Aging & Family Services

What Aging & Family Services does

Aging & Family Services of Mineral County is a 501(c)(3) nonprofit organization headquartered at 875 South Mineral Street, Keyser, WV, that has delivered senior services continuously since 1974 (originally as the Mineral County Committee on Aging, renamed in 1994). The organization serves the approximately 8,000 seniors aged 60+ residing in Mineral County, West Virginia through a coordinated portfolio spanning four pillars: (1) In-Home Care services including Affordable Home Care (private pay at $21/hour), Medicaid Personal Care, Title XIX Aged and Disabled Waiver, LIGHTHOUSE Program, FAIR Alzheimer's respite, Veterans Care, Case Management, and Private Pay Housekeeping; (2) two Senior Centers — Keyser (opened August 2022) and Frankfort/Short Gap (opened 2003) — providing congregate meals, social activities, exercise, and wellness programs; (3) the Elderly Nutrition Program including congregate dining and Meals on Wheels home delivery (29,636 meals served last year to ~400 daily participants); and (4) Superior Tours motorcoach travel plus fundraising/community programs such as Conquer the Dam 5K and Mineral County Senior Olympics.

The business model blends government reimbursement, private pay, and charitable giving. Medicaid Waiver, VA contracts, the state-funded LIGHTHOUSE Program, and the federal Elderly Nutrition Program constitute the primary funding streams for in-home and nutrition services, while private pay at $21/hour covers clients who do not qualify for state/federal programs. Donations, bequests, and the Leave-A-Legacy Endowment Program supplement operating revenue. Cumulative operational scale includes nearly 150,000 in-home care hours delivered in the past year and over 2 million cumulative hours since 1989. The organization is governed by a board of directors with no parent company, equity holders, or institutional investment, and was named Mineral County's Non-Profit of the Year in 2024. Distribution is direct-to-client: in-home care technicians, Meals on Wheels drivers, and senior center staff deliver services across Mineral County with one satellite meal site at the Elk Garden Fire Department.

Name

Aging & Family Services

Legal name

Aging & Family Services of Mineral County

Website

https://wvaging.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

Aging & Family Services is a 501(c)(3) nonprofit founded in 1974 that delivers in-home personal care, congregate and home-delivered meals, senior center programming, and travel services to seniors aged 60+ across Mineral County, West Virginia, funded by Medicaid, VA, private pay, and donations.

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Caregiver Support & Education Programs (Center-Based) (HSABANAN), Social Adult Day Care (Non-Medical Supervision & Activities) (HSABANAA)

Keywords

• Senior in-home care
• Elderly nutrition programs
• Senior center programs
• Nonprofit community services
• Aging support services

Headquarters

HQ city

Keyser

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Medicaid Waiver & Government-Funded Programs: Federally and state-funded in-home care programs administered through the WV Department of Health and Human Resources, including Medicaid Aged and Disabled Waiver (Title XIX), Community Care, Medicaid Personal Care Program, and LIGHTHOUSE Program. These constitute the primary funding streams for in-home care services.
2. Private Pay (Out-of-Pocket): Hourly-rate home care and housekeeping services paid privately by clients. Private Pay In-Home Care is $21.00 per hour (minimum 6 hours/week). Private Pay Housekeeping is $21.00 per hour (2-3 hours weekly or bi-weekly).
3. Donations and Charitable Giving: Tax-deductible donations from individuals, monthly/yearly giving programs, bequests, and endowment gifts through the Leave-A-Legacy Endowment Program. Accepts stocks, real estate, insurance policies, and IRA beneficiary designations. Serves as a 501(c)(3) not-for-profit.
4. Veterans Administration Programs: Homemaker and Home Health Aide Care services for Veterans through VA contract arrangements. Also facilitates Veterans Aid & Attendance and Housebound benefit applications.
5. Tour and Travel Services: Superior Tours program offering multi-night motorcoach tours and day trips for seniors and the general public. Revenue generated through tour fees and package pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Aging & Family Services is a nonprofit 501(c)(3) organization founded in 1974 in Mineral County, West Virginia that delivers in-home personal care, senior meal programs, senior centers, and group day trips for older adults. The organization serves approximately 8,000 seniors through its community-based programs.

