What Marguerite does

Marguerite is a Paris-based e-commerce and BtoB fulfillment provider founded in 2012 by Emmanuelle Touilloux, Laurence Mahieux, and Jérôme Schatzman, operating a single 900m² warehouse in the CAP 18 business park (18th arrondissement) from which it delivers receiving, storage, picking, packing, shipping, returns management, customer service, and special-operations logistics for direct-to-consumer and wholesale brands. The company differentiates itself by combining commercial logistics with a statutory social-insertion mission: it is accredited as both an ESUS (Entreprise Solidaire d'Utilité Sociale) and an Entreprise d'Insertion, employs 17 préparateurs en insertion on CDDI contracts under DRIEETS Île-de-France convention, and channels beneficiaries from France Travail and Cap Emploi — a model that unlocks public subsidies (DRIEETS, Ville de Paris, European Social Fund, VINCI Foundation) offsetting the structural cost premium of an insertion workforce.

Operationally, Marguerite runs a proprietary Warehouse Management System called ASTER, delivered as a SaaS client portal and integrated via API into client e-commerce back offices for automated order import, real-time stock synchronization, tracking-number push-back, and return lifecycle handling. Carriage is brokered through negotiated partnerships with Colissimo, Mondial Relay, TNT, DHL, and Couriier (bike courier), with add-on modules for reusable packaging (Hipli, Opopop), pre-order and crowdfunding fulfillment, and same-day Paris delivery. Pricing is fully custom and quote-based (no published rate cards), and the go-to-market is sales-led via a dedicated commercial team and website quote-request flow, complemented by referral-driven growth through the Coorace, Impact France, and Antropia ESSEC networks. As of September 2024, Marguerite operates as an establishment of Groupe ARES (ARES Services Paris) following the founders' departure, with the operational team and social-insertion mission continuing under the larger association.

Name

Marguerite

Legal name

MARGUERITE SAS

Website

https://marguerite.pro

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Marguerite is a Paris-based e-commerce and BtoB fulfillment provider operating a 900m² warehouse, serving 25+ DTC and wholesale brands with proprietary WMS (ASTER) and social-insertion employment under ESUS/Entreprise d'Insertion accreditation, now part of Groupe ARES.

Ownership category

akta.pro rank

Product category

E-commerce Fulfillment Services

NAICS

Local Messengers and Local Delivery (492210)

akta.pro primary industry

E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD)

akta.pro secondary industries

E-commerce & Direct-to-Consumer (DTC) Brands (TLAIALAG), Store Fulfillment & Omnichannel Execution (BOPIS/BORIS/Ship-from-Store) (TLAEACAF)

Keywords

• E-commerce fulfillment services
• Third-party logistics
• Warehouse management system
• Order picking and packing
• Returns management

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. E-commerce Fulfillment Services: Marguerite charges clients for end-to-end logistics services including goods reception, storage, order picking and packing, shipping, returns management, and customer service. Pricing is tailored to each client's volume, SKU complexity, and service requirements. No minimum order volume is required, though a minimum billing charge may apply for very low activity levels.
2. Warehousing and Storage: Storage is offered as part of the broader fulfillment service but not as a standalone product. Marguerite's Paris warehouse space is limited; storage is provided only when it generates picking activity for the team. Merchandise is insured against theft, fire, explosion, and flooding while stored.
3. Transport Carrier Services: Marguerite negotiates bulk carrier rates with its transport partners (Colissimo, Mondial Relay, TNT, DHL, Couriier) and passes these rates to clients as part of the bundled service. The company earns margin on negotiated carrier rates, with clients selecting carriers based on cost, speed, and environmental preferences.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Marguerite provides end-to-end e-commerce and BtoB logistics services from a single 900m² Paris warehouse, including product reception, storage, order picking and packaging, multi-carrier shipping, returns management, and customer service. Operations are managed through ASTER, Marguerite's proprietary Warehouse Management System (WMS) delivered as a SaaS platform with API integration to client e-commerce back-offices for real-time stock synchronization and automated order/tracking workflows. The company targets fashion, cosmetics, jewelry, accessories, lingerie, textile, and crowdfunding e-commerce brands, with a regulatory social-insertion mission that differentiates it from conventional 3PLs.

