National Pump
National Pump was acquired by United Rentals in 2014; the operational and product data provided describe the parent — the world's largest equipment rental company operating 40+ equipment categories across construction, industrial, and commercial verticals in North America, Europe, and Australasia.
- Company typePublic
- Founded1997
- HeadquartersNot specified, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What National Pump does
National Pump was acquired by United Rentals, Inc. in 2014 per firmographic data; the substantive product, technology, customer, and operational data in the input describe the parent — United Rentals, Inc. (NYSE: URI), the world's largest equipment rental company founded in 1997 and headquartered in the United States. United Rentals operates a comprehensive equipment rental platform spanning more than 40 equipment categories sourced from top-tier manufacturers including Skyjack, Genie, JLG, John Deere, Toyota, Case, Bobcat, Ditch Witch, Generac, Mi-T-M, and JCB. The catalog covers aerial work platforms, earthmoving equipment, forklifts and material handling, power generation and lighting, HVAC, pumps, scaffolding, compaction and paving, concrete and masonry, plumbing and pipe, surface preparation, trench safety and shoring, tools, trailers, trucks, and portable restrooms.
The company monetizes through three primary streams: (1) Equipment Rental on daily, weekly, and monthly terms — the core subscription-style revenue model; (2) Used Equipment Sales of pre-owned rental fleet with financing options under the United Guard extended protection plan; and (3) Specialty Solutions services that bundle equipment, technology, and expertise for vertical-specific use cases (Power & HVAC, Trench Safety, Fluid Solutions, Climate Solutions, Storage Containers & Mobile Offices, Commercial Trucks, Flooring & Facility Solutions, and Ground Protection Matting). Digital tools layer across all streams: the Total Control dashboard (totalcontrol.ur.com) handles invoices, payments, lien releases, and equipment tracking; a mobile app for iOS and Android enables 24/7 browsing, pickup requests, and GPS-based equipment location; and the Wedge platform delivers remote worksite monitoring. United Academy offers OSHA-aligned safety and operator certification training as an embedded service line.
Distribution is multi-channel and global: enterprise field sales supported by a customer service line (844.873.4948), a 24/7 self-service online marketplace (marketplace.equipment), a dedicated government solutions program with tax-exempt accounts for federal, state, and local agencies, and localized regional sites spanning North America (US, Canada, Mexico, plus English, Spanish, and French), Europe (France, Germany, UK, Netherlands, Spain), and Australasia. Customer segments span construction and infrastructure, oil and gas and chemical, energy and utility, government, events and entertainment, agriculture, data centers, renewable energy, and restoration and remediation — making the customer book highly diversified by vertical. No specific revenue figure is disclosed in the provided data.
National Pump firmographics
Firmographics- Name
- National Pump
- Legal name
- United Rentals, Inc.
- Website
- https://npcrents.com
- Company type
- Public
- Founded year
- 1997
- Operating status
- Operating
- Short description
- National Pump was acquired by United Rentals in 2014; the operational and product data provided describe the parent — the world's largest equipment rental company operating 40+ equipment categories across construction, industrial, and commercial verticals in North America, Europe, and Australasia.
- Ownership category
- akta.pro rank
National Pump industry classification
Industry- Product category
- Construction Equipment Rental
- NAICS
- Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350), Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)
- akta.pro secondary industries
- Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors) (TLABAFAG), Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG), Utility/Service Body Trucks (Service Bodies/Tool Trucks) Leasing & Rental (TLABAEAE)
Keywords
Where National Pump is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
National Pump business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Equipment Rental: Core revenue stream from renting construction, industrial, and commercial equipment including aerial work platforms, earthmoving equipment, forklifts, power generation, and specialty solutions. Revenue generated through daily, weekly, and monthly rental rates with fleet management and delivery services.
- Used Equipment Sales: Sale of pre-owned rental equipment through sales marketplace, providing customers alternative to renting with financing options available through United Guard protection program.
- Specialty Solutions Services: Specialized industry solutions including power & HVAC, fluid solutions, trench safety, climate solutions, storage containers, mobile offices, commercial trucks, flooring & facility solutions, and ground protection matting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard rental rates for general equipment needs |
| One time/ perpetual license | Pay-as-you-go | Used equipment purchase with financing available |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
National Pump product offering
Product offeringCore offering
National Pump, operating as part of United Rentals, rents construction, industrial, and commercial equipment across 40+ categories including aerial work platforms, earthmoving machinery, forklifts, power generation, HVAC, and specialty solutions. The company sells used rental equipment with financing through the United Guard protection program and provides training and certifications via United Academy. Operations are supported by the Total Control digital platform and mobile app for 24/7 account management, rental requests, and invoicing.
