Vale-Pizza gift voucher. The Tchentos loyalty program replaced the legacy Milles program in July 2025, with automatic point accumulation on delivery orders (1 Tchento per R$1) and redemption for menu items Monday–Thursday.

Differentiator

Problem solved

Functional benefit

Brands

• Tchentos: Loyalty program where customers earn 1 Tchento per R$1 spent on purchases. Points can be redeemed for various food items including pizzas, appetizers, and beverages.

Quantifiable outcome

• Named among the 50 Best Artisan Pizza Chains in the World for 4 consecutive years (2022–2025)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor.

• CatupiryminorOthersFeatured as a partner brand on the 1900 Pizzeria website. Catupiry is a Brazilian cream cheese brand commonly used as a pizza topping ingredient.
• AndorinhaminorOthersFeatured as a partner brand on the 1900 Pizzeria website. Andorinha is a food products brand.
• Coca-ColaminorOthersFeatured as a partner brand on the 1900 Pizzeria website. Coca-Cola beverages are served at all 1900 locations.
• LevitareminorOthersFeatured as a partner brand on the 1900 Pizzeria website. Levitare is an ingredient/product supplier.
• SearaminorOthersFeatured as a partner brand on the 1900 Pizzeria website. Seara is a Brazilian food processing company supplying meat and other food products.
• Theater Productions (Various)minorGTM or Marketing Partner1900 Pizzeria supports various theater productions in São Paulo and, as a result, offers exclusive discount codes to customers attending these shows. This is part of the restaurant's cultural engagement strategy.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Habib's: One of the largest Brazilian fast-food chains, headquartered in São Paulo, offering pizza among other categories at value price points — competes with 1900 on the Brazilian casual dining occasion but at a much lower price tier.
• Pizza Hut Brazil: Global QSR pizza brand operated in Brazil via franchise, with dine-in, delivery and a broad menu — overlaps with 1900 on customer occasion (pizza delivery and casual dining) but competes primarily on value and scale rather than artisanal craft.
• Domino's Pizza Brazil: Global delivery-led pizza chain with dense São Paulo coverage and strong aggregator relationships — competes for the same delivery customers 1900 targets via its app and call center, though at a very different price/positioning.

Direct peers

• Patroni Pizzaria: Brazilian casual/artisanal pizza chain with multi-state presence and São Paulo saloons; comparable menu depth, dine-in plus delivery model, and family/group occasion focus.
• Ragazzo Pizza: Brazilian artisanal/casual pizza chain headquartered in São Paulo, offering multiple pizza styles, dine-in and delivery across the metro area — directly comparable in concept, customer base, and São Paulo footprint to 1900 Pizzeria.
• Forno Nobre Pizzeria: São Paulo-based premium/artisanal pizzeria chain focused on wood-fired and traditional styles; directly comparable on artisanal positioning, premium pricing, and local trade area dynamics.

Regional players

• Outback Steakhouse Brazil: Casual dining chain operating in Brazil with São Paulo presence; comparable on dine-in casual experience, group/couple occasions and premium positioning, though not a pizza concept — relevant for benchmarking casual dining economics.

Emerging players

• Spoleto (Brazil): Italian fast-casual chain in Brazil offering customizable pasta and pizza in a counter-service format — adjacent concept (Italian casual) serving similar lunch/dinner occasions to younger consumers in São Paulo malls.

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/1900pizzeria
• Facebookfacebook.com/1900pizzeria
• LinkedInlinkedin.com/company/1900-pizzeria

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1900 Pizzeria