VERYRARE
- Company typePrivate
- Founded2013
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
VERYRARE firmographics
Firmographics- Name
- VERYRARE
- Website
- https://veryrareagency.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
VERYRARE industry classification
Industry- Product category
- Creative & Advertising Agency Services
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Motion Brand Design (Title Design, Brand Animation) (MPAAAEAH)
- akta.pro secondary industry
- Guerrilla & Street Marketing (MPAAAGAH)
Keywords
Where VERYRARE is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
VERYRARE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Creative Services Revenue: Professional services fees for brand campaign development, creative direction, photography, event activations, video production, and digital marketing services delivered to enterprise clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
VERYRARE product offering
Product offeringCore offering
VERYRARE is an Amsterdam-based creative branding agency that produces social-shareable brand campaigns and content for global sportswear, sports organizations, and lifestyle brands. Its core offering spans brand campaign ideation and execution, live and digital activations, photography, creative direction, video production, event planning, and digital marketing services, delivered through collaborations with athletes and creatives.
Product overview
VERYRARE is a creative agency offering a unified suite of brand marketing and experiential services. The core offerings comprise Brand Campaigns and Activations, supported by Photography Services, Creative Direction, Video Production, Event Planning, and Digital Marketing. These services work together to deliver end-to-end campaign solutions for clients spanning sportswear brands, consumer electronics, food delivery services, and sports organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Campaigns
Companies that use VERYRARE
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
VERYRARE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
VERYRARE partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Office TwelvecoreCollaborated with Office Twelve to host Jordan Customization activation at Foot Locker Les Halles Chatelet during NBA Paris Game. Skilled artists guided attendees through sneaker customization, creating an immersive streetwear experience.
- ATTDcoreBerlin-based agency ATTD collaborated with VERYRARE on JBL & Virgil van Dijk Afrobeats-inspired fashion drop. The Afrobeats Capsule Collection was designed by Vivendii with creative direction support.
- MAAK AgencycoreMAAK Agency partnered with VERYRARE to bring to life Virgil's Mixtape campaign featuring Liverpool FC's Virgil van Dijk and Dutch hip-hop artist Winne. VERYRARE served as director and producer.
- VivendiicoreDesigner Vivendii created the Afrobeats Capsule Collection in collaboration with JBL and VERYRARE. VERYRARE contributed creative direction to the fashion and audio innovation project.
- JD SportscoreJD Sports served as the retail partner for Jordan Brand's Women Take Flight campaign. VERYRARE produced supporting assets for JD Sports capturing visuals that celebrate influential voices in the Jordan community.
- Foot LockercoreFoot Locker Les Halles Chatelet hosted the NBA Paris Game Jordan Customization activation. The activation engaged sneaker community and boosted Foot Locker's position as a hub for sneaker culture.
- UEFAcoreUEFA partnered with Just Eat Takeaway for exclusive collection during Champions League semi-finals at Wembley Stadium. VERYRARE handled photography and creative direction for the campaign.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
VERYRARE competitors and assessment
Company assessmentDirect peers
- HYPE Agency: Boutique agency specializing in youth, sneaker and streetwear culture creative campaigns for global brands; closest direct peer in niche, scale and cultural positioning to VERYRARE.
- The Marketing Arm: Omnicom-owned sports, entertainment and lifestyle marketing agency providing athlete partnerships, activations and branded content; comparable offering with deeper scale.
- Misfits Group: Creative agency focused on sports, music and lifestyle culture work, producing campaigns, activations and content for brand clients - overlapping capability and target customer set with VERYRARE.
- Octagon: Global sports and entertainment marketing agency owned by IPG, executing athlete partnerships, sponsorships and content for brands like Nike, Coca-Cola and UEFA - directly comparable in service mix and client overlap to VERYRARE.
Broad incumbents
- Anomaly: Independently-operated global creative agency serving brand and entertainment clients; broader portfolio but overlaps on cultural/campaign creative work for similar end markets.
- WPP (Sport & Creative): Holding company whose agencies (VMLY&R, Hogarth, Ogilvy Sports) compete with VERYRARE on integrated sportswear, athlete and brand campaign work - relevant because acquirer dynamics and competitive scale matter.
- We Are Social: Global social-first creative agency with sports and entertainment practice; competing for the same culturally-led, athlete-and-creator-driven brand briefs as VERYRARE at larger scale.
Emerging players
- Johannes Leonardo: Independently-held creative agency known for culturally-led brand campaigns (e.g., Adidas, Google), competing for the same enterprise creative briefs as VERYRARE through a similar boutique model.
- Pulse Creative Group: Sports and lifestyle marketing agency producing athlete-led content and creative campaigns for sportswear and consumer brands; comparable in creative scope but operating at smaller scale.
Regional players
- Studio Lamarche: Amsterdam-based creative production studio serving fashion, sport and lifestyle brands across Europe; geographic and cultural adjacency to VERYRARE though smaller in brand scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
VERYRARE social profiles
Digital presenceVERYRARE financial estimates
Financial estimateRevenue estimate
Valuation estimate
VERYRARE leadership team
Management profileNumber of profiles
VERYRARE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VERYRARE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VERYRARE
What does VERYRARE do?
VERYRARE is an Amsterdam-based creative branding agency that produces social-shareable brand campaigns and content for global sportswear, sports organizations, and lifestyle brands. Its core offering spans brand campaign ideation and execution, live and digital activations, photography, creative direction, video production, event planning, and digital marketing services, delivered through collaborations with athletes and creatives.
Is VERYRARE a public or private company?
VERYRARE is a private company. It is classified as unknown and is currently operating.
When was VERYRARE founded?
VERYRARE was founded in 2013. It employs 1 to 10 people.
Where is VERYRARE based?
VERYRARE is headquartered in Amsterdam, Netherlands, in the Europe region.
How does VERYRARE make money?
One revenue line is on record: creative Services Revenue.
Who are VERYRARE's main competitors?
Direct peers on record are HYPE Agency, The Marketing Arm, Misfits Group and Octagon. Broad incumbents are Anomaly, WPP (Sport & Creative) and We Are Social. Emerging players are Johannes Leonardo and Pulse Creative Group. Studio Lamarche is listed as a regional player.
Does VERYRARE have an API?
No public API is recorded for VERYRARE.
What industry is VERYRARE in?
VERYRARE's product category is Creative & Advertising Agency Services. Its primary akta.pro industry code is MPAAAEAH, Motion Brand Design (Title Design, Brand Animation), with a secondary code of MPAAAGAH, Guerrilla & Street Marketing. Its SIC code is 7311.