Product overview
The company operates as an equipment rental platform offering a comprehensive fleet of rental equipment across 40+ equipment categories, along with digital tools and specialty solutions. The core rental offering is organized into equipment categories (Aerial Work Platforms, Earthmoving Equipment, Forklifts, Material Handling, Power Generation, etc.) supported by digital platforms (Total Control dashboard, Mobile App) and service offerings (United Academy training, Rental Protection Plan, United Guard extended coverage). Specialty Solutions provide industry-specific services including Power & HVAC, Fluid Solutions, Trench Safety, Climate Solutions, Storage Containers & Mobile Offices, Commercial Trucks, and Emergency Response. The Worksite Performance Solutions integrates equipment, technology, and expertise to drive safety, productivity, and sustainability outcomes for customers.
Differentiator
Problem solved
Functional benefit
Brands
- Total Control: Digital platform for account management, invoices, payments, and equipment tracking
- United Academy
- United Guard
- Worksite Performance Solutions
Products and services
- Aerial Work Platforms Range of elevated work platforms including scissor lifts, boom lifts, and one-person lifts for aerial access applications, rented to construction and industrial customers.
- Earthmoving Equipment Heavy machinery for earthmoving including skid steers, compact track loaders, excavators, wheel loaders, bulldozers, trenchers, backhoe loaders, and related attachments.
- Forklifts Material handling equipment including telehandlers, warehouse forklifts, straight mast rough terrain forklifts, and forklift attachments.
- Material Handling Equipment Equipment for moving and lifting materials including cranes, hoists, material lifts, and miscellaneous material handling equipment.
- Air Compressors and Air Tools Portable air compressors and pneumatic tools for construction and industrial applications.
- Power Generation Equipment Portable gas generators and power distribution equipment for temporary or backup power needs.
- HVAC Equipment Heating and cooling equipment for temperature control in temporary spaces.
- Pumps, Tanks and Filtration Pumping equipment, tanks, and filtration systems for fluid management on construction and industrial sites.
- Storage Containers and Mobile Offices Temporary storage containers and mobile office trailers for jobsite facilities.
- Portable Restrooms and Sanitation Equipment Portable restroom and sanitation facilities for jobsites and events.
- Temporary Fence and Traffic Control Temporary fencing and traffic control equipment for jobsite security and safety.
- Used Equipment Sales Quality used equipment sales from top-tier manufacturers including Skyjack, Genie, JLG, and others, with financing available through the United Guard protection program.
- Total Control Digital Platform Online customer dashboard for managing equipment rentals, viewing invoices, tracking orders, processing lien releases, and accessing account information.
- United Rentals Mobile App Mobile application for iOS and Android enabling customers to browse equipment, request pickups, track equipment locations, and manage rentals from a phone.
- United Academy Training and Certification Training and certification programs including confined space, trench and excavation, equipment operator, fall protection, general safety, OSHA training, and train-the-trainer.
- Rental Protection Plan (RPP) Equipment protection plan covering damage to rental equipment during the rental period.
- United Guard Extended Protection Extended protection coverage for purchased used equipment.
- Power & HVAC Specialty Solutions Integrated power generation and HVAC solutions for worksites and facilities.
- Fluid Solutions Fluid management and handling solutions for industrial applications.
- Trench Safety Solutions Trench shoring, shielding, and engineered shoring systems for excavation safety.
- Reliable Onsite Services Onsite services including portable restroom facilities and sanitation equipment for jobsites and events.
- Emergency Response Services Emergency equipment and services for disaster recovery and emergency preparedness situations, including chemical emergencies and oil and gas refining emergencies.
- Worksite Performance Solutions Comprehensive worksite solutions combining equipment, technology, and expertise to drive safety, productivity, and sustainability outcomes for customers.
- Wedge Remote Worksite Monitoring Remote worksite monitoring technology for equipment tracking and site surveillance.
Quantifiable outcome
- Submit lien release requests online with responses twice as fast as emails or faxes
- +1 more outcomes
Companies that use National Pump
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
National Pump technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
National Pump partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- SkyjackcoreSkyjack is listed as a top-tier manufacturer providing aerial work platforms (scissor lifts, boom lifts) available through United Rentals. The company sells used Skyjack equipment and features Skyjack products prominently in rental fleet.
- GeniecoreGenie provides telehandlers and aerial work platforms to United Rentals. Genie products are featured in both rental fleet and used equipment sales.
- JLGcoreJLG provides one-person lifts and aerial work platforms. JLG equipment is featured in rental inventory and used equipment sales.
- John DeerecoreJohn Deere provides excavators and backhoe loaders for United Rentals' earthmoving equipment fleet. Featured in both rental and sales programs.
