MAD Group
MAD Group is a Delhi-based, founder-owned digital agency offering web design, development, e-commerce, software, animation, and digital marketing services primarily to SMBs and micro-businesses across India since 2015.
- Company typePrivate
- Founded2015
- HeadquartersDelhi, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
MAD Group firmographics
Firmographics- Name
- MAD Group
- Legal name
- MAD Group Digital Agency
- Website
- https://madgroup.in
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MAD Group is a Delhi-based, founder-owned digital agency offering web design, development, e-commerce, software, animation, and digital marketing services primarily to SMBs and micro-businesses across India since 2015.
- Ownership category
- akta.pro rank
MAD Group industry classification
Industry- Product category
- Digital Marketing Agency Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where MAD Group is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
MAD Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Web Design & Development Services: Custom web design and development services billed project-based or on hourly/part-time/full-time developer hiring arrangements. Covers responsive web design, UI/UX, PSD to HTML conversion, and CMS integrations.
- E-commerce Development Services: Building e-commerce stores on Magento, Shopify, WooCommerce, OpenCart, BigCommerce, ZenCart, and osCommerce platforms. Revenue generated through project-based billing and platform-specific development.
- Software Development (ERP, CRM, Accounting): Custom enterprise software including ERP, CRM, and accounting applications developed for businesses of all sizes, billed on a project or retainer basis.
- Digital Marketing Services: Digital marketing retainer and campaign-based services including SEO, PPC, social media marketing, email marketing, and content marketing. Revenue generated through ongoing retainer fees and campaign budgets.
- Graphics & Offline Branding: Logo, business card, brochure, leaflet, banner, standee, and dangler design services for offline brand communication, billed per project.
- Mobile App Development: Android, iPhone, and iPad application development services billed project-based with options for dedicated developer hiring.
- Animation & VFX Services: 2D/3D animation, character design, and visual effects services for films, TV, and media, billed project-based.
- Web Hosting Services: Linux and WordPress web hosting including domain registration and cloud storage, generating recurring subscription revenue.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels10 records
MAD Group product offering
Product offeringCore offering
MAD Group is a full-service digital agency that designs and develops websites, e-commerce stores, mobile applications, and custom software (ERP, CRM, accounting), while also providing digital marketing (SEO, PPC, social media, email), offline branding (logos, brochures, banners), 2D/3D animation, and web hosting services. Engagements are project-based, retainer-based, or flexible hourly/part-time/full-time developer hiring, billed per quote.
Product overview
MAD Group is a digital agency offering a comprehensive portfolio of digital and offline marketing services organized into several interconnected practice areas. The core offerings span Web Design & Development (including UI/UX, responsive design, and PSD-to-HTML conversion), Software Development (ERP, CRM, and Accounting applications), and E-commerce Development across multiple platforms including Magento, WordPress/WooCommerce, Shopify, OpenCart, osCommerce, BigCommerce, ZenCart, Drupal, and Joomla. Supporting the digital practice, the company provides Digital Marketing services covering SEO (local, global, and e-commerce), PPC, email marketing, social media marketing across Facebook/Instagram/YouTube, content writing, and multimedia marketing. The company also offers Offline Branding through graphic design services (logo, business cards, brochures, leaflets, banners, standees, danglers) and 2D/3D Animation including character designing, classic animation, character modelling, and VFX. Web Hosting solutions including Linux Web Hosting and WordPress Hosting round out the service portfolio. Together, these offerings form an integrated full-service digital agency proposition where web development and e-commerce platforms serve as the foundation, digital marketing drives visibility, and graphics/animation services support comprehensive brand communication.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Design & Development Creative and responsive website design and development services covering UI/UX design, PSD to HTML conversion, and full-stack development across multiple frameworks and CMS platforms for businesses.
- Custom Web Development (CMS & Frameworks) Full-stack web application development across PHP, Node.js, Angular, Laravel, CodeIgniter and CMS platforms including WordPress, Drupal, and Joomla for SMBs and enterprises.
- E-commerce Development End-to-end e-commerce store development, migration, and maintenance across Magento, Shopify, WooCommerce, OpenCart, BigCommerce, ZenCart, and osCommerce platforms for online retailers.
- Digital Marketing Services Comprehensive digital marketing covering SEO (local, global, e-commerce), PPC, email marketing, social media marketing on Facebook/Instagram/YouTube, content writing, and multimedia marketing for brands.
- Online Branding Digital brand strategy, SEO, online reputation management, social media brand building, and multi-channel online promotion to establish and grow brand presence.
