Bluebirds & Blooms
Bluebirds & Blooms is a Minnesota-based 501(c)3 nonprofit that repurposes donated flowers into bedside bouquets delivered to 76 memory care, hospice, and senior living communities across the Minneapolis metro area, reaching 3,000+ residents monthly through volunteer-driven programs.
- Company typePrivate
- Founded2018
- HeadquartersEdina, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Bluebirds & Blooms does
Bluebirds & Blooms is a 501(c)3 nonprofit organization founded in January 2018 by Karen Wooldridge and Laura Hogan, headquartered at 5259 Edina Industrial Blvd, Edina, Minnesota. The organization repurposes donated flowers from events, weddings, funerals, and grocery stores (Trader Joe's, Bachman's, Len Busch Roses) into bedside bouquets delivered to residents of memory care, hospice, and senior living communities across the Minneapolis metro area. Its core technology is a manual flower deconstruction and arrangement process, executed by a volunteer workforce managed through the Volunteer Local scheduling platform, with a small staff of four (Executive Director, Program Manager, Events & Program Coordinator, Volunteer Coordinator) plus the two co-founders.
The organization operates three core programs: Monthly Bedside Bouquets (approximately 35,000 delivered annually with over 150,000 since founding), Connections in Bloom (a guided flower arranging session program launched in 2025 and designated as a primary 2026 growth area), and Blooming Buckets (569 buckets delivered to communities in 2025 for DIY arranging). Since founding, Bluebirds & Blooms has delivered 164,685 bouquets, recycled 131,748 vases, and reached 3,000+ residents monthly across 76 care communities in 26 cities.
The business model is donation-driven and event-driven. Primary revenue comes from private donations (cash, Donor Advised Funds, stock gifts, employer matching) and in-kind contributions of flowers and supplies. A secondary revenue stream is corporate and group engagement events: $60 per person for a workshop at the Edina facility or $100 per person for an on-site event, with all contributions tax-deductible as 501(c)3 donations. The organization supports a recurring annual Fall Wine Dinner 'Tasting for Joy' fundraising event at Bavaria Downs and maintains a roster of corporate sponsors including UnitedHealthcare, Scheels, Creative Planning, and Insperity. Care community partnerships with Ebenezer, Presbyterian Homes, and Hospice of the Midwest function as both service recipients and sponsors, creating mutual ecosystem lock-in.
Bluebirds & Blooms firmographics
Firmographics- Name
- Bluebirds & Blooms
- Legal name
- Bluebirds & Blooms
- Website
- https://bluebirdsandblooms.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bluebirds & Blooms is a Minnesota-based 501(c)3 nonprofit that repurposes donated flowers into bedside bouquets delivered to 76 memory care, hospice, and senior living communities across the Minneapolis metro area, reaching 3,000+ residents monthly through volunteer-driven programs.
- Ownership category
- akta.pro rank
Bluebirds & Blooms industry classification
Industry- Product category
- Nonprofit Social Services for Seniors
- NAICS
- Florists (45931)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Event Floral Design & Arrangements (HSACAOAA)
Keywords
Where Bluebirds & Blooms is headquartered
LocationHeadquarters
- HQ city
- Edina
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bluebirds & Blooms business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Private Donations: Bluebirds & Blooms is entirely funded through private donations including funds, flowers, and supplies. Accepts donations by check, credit card, bank transfer, Donor Advised Funds (DAFs), stock gifts, and employer matching programs.
- Corporate & Group Events: Revenue generated from corporate engagement events where teams participate in private floral arranging. $60 per person for workshop experience in Edina or $100 per person at location of choice. Tax deductible as 501c3 donation.
