LIPE

What LIPE does

LIPE is a founder-owned digital agency operating under the tagline "A New Digital Strategy." The firm positions itself as an end-to-end partner for digital brand creation, offering three core services: Create Identity (branding and visual identity design), Build a Website (web development), and Brand Strategy (strategic brand consulting). Its public-facing website is built on standard WordPress technology and is hosted by Infomaniak; the platform carries placeholder (Lorem ipsum) copy and no live blog content beyond February 2017, indicating the company has not maintained its public presence for an extended period.

The agency is led by Founder and CEO Tom Smith, supported by a four-person team comprising a Community Manager (Emma Wall), an Art Director (James Williams), and a Web Master (Ashley Patt). Geographically, sources place the firm either in Sainte-Croix, Switzerland (per firmographics on the .ch domain) or in Amsterdam, Netherlands (per the Rokin 1-5 address listed in third-party location data); the website itself is in French. The agency serves business clients on a project-quote basis, with no published pricing and no named customer logos beyond generic "They Trust Us" imagery.

Commercially, LIPE generates revenue through professional services fees tied to brand strategy, identity design, and website build engagements. Distribution is direct and regional (Western Europe), supplemented by a content-marketing website and organic social channels (Facebook, Twitter, Google+, LinkedIn). The firm is bootstrapped, with no disclosed funding rounds, external investors, M&A activity, patents, awards, or partnerships. The combination of a 4-person team, project-based revenue, dormant web presence, and absence of growth signals points to a sub-scale agency with limited operating momentum.

Name

LIPE

Legal name

LIPE

Website

https://lipe.ch

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

LIPE is a small, founder-owned digital agency offering brand strategy, identity design, and website development services to business clients. The four-person team operates primarily in Western Europe on a project-quote basis.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFAEAB

Naming & Verbal Identity

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

Keywords

• Brand identity design
• Website development
• Brand strategy consulting
• Digital agency services
• Creative design services

Headquarters

HQ city

Sainte-croix

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Services: Professional services revenue from brand identity creation, website development, and brand strategy consulting

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

LIPE is a small digital agency that provides branding and web development services to business clients. The agency offers three core service lines: Create Identity (visual brand and identity design), Build a Website (web development for client sites), and Brand Strategy (strategic consulting to develop brand positioning and messaging). Together these services deliver end-to-end digital brand creation, from initial strategy through identity design and website implementation.

Product overview

LIPE is a digital agency offering three interconnected service offerings: Create Identity (branding and visual identity design), Build a Website (web development), and Brand Strategy (strategic brand consulting). These services work together to deliver comprehensive digital strategy solutions from brand creation through website implementation.

Differentiator

Problem solved

Functional benefit

Products and services

• Create Identity
• Build a Website Web development service for creating and launching client websites for business customers.
• Brand Strategy Strategic consulting service to develop and position brand positioning and messaging for business clients.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Direct peers

• Pentagram: Iconic partner-led branding and identity design firm with deep roots in identity and brand strategy work—the archetypal boutique peer for LIPE's Create Identity and Brand Strategy services.
• Huge: Global digital agency combining brand strategy, experience design, and web/technology build-out for enterprise clients—mirrors LIPE's three-pillar offering at a much larger scale.
• IDEO: Design and innovation firm covering strategy, brand, and digital experience design for enterprise—overlaps with LIPE's combined strategy + identity + web positioning.
• Ustwo: Digital product studio with brand, web, and experience design practices serving enterprise clients; comparable boutique scale and integrated creative+tech offering.
• Wolff Olins: Global brand consultancy focused on brand strategy, identity systems, and digital expression for large clients—directly comparable on the brand strategy and identity side of LIPE's offering.
• Fantasy: Independent full-service digital agency (brand, design, web) with a boutique, partner-led model comparable to LIPE's stated team structure and integrated offering.
• Dept: Amsterdam-headquartered digital agency offering end-to-end brand, creative, and web development services to European enterprise clients—directly comparable to LIPE's integrated identity + strategy + web model.
• R/GA: Global digital agency combining brand strategy, design, and technology implementation; comparable integrated model targeting enterprise digital brand work.

Broad incumbents

• Deloitte Digital: Large consultancy's digital agency arm covering brand, creative, and web at global enterprise scale; competes for the same brand-and-web RFPs as LIPE but as part of a much wider services portfolio.
• Accenture Song: Accenture's interactive and brand experience practice delivering strategy, creative, and digital build for global enterprise—same buyer, much broader capability set.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/lipe

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIPE