PLUS Agency

What PLUS Agency does

PLUS Agency is a Copenhagen-based boutique event consultancy and strategic agency that designs and executes gamified, immersive learning experiences for enterprise and government clients. Founded in 2006 by Nicoline Jacoby Hansen, a PhD in adult learning with 18+ years of conference-design experience, the firm operates with a core team of five and a broad network of freelance suppliers spanning moderators, AV technicians, IT developers, video producers, scenographers, animators, actors, and musicians. The customer base spans healthcare (Coloplast, Amoena), energy (Ørsted, Andel, CVI), government and association (Danish Road Directorate, KL, Socialpædagogerne, FTF), research (Danish Technological Institute), education (CBS), and NGOs (UNICEF Denmark), with deliverables including all-hands meetings, strategy kickoffs, M&A integration events, ESG and AI-literacy programs, and external-facing conferences scaled from 30 to over 2,500 participants.

Its core product portfolio is built on in-house custom web applications rather than third-party platforms. The flagship Fairground format is an activity-station conference guided by a proprietary app with a group-rotation algorithm that manages participant flow across gamified stations; it was awarded a 2024 Oscar by the Danish Meeting Planners Association. Companion products include Mission Possible (an online gamified game for 30-3,000 participants used for strategy kickoffs and organizational change), Knowledge Bazaar (peer-to-peer learning via short 10-minute station presentations), and Stickity (digital collaboration boards integrated with Microsoft Teams, Zoom, and Webex for online and hybrid meetings). The firm also offers Program Workshop consulting through a five-meeting model and full Practical Execution logistics with sustainability-focused material reuse.

PLUS Agency generates revenue primarily from professional services fees for event design and turnkey execution, supplemented by licensing royalties on proprietary formats such as Fairground and Mission Possible. Pricing is fully bespoke and not publicly disclosed, with engagement models ranging from advisory-only consulting to end-to-end production. Go-to-market is direct enterprise sales, founder-led and relationship-driven; the primary public contact is the founder, and case studies prominently feature named executive buyers. Documented client outcomes include a 9.6/10 participant rating on a Coloplast healthcare conference, 95% inspiration rates on a Socialpædagogerne work-environment event, and the 2017 DEMA17 Best Participant Engagement award. The company is privately held, founder-owned, and operates with no disclosed external funding, M&A activity, or institutional investors.

Name

PLUS Agency

Legal name

PLUS Agency

Website

https://plus.agency

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

PLUS Agency is a Copenhagen-based boutique event consultancy that designs gamified and immersive learning conferences, all-hands meetings, and stakeholder events for enterprise and government clients across Denmark and internationally.

Ownership category

akta.pro rank

Product category

Corporate Event Services and Gamified Learning Experiences

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Software Publishers (5132), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Corporate Conferences & Sales Kickoffs (MPAGAGAC)

akta.pro secondary industries

Activation/Experiential Creative Agencies (MPAAAAAO), Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA), Brand Activations & Experiential Campaign Design (MPAAAGAA), Internal Event Technology & Collaboration Tools (Intranet, Room Booking, Webcasting) (THAHAIAN)

Keywords

• Gamified learning experiences
• Immersive conference design
• Event dramaturgy consulting
• Internal communication campaigns
• Participatory meeting formats

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - Event Planning and Execution: Full-service event agency model including program design, production planning, and flawless execution of conferences, all-hands meetings, leadership events, and stakeholder engagements. Collaboration models range from advisory-only to complete turnkey execution.
2. Program Workshop and Consulting: Collaborative program development services through structured workshop formats (5-meeting model) providing strategic guidance on conference design and participant engagement strategies.
3. Product Licensing - Fairground Format: Licensing of proprietary Fairground concept for participatory conferences with custom activity development and technology support. Award-winning innovation recognized by Danish Meeting Planners Association.
4. Product Licensing - Mission Possible: Online gamified game product for strategy kickoffs, M&A integration, and organizational transformation. Scalable from 30-3,000 participants in smaller online groups.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PLUS Agency designs and delivers gamified, immersive learning experiences for corporate conferences, all-hands meetings, leadership events, and internal communication campaigns. Their portfolio includes proprietary event formats (Fairground, Mission Possible, Knowledge Bazaar, Stickity) along with program workshop consulting and end-to-end event execution services targeting enterprise and public sector clients.

