What Hemborg Ford does

Hemborg Ford is a privately held, family-owned authorized Ford franchise dealership headquartered at 1900 Hamner Avenue in Norco, California. Founded in 1983 and continuously operated by the founding family for over 40 years, the dealership functions as a full-service retail automotive operation combining new-vehicle sales, used-vehicle sales, parts, service, financing, and insurance (F&I) under one roof. Its sole physical location serves individual retail consumers and small commercial fleet buyers in Southern California, with a separately branded fleet sales portal (Hemborg Ford Fleet Sales) targeting work trucks, cargo vans, service bodies, and cab chassis for commercial customers.

The core product portfolio centers on new Ford vehicles spanning cars, trucks, SUVs, vans, and electrified models (Mustang Mach-E, F-150 Hybrid, Maverick Hybrid), alongside a used inventory of Ford and non-Ford brands (Toyota, Honda, Chevrolet, Cadillac, Lexus, Lincoln, Kia, RAM). Supporting services include a service center with mobile service and Ford Pickup & Delivery, a parts department integrated with Ford's official parts ordering portal, a finance center using Black Book for trade-in and credit estimation, and Ford Protect extended warranties and FordPass Rewards as customer retention programs. The technology backbone is a standard Ford dealership operations platform connected to FordDirect for advertising and inventory, with no proprietary AI/ML or differentiated software assets disclosed.

The business model is a traditional franchise dealership model: revenue is generated primarily through one-time vehicle sales (new and used) at MSRP or market pricing less dealer discounts and incentives, with $85 per-transaction document fees, margin on parts, service labor and rates, financing back-end via Ford Credit, and ancillary F&I products. Customer acquisition combines showroom traffic, online inventory browsing, quote requests, and seasonal promotional events such as Employee Pricing discounts of $1,000–$8,000. Headcount of 101–250 employees supports the full sales/service/parts operation, and the company serves a primarily consumer retail base with a smaller commercial fleet segment as a secondary channel.

Name

Hemborg Ford

Legal name

Hemborg Ford

Website

https://hemborgford.net

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Hemborg Ford is a family-owned authorized Ford franchise dealership in Norco, California, founded in 1983. It sells new and used Ford vehicles, offers parts, service, financing, and fleet/commercial sales, and serves individual retail consumers and commercial buyers in Southern California.

Ownership category

akta.pro rank

Headquarters

HQ city

Norco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of new Ford vehicles including cars, trucks, SUVs, vans, and electric vehicles. Revenue generated from vehicle MSRP minus dealer discounts and incentives.
2. Used Vehicle Sales: Sales of pre-owned vehicles including Ford models and other brands (Toyota, Cadillac, Chevrolet, Honda, Kia, Lexus, Lincoln, RAM). Both certified pre-owned and standard used inventory available.
3. Parts Department: Sale of Ford OEM parts and accessories through parts ordering system linked to Ford's official parts portal. Includes tire finder and FordPass Rewards program.
4. Service and Maintenance: Vehicle service appointments including general maintenance, collision repair, oil changes, brake service, battery service, and tire care. Ford Protect extended service plans available.
5. Finance and Insurance Products: Vehicle financing through Ford Credit and other lenders, trade-in evaluations using Black Book, credit estimators, and payment calculators. Dealer document fees of $85 per transaction.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Hemborg Ford is an authorized Ford franchise dealership that sells new Ford vehicles (cars, trucks, SUVs, vans, and EVs), pre-owned vehicles from multiple manufacturers, and operates a parts department, service center, and finance center. It also runs a dedicated commercial fleet sales division through a separate website offering work trucks, cargo vans, and upfit commercial vehicles.

Product overview

Hemborg Ford is a Ford franchise dealership offering a comprehensive automotive sales and service ecosystem. The core product portfolio centers on new Ford vehicle sales across multiple segments (cars, trucks, SUVs, vans, and electric vehicles) and used vehicle sales spanning Ford and other manufacturers. Supporting services include a full-service department with mobile service and pickup/delivery capabilities, a parts department, finance center with trade-in tools, and extended protection plans. The dealership also operates dedicated fleet/commercial vehicle sales and custom factory ordering services. The offering functions as a traditional multi-product dealership model where vehicle sales serve as the primary revenue driver, with service, parts, and finance as complementary revenue streams.