- In-Kind Donations: Receives donated flowers from events, weddings, funerals, and grocery stores. Also receives supplies such as tin cans, pint size jars, large compost bags, and twine via Amazon wishlist.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Workshop Event - $60 per person |
| Unit Pricing | One time/ perpetual license | On-Site Event - $100 per person |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Bluebirds & Blooms product offering
Product offeringCore offering
Bluebirds & Blooms is a 501(c)3 nonprofit organization that repurposes donated flowers from events, weddings, funerals, and grocery stores into bedside bouquets delivered by volunteers to residents in memory care, hospice, and senior living communities. The organization operates three core programs: Monthly Bedside Bouquets, Connections in Bloom (guided arranging sessions), and Blooming Buckets (DIY flower experiences), and supplements mission funding through corporate and group engagement events.
Product overview
Bluebirds & Blooms is a nonprofit organization that creates joy and connection for those living in care communities through the gift of recycled flowers. The organization operates as a unified service model with three core programs: Monthly Bedside Bouquets (recurring flower deliveries by volunteers), Connections in Bloom (guided flower arranging sessions launched in 2025), and Blooming Buckets (delivered flower buckets for DIY bouquet experiences). A fourth offering, Corporate & Group Engagement Events, provides team-building floral arranging events for businesses. The organization serves 75-76 care communities across the Minneapolis metro area, repurposing donated flowers from events, weddings, funerals, and grocery stores into cheerful arrangements.
Differentiator
Problem solved
Functional benefit
Products and services
- Monthly Bedside Bouquets Flower arrangements personally delivered by volunteers with conversation and a smile to bring nature, human connection and joy to residents in care communities. Approximately 35,000 bedside bouquets are delivered annually, totaling over 150,000 since founding.
- Connections in Bloom Signature program launched in 2025 that brings guided flower arranging sessions into care communities, designed to foster creativity, engagement and joy and provide hands-on experiences that reduce loneliness and enhance well-being. Offered monthly as a primary growth area for 2026.
- Blooming Buckets Buckets of loose flowers delivered to care communities, giving residents the chance to design and craft their own bouquets. 569 buckets were delivered in 2025.
- Corporate & Group Engagement Events Inspirational private floral arranging events customized for teams or groups, including team building, holiday parties, and client appreciation. Private events are priced at $60 per person at the Edina workshop or $100 per person at the client's location, designed to foster connection and inspire creativity while supporting the Bluebirds & Blooms mission.
Quantifiable outcome
- 164,685 bouquets delivered since founding
- +4 more outcomes
Companies that use Bluebirds & Blooms
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Bluebirds & Blooms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Bluebirds & Blooms partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- AmbientminorFinancial or in-kind supporter listed on partners page
- Colliers Mortgageminor2024 breakfast sponsor listed on partners page
- HaskellsminorIn-kind donor listed on partners page
- Bachman'sminorFloral partner providing flower donations
- Trader Joe'sminorGrocery partner providing donated flowers
- EbenezercoreCare community operator serving as both sponsor and recipient of services; Ebenezer Park Apartments and Ebenezer Tower listed in communities served
- Hospice of the MidwestcoreHospice provider and 2024 bucket sponsor; care community partner receiving services
- Presbyterian Homescore2024 breakfast sponsor and care community partner
- UnitedHealthcareminorCorporate sponsor listed on partners page
- Creative Planningminor2024 sponsor listed on partners page
- InsperityminorHR services sponsor supporting organizational operations
- ScheelsminorIn-kind donor listed on partners page
- Mount Calvary FoundationminorFoundation supporter listed on partners page
- Len Busch RosesminorFloral partner providing flower donations
- Volunteer LocalcoreVolunteer management platform used for scheduling, shift sign-ups, and volunteer communication
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Bluebirds & Blooms competitors and assessment
Company assessmentOthers
- Bachman's:
- Hospice of the Midwest: Regional hospice provider that is both a Bluebirds & Blooms care-community partner and 2024 bucket sponsor. Listed because of its formal reciprocal partnership status and shared beneficiary population, rather than direct service overlap.
