Coldwell Banker Harris McHaney & Faucette

What Coldwell Banker Harris McHaney & Faucette does

Coldwell Banker Harris McHaney & Faucette is a residential real estate brokerage operating in Northwest Arkansas under license from the Coldwell Banker franchise network. The firm operates five offices across the region — a main Bentonville location, a Downtown Bentonville office, and additional branches in Fayetteville, Rogers, and Harrison — and reports a headcount of 251–500. It serves home buyers, sellers, and relocating clients across price points, with a stated emphasis on luxury representation via Coldwell Banker's Global Luxury program alongside standard residential inventory.

The brokerage distributes its services through a multi-channel digital platform and a distributed agent network. Core offerings include property search, the proprietary CB Estimate valuation tool, Move Meter (a relocation/move-cost analytics utility), Buyer's and Seller's Assurance programs, market statistics dashboards, open-house listings, and relocation services. A reported 4.93-star agent rating reflects aggregate agent performance scoring across the network. The business model is commission-based, with revenue generated on closed transactions through affiliated agents; ancillary revenue is captured through in-house mortgage and title partnerships (Legacy Bank, Mercury Title, 2-10 Home Buyers Warranty), the affiliated Harris McHaney Rental arm, and Coldwell Banker's national relocation referral flows.

Operationally, the firm has held the position of #1 Residential Real Estate Brokerage in Northwest Arkansas by volume for four consecutive years (2021–2024) per the NWA Business Journal. Leadership is anchored by Pat Harris as CEO. There is no indication of external funding, M&A activity, or publicly disclosed financials; the franchise relationship with Coldwell Banker Real Estate LLC provides brand, technology platform, and referral infrastructure in exchange for franchise fees and adherence to network standards.

Name

Coldwell Banker Harris McHaney & Faucette

Legal name

Coldwell Banker Harris McHaney & Faucette

Website

https://coldwellbankerhmf.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Coldwell Banker Harris McHaney & Faucette is a Northwest Arkansas residential real estate brokerage operating five offices under the Coldwell Banker franchise, serving home buyers, sellers, and relocating clients with a commission-based agent model and an affiliated mortgage/title/rental ecosystem.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Advisory & Consulting (Strategy, Portfolio & Location) (FSAEAJAH)

Keywords

• Residential real estate brokerage
• Property search services
• Home valuation tools
• Luxury home marketing
• Relocation assistance

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Real Estate Commission: The company earns revenue through real estate transaction commissions. As a Coldwell Banker affiliated brokerage, agents typically earn commission on completed property sales and purchases. The commission structure is not publicly disclosed on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Coldwell Banker Harris McHaney & Faucette is a residential real estate brokerage serving Northwest Arkansas through five offices in Bentonville, Downtown Bentonville, Fayetteville, Harrison, and Rogers. The firm provides property buying, selling, valuation, assurance, and relocation services through a network of agents, ranked #1 Residential Real Estate Brokerage in NWA by transaction volume from 2021 to 2024.

Product overview

Coldwell Banker Harris McHaney & Faucette is a Coldwell Banker franchise real estate brokerage offering a unified platform of property search, valuation, and transaction services for residential real estate in Northwest Arkansas. The core product portfolio centers on the Property Search platform, complemented by proprietary valuation tools (CB Estimate, NWA Home Estimator), location comparison tools (Move Meter, Arkansas Move Meter), and transaction protection programs (Buyer's Assurance, Seller's Assurance). The brokerage also provides market analytics, relocation services, and luxury property branding through the Coldwell Banker Global Luxury program. The company operates multiple office locations across Bentonville, Fayetteville, Rogers, and Harrison.

Differentiator

Problem solved

Functional benefit

Brands

• CBESTIMATE: Home value estimation tool providing instant property value estimates using proprietary algorithm with aggregated third-party and public records data