Product overview

Marguerite operates a unified e-commerce and BtoB logistics platform centered on its proprietary WMS called ASTER. The platform is structured around a core set of integrated services — receiving, storage, order picking and packaging, returns management, transport, and customer service — all managed through ASTER's API-connected back-office and SaaS client portal. Beyond the core logistics stack, Marguerite offers specialized add-on modules including special operations (crowdfunding fulfillment, pre-orders, private sales, monthly boxes), reusable packaging via Hipli and Opopop partnerships, and same-day bike courier delivery through Couriier in Paris. The company specializes in textile, lingerie, cosmetics, jewelry, accessories, and crowdfunding campaign logistics, and as of September 2024 operates as part of Groupe ARES.

Differentiator

Problem solved

Functional benefit

Products and services

• ASTER Warehouse Management System (WMS) Proprietary SaaS-based Warehouse Management System providing real-time stock tracking, order management, shipment tracking synchronization, and a client-facing portal/dashboard for monitoring logistics operations. Connects to clients' e-commerce back-offices via a custom API for automated order import, real-time stock updates, and tracking number push-back. Built specifically for the workflows of small and mid-size e-commerce brands.
• Order Preparation (Picking & Packaging) BtoC and BtoB order picking and packaging service, including barcode scanning for error prevention (<0.5% error rate), custom packaging options, branded materials, and gift-wrapping. BtoC orders placed before noon ship same day; BtoB orders ship within 48-72 hours.
• Storage & Inventory Management Over 900m² of storage capacity at CAP 18 (Paris 18th arrondissement), with shelving and pallet storage, stock management via ASTER WMS, on-demand inventory reporting, and dedicated client spaces within the warehouse.
• Product Receiving Flexible supplier delivery reception (9h-17h, Mon-Fri, no appointment required), reference verification, piece-by-piece recounting, quality control, and automatic stock updates via ASTER WMS with email notifications.
• Returns Management Returns processing including quality control, restocking or defect flagging, re-pressing/steaming for textile items, re-labeling, and automatic real-time client notifications. Return labels (Colissimo pre-paid) can be issued manually or automated via back-office.
• Transport & Shipping Multi-carrier shipping with negotiated rates via Colissimo, Mondial Relay, TNT, DHL, and Couriier (bike courier). Automated tracking number updates, rule-based carrier selection by weight/price/destination, and carrier claim management for damage and loss.
• Customer Service & Claims (SAV) Dedicated client account managers for order modifications, carrier complaint handling, indemnification recovery, and WMS-based order change capabilities before shipment.
• Special Operations (Crowdfunding, Pre-orders, Private Sales, Monthly Boxes) Specialized logistics for time-limited and periodic events including crowdfunding campaign fulfillment, monthly box assembly, pre-order stock management via the ASTER pre-order module, and private sale order import from partner platform files.
• Same-Day Bike Courier Delivery (Couriier / Coursier à vélo) Premium same-day express delivery within Paris via Couriier bicycle couriers, with end customers choosing their own delivery time slot. Highlighted as a sustainable, low-emission premium option.

Quantifiable outcome

• Less than 0.5% error rate on order preparation and shipping
• +6 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

24 partnerships are on record, tiered core, secondary and minor.

