Sepamat

What Sepamat does

Sepamat is a privately-held family-owned French mobility group headquartered in Orvault (Nantes metropolitan area), operating across the Atlantic region of France. The group delivers vehicle rental (short, medium, and long-term), consumer and enterprise car-sharing, and a vertically integrated suite of fleet services — bodywork and repair, professional damage evaluation, vehicle transport logistics, and long-term leasing — through five operating brands: Europcar Atlantique (a 50-year franchise), Loc Eco and Loc Eco+ (budget and ownership-alternative rental), marguerite (B2C/B2B car-sharing, launched 2008 in Nantes), and the Formule services platform (LLD, Carrosserie, Expertise, Transport, Autopartage). Underlying technology consists of fleet management systems, connected vehicles with badge-based access for B2B car-sharing (Formule Autopartage), and a mobile application for self-service reservations (marguerite). The group runs an estimated 6,500 vehicles, 60-70 physical locations spanning 8 Atlantic departments plus new 2025 entries in Angers and Tours, approximately 20,000 monthly rentals, and 300 employees. Revenue is generated across four mechanics — transaction fees on rental, transport, bodywork, and damage evaluation; recurring monthly subscriptions on long-term leases; usage-based pricing on car-sharing; and franchise-affiliated retail through the Europcar brand. Customer segments span individual consumers, SMEs, corporate fleet managers, local authorities and government, vehicle dealers, and other rental companies. Strategic positioning combines regional density, multi-brand market segmentation, and integrated service offerings that capture the vehicle lifecycle from procurement through repair and remarketing.

Name

Sepamat

Legal name

SEPAMAT SAS

Website

https://sepamat.fr

Company type

Private

Founded year

1970

Operating status

Operating

Short description

Sepamat is a family-owned French mobility group operating vehicle rental, car-sharing, and integrated fleet services across the Atlantic region through Europcar Atlantique, Loc Eco, marguerite, and Formule brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Orvault

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Short and Medium Term Vehicle Rental: Core business providing vehicle rental services to individuals and professionals through Europcar Atlantique franchise (short-term) and Loc Eco brand (budget-friendly). Rental periods range from hours to several months. Revenue is generated per rental transaction based on duration and vehicle type.
2. Long-Term Rental (LLD - Location Longue Durée): Formule Longue Durée offers professional long-term leases (over 12 months) for vehicles, providing ongoing subscription revenue from businesses and fleet managers.
3. Car Sharing Services: Revenue from marguerite (B2C/B2C car sharing) and Formule Autopartage (B2B fleet car sharing) where customers pay for vehicle usage by time or subscription model.
4. Bodywork and Repair Services: Formule Carrosserie provides vehicle repair and bodywork services, including damage assessment and vehicle restoration for fleet managers, dealers, and rental companies.
5. Vehicle Transport Services: Formule Transport provides vehicle transport services for dealers, fleet managers, rental companies, and sellers, transporting vehicles between locations.
6. Damage Evaluation Services: Formule Expertise provides professional damage evaluation services, both on-site and remote (via photos), for fleet managers, dealers, and rental companies.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Sepamat operates vehicle rental, car-sharing, and integrated fleet management services for individuals and professional customers across France's Atlantic region. The offering spans short and medium-term rental (Europcar Atlantique franchise, Loc Eco), innovative ownership alternatives (Loc Eco+, Véhicule Idéal), self-service car-sharing (marguerite for consumers, Formule Autopartage for businesses), and B2B fleet services covering long-term leasing, bodywork repair, damage evaluation, and vehicle transport.

Product overview

Sepamat is a family-owned mobility solutions group operating a multi-brand portfolio of vehicle rental, car-sharing, and fleet services across France's Atlantic region. The offering consists of four main brands: Europcar Atlantique (franchised Europcar service with 64+ locations), Loc Eco (budget in-house brand with Loc Eco+ sub-offering), marguerite (pioneer car-sharing service since 2008 with 50+ stations), and Formule (comprehensive fleet services platform). The Formule platform bundles four specialized services: Formule LLD (long-term leasing with 50+ brands and 7,000+ models), Formule Carrosserie (bodywork and repair), Formule Evaluation de Dommages (damage assessment), and Formule Transport (vehicle logistics). Together, these brands and services provide a complete mobility ecosystem for individuals, professionals, and fleet managers seeking rental, sharing, or ownership-alternative solutions.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 30% savings on fleet management costs with car sharing solution
• +6 more outcomes

Named customers7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered supporting, core and minor.

