Creative Wilderness

What Creative Wilderness does

Creative Wilderness is a sole-trader ethical branding and design agency founded in 2017 by Charlotte Holroyd and based in Manchester/Stockport, UK. The firm serves purpose-led, ethical, and nature-inspired small businesses and solopreneurs, producing custom brand identities, logos, Squarespace websites, design day intensives (The Design Camp), mentoring, and nature-based brand strategy workshops. A secondary offering is a self-serve e-commerce storefront of 25+ digital products — Canva brand kits (£75), Squarespace website templates (up to £250), themed social media template packs (£25-£30), illustration/icon collections (£20-£30), and a £10 yearly planner — sold under one-time perpetual licenses.

Underlying technology is conventional: industry-standard design and commerce tooling (Canva for templates, Squarespace for website templates, WordPress/WooCommerce for the storefront, Stripe for payments). Differentiated IP is methodological rather than technical, comprising Charlotte Holroyd's "Nature-Integrated Branding" approach, Level 2 Eco-Therapy & Nature Connection accreditation, and a documented ethical/sustainable design framework, packaged into a wilderness-walks service that blends business coaching with outdoor facilitation in the Peak District, Cheshire, and Manchester.

The business model is hybrid direct-to-consumer: high-touch professional services (custom branding, Design Camp intensives, 1:1 mentoring, The Forest group coaching, Wilderness Walks) are sold via quote at the higher end of the price band, while digital products and the Brand Builder Course generate lower-ticket, scalable revenue. Distribution is organic — Instagram, Pinterest, YouTube, LinkedIn, Substack, podcast, free email course, affiliate program, and earned media (Forbes, Guardian, Starling Bank blog) — with no paid acquisition or external capital. The company is bootstrapped, founder-owned, has no subsidiaries, no parent, and no disclosed revenue or funding, operating as a lifestyle microbusiness with stated reach of 100+ clients internationally.

Name

Creative Wilderness

Legal name

Creative Wilderness

Website

https://creativewilderness.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Creative Wilderness is a founder-operated ethical branding and design agency in Manchester, UK, serving purpose-led small businesses and solopreneurs with custom brand identities, Squarespace websites, design intensives, mentoring, and nature-based brand workshops, alongside a self-serve storefront of Canva brand kits, website templates, and illustration packs.

Ownership category

akta.pro rank

Product category

Branding and Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Ethical branding agency
• Sustainable brand design
• Nature-inspired branding
• Squarespace website templates
• Small business brand identity

Headquarters

HQ city

Stockport

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Branding & Design Services: Custom brand identity design, logo design, and comprehensive brand kit creation for small businesses. Includes services like The Design Camp (intensive design days), brand strategy workshops, and freelance design work.
2. Mentoring & Coaching: Business mentoring and coaching programs including The Forest group coaching and one-on-one sessions for solopreneurs seeking to build ethical brands.
3. Digital Products - Canva Brand Kits: Pre-made brand kit templates and logo kits sold through e-commerce store. Products include Into The Woods, Wild Berry, Fern, and Eco-themed brand kits for Canva. One-time purchase licenses.
4. Digital Products - Social Media Templates: Social media template packs for Instagram, Pinterest, and other platforms sold individually. Includes botanical, woodland, minimal, and nature-inspired designs.
5. Digital Products - Illustration Icons: Illustration and icon collections including Eco Set, Woodland Sketches, Inky Plants, and Sacred Geometry Elemental icons. Sold with optional commercial licenses.
6. Website Templates: Squarespace website templates designed for small businesses, particularly nature-inspired and ethical brands.
7. Online Courses & Workshops: The Brand Builder Course and finding your Brand WOW workshop for entrepreneurs learning branding.
8. Wilderness Walks & Events: Outdoor nature-based business coaching walks and day events in Peak District, Cheshire, Manchester areas. Includes The Wilderness Day retreat.
9. Planner Products: The Wilderness Planner - a yearly business planning workbook combining intuitive activities with practical goal setting.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Creative Wilderness is a Manchester-based ethical branding and design studio that creates brand identities, brand kits and Squarespace websites for purpose-led, sustainable and nature-inspired small businesses and solopreneurs. Beyond bespoke design services, the studio sells a catalogue of digital products (Canva brand kits, social media templates, illustration/icon packs, website templates, printable planners) and offers mentoring, group coaching, online courses and nature-based workshops including wilderness walks in the Peak District/Cheshire/Manchester area.

