PMR

What PMR does

PMR (legally PMR Ltd. Spółka z ograniczoną odpowiedzialnością, operating commercially as PMR Market Experts) is a Polish market research and business intelligence firm headquartered in Kraków, founded in 1995 and employing 51–100 people. The company publishes subscription-based industry reports, macroeconomic and sectoral forecasts, and delivers bespoke consulting and case-study engagements across four vertical specializations: Digital & ICT (covering telecommunications, streaming, IT/cybersecurity, cloud & data centers, AI & digital transformation, and gaming), Pharma & Healthcare, Retail, and Construction. Underlying the offering is a proprietary forecasting methodology that PMR claims achieves a typical MAPE (Mean Absolute Percentage Error) below 3%, with the analytical team having received the Hume's Institute award for highest accuracy in macroeconomic forecasts in 2026.

The core product surface is delivered through the PMR Web Services platform and the mypmr.pro portal: clients purchase annual or multi-year licenses to published reports distributed as PDFs, PowerPoint, Word, and Excel deliverables, with unlimited internal sharing within a single organization; a 7-day free trial tier exposes prospective customers to market news, expert analyses, and company profiles. The portfolio includes named titles such as the Poland Data Center Construction Market Report (2026–2035), the HoReCa Market Report (2026–2031), the Private Healthcare Market in Poland, the Defense Investments in Polish Construction Sector report, the Concrete Paving Block Market, the Dental Services Market, and a free Tourism Market in Poland 2025 lead-generation report.

PMR runs a sales-led, consultative go-to-market: enterprise and regional buyers request quotations via phone (+48 782 011 000) or [email protected], receive personalized quotes and order forms, and contracts close after PMR accepts the order. Revenue mixes subscription-based published reports, professional-services consulting, and paid conferences/webinars/workshops. The client base reportedly spans Fortune 500 multinationals alongside smaller regional and local enterprises, with marketing executed primarily through content marketing (the Insighty blog), SEO, email newsletters, LinkedIn, free whitepapers, and industry events. The company operates as a branded publishing arm of Hume's Institute, a 360° research agency combining quantitative and qualitative research capabilities with PMR's two decades of cyclical reporting expertise.

Name

PMR

Legal name

PMR Ltd. Spółka z ograniczoną odpowiedzialnością

Website

https://pmrmarketexperts.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

PMR Market Experts is a Polish market research and consulting firm that publishes subscription-based industry reports, forecasts, and bespoke consulting across Digital & ICT, Pharma & Healthcare, Retail, and Construction, selling to a mix of Fortune 500 and regional enterprises via annual licenses and direct sales.

Ownership category

akta.pro rank

Product category

Market Research and Business Intelligence

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Book & Periodical Wholesalers (Trade Distribution) (MPAJAKAA)

akta.pro secondary industry

Program & Project Management (PMO) Consulting (BPAHACAL)

Keywords

• Market research reports
• Industry forecasting services
• Business intelligence consulting
• Macroeconomic sectoral analysis
• Custom market research

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Market research reports: Sale of paid industry reports, newsletters, statistics, forecasts, databases, and analyses. Products delivered digitally (PDF, PPT, WORD, XLS formats) or physically. License-based model allowing unlimited sharing within one organization.
2. Consulting services: Advisory services for strategic business decisions, market analysis, and customized consulting.
3. Business events: Paid conferences, webinars, training sessions, and workshops with expert lectures and networking.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

PMR Market Experts sells subscription-based market research reports, macroeconomic and sectoral forecasts, and bespoke consulting services covering four verticals — Digital & ICT, Pharma & Healthcare, Retail, and Construction — primarily for Polish and broader Central European markets. Products are delivered digitally through the PMR Web Services platform in PDF, PPT, Word, and XLS formats under annual or multi-year organizational licenses. The company also offers strategic consulting, custom case studies, and paid business events (conferences, webinars, training).