• GNFA (Groupe National pour la Formation Automobile)supportingStrategic or Co-development Partner · 1 January 2019Training partner for electric vehicle technologies. GNFA trained Formule Expertise teams in 2019 on changes induced by new energy technologies, including damage evaluation and repair safety procedures for electric vehicles.
• MykitvansupportingStrategic or Co-development Partner · 1 January 2019Partnership for campervan rental service launched in 2019, providing equipped campervans under Loc Eco brand for nomadic getaways.
• Europcar FrancecoreChannel Partner/ Reseller/ Distributor · 1 January 1970Sepamat operates as a Europcar franchisee for over 50 years, providing Europcar-branded vehicle rental services across 8 departments in the Atlantic region. This franchise relationship is the core of their short-term rental business.
• Magellan Innovation LabsupportingStrategic or Co-development PartnerInternal innovation laboratory created to reflect on and anticipate the evolution of their professions, bringing together teams, startups, and external experts.
• Réseau Entreprendre AtlantiqueminorStrategic or Co-development PartnerNetwork of entrepreneurs that Sepamat participates in as part of their territorial development commitment.
• CCI (Chambre de Commerce et d'Industrie)minorStrategic or Co-development PartnerChamber of Commerce and Industry involvement as part of territorial development and business network participation.
• NAPF (Nantes Atlantique Place Financière)minorStrategic or Co-development PartnerFinancial place network in Nantes Atlantic region that Sepamat participates in.
• Expo NantesminorStrategic or Co-development PartnerNantes exhibition and event platform that Sepamat participates in as part of territorial development.
• JoB4Mi OuestsupportingStrategic or Co-development PartnerAssociation working for inclusive recruitment that Sepamat supports as part of their RSE approach to build a more sustainable world through practices respecting people and environment.

Scale indicators21 records

Recent moves7 records

Expansion highlights7 records

Emerging players

• Communauto: Canadian-origin car-sharing service with French operations. Comparable to Sepamat's marguerite brand in offering self-service vehicle sharing to urban consumers, though at smaller scale and with different geographic coverage.
• Getaround: Peer-to-peer car-sharing platform operating in France and Europe. Comparable to Sepamat's marguerite brand in car-sharing service model, though with platform-based rather than asset-owned fleet approach.

Broad incumbents

• Europcar France: International vehicle rental brand under Volkswagen's Green Mobility Holding. Sepamat is a 50+ year franchisee of Europcar; the brand defines Sepamat's largest revenue stream and is therefore the most strategically relevant comparable incumbent.
• Arval: BNP Paribas subsidiary providing full-service vehicle leasing and fleet management to corporate clients across France. Directly comparable to Sepamat's Formule LLD and integrated B2B fleet services, with greater national scale.
• ALD Automotive (Ayvens): Large European fleet management and long-term leasing company (now rebranded as Ayvens, part of Societe Generale). Comparable to Sepamat's Formule LLD service in long-term vehicle leasing for corporate fleets, though at much larger scale.
• Enterprise Mobility France: International vehicle rental company with French franchise operations serving airport, local, and corporate fleet customers. Comparable in vehicle rental offering and customer base, with substantially larger scale than Sepamat.
• Avis Budget Group France: International vehicle rental brand with French operations serving retail, corporate, and fleet clients. Comparable to Sepamat in offering short and medium-term rentals across multiple vehicle categories and customer segments.

Direct peers

• Ada: French low-cost vehicle rental company operating franchise and corporate locations across France. Directly comparable to Sepamat's Loc Eco budget brand and Europcar franchise model, serving similar price-sensitive consumer and SMB segments.
• Sixt France: Premium and mainstream vehicle rental operator with strong French market presence. Directly comparable in short/medium-term rental offerings to professional and consumer customers, with broader national footprint than Sepamat.
• Rent A Car: French vehicle rental company with multi-brand franchise model (Rent A Car, Rent A Car Plus, ADA competitor). Comparable to Sepamat in serving retail and business customers with budget and mid-tier options across French regional markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sepamat

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sepamat