What Loc Eco does

Loc Eco is a French regional vehicle rental operator founded in 1984 and headquartered in Nantes, operating a network of 11 agencies and rental points across western France, including Nantes, Saint-Nazaire, Angoulême, Poitiers, La Roche-sur-Yon, and La Rochelle. The company rents a fleet of approximately 1,000 vehicles spanning passenger cars, utility vans and trucks (3m³ to 30m³, including refrigerated and tail-lift variants), adapted TPMR vehicles for reduced-mobility passengers, and, since 2024, electric cargo bikes under the Véloc'Eco sub-brand. It is a subsidiary of the SEPAMAT group, which also operates the Europcar Atlantique franchise, Formule LLD long-term leasing, and the marguerite carsharing service.

The business operates three core rental durations — short-term (1-29 days), medium-term (month-to-month), and long-term (12+ months) — plus a subscription product (Loc Eco+ at 25, 50, or 100 days/year with 20-30% discounts) and a certified reconditioned vehicle program (Carissimo). Technology consists of an online booking platform with real-time availability, a customer account portal, a B2B professional account system, and geolocation for fleet management and fraud prevention. Third-party integrations include iAdvize for live chat and Guest Suite for review management.

Loc Eco serves two primary segments: individual consumers seeking affordable, flexible access to vehicles without ownership commitments, and small-to-medium businesses plus larger enterprises requiring project-based, seasonal, or fleet-level rentals. Enterprise customers publicly named include FC Nantes, Hellfest, Grand Poitiers, Vinci, SADE, and Apave. Go-to-market combines a self-serve online channel, an 11-agency physical network, a 4-person dedicated professional sales team with 2-hour response SLAs, and brand-building initiatives around sustainable mobility. Pricing is unit-based, with van rentals starting at €29 for 4 hours, cars around €40/day in Nantes, and free cancellation up to 48 hours before departure.

Name

Loc Eco

Legal name

Loc Eco

Website

https://loceco.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Loc Eco is a French regional vehicle rental agency founded in 1984 in Nantes, operating 11 agencies across western France. It rents cars, utility vehicles, adapted TPMR vehicles, and electric cargo bikes to consumers, small businesses, and enterprises under short, medium, and long-term terms.

Ownership category

akta.pro rank

Product category

Vehicle Rental Services

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Rental and Leasing (53211), Passenger Car Rental (532111), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD)

akta.pro secondary industries

Vehicle Subscription Services (All-Inclusive, Flexible Term) (TLABAAAE), Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC), Long-Term Commercial Van & Truck Rentals (Monthly/Contract) (THADAJAK), Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD)

Keywords

• Vehicle rental services
• Car rental agency
• Truck and van rental
• Cargo bike rental
• Long-term vehicle leasing

Headquarters

HQ city

Nantes

HQ country

France

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Short-term Vehicle Rental (Courte Durée): Daily rental of vehicles from 1 to 29 days. Includes cars, vans, minibuses, and specialty vehicles. Customers pay per day with optional insurance packages.
2. Medium-term Rental (Moyenne Durée): Monthly rental without commitment for 1+ months. Flexible month-to-month basis ideal for trial periods, unexpected needs, or activity fluctuations.
3. Long-term Rental (Location Longue Durée): Rental contracts exceeding 12 months. Revenue stream for extended vehicle needs including LLD of reconditioned vehicles.
4. Loc Eco + Subscription: Subscription model offering 25, 50, or 100 days/year vehicle access with 20-30% discount on public rates. Zero joining fee and no monthly subscription.
5. Ancillary Services and Accessories: Insurance packages (Pack Medium, Pack Total), equipment rentals (child seats, trailers), model guarantee options, and fuel pre-purchase.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Loc Eco rents a fleet of approximately 1,000 vehicles — passenger cars, utility vehicles and trucks, campervans, accessibility-adapted TPMR vehicles, and cargo bikes — through 11 agencies across western France and an online booking site. Customers can rent for durations ranging from a few hours to multi-year contracts, with dedicated short-term daily, medium-term, long-term leasing (LLD), subscription (Loc Eco+ with 25/50/100-day annual tiers), reconditioned vehicle, and accessibility-vehicle product lines.

Product overview

Loc Eco is a multi-service vehicle rental platform offering short-term, medium-term, and long-term rentals for cars, vans/trucks, and cargo bikes. The core offerings include Location de voiture (car rental across citadines, compactes, SUV, and luxury segments), Location de camion et utilitaire (moving trucks from 3m3 to 30m3 plus refrigerated vehicles), and Véloc'Eco (electric cargo bike rental). Supporting services include Loc Eco+ subscription (25/50/100 day annual plans with 20-30% discounts), Programme Fidélité (loyalty rewards), Location moyenne durée (monthly rentals), Location longue durée (12+ month leases), and Location de voitures reconditionnées (certified pre-owned vehicles). The company also offers specialized Véhicules TPMR for reduced mobility. Services span 11 agencies across Western France, with Nantes Centre as the flagship location.