Direct peers
- Love for the Elderly: Nonprofit that collects handwritten letters, artwork, and small gifts to send to seniors in care communities and hospices. Targets the same senior-loneliness problem Bluebirds & Blooms addresses, through a different gifting modality.
- Cards for Hospitalized Kids: Volunteer-powered nonprofit that distributes handmade cards and care items to hospitalized children and seniors. Operates a similar volunteer-recruitment, donation-funded, and community-partnership model aimed at delivering joy to vulnerable populations.
- The Petal Connection: Nonprofit that collects donated flowers from weddings and events and redistributes them to hospitals, nursing homes, and hospice patients. Comparable mission, supply chain (wedding/event floral rescue), and senior-care delivery model.
- Repeat Roses: For-profit social enterprise that repurposes flowers from weddings and corporate events into bouquets for donation to hospitals, hospices, and senior facilities. Direct operating model overlap with Bluebirds & Blooms' recycled-flower-to-care-communities workflow.
- Random Acts of Flowers: National 501(c)3 nonprofit that recovers and repurposes flowers from events, weddings, and grocery partners to deliver to seniors in care communities. Operates the closest analog to Bluebirds & Blooms' recycled-bouquet model and reaches a similar end beneficiary population.
- Send a Smile Today: Nonprofit that sends hand-decorated cards and small gifts to lift spirits of those facing illness, loneliness, or hardship. Similar volunteer-driven nonprofit gifting model targeting seniors, hospice, and isolated adults, though operating through cards rather than flowers.
Broad incumbents
- Meals on Wheels America: National umbrella organization supporting the Meals on Wheels network of senior nutrition and engagement programs. Bluebirds & Blooms already partners with local Meals on Wheels affiliates for flower delivery, reflecting a shared senior-isolation mission and donor base.
Emerging players
- Eldergrow: Social enterprise offering therapeutic horticulture and indoor gardening programs for seniors in memory care and assisted living. Closely aligned with Bluebirds & Blooms' Connections in Bloom and Blooming Buckets programs in addressing senior engagement through nature-based activities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Bluebirds & Blooms social profiles
Digital presenceBluebirds & Blooms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bluebirds & Blooms leadership team
Management profileNumber of profiles
Profiles17 records
Bluebirds & Blooms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bluebirds & Blooms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bluebirds & Blooms
What does Bluebirds & Blooms do?
Bluebirds & Blooms is a 501(c)3 nonprofit organization that repurposes donated flowers from events, weddings, funerals, and grocery stores into bedside bouquets delivered by volunteers to residents in memory care, hospice, and senior living communities. The organization operates three core programs: Monthly Bedside Bouquets, Connections in Bloom (guided arranging sessions), and Blooming Buckets (DIY flower experiences), and supplements mission funding through corporate and group engagement events.
Is Bluebirds & Blooms a public or private company?
Bluebirds & Blooms is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Bluebirds & Blooms founded?
Bluebirds & Blooms was founded in 2018. It employs 1 to 10 people.
Where is Bluebirds & Blooms based?
Bluebirds & Blooms is headquartered in Edina, United States, in the North America region.
How does Bluebirds & Blooms make money?
Three revenue lines are on record. Private Donations are the primary driver. The others are corporate & Group Events and in-Kind Donations.
Who are Bluebirds & Blooms's main competitors?
Others on record are Bachman's and Hospice of the Midwest. Direct peers are Love for the Elderly, Cards for Hospitalized Kids, The Petal Connection, Repeat Roses, Random Acts of Flowers and Send a Smile Today. Meals on Wheels America is listed as a broad incumbent. Eldergrow is listed as an emerging player.
Does Bluebirds & Blooms have an API?
No public API is recorded for Bluebirds & Blooms.
What industry is Bluebirds & Blooms in?
Bluebirds & Blooms's product category is Nonprofit Social Services for Seniors. Its primary akta.pro industry code is HSACAOAA, Event Floral Design & Arrangements. Its NAICS code is 45931 and its SIC code is 7900.