Product overview

Aging & Family Services is a non-profit social services organization offering a coordinated suite of programs for seniors aged 60 and older in Mineral County, WV. The portfolio is organized around four core pillars: (1) In-Home Care Services encompassing Affordable Home Care, Case Management, FAIR Alzheimer's Respite, Lighthouse, Personal Care, Title XIX Waiver, Veterans Care, and Private Pay Housekeeping; (2) Senior Centers providing congregate meals, social activities, and wellness programs at Keyser and Frankfort locations; (3) the Meals Program including Congregate Meals and Meals on Wheels home delivery; and (4) Superior Tours motorcoach travel program. Additional programs include the Conquer the Dam 5K fundraiser and Mineral County Senior Olympics. The organization was founded in 1974 as the Mineral County Committee on Aging and serves approximately 8,000 senior citizens.

Differentiator

Problem solved

Functional benefit

Brands

• Superior Tours: Multi-night and day trip motorcoach tours offered by Aging & Family Services for seniors and the general public
• Conquer the Dam 5K
• Mineral County Senior Olympics

Products and services

• In-Home Personal Care In-home personal care service delivered directly to older adults in their residences to support daily living needs in Mineral County, WV.
• Senior Meal Program Nutritional meal services for seniors, supporting food security and congregate dining through the organization's community programming.
• Senior Center Programs Facility-based senior center programming providing social and community engagement opportunities for older adults in Mineral County, WV.
• Group Day Trips and Tours Organized group day trips and tours for seniors that provide recreational outings and social engagement opportunities.

Quantifiable outcome

• Nearly 150,000 hours of in-home care provided in the past year; exceeded 2 million hours of care since 1989
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Potomac State College Athletes (Seth Healy, Logan Rotruck, Adison Pritts, Luca Altobello)coreGTM or Marketing Partner · 1 January 2026Historic NIL (Name, Image, and Likeness) agreement between Aging & Family Services and standout student-athletes from Potomac State College of West Virginia University. This is described as the first NIL deal of its kind — a partnership between a junior college athletic program and a nonprofit senior center. Athletes help spread awareness and raise support for the Meals on Wheels program.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Visiting Angels: National home care franchise offering companion, personal care, and respite services comparable to Aging & Family Services' in-home care and FAIR Alzheimer's respite programs.
• Home Instead Senior Care: National franchise network providing in-home personal care, companionship, and homemaker services to seniors; overlaps with Aging & Family Services' private pay and Medicaid personal care offerings.
• Bayada Home Health Care: Large multi-state home health and personal care provider offering Medicaid Waiver, private duty, and adult nursing services comparable to Aging & Family Services' in-home care line but at national scale.
• Help at Home: Major Medicaid-funded personal care services provider operating across multiple states, directly comparable to Aging & Family Services' Medicaid Personal Care and Title XIX Waiver programs.

Others

• National Association of Area Agencies on Aging (n4a): Trade and advocacy body for Area Agencies on Aging across the U.S., providing Older Americans Act funding advocacy, training, and benchmarking that influences programs like Aging & Family Services.
• Meals on Wheels America: National parent organization of which Aging & Family Services is a 2026 member badge holder; provides branding, advocacy, and program standards for the Meals on Wheels affiliate network.

Emerging players

• BrightStar Care: Home care franchise with medically complex and personal care services overlapping with Aging & Family Services' RN-supervised in-home care and VA-contracted offerings.

Regional players

• Appalachian Area Agency on Aging: Regional Area Agency on Aging covering multiple West Virginia counties, offering the same Medicaid Waiver, in-home care, nutrition, and senior center programs as Aging & Family Services but at a multi-county, larger scale.

Direct peers

• Liberty Lutheran: Regional nonprofit operating senior centers, in-home care, case management, and nutrition programs across multiple counties; structurally comparable to Aging & Family Services' multi-service community nonprofit model.
• Senior Services of Southeastern Virginia: Comparable community-based nonprofit operating senior centers, in-home care, meals programs, and case management for older adults in a defined regional geography, mirroring Aging & Family Services' integrated service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aging_family
• Facebookfacebook.com/AgingandFamilyServices
• Instagraminstagram.com/agingfamilyservice

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aging & Family Services