Product overview

Creative Wilderness is an ethical sustainable branding and design agency offering a comprehensive portfolio of services and digital products. The core offerings include custom brand identity design (Brand Kits), website design and Squarespace templates, immersive design intensives (The Design Camp), business mentoring programs (The Forest, Mentoring & Coaching), and nature-based workshops (Brand Strategy Workshop, Wilderness Walks). The company also operates a digital product shop selling Canva brand kits (Into The Woods, Wild Berry), Squarespace website templates (Wild Woods, Fern), and various illustration/icon collections (The Eco Set, Woodland Sketches, Botanical, Minimal Pencil). Their products target purpose-led, ethical, and natural/sustainable brands with nature-inspired aesthetics.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Kits (Custom Brand Identity Service) Bespoke brand identity design service producing logo, brand strategy and full brand guidelines for purpose-led small businesses and solopreneurs.
• DIY Website Templates Affordable Squarespace website templates designed for small businesses, particularly nature-inspired and ethical brands, sold as one-time digital downloads.
• The Design Camp (Design Day Intensive) An immersive full-day design intensive service for small business owners who need rapid turnaround on design work and want to work closely with the designer.
• Mentoring & Coaching One-on-one business mentoring for small business owners who think differently, focusing on alignment between business strategy and personal/soul values without hustle formulas.
• Brand Strategy Workshop Nature-based brand strategy workshops delivered outdoors, helping purpose-led small businesses clarify vision, values and brand direction.
• Wilderness Walks Nature-based business coaching walks in the Peak District, Cheshire and Manchester that blend outdoor activity, therapeutic practices and strategic business mentoring for entrepreneurs.
• The Forest (Group Coaching Program) Group brand mentoring and coaching program that combines nature-based practices with structured business development for ethical entrepreneurs.
• The Wilderness Day Full-day immersive nature retreat combining outdoor walks, mindful activities, guided goal setting and networking for business owners; includes a guided plant-based lunch.
• The Wilderness Planner Printable A3/A4 yearly business planning workbook that combines intuitive creative visioning with practical goal setting, intended for home printing.
• Brand Builder Course Online course for entrepreneurs learning how to build their own authentic brand, paired with the finding-your-Brand-WOW workshop.
• Into The Woods Canva Brand Kit Woodland forest-inspired Canva brand kit including logo templates, fonts, color palette and supporting design elements, sold as a one-time purchase on Canva.
• Wild Berry Canva Brand Kit Rustic, organic nature-inspired Canva brand kit including logo templates and design elements for small businesses.
• Fern Logo & The Eco-Friendly Logo Template Standalone wellness- and sustainability-themed logo template kits sold on Canva at £50 each for solopreneurs and small ethical brands.
• Wild Woods & Fern Squarespace Website Templates Nature-inspired and natural wellness-themed Squarespace website templates for small businesses, sold at £250 each.
• Botanical Instagram Templates Plant-inspired Instagram template kit with square and portrait post formats for nature and wellness brands.
• Minimal Pencil Instagram Templates Modern minimalist Instagram template kit including 60 social posts and highlights covers inspired by pencil scribbles and natural forms.
• Into The Woods Instagram Posts Woodland forest-themed Instagram and Facebook template kit with square and portrait post formats.
• Into The Woods Pinterest Kit Woodland forest-themed Pinterest pin template kit with 16 pin templates designed for blog and Pinterest marketing.
• Holistic, Fern and Eco-Friendly Social Template Packs Collection of wellness-, natural-fern- and eco-themed social media template packs sold individually at £30 each.
• The Eco Set Illustration Icons Eco-friendly illustration icon collection of 44 sustainable icons in light, green and dark versions for use in ethical/sustainable brand projects.
• Woodland Sketches Icons Woodland forest-themed icon collection of 40 icons in light and dark versions for nature-inspired brand projects.
• Holistic Wellness Yoga Spiritual Mindful Icons Wellness-, spiritual- and yoga-themed icon collection for holistic and mindful brands.
• Inky Plants Illustration Kit Abstract botanical illustration kit with 37 inky plant illustrations in light and dark versions, available with an optional commercial license for resale.
• Sacred Geometry Elemental Icons Elemental celestial and spiritual geometric icon kit of 64 icons themed around earth, water, fire, moon, mountains, sea and air.
• Commercial License Add-on Optional commercial license add-on that allows customers to sell products featuring the purchased illustration or icon artwork.