Product overview

PLUS Agency offers a portfolio of interconnected gamification and immersive learning products designed for corporate events, conferences, and internal communication. The core offerings include Fairground (award-winning activity station format), Mission Possible (online game for strategy communication), Knowledge Bazaar (peer-to-peer learning sessions), and Stickity (collaboration boards for meetings). Supporting modules include Gamified Internal Communication campaigns, Gamified Learning activities, an Activity Library of customizable exercises, A Great Hook opening formats, Program Workshop planning services, and Practical Execution logistics. The in-house developed custom app powers the Fairground's smart rotation algorithm, while Mission Possible and Stickity serve different delivery modes (fully digital vs. hybrid/physical) for organizational learning and engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Fairground: Award-winning participatory format with immersive and gamified learning activities guided by custom app. A professional playground for knowledge sharing where participants explore activities in small groups.
• Mission Possible
• Knowledge Bazaar
• Stickity

Products and services

• Fairground Award-winning participatory conference format featuring multiple activity stations where small groups rotate through gamified learning activities, guided by a custom in-house app with smart rotation algorithms. Used for all-hands meetings, kick-offs, and large conferences engaging 100 to 2,500+ participants.
• Mission Possible Online gamified learning game where participants divided into small groups compete to solve customized missions, designed for strategy kickoffs, M&A integration, and organizational changes for 30-3,000 participants across 12 customized missions in approximately 2 hours.
• Knowledge Bazaar Peer-to-peer learning format featuring multiple stations where presenters share short 10-minute insights, activities, or experiences across five intervals with physical movement between stations. Has served events from 100 to 2,500 participants.
• Stickity Collection of digital collaboration boards for online and physical meetings that guide participants through structured processes, enabling focus, dialogue, and tangible results with self-facilitated group activities. Integrates with Microsoft Teams, Zoom, and Webex.
• Gamified Internal Communication Campaign-based internal communication approach using bite-sized gamified learning activities placed in office spaces to make key messages engaging and memorable for employees.
• Gamified Learning Professional learning activities incorporating gaming elements to stimulate curiosity, creativity, and peer-to-peer interaction through hacked familiar games and escape room-inspired elements.
• A Great Hook High-impact meeting opening format using surprising content (such as comedic films, audio narratives) to grab attention and set an engaging tone for events.
• Program Workshop Collaborative program development service including five structured meetings to help clients design engaging conference programs with expert facilitation and follow-up support.
• Practical Execution End-to-end logistics and event management service covering venue coordination, participant flow, sustainability-focused material reuse, and flawless execution for events of any scale.

Quantifiable outcome

• Conference participants rated event 9.6 out of 10
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Maritz: Long-established corporate events, meetings, and incentives company serving large enterprises. Comparable on the corporate meetings and conferences segment, with broader incentives and travel capabilities beyond PLUS Agency's focused gamification offering.
• CWT Meetings & Events: Corporate meetings and events division of CWT serving multinational enterprise clients. Comparable on large-scale enterprise event delivery and logistics, but with a much more generalist corporate-travel-rooted model than PLUS Agency's design-led approach.
• Sparks: Creative brand experience agency producing corporate events, experiential marketing, and immersive activations. Comparable in designing gamified, high-engagement event experiences for enterprise brands, but with a broader creative agency parent and global footprint.
• BCD Meetings & Events: Global corporate meetings and events agency serving enterprise clients with end-to-end event management. Comparable on the corporate conference and all-hands meeting use cases that anchor PLUS Agency's portfolio, though with a more generalist and scaled delivery model.
• Jack Morton Worldwide: Large global brand experience agency offering event marketing, experiential design, and corporate conference production. Comparable in serving enterprise clients with immersive experiences, but operates at much broader scale and across wider geographies than PLUS Agency.
• George P. Johnson Experience Marketing: Global experiential marketing agency with deep roots in corporate events, conferences, and immersive brand activations. Overlaps with PLUS Agency on enterprise event design and engagement methodologies, but with substantially broader portfolio and geographic reach.

Direct peers

• DRPG: Full-service creative communications agency producing corporate events, conferences, and immersive brand experiences for global enterprises. Comparable in blending creative design, content, and event production for enterprise audiences at a scale above PLUS Agency.
• MCI Group: Global association and conference management organization serving many of the same association, nonprofit, and corporate enterprise clients as PLUS Agency. Directly comparable on association conference and stakeholder engagement mandates, though with a much larger global infrastructure.
• INVNT: Global live brand experience agency that designs and produces corporate events, conferences, and immersive brand moments. Closely comparable to PLUS Agency's gamified, immersive conference design work for enterprise clients, though at significantly larger scale.
• GES (Global Experience Specialists): Global experiential events producer specializing in corporate conferences, exhibitions, and brand experiences. Directly comparable to PLUS Agency on designing and producing high-engagement corporate conferences and stakeholder events, though at considerably larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/plus-agency-denmark

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLUS Agency