Products and services

• Residential Real Estate Brokerage Full-service residential property buying and selling representation delivered by a network of agents across five Northwest Arkansas offices for individual home buyers and sellers.
• Property Search Online and agent-assisted property search allowing buyers to browse active listings and open houses in Northwest Arkansas and surrounding markets.
• CB Estimate Home Valuation Automated home valuation tool that provides property value estimates for prospective sellers and buyers evaluating Northwest Arkansas real estate.
• Buyer's Assurance Buyer protection program offered to clients purchasing homes through the brokerage, providing transaction safeguards during the home-buying process.
• Seller's Assurance Seller protection program designed to give listing clients added confidence and risk mitigation during the home-selling process.
• Coldwell Banker Global Luxury Specialized luxury home marketing program for high-end residential properties, leveraging Coldwell Banker's international luxury network and marketing resources.
• Relocation Services Relocation assistance for individuals and families moving into or out of Northwest Arkansas, connecting them with agents and resources for buying, selling, or renting.
• NWA Real Estate School Real estate education and licensing preparation program offered in Northwest Arkansas to train new real estate professionals in the region.

Quantifiable outcome

• Ranked #1 Residential Real Estate Brokerage in NWA by Volume for 4 consecutive years (2021-2024)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Coldwell Banker (Franchisor)coreChannel Partner/ Reseller/ DistributorColdwell Banker Harris McHaney & Faucette is an independently owned and operated Coldwell Banker franchise. The partnership provides brand licensing, technology platforms (CB Estimate), global luxury network access, international listings, and marketing resources.
• 2-10 HBW (Home Buyers Protection)minorStrategic or Co-development PartnerHome warranty and structural defect protection provider offered as part of the company's buyer and seller assurance programs.
• Legacy BankminorStrategic or Co-development PartnerMortgage loan services partner providing home loan representatives and mortgage calculators to support buyer financing needs.
• Mercury TitleminorStrategic or Co-development PartnerTitle insurance and closing services provider supporting property transaction completions.
• North Arkansas Real Estate School (NWARES)minorStrategic or Co-development PartnerReal estate education provider offering courses and licensing programs for aspiring real estate professionals in the Arkansas region.
• Supporting St. JudeminorStrategic or Co-development PartnerCharitable partnership supporting St. Jude Children's Research Hospital through company community initiatives.
• SPSFNWA (Back to School Drive)minorStrategic or Co-development PartnerCommunity initiative partnership supporting the SPSFNWA (Southwest Public Schools Foundation Northwest Arkansas) Back to School Drive.
• Harris McHaney (Rental Search)minorChannel Partner/ Reseller/ DistributorSeparate rental property search website operated by the same ownership group, linked on the company website for rental searches.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Redfin: Tech-enabled discount brokerage using its own platform and salaried-plus-bonus agents. Comparable as a residential brokerage alternative competing on price, technology, and consumer experience in overlapping U.S. metros.
• Compass: Tech-forward residential brokerage that has been expanding into secondary and tertiary markets. Comparable as a modern, technology-driven brokerage competing for the same agent and client pool with a different operating model.

Direct peers

• RE/MAX: One of the largest global residential real estate franchise networks. Directly comparable to Coldwell Banker Harris McHaney & Faucette as a competing franchise brand with affiliated brokerages operating in the same residential brokerage category.
• Weichert Realtors: Established U.S. residential real estate franchise. Comparable as another competing franchise brand with affiliated brokerages operating in similar regional residential markets.
• Century 21 Real Estate: Global residential real estate franchise with affiliated brokerages across the U.S. Comparable on franchise model, residential focus, and reliance on brand-driven consumer trust signals.
• Keller Williams Realty: Largest real estate franchise by agent count in the U.S., with a similar agent-centric, locally operated franchise model. Directly comparable on business model, residential focus, and commission-based revenue.
• Sotheby's International Realty: Luxury-focused international real estate franchise. Comparable as a competing global luxury network that overlaps with Coldwell Banker Global Luxury for high-end NWA listings and referrals.
• Berkshire Hathaway HomeServices: National residential real estate franchise network backed by a major consumer brand. Comparable as a competing franchise with strong brand association, similar agent/office structure, and commission economics.

Regional players

• Crye-Leike Real Estate: Large Mid-South regional brokerage (Memphis-headquartered) with footprint across Tennessee, Arkansas, Mississippi, Alabama, and Georgia. Comparable as a regional residential brokerage active in overlapping Arkansas submarkets.
• Howard Hanna Real Estate: Family-owned regional brokerage in the Mid-Atlantic and Midwest U.S. Comparable as a large regional residential brokerage competing in secondary markets with a similar agent/office structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/coldwellbankernwa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Harris McHaney & Faucette