CoachUP IAS

Civil Services Exam Coachingcoachupias.com

CoachUP IAS (Proximarise Pvt Ltd) is a Lucknow- and Gurugram-based coaching institute that prepares individual aspirants for UPSC and multiple state civil services exams via tiered multi-year classroom programs, test series, and a mobile app.

Company typePrivate
Founded-
HeadquartersLucknow, India
Headcount11–50
GTM typeB2C
OfferingServices

What CoachUP IAS does

CoachUP IAS is the consumer brand of Proximarise Pvt Ltd, a privately held civil services coaching company headquartered in Lucknow, India, with a second physical center in Gurugram. The company prepares individual aspirants for the UPSC Civil Services Examination and for multiple state Public Service Commission exams, including UPPCS, BPSC, UKPSC, HPSC, MPPCS, RAS, Himachal PCS, Jharkhand PCS, and Chhattisgarh PCS. Its product portfolio is tiered by duration and intensity: the Aarambh three-year program, the Aarohan two-year program, the Aaveg one-year program, and the Saarthi one-on-one mentorship product, supplemented by state-specific test series and a proprietary "White Books" content library.

The company's go-to-market is a hybrid offline-and-online model: classroom instruction delivered at its Lucknow and Gurugram centers, augmented by a Google Play mobile application for content distribution and test practice. Revenue is generated through upfront tuition fees for long-duration programs and per-test-series pricing for shorter modules, targeting individual retail customers rather than institutional or government contracts. The stated brand proof points are a cumulative Google rating of "Excellent" across approximately 1,641 reviews and a displayed roster of 30+ toppers, which the company uses as primary trust signals in student acquisition. The business is bootstrapped, with no disclosed institutional funding, leadership transitions, or M&A activity in the input data.

CoachUP IAS firmographics

Firmographics

Name: CoachUP IAS
Legal name: Proximarise Pvt Ltd
Website: https://coachupias.com
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Short description: CoachUP IAS (Proximarise Pvt Ltd) is a Lucknow- and Gurugram-based coaching institute that prepares individual aspirants for UPSC and multiple state civil services exams via tiered multi-year classroom programs, test series, and a mobile app.
Ownership category
akta.pro rank

CoachUP IAS industry classification

Industry

Product category: Civil Services Exam Coaching
NAICS: Exam Preparation and Tutoring (611691), Educational Services (611)
SIC: Services-Educational Services (8200)
akta.pro primary industry: Civil Service & Government Entrance Exams Prep (EDANABAG)

Keywords

Civil services coaching
UPSC preparation
State PCS coaching
Online test series
Mentorship programs

Where CoachUP IAS is headquartered

Location

Headquarters

HQ city: Lucknow
HQ country: India
HQ region: Asia

Offices2 records

Markets served

CoachUP IAS business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

Classroom Courses: Foundation courses (Aarambh 3-year, Aarohan 2-year, Aaveg 1-year) taught in physical classroom settings at Lucknow and Gurugram centers.
Online Programs: Live classes and recorded lectures accessible through the mobile application.
Test Series: Prelims and Mains test series for UPSC CSE and various state PCS examinations.
Personalized Mentorship: One-to-one mentorship program (Saarthi) providing personal study plans, answer writing practice, and doubt clearing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

CoachUP IAS product offering

Product offering

Core offering

CoachUP IAS provides coaching for UPSC Civil Services, State PCS, and PCS-J examinations through a combination of in-person classroom programs (centers in Lucknow and Gurugram), online classes delivered via a mobile app, structured test series, and personalized 1:1 mentorship. The institute operates under Proximarise Pvt Ltd and offers foundation-level courses aimed at aspirants targeting Indian civil services.

Product overview

CoachUP IAS is a premier coaching institute for civil services examination preparation, offering a platform-plus-courses architecture. The core offering is the Coach UP IAS Mobile App (Android, available on Google Play Store) which delivers live classes, study materials, and practice tests. The course portfolio includes four named programs: Aarambh (3-year foundation), Aarohan (2-year), Aaveg (1-year), and Saarthi (1:1 mentorship). Test Series products cover UPSC CSE, UPPCS, BPSC, UKPSC, and HPSC examinations. The platform provides downloadable study resources including NCERT White Books and GS Foundation White Books covering History, Geography, Polity, Economics, Science, Art & Culture, Environment, Governance, and Ethics. State PCS courses are offered for UPPCS, BPSC, UKPCS, HARYANA PCS, MPPCS, RAS, and other state services. The offering combines classroom-style instruction with technology-enabled features including recorded lectures and mobile-first access.

Differentiator

Problem solved

Functional benefit

Brands

Aarambh: 3 Years Foundation Course for UPSC CSE preparation
Aarohan
Aaveg
Saarthi

Products and services

Aarambh Foundation Course

Companies that use CoachUP IAS

Customer profile

Named customers1 record

Segments2 records

Ideal customer profiles1 record

CoachUP IAS technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

CoachUP IAS partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

CoachUP IAS competitors and assessment

Company assessment

Direct peers

Vision IAS: Delhi-based UPSC coaching institute offering classroom programs, online courses, and a popular All India Test Series. Directly comparable in offering comprehensive UPSC/PCS preparation across Prelims, Mains, and Interview with both physical and digital delivery.
Rau's IAS Study Circle: Established UPSC coaching brand with classroom centers across multiple cities offering foundation courses, test series, and interview guidance. Comparable in offline-led civil services preparation targeting the same Hindi-belt and national aspirant segments.
GS SCORE: Delhi-based UPSC coaching institute known for answer-writing programs, test series, and mentorship-led preparation. Comparable in offering structured Prelims/Mains preparation with emphasis on personalized mentorship similar to CoachUP's Saarthi program.
Vajiram & Ravi: One of India's oldest and largest IAS coaching institutes based in Delhi, offering UPSC and State PCS classroom programs, test series, and study materials. Directly comparable to CoachUP IAS in core product (offline civil services preparation) and target audience (UPSC/PCS aspirants).
Unacademy: India's largest online learning platform with a dedicated UPSC vertical featuring live classes, structured batches, and test series from marquee faculty. Directly comparable as a UPSC/PCS preparation provider, though primarily online-led with national scale.
Chahal Academy: UPSC coaching institute with classroom and online offerings, particularly strong in Hindi-medium preparation and state PCS coverage. Comparable as a regional-to-national player serving similar aspirant demographics in North India.
Next IAS: Mid-sized UPSC coaching institute offering classroom and online programs with multi-state PCS coverage. Comparable as a focused civil services coaching player with similar program ladder (foundation courses, test series) targeting the same aspirant pool.
Drishti IAS Coaching: Leading Hindi-medium IAS coaching institute headquartered in Delhi with strong presence in UP, offering foundation courses, test series, and interview guidance. Directly comparable on target segment (Hindi-belt civil services aspirants), product portfolio, and offline-plus-online delivery model.

Emerging players

Testbook: India-focused online test preparation platform offering free and paid mock tests, current affairs, and courses across government exams including UPSC and State PCS. Comparable as a digital-first civil services preparation provider with overlapping target audience, though Testbook's model skews more toward practice tests than full classroom programs.

Broad incumbents

BYJU's Exam Prep: BYJU's government-exam vertical offering UPSC, banking, and SSC preparation through online courses, test series, and live classes. Comparable as a major UPSC preparation platform with overlapping target market, backed by significantly larger capital base and brand reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

CoachUP IAS financial estimates

Financial estimate

Revenue estimate

Valuation estimate

CoachUP IAS leadership team

Management profile

Number of profiles

Profiles1 record

CoachUP IAS funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

CoachUP IAS M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoachUP IAS

What does CoachUP IAS do?

Is CoachUP IAS a public or private company?

CoachUP IAS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was CoachUP IAS founded?

CoachUP IAS was founded in -1. It employs 11 to 50 people.

Where is CoachUP IAS based?

CoachUP IAS is headquartered in Lucknow, India, in the Asia region.

How does CoachUP IAS make money?

Four revenue lines are on record. Classroom Courses are the primary driver. The others are online Programs, test Series and personalized Mentorship.

Who are CoachUP IAS's main competitors?

Direct peers on record are Vision IAS, Rau's IAS Study Circle, GS SCORE, Vajiram & Ravi, Unacademy, Chahal Academy, Next IAS and Drishti IAS Coaching. Testbook is listed as an emerging player. BYJU's Exam Prep is listed as a broad incumbent.

Does CoachUP IAS have an API?

No public API is recorded for CoachUP IAS.

What industry is CoachUP IAS in?

CoachUP IAS's product category is Civil Services Exam Coaching. Its primary akta.pro industry code is EDANABAG, Civil Service & Government Entrance Exams Prep. Its NAICS code is 611691 and its SIC code is 8200.