Edina Community Foundation
Edina Community Foundation is a 501(c)(3) nonprofit based in Edina, Minnesota (founded 1977) that operates the Connect Card scholarship program serving under-resourced families, incubates more than 80 local nonprofits via its Community Impact Program, and hosts signature civic events including the annual 4th of July Parade.
- Company typePrivate
- Founded1977
- HeadquartersMinnesota City, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Edina Community Foundation does
Edina Community Foundation (ECF) is a 501(c)(3) nonprofit community foundation incorporated in 1977 under the joint auspices of the Edina City Council and Edina Board of Education, headquartered in Edina, Minnesota. Originally named The Edina Foundation, it was renamed Edina Community Foundation in 2002 when the Board of Education established its own Edina Education Fund and the joint founding bodies released board-appointment rights, broadening the board to be representative of the broader Edina community. ECF's mission is to "serve, strengthen, and celebrate" Edina, and it does so through three principal lines of activity: direct community programs, civic event stewardship, and incubation of local nonprofits. Its primary customers are Edina residents (especially under-resourced families qualifying for ConnectBenefits), the 80+ nonprofits operating under its Community Impact Program umbrella, and the broader Edina civic community that participates in its events and volunteer ecosystem.
ECF's core offerings are the Connect Card scholarship program (launched August 2016, with 260 active cards as of June 2024 linking families to nine partner organizations including Edina Parks & Recreation, Edina Basketball Association, Edina Baseball Association, Edina Football Association, Edina Lacrosse Association, Edina Ultimate, Edina Volleyball Association, and Edina Girls Athletic Association); the Community Impact Program (fiscal and operational incubator for 80+ local nonprofits spanning arts, sports, neighborhood groups, and memorial funds); Edina Reads (literacy programs, writing contests, neighborhood book clubs); Meal with a Mentor (youth mentorship pairing adults with 15–20-year-olds); and signature civic events including the 4th of July Parade (20,000–25,000 attendees), Connecting with Kids Leadership Breakfast (18+ years running, 118 honorees), Veterans Dinner, and the Lucky Duck Race. ECF does not develop proprietary technology; its "platform" is the partner-coordination infrastructure across the nine Connect Card partners and 80+ Community Impact Partners, and the foundation explicitly states no technology product is offered.
ECF's revenue model is donation- and sponsorship-driven across four streams: individual donations (online via PayPal or by check to general or program-specific funds), tiered corporate sponsorships (Hometown Heroes through Community Benefactors), event-based fundraising (4th of July Parade, Lucky Duck Race, wine tastings, fashion events), and operational/fiduciary services provided to the 80+ nonprofits under the Community Impact Program. The foundation operates with two paid staff (Program Manager Betsy Brock; Donor Services and Office Manager Siena Shull) and is governed by a volunteer board, with the Mayor of Edina (Jim Hovland) currently serving on the board. ECF files Form 990 annually, is audited by Ellingson & Ellingson, and files a Charitable Organization Annual Report with the Minnesota Attorney General on a July 1–June 30 fiscal year. No specific revenue figure is publicly disclosed.
Edina Community Foundation firmographics
Firmographics- Name
- Edina Community Foundation
- Legal name
- Edina Community Foundation
- Website
- https://edinacommunityfoundation.org
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Edina Community Foundation is a 501(c)(3) nonprofit based in Edina, Minnesota (founded 1977) that operates the Connect Card scholarship program serving under-resourced families, incubates more than 80 local nonprofits via its Community Impact Program, and hosts signature civic events including the annual 4th of July Parade.
- Ownership category
- akta.pro rank
Edina Community Foundation industry classification
Industry- Product category
- Community Foundation Services
- NAICS
- Grantmaking and Giving Services (81321)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Community Foundations (BPAGAKAB)
- akta.pro secondary industries
- Education Grantmaking Foundations (BPAGAKAK), Fundraising & Annual Giving (EDALAOAB)
Keywords
Where Edina Community Foundation is headquartered
LocationHeadquarters
- HQ city
- Minnesota City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Edina Community Foundation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual Donations: The foundation accepts donations from individuals to its general fund or specific programs. Donations can be made online via PayPal or by check.
- Corporate Sponsorships: Corporate sponsors support ECF events and programs at various levels (Hometown Heroes, Hometown Champions, Leadership Circle, Heritage Circle, Founders Circle, Community Builders, Community Benefactors).