- Offline Branding (Graphics Design) Traditional marketing collateral including logo design, business cards, brochures, leaflets, banners, standees, and danglers for offline brand communication.
- Mobile App Development Custom Android, iPhone, and iPad application development for simple to enterprise-level use cases, with innovative and cost-efficient design and engineering.
- Custom Software Development (ERP, CRM, Accounting) Custom enterprise software including ERP, CRM, and web-based accounting applications for businesses of all sizes, delivered on a project or retainer basis.
- 2D / 3D Animation & VFX 2D/3D animation services including character design, classic frame-by-frame animation, character modelling, and visual effects (VFX) for television, film, and digital media.
- Web Hosting Services Linux and WordPress web hosting with domain registration, secured cloud storage, and server management delivered as a recurring subscription.
Quantifiable outcome
- Website designs delivered within one week (mentioned for Automeet logo and website project)
- +2 more outcomes
Companies that use MAD Group
Customer profileNamed customers29 records
Segments5 records
Ideal customer profiles5 records
MAD Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature8 records
MAD Group partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
MAD Group competitors and assessment
Company assessmentDirect peers
- Techmagnate: India-based digital marketing agency specializing in SEO, PPC, web design and development; directly comparable on web design + digital marketing service mix and SMB client orientation.
- Schbang: Mumbai-based full-service digital agency offering integrated digital marketing, web/app development, design, and technology services to Indian brands across SMB and enterprise segments — closely comparable in scope and geography to MAD Group.
- Social Beat: India-headquartered full-service digital marketing agency providing SEO, performance marketing, social media, video, and web/ecommerce services to consumer brands — directly overlaps MAD Group's digital marketing and e-commerce practice.
- BC Web Wise: Mumbai-based integrated digital agency offering advertising, digital marketing, web development, and social media services; comparable on full-service digital agency proposition targeting Indian brands.
- WatConsult: Mumbai-based integrated digital agency delivering creative, media, social, content, and technology services to Indian and global brands; comparable as a full-service Indian digital agency serving similar SMB-to-enterprise clients.
- AdGlobal360: Indian digital agency offering web development, e-commerce, SEO, social media, and creative design services; comparable in full-service Indian agency model and SMB-to-mid-market client mix.
- PageTraffic: New Delhi-headquartered digital agency focused on SEO, web design, PPC, and e-commerce development; especially comparable geographically (Delhi NCR) and on web + digital marketing service overlap.
Broad incumbents
- Ogilvy (WPP): Global full-service creative and advertising network with deep Indian operations; comparable in offering integrated advertising, digital, and brand communications but operates at much larger scale and enterprise tier.
- WPP (India operations): Largest global advertising holding company with extensive Indian agency footprint (Ogilvy, VML, GroupM, etc.); competes for the enterprise digital and creative budget that MAD Group's Sheraton/D-Link-type clients sit adjacent to.
- Dentsu India: Global advertising and marketing services network with Indian operations across creative, media, digital, and CXM; overlapping capability set but serves predominantly enterprise/multi-national clients rather than SMBs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
MAD Group social profiles
Digital presenceMAD Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAD Group leadership team
Management profileNumber of profiles
Profiles1 record
MAD Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAD Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAD Group
What does MAD Group do?
MAD Group is a full-service digital agency that designs and develops websites, e-commerce stores, mobile applications, and custom software (ERP, CRM, accounting), while also providing digital marketing (SEO, PPC, social media, email), offline branding (logos, brochures, banners), 2D/3D animation, and web hosting services. Engagements are project-based, retainer-based, or flexible hourly/part-time/full-time developer hiring, billed per quote.
Is MAD Group a public or private company?
MAD Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MAD Group founded?
MAD Group was founded in 2015. It employs 11 to 50 people.
Where is MAD Group based?
MAD Group is headquartered in Delhi, India, in the Asia region.
How does MAD Group make money?
Eight revenue lines are on record. Web Design & Development Services are the primary driver. The others are E-commerce Development Services, software Development (ERP, CRM, Accounting), digital Marketing Services, graphics & Offline Branding, mobile App Development, animation & VFX Services and web Hosting Services.
Who are MAD Group's main competitors?
Direct peers on record are Techmagnate, Schbang, Social Beat, BC Web Wise, WatConsult, AdGlobal360 and PageTraffic. Broad incumbents are Ogilvy (WPP), WPP (India operations) and Dentsu India.
Does MAD Group have an API?
No public API is recorded for MAD Group.
What industry is MAD Group in?
MAD Group's product category is Digital Marketing Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.