- ToyotacoreToyota provides warehouse forklifts for United Rentals' material handling equipment fleet.
- CasecoreCase provides wheel loaders for United Rentals' earthmoving equipment fleet.
- BobcatcoreBobcat provides earthmoving attachments and skid steer accessories for United Rentals' equipment fleet.
- Ditch WitchcoreDitch Witch provides trenchers for United Rentals' earthmoving equipment offerings.
- GeneraccoreGenerac provides portable light towers and power generation equipment for United Rentals' fleet.
- MiTMcoreMiTM provides air compressors for United Rentals' equipment fleet.
- JCBcoreJCB provides straight mast rough terrain forklifts for United Rentals' forklift fleet.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
National Pump competitors and assessment
Company assessmentEmerging players
- Xylem: Xylem is a global water technology and pump equipment specialist; its pump rental and fluid management capabilities overlap with URI's Fluid Solutions and Pumps, Tanks & Filtration categories where National Pump's heritage sits.
Direct peers
- Herc Holdings: Herc Holdings operates a full-line equipment rental fleet serving construction, industrial, infrastructure, and government customers across North America and Europe, overlapping directly with URI's core aerial, earthmoving, and material handling categories.
- H&E Equipment Services: H&E Equipment Services is one of the largest equipment rental providers in the U.S. with a focus on aerial work platforms, earthmoving, and material handling; competes with URI in the same construction and industrial verticals with overlapping fleet and customer profiles.
- Atlas Copco: Atlas Copco is a major manufacturer and rental provider of compressors, pumps, and power equipment, directly comparable to URI's air compressors, pumps/tanks/filtration, and Fluid Solutions specialty lines.
- WillScot Mobile Mini: WillScot Mobile Mini is the leading provider of mobile offices, storage containers, and modular space — a directly overlapping specialty with URI's Storage Containers & Mobile Offices and temporary industrial tents categories.
- Sunbelt Rentals (Ashtead Group): Sunbelt Rentals is the second-largest equipment rental company in North America and a direct competitor across aerial, earthmoving, material handling, and specialty solutions; it competes head-to-head with United Rentals on fleet scale, branch density, and the same construction, industrial, and government end markets.
- Aggreko: Aggreko is a global specialist in temporary power generation, HVAC, and energy rental solutions, directly comparable to URI's Power & HVAC and Climate Solutions specialty lines serving data centers, events, utilities, and industrial customers.
- BrandSafway: BrandSafway is a specialty rental and services provider focused on scaffolding, shoring, and access solutions, directly comparable to URI's Trench Safety and aerial work platform offerings for construction and industrial worksites.
Broad incumbents
- Caterpillar: Caterpillar is the dominant manufacturer of earthmoving equipment (with branded rental through Cat Rental Stores) and competes with URI across earthmoving fleet composition, financing, and increasingly direct rental channels.
- United Rentals (NYSE: URI): United Rentals is the parent/incumbent acquirer of National Pump (acquired 2014) and the world's largest equipment rental company; it is the umbrella platform within which National Pump's pump and fluid rental capabilities now operate.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
National Pump social profiles
Digital presenceNational Pump financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Pump leadership team
Management profileNumber of profiles
National Pump funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Pump M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Pump
What does National Pump do?
National Pump, operating as part of United Rentals, rents construction, industrial, and commercial equipment across 40+ categories including aerial work platforms, earthmoving machinery, forklifts, power generation, HVAC, and specialty solutions. The company sells used rental equipment with financing through the United Guard protection program and provides training and certifications via United Academy. Operations are supported by the Total Control digital platform and mobile app for 24/7 account management, rental requests, and invoicing.
Is National Pump a public or private company?
National Pump is a public company. It is classified as public and is currently operating.
When was National Pump founded?
National Pump was founded in 1997.
Where is National Pump based?
National Pump is headquartered in Not specified, United States, in the North America region.
How does National Pump make money?
Three revenue lines are on record. Equipment Rental is the primary driver. The others are used Equipment Sales and specialty Solutions Services.
Who are National Pump's main competitors?
Xylem is listed as an emerging player. Direct peers are Herc Holdings, H&E Equipment Services, Atlas Copco, WillScot Mobile Mini, Sunbelt Rentals (Ashtead Group), Aggreko and BrandSafway. Broad incumbents are Caterpillar and United Rentals (NYSE: URI).
Does National Pump have an API?
No public API is recorded for National Pump.
What industry is National Pump in?
National Pump's product category is Construction Equipment Rental. Its primary akta.pro industry code is TLABAFAF, Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks), with a secondary code of TLABAFAG, Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors). Its NAICS code is 5324 and its SIC code is 7359.