- Event Fundraising: ECF generates revenue through events such as the Lucky Duck Race, wine tastings, fashion fundraisers, and other community gatherings.
- Community Impact Program Fees: ECF provides operational services and financial management to 80+ local nonprofits through its Community Impact Program, helping them serve the community.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Edina Community Foundation product offering
Product offeringCore offering
Edina Community Foundation is a nonprofit community foundation that creates and operates programs connecting Edina residents, supporting under-resourced families through the Connect Card scholarship program, incubating 80+ local nonprofits via the Community Impact Program, and hosting signature community events including the 4th of July Parade (20,000-25,000 attendees), Veterans Dinner, Lucky Duck Race, and Connecting with Kids Leadership Breakfast. The foundation also runs Edina Reads (literacy) and Meal with a Mentor (youth mentoring) programs.
Product overview
Edina Community Foundation is a nonprofit organization that operates as a community foundation rather than a technology company. The foundation offers a portfolio of community programs including the Connect Card (a scholarship access program), Community Impact Program (nonprofit incubator supporting 80+ organizations), Edina Reads (literacy initiative), Meal with a Mentor (youth mentoring), and hosts signature events including the Edina 4th of July Parade (20,000+ attendees), Connecting with Kids Leadership Breakfast, and Lucky Duck Race. The foundation does not offer a software product, technology platform, or SaaS solution.
Differentiator
Problem solved
Functional benefit
Products and services
- Connect Card Program A program that provides youth and families an easy way to access existing community funds and discounts for extracurricular activities in Edina. Families can apply for the Connect Card to access scholarship dollars from nine partnering organizations including Edina Parks & Recreation, Edina Basketball Association, and Edina Girls Athletic Association.
- Community Impact Program A program that serves as the charitable giving partner for independent community organizations, incubating nonprofits by providing operational services, financial management, and guidance. Supports more than 80 local nonprofits including arts and sports organizations, neighborhood groups, and memorial funds.
- Edina Reads A literacy program offering speaker programs, annual writing contests, and neighborhood book clubs to promote reading and literary engagement in the Edina community.
- Meal with a Mentor Program A mentoring program that links adults with youth aged 15-20 for lunch, offering opportunities for seasoned professionals to make a difference in the lives of young people.
- Edina 4th of July Parade The foundation's most well-known event, attracting 20,000-25,000 attendees each July 4th. ECF raises funds and steers the planning committee that handles logistics, entertainment, community group registration, and volunteer coordination.
- Connecting with Kids Leadership Breakfast An annual event held each March recognizing Edina youth and adults who mentor or uplift children. Over 18 years of this program, 118 adults and students have been recognized at these leadership awards.
- Lucky Duck Race An annual fundraising event featuring rubber ducks racing down Minnehaha Creek. The third annual race was held July 17, 2025, at Arden Park.
- Veterans Dinner An annual event held the night before the 4th of July Parade, celebrating veterans with dinner, speakers, music, and companionship to honor community veterans and their families.
Quantifiable outcome
- 260 active Connect Cards as of June 2024 connecting youth to extracurricular scholarships
- +2 more outcomes
Companies that use Edina Community Foundation
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
Edina Community Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Edina Community Foundation partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- City of Edina (Edina Parks & Recreation)coreConnect Card program partner offering $300/family per year for program registration, memberships, season passes, community garden, or special events for qualifying families.
- Edina Basketball AssociationcoreConnect Card holders receive free participation in K-12 in-house and recreational leagues, with EBA covering travel fees for qualifying players.
- Edina Baseball AssociationcoreConnect Card holders pay $50 in registration fees for all programs including travel league, recreational league, and Legion baseball.
- Edina Football AssociationcoreConnect Card holders play for free in flag football (2nd-3rd grade, 6th-12th grade) and tackle football (4th-8th grade).
- Edina Lacrosse AssociationcoreConnect Card holders receive program benefits for K-8th grade boys and girls lacrosse programs.
- Edina Ultimate (Frisbee)coreConnect Card holders get registration fee, USA Ultimate fee, and uniforms paid for by the Ultimate program with potential travel cost assistance.
- Edina Volleyball AssociationcoreConnect Card holders receive reduced fees for all 4th-11th grade girls volleyball programs.
- Edina Girls Athletic AssociationcoreRegistration fees fully covered for Connect Card holders in spring volleyball, kickball, fall flag football, and Run Club programs.