Differentiator

Problem solved

Functional benefit

Brands

• Loc Eco +: Subscription service allowing customers to rent vehicles 25, 50, or 100 days per year with 20-30% discount on public rates
• Véloc'Eco
• Carissimo

Products and services

• Passenger Car Rental Daily, medium-term, and long-term rental of passenger cars across all categories (city, compact, family, SUV, luxury) for personal travel, vacations, and subscription-based ongoing access. Available across all 11 western France agency locations and online at loceco.com.
• Truck and Utility Vehicle Rental Rental of utility vehicles and light trucks for moves, deliveries, and jobsite work, targeted at tradespeople, small businesses, and individuals needing temporary commercial vehicle access.
• Véloc'Eco Cargo Bike Rental Electric cargo bike rental service providing sustainable urban mobility for individuals and businesses for last-mile deliveries, family transport, and zero-emission urban trips.
• Loc Eco+ Vehicle Subscription Service Annual subscription service offering 25, 50, or 100 days of vehicle rental per year at a 20-30% discount on public rates, designed to enable customers to forgo personal vehicle ownership.
• Certified Reconditioned Vehicle Rental (Carissimo) Rental of certified, reconditioned used vehicles at lower price points, providing a sustainable and budget-friendly rental option for cost-sensitive consumers and businesses.
• TPMR Accessibility-Adapted Vehicle Rental Rental of accessibility-adapted vehicles for passengers with reduced mobility (wheelchair access and other adaptations) for personal, family, medical, and institutional transport.
• Programme Fidélité (Loyalty Program) Loyalty program that rewards frequent renters with monetary credits (euros) toward future vehicle rentals, designed to drive repeat usage and customer retention.

Quantifiable outcome

• 64% of Loc Eco + subscribers no longer own a personal vehicle
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ETNICyclescoreStrategic or Co-development Partner · 10 July 2024Local Nantes manufacturer of electric cargo bikes. ETNICycles designs, manufactures, and assembles premium electric cargo bikes in their Carquefou workshop with measured carbon footprint. Partnership enables Loc Eco's Véloc'Eco offering of cargo bike rentals starting at 10€/day.
• En Cargo SimonecoreChannel Partner/ Reseller/ Distributor · 10 July 2024Company supporting businesses and local authorities in Grand Ouest region with their transition to cyclo-mobility using high-end products from French manufacturing. Partners with Loc Eco for Véloc'Eco cargo bike distribution.
• margueritecoreStrategic or Co-development Partner · 10 July 2024Car-sharing service offering 24/7 vehicle access via smartphone. Loc Eco offers preferential rates combining marguerite hourly service with Loc Eco daily/weekly rentals. Marguerite stations co-located at Loc Eco Nantes Centre agency.
• MONDIAL BOX NANTESminorGTM or Marketing PartnerSelf-storage service provider. Loc Eco customers receive 10% discount on storage boxes with proof of reservation. Complementary offering for moving and relocation needs.
• UnderdogminorGTM or Marketing PartnerSpecialized retailer of reconditioned appliances (washing machines, dishwashers, refrigerators) based in Chantenay. Shares Loc Eco's responsible consumption philosophy with their reconditioned product offering.
• SEPAMATcoreOthersParent company and holding group. SEPAMAT develops short-term, medium-term, and long-term rental activities (Europcar Atlantique franchise, Loc Eco, Formule LLD), car-sharing (marguerite), and fleet services (Formule).

Scale indicators8 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Avis Budget Group: Avis operates car rental services across France including airport and city locations with both consumer and corporate offerings. Directly comparable in short-term daily rentals and B2B accounts, though at national/international scale versus Loc Eco's regional focus.
• Hertz: Hertz is a global car rental brand with French operations spanning airport and urban locations. Comparable to Loc Eco across short-term rentals, fleet categories, and customer segments, but with significantly larger network and brand recognition.
• Enterprise Rent-A-Car: Enterprise operates a broad network of car and truck rental locations across France with strong B2B and consumer offerings. Comparable to Loc Eco in product breadth (cars + utility vehicles), customer segments, and long-term rental/LLD services, though at much larger scale.
• Sixt: Sixt is a leading European rental car company operating short and long-term rentals across France with strong airport presence. Comparable to Loc Eco in passenger and utility vehicle rental offerings and pricing tiers, but at significantly larger scale and national reach.
• Europcar: Europcar is the dominant European car rental brand and is operated in France partly via the Europcar Atlantique franchise by SEPAMAT, Loc Eco's parent group. Directly comparable in core passenger car rental and serves overlapping western France markets with broader national and airport footprint.

Direct peers

• Ucar: Ucar is a French car and utility vehicle rental franchise network operating across France with a low-cost positioning similar to Loc Eco. Direct competitor with comparable multi-agency model, franchise structure, and short/medium/long-term rental offerings in overlapping French regions.
• ADA: ADA is a French car and utility vehicle rental franchise network offering short, medium, and long-term rentals with low-cost positioning. Closely comparable to Loc Eco in product mix (cars + utility vehicles), franchise-based agency model, and target segments including individuals, SMEs, and artisans.
• Rent A Car: Rent A Car is a French low-cost car rental franchise network with similar product breadth (passenger + utility vehicles) and multi-duration rental offerings. Direct competitor to Loc Eco in the budget rental segment serving individuals and B2B clients across France.

Emerging players

• Getaround: Getaround is a peer-to-peer car-sharing platform operating in France. Comparable to Loc Eco's car-sharing/marguerite partnership offering and the broader shift toward usage-based vehicle access, though Getaround operates a different asset-light model versus Loc Eco's owned-fleet approach.

Others

• Citroën Rent (Stellantis): OEM-backed rental programs from Stellantis (and similar from Renault, Peugeot) offer short and medium-term rentals of their own-brand vehicles in France. Adjacent to Loc Eco in the medium/long-term rental category, with potential both as partners and competitors for fleet customers and LLD prospects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/locationloceco
• Facebookfacebook.com/LocEcoLocation
• LinkedInlinkedin.com/company/loc-eco-location
• Instagraminstagram.com/locecolocation

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loc Eco