Differentiator

Problem solved

Functional benefit

Brands

• Hemborg Ford Fleet Sales: Dedicated commercial and fleet vehicle sales division of Hemborg Ford

Products and services

• New Ford Vehicles Sale of new Ford vehicles including cars, trucks, SUVs, vans, and electric vehicles such as F-150, Mustang, Bronco, Expedition, Explorer, Maverick, Ranger, Transit, and Mustang Mach-E. Targeted at retail buyers in Southern California.
• Used Vehicles Pre-owned vehicles from Ford and other manufacturers including Chevrolet, Toyota, Honda, Kia, Lexus, Lincoln, Cadillac, and RAM. Targeted at individual retail buyers seeking value-priced inventory.
• Commercial Vehicles / Fleet Sales Work trucks, cargo vans, service body vehicles, cab chassis, and fleet solutions sold through the dedicated Hemborg Ford Fleet Sales website. Targeted at commercial buyers, businesses, and fleet operators.
• Vehicle Service Center Vehicle maintenance and repair services including oil changes, brake service, battery service, tire care, and collision repair. Targeted at Ford owners and the broader Norco-area vehicle service market.
• Parts Department Sale of genuine Ford OEM parts, accessories, and tires with online ordering through Ford's official parts portal. Targeted at Ford owners performing self-service or sourced via the dealership service team.
• Finance Center Vehicle financing options including financing applications, payment calculators, Black Book trade-in valuations, and Black Book credit estimator tools. Targeted at vehicle buyers arranging purchase financing.
• Custom Factory Order Custom ordering service allowing customers to build and order Ford vehicles to their own specifications. Targeted at buyers wanting factory-configured vehicles not available in standard dealer inventory.
• Mobile Service On-site vehicle service where technicians come to the customer's location to perform maintenance and repairs. Targeted at Ford owners who prefer at-home or at-work service.
• Ford Pickup & Delivery Vehicle pickup and delivery service for scheduled maintenance and repairs, where the dealership collects the customer's vehicle and returns it after service. Targeted at Ford owners seeking convenient servicing.

Quantifiable outcome

• Over 40 years of continuous operation in Norco, CA

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorOfficial Ford franchise dealership representing Ford Motor Company. Operates under Ford's authorized dealer program with access to new vehicle inventory, Ford parts, factory warranties, and manufacturer marketing support.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AutoNation: Largest U.S. automotive retailer operating hundreds of new-vehicle franchises plus used-car, parts, service, and finance operations across many brands. Compares to Hemborg Ford as a scaled, multi-point incumbent in the same retail-dealership model.
• Group 1 Automotive: Public multi-brand automotive retailer with new-vehicle franchise, used-car, parts, service, and F&I operations across the U.S. and U.K. Same full-service dealership model as Hemborg Ford, scaled across multiple rooftops and brands.
• Hendrick Automotive Group: Large private U.S. automotive retailer with many franchised new-vehicle stores plus parts, service, and used-car operations. Same business model and service offering as Hemborg Ford, executed across a multi-point network.
• Sonic Automotive: Public U.S. automotive retailer with franchised dealerships, EchoPark used-vehicle stores, and parts/service operations. Closely comparable to Hemborg Ford's franchise-plus-used business, with a scaled, multi-brand footprint.
• Penske Automotive Group: Public global automotive retailer operating premium and volume new-vehicle franchises along with used vehicles, parts, service, and commercial-truck dealerships. Comparable mix of retail-plus-fleet/commercial operations to Hemborg Ford's business model.
• Asbury Automotive Group: Public U.S. automotive retailer operating franchised dealerships, used-car, parts, service, and F&I across multiple states. Comparable to Hemborg Ford's full-service dealership model, scaled across many rooftops and brands.
• Lithia Motors: Public dealership group operating a national network of new-vehicle franchises with integrated used-car, parts, service, and F&I operations. Directly comparable in business model, with Hemborg Ford essentially a single-point version of Lithia's franchise-plus-services playbook.

Emerging players

• Carvana: Online used-vehicle retailer selling via home delivery with proprietary inspection and reconditioning operations. Comparable to Hemborg Ford's used-vehicle stream, and an emerging direct competitor to traditional franchise dealers for pre-owned buyers.

Direct peers

• Norm Reeves Ford: Another Southern California Ford franchise dealership selling new and used vehicles, parts, and service. Direct competitor for retail and fleet buyers in overlapping Inland Empire / SoCal trade areas, with identical product line and franchise model.
• CarMax: Largest U.S. retailer of used vehicles, with branded used-car stores plus finance and extended-service-product offerings. Directly competes with Hemborg Ford for pre-owned vehicle shoppers, including its certified and non-Ford used inventory.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hemborgford
• Facebookfacebook.com/HemborgFordNorco
• Instagraminstagram.com/hemborgford

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hemborg Ford