• Colissimo (La Poste)coreChannel Partner/ Reseller/ DistributorColissimo (Groupe La Poste) is Marguerite's primary parcel delivery partner, offering negotiated shipping rates to Marguerite's clients. Marguerite integrates with Colissimo's tracking systems, and the companies work together on sustainability initiatives including electric vehicle delivery, cargo bike logistics, and the decabonization surcharge program launched July 2024.
• Mondial RelaycoreChannel Partner/ Reseller/ DistributorMondial Relay is a parcel point network partner enabling Marguerite's clients to offer convenient delivery-to-point options for their customers across France and Europe.
• TNTsecondaryChannel Partner/ Reseller/ DistributorTNT provides express freight delivery services for Marguerite's BtoB clients requiring urgent or international shipments, particularly for wholesale and retailer orders.
• DHLsecondaryChannel Partner/ Reseller/ DistributorDHL serves as an international shipping partner for Marguerite's clients with global delivery needs, complementing domestic carrier options.
• Couriier (Coursier à vélo)coreChannel Partner/ Reseller/ DistributorCouriier provides same-day bicycle courier delivery services in Paris, enabling Marguerite to offer eco-friendly express delivery to Parisian customers. The service allows clients to choose their delivery time slot, and is highlighted as a premium, sustainable delivery option.
• Main FortesecondaryChannel Partner/ Reseller/ DistributorMain Forte is a pallet transport company combining logistics services with social insertion employment. Marguerite uses Main Forte for palletized shipments, leveraging its sustainable and socially responsible approach to freight transport.
• Groupe ARES (Association pour la Réinsertion Économique et Sociale)coreStrategic or Co-development PartnerIn June 2024, Marguerite joined Groupe ARES as one of its establishments (ARES Services Paris), combining Marguerite's e-commerce logistics expertise with ARES's broader social insertion infrastructure. ARES operates multiple warehouses (Ateliers Sans Frontières, Log'ins) and is a recognized leader in responsible logistics, having supported Veja and Recyclivre from their early stages. The integration enables Marguerite to offer solutions across different warehouse sizes and locations.
• CooracecoreStrategic or Co-development PartnerCoorace is the national network for social and solidarity economy enterprises in France, bringing together 600 social utility enterprises across the country. Marguerite is a member, benefiting from peer exchange, collective advocacy, and network referrals for both clients and job seekers.
• Impact FrancecoreStrategic or Co-development PartnerImpact France is the movement of entrepreneurs placing ecological and social impact at the heart of their business. Marguerite is a member, gaining visibility within the impact entrepreneurship ecosystem and access to peer learning, collective action, and sustainable brand partnerships.
• Antropia ESSECcoreStrategic or Co-development PartnerMarguerite joined the Antropia ESSEC Scale-up program in November 2021, designed to support impact entrepreneurs in preparing for their next phase of growth. The program provides mentorship, peer learning with other social entrepreneurs, and strategic support for scaling operations while maintaining social mission integrity.
• Lemon TricoreOthersLemon Tri handles the recycling of cardboard boxes that Marguerite cannot reuse, processing them through French recycling streams while employing people in insertion. Marguerite also uses a cardboard cushioning machine (matelasseur) to convert used cartons into packaging filler for other shipments.
• Opopop & HiplicoreOthersOpopop and Hipli are partners providing reusable packaging solutions for Marguerite's clients. Brands can offer customers the option to receive orders in reusable containers that are collected, cleaned, and returned to circulation, eliminating single-use packaging waste.
• EnercoopcoreOthersEnercoop supplies Marguerite's warehouse with 100% renewable electricity from its cooperative energy provider. Marguerite is also a member (sociétaire) of Enercoop, reflecting its commitment to the renewable energy transition.
• RajaminorOthersRaja is a packaging supplies distributor from whom Marguerite sources its primary range of recyclable and eco-friendly packaging materials for use in client shipments.
• RezosocialminorOthersRezosocial is a social enterprise providing IT maintenance services. Marguerite uses Rezosocial for maintenance of its IT equipment fleet, combining cost-effective technical support with social impact.
• EcodairminorOthersEcodair is a neighboring social enterprise that refurbishes computers for resale, employing people with physical disabilities. Marguerite sources refurbished computers from Ecodair for its shipping operations, reducing e-waste and supporting disability employment.
• Optim EmploiminorOthersOptim Emploi is an association that recruits people distant from employment to provide cleaning services. Marguerite uses Optim Emploi for office cleaning, supporting local employment for people facing barriers to the labor market.
• France Travail (formerly Pôle Emploi)coreOthersFrance Travail is a public employment service that refers job seekers eligible for IAE (Insertion par l'Activité Économique) to Marguerite for order picker positions. Marguerite collaborates with France Travail on recruitment and the overall insertion pathway framework.
• Cap EmploisecondaryOthersCap Emploi is a specialized employment service supporting people with disabilities in finding work. Marguerite works with Cap Emploi to orient candidates with disabilities into its insertion program, expanding access to employment for disabled workers.
• France Terre d'AsileminorOthersFrance Terre d'Asile is a refugee support organization. Marguerite collaborates with this partner to orient eligible asylum seekers and refugees into its insertion employment program.
• Carton PleinminorOthersCarton Plein is a partner organization (likely related to cardboard reuse/recycling logistics) supporting Marguerite's sustainable packaging and waste reduction initiatives.
• Pierrick Roland PhotographeminorOthersProvides professional photography services for Marguerite's marketing and communication materials, including team portraits and operational photography for the website and social media.
• SIDEminorOthersSIDE appears as a supplier/vendor partner listed on Marguerite's partners page, though no further detail is available. Likely a service or equipment provider supporting warehouse operations.
• France EmballageminorOthersFrance Emballage is a packaging supplier partner providing Marguerite with access to a range of packaging materials and supplies at competitive prices for use in client fulfillment operations.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• ID Logistics: ID Logistics is a French-listed international contract logistics provider specializing in retail and e-commerce fulfillment. Its scale and retail/e-commerce fulfillment expertise make it a broader incumbent peer that competes for larger fulfillment contracts in the same addressable market as Marguerite.
• DHL Supply Chain: DHL Supply Chain is the contract logistics arm of Deutsche Post DHL, offering large-scale e-commerce fulfillment and warehousing globally. Marguerite is already a DHL shipping partner; DHL is the broad incumbent that DTC brands typically scale into as they outgrow smaller 3PLs like Marguerite.
• Geodis: Geodis is a major French-headquartered global 3PL offering contract logistics, e-commerce fulfillment, and transport across multiple verticals. It is a broader incumbent that competes for mid-market e-commerce fulfillment contracts that Marguerite also targets, though without Marguerite's insertion-employment specialization.
• Kuehne+Nagel: Kuehne+Nagel is one of the world's largest freight forwarders and contract logistics providers with global e-commerce fulfillment capabilities. It competes broadly in the same e-commerce fulfillment category as Marguerite, especially for brands with international shipping needs.