- Edina Community Foundation Community Impact Partners (80+ nonprofits)coreECF provides incubator services to 80+ local nonprofits including arts and sports organizations, neighborhood groups, and memorial funds through its Community Impact Program.
- Annie's Army/Get Girls GolfingminorCommunity Impact Partner operating under ECF umbrella.
- Anti-Racism CollectiveminorCommunity Impact Partner focused on anti-racism initiatives in Edina.
- Bluebirds & BloomsminorFormer Community Impact Partner that transitioned to its own 501(c)(3) in 2020. Delivered 13,000+ bouquets of repurposed flowers to care centers and was featured on CBS This Morning in 2019.
- Edina Asian American AllianceminorCommunity Impact Partner hosting AAPI Month Festival celebrating Asian Edina/Minnesota cultures.
- MN Sled Hockey AssociationminorCommunity Impact Partner providing sled hockey programs.
- Minnesota Wild Deaf/Hard of Hearing HockeyminorCommunity Impact Partner supporting deaf and hard of hearing hockey programs.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Edina Community Foundation competitors and assessment
Company assessmentBroad incumbents
- Greater Kansas City Community Foundation: Mid-size U.S. community foundation running comparable grantmaking, donor services, and community-impact initiatives; useful scale benchmark for ECF.
- The Cleveland Foundation: One of the oldest and largest U.S. community foundations; operates a similar model of grantmaking, donor-advised funds, and community programs but at substantially greater scale.
- Tulsa Community Foundation: Innovative community foundation known for donor services and community programs; comparable in operating model to ECF with broader geographic reach.
Direct peers
- Minneapolis Foundation: Large Minnesota-based community foundation serving the Minneapolis metro with grantmaking, donor services, and nonprofit incubation — directly comparable in mission, geography (overlapping with Edina metro), and operating model.
- Saint Paul & Minnesota Foundation: Minnesota-based community foundation focused on grantmaking and community impact across the Twin Cities region; closest geographic and operational peer to ECF.
- Greater Cedar Rapids Community Foundation: Mid-size community foundation serving a single metropolitan area with grantmaking, scholarships, and nonprofit support — comparable scope and scale to ECF.
- Rochester Area Foundation: Minnesota-based community foundation of similar small-to-mid size serving a single city/region with grantmaking and community programs; closest size-and-geography peer to ECF.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Edina Community Foundation social profiles
Digital presenceEdina Community Foundation compliance and trust
Trust signalCompliance3 records
Edina Community Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Edina Community Foundation leadership team
Management profileNumber of profiles
Profiles12 records
Edina Community Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Edina Community Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Edina Community Foundation
What does Edina Community Foundation do?
Edina Community Foundation is a nonprofit community foundation that creates and operates programs connecting Edina residents, supporting under-resourced families through the Connect Card scholarship program, incubating 80+ local nonprofits via the Community Impact Program, and hosting signature community events including the 4th of July Parade (20,000-25,000 attendees), Veterans Dinner, Lucky Duck Race, and Connecting with Kids Leadership Breakfast. The foundation also runs Edina Reads (literacy) and Meal with a Mentor (youth mentoring) programs.
Is Edina Community Foundation a public or private company?
Edina Community Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Edina Community Foundation founded?
Edina Community Foundation was founded in 1977. It employs 1 to 10 people.
Where is Edina Community Foundation based?
Edina Community Foundation is headquartered in Minnesota City, United States, in the North America region.
How does Edina Community Foundation make money?
Four revenue lines are on record. Individual Donations are the primary driver. The others are corporate Sponsorships, event Fundraising and community Impact Program Fees.
Who are Edina Community Foundation's main competitors?
Broad incumbents on record are Greater Kansas City Community Foundation, The Cleveland Foundation and Tulsa Community Foundation. Direct peers are Minneapolis Foundation, Saint Paul & Minnesota Foundation, Greater Cedar Rapids Community Foundation and Rochester Area Foundation.
Does Edina Community Foundation have an API?
No public API is recorded for Edina Community Foundation.
What industry is Edina Community Foundation in?
Edina Community Foundation's product category is Community Foundation Services. Its primary akta.pro industry code is BPAGAKAB, Community Foundations, with a secondary code of BPAGAKAK, Education Grantmaking Foundations. Its NAICS code is 81321 and its SIC code is 8300.