Quantifiable outcome

• 100+ clients served across UK, Europe, USA, Canada, Hong Kong, and Australia
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor.

• The Ethical MoveminorOthersSignatory to The Ethical Move pledge committing to ethical business practices and people-planet positive operations.
• Design DeclaresminorOthersParticipant in Design Declares movement, committing to sustainable design practices and environmental action in creative work.
• City of TreesminorOthersPartner organization focused on tree planting and urban greening in Manchester area. Alignment with environmental mission.
• The Better Business NetworkminorOthersNetwork of businesses committed to better, more ethical business practices. Community alignment and mutual support.
• The RamblersminorOthersFeatured in Ramblers Walk Magazine; volunteer design skills contributed to support the walking charity; regular walk leader with Manchester & District Ramblers.
• Cheshire Wildlife TrustminorOthersCo-ran Nature Wellbeing courses with Cheshire Wildlife Trust, combining nature connection with business coaching.
• The Natural AcademyminorOthersAccredited at Level 2 in Eco-Therapy & Nature Connection through The Natural Academy for wilderness walk facilitation.
• Wildlife TrustminorOthersDelivered training to trainee teachers on bringing nature into schools with the Wildlife Trust.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Elmwood: Brand design agency with explicit sustainability focus and purpose-led brand work. Comparable in ethical branding positioning and sustainable-brand client work, but operates as a much larger agency with global presence.
• Made Thought: Brand and design agency with focus on culture, sustainability, and brand strategy. Directly comparable in client base overlap and brand strategy focus, particularly for sustainability-oriented brands, but at larger scale.
• Studio Output: Independent London design agency working across branding, digital, and motion. Comparable in creative branding services and UK presence, but at materially larger scale and broader client base.
• Futerra: London-based sustainability communications and brand strategy agency that helps brands with purpose and sustainability. Directly comparable in ethical/sustainable branding positioning and purpose-led client base, but operates at materially larger scale than Creative Wilderness.
• Ragged Edge: London-based brand agency building brands for challenger and purpose-driven companies. Comparable in brand identity work, challenger positioning, and commitment to purposeful brands, though at larger scale.
• Pentagram: World's largest independent brand design agency with offices across multiple continents. Comparable in brand identity services offered, but operates at incomparably larger scale and serves enterprise clients rather than small purpose-led businesses.
• Eco-Age: Global sustainability consultancy founded by Livia Firth, working with brands on ethical and sustainable practices. Comparable in mission and ethical-business client base, but operates as a larger consultancy rather than a branding studio.
• Without: Independent design agency working with purpose-driven and cultural brands. Comparable in purpose-led brand focus and UK-based boutique positioning, though at larger scale and with a broader cultural-sector client base.
• Koto: Brand design agency creating brand identity, strategy, and design for purpose-led companies. Closely comparable in branding focus, services, and similar client values, though at meaningfully larger scale and with a global footprint.
• Saffron Brand Consultants: Global brand consultancy working on brand strategy and identity across sectors. Comparable in brand strategy services and international client base, but operates as a larger consultancy with broader sector reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CreativeWilder
• YouTubeyoutube.com/channel/UCvolmKQJsg0DY42kmQmSCZQ
• Facebookfacebook.com/creativewilderness
• LinkedInlinkedin.com/company/creative-wilderness
• Instagraminstagram.com/creativewilderness
• Pinterestpinterest.co.uk/creativewilderness/pins

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Wilderness