Direct peers

• Log'ins: Log'ins is another establishment of Groupe ARES operating responsible warehousing and logistics with insertion-employment teams, supporting clients like Veja and Recyclivre. It is a direct sibling peer within the same parent, sharing the social-insertion business model and serving similar DTC and impact-driven clients.
• Main Forte: Main Forte is a French pallet transport and logistics provider that combines freight services with social-insertion employment. Marguerite already partners with Main Forte for palletized transport, and Main Forte shares Marguerite's insertion-employment DNA and ESG-driven positioning in French logistics.
• Bigblue: Bigblue is a Paris-based e-commerce fulfillment operator serving DTC brands across Europe with API-integrated logistics, multi-carrier shipping, and a SaaS WMS. It targets a similar SMB-to-mid-market DTC customer base as Marguerite, with comparable same-day/next-day shipping commitments.
• Olys: Olys is a French e-commerce fulfillment 3PL serving DTC brands with order preparation, packaging, and multi-carrier shipping from French warehouses. Its SMB DTC focus and similar service catalog (receiving, picking, packing, returns) make it a closely comparable operator.
• Cubyn: Cubyn is a French tech-enabled fulfillment and last-mile delivery provider focused on e-commerce SMBs, offering warehousing, picking/packing, and multi-carrier shipping with API integrations. Its business model and target customer (small/medium DTC brands) closely mirror Marguerite's value proposition.

Emerging players

• Stuart: Stuart is a European urban on-demand delivery platform providing same-day bike and van courier services in Paris and other cities. Marguerite uses Couriier for similar Paris bike-courier delivery, so Stuart is an emerging competitor in Marguerite's premium same-day delivery add-on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/marguerite-sas

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marguerite