Product overview

PMR Market Experts is a Polish market research and business intelligence company operating under PMR Ltd. Sp. z o.o., part of the Hume's Group alongside Hume's Institute. The offering is a platform-plus-content model: the core PMR Market Experts web platform (pmrmarketexperts.com / mypmr.pro) provides subscription-based access to a library of published industry reports, forecasts, consulting services, and case studies across four key specializations — Digital & ICT, Pharma & Healthcare, Retail, and Construction. The published report portfolio includes named titles such as the Poland Data Center Construction Market Report (2026–2035), the HoReCa Market Report (2026–2031), the Private Healthcare Market in Poland, Defense Investments in Polish Construction, the Concrete Paving Block Market, the Dental Services Market in Poland, and the Retail of Interior Furnishings in Poland — alongside a free Tourism Market in Poland 2025 report. These are complemented by a 7-day free trial subscription tier and fee-based macroeconomic and sectoral forecasting services claiming MAPE below 3%. Reports are delivered as downloadable digital files (PDF, PPT, Word, XLS) via a 24/7 accessible web portal with user account management. Consulting and case study services are offered as separate professional engagements.

Differentiator

Problem solved

Functional benefit

Brands

• PMR: Market research and industry analysis reports covering Digital & ICT, Pharma & Healthcare, Retail, and Construction sectors
• PMR Market Intelligence
• Hume's Institute

Products and services

• PMR Market Experts Platform (Subscription Access)

Quantifiable outcome

• Typical MAPE below 3% for forecasts

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Hume's InstitutecoreStrategic or Co-development PartnerPMR Market Experts is a brand of industry reports published by Hume's Institute. Hume's Institute is a 360° research agency specializing in quantitative and qualitative research, forecasting, and market predictions. It was created in response to the need for in-depth, non-standard analyses and builds on over 20 years of experience in creating cyclical market reports by PMR Market Experts. The partnership combines Hume's Institute knowledge with PMR Market Experts experience.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BMI (Fitch Solutions): Country risk and industry research firm providing forecasts and analysis across emerging and developed markets. Comparable to PMR in cyclical report-based model and country-level industry intelligence focus.
• Euromonitor International: Global market research firm selling syndicated country- and industry-level reports across consumer-facing verticals. Highly comparable to PMR in product (paid industry reports + consulting) and B2B go-to-market, though Euromonitor operates at significantly greater global scale.
• ResearchAndMarkets: Aggregator and distributor of market research reports from hundreds of publishers. Comparable to PMR in that both monetize access to industry research reports via license/subscription, though ResearchAndMarkets is primarily a distribution channel rather than an originator of research.
• Frost & Sullivan: Global market research and growth consulting firm with a syndicated report, custom research, and consulting model. Closely analogous to PMR's combination of paid reports, custom consulting, and sectoral specialization.
• IBISWorld: Subscription-based market research provider focused on industry reports with five-year forecasts. Comparable to PMR in paid-report subscription model, cyclical update cadence, and B2B enterprise sales motion.
• Statista: Subscription-based market and consumer data platform with deep country-level statistics. Directly comparable to PMR's subscription report model, but with a self-serve, transparent pricing model that contrasts with PMR's quote-based approach.
• Mordor Intelligence: Market research and consulting firm publishing syndicated industry reports with forecasts, similar to PMR's report portfolio. Comparable in product category and B2B client base, with overlap in verticals such as ICT, healthcare, and consumer goods.
• MarketLine: Provider of industry profiles, company SWOTs, and country/sector reports under a subscription model. Directly comparable to PMR's research-report product, with similar cross-industry coverage and enterprise licensing.

Broad incumbents

• GlobalData: Large global data and analytics firm with extensive syndicated research plus a consulting arm. Overlaps with PMR across all four verticals and on the consulting dimension, but at materially greater scale and breadth.
• Deloitte (CE Consulting): Global professional services firm with substantial consulting, market analysis, and sector research offerings. Competes with PMR for enterprise consulting mandates and broader strategic advisory work in the Polish/CEE market, though as part of a much wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pmrmarketexperts
• Xx.com/PMRMarketExpert

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PMR