Centex Corporation
- Company typePrivate
- Founded1947
- HeadquartersDallas, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Centex Corporation does
Centex Corporation is a U.S. homebuilder operating as a brand subsidiary of PulteGroup, Inc. (NYSE: PHM). Founded in 1950 and headquartered in Dallas, Texas, the company focuses on affordable, energy-efficient single-family home construction for first-time buyers, families, and growing households across 12+ states including Arizona, California, Florida, Georgia, Indiana, Kentucky, New Mexico, North Carolina, Ohio, South Carolina, Tennessee, and Texas. Centex offers both move-in ready "quick move-in" homes and to-be-built homes with customization options, priced broadly in the upper $200Ks to roughly $470Ks depending on market.
The product portfolio is anchored on the EcoAdvantage energy-efficiency system (ENERGY STAR appliances, LED lighting, high-efficiency HVAC, low-E windows, programmable thermostats, radiant barrier decking — claimed to be up to 30% more efficient than the average existing home), integrated Smart Home Technology (pre-wired connectivity, smart locks, mobile-controlled thermostats, smart lighting, distributed audio), the Life Zones flexible design concept, the Build Quality Experience (dedicated construction managers with multi-stage walkthroughs), and a 10-year limited structural warranty with 5-year water infiltration coverage. Financing is provided through affiliated Pulte Mortgage LLC, which is the preferred and in many cases required lender.
The business model is primarily one-time sale of newly constructed single-family homes, supplemented by affiliate/referral revenue from Pulte Mortgage. Go-to-market combines direct sales via physical sales centers in each community (26+ identified metros), an inside sales team for phone and online inquiries, and digital self-serve tools (Matterport 3D tours, FaceTime/Zoom virtual tours, interactive floor plans, digital room designers, mortgage calculators). Marketing spans content/blog, virtual tours, sales-center events, and community programs including the Built to Honor veteran initiative and Heroes $2,000 incentive for teachers, nurses, EMS, police, firefighters, and active/former military. Acquired by PulteGroup in 2009, Centex now operates alongside sibling brands Pulte Homes, Del Webb, DiVosta, John Wieland Homes and Neighborhoods, and American West.
Centex Corporation firmographics
Firmographics- Name
- Centex Corporation
- Legal name
- Centex Homes (brand of PulteGroup, Inc.)
- Website
- https://centex.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Centex Corporation industry classification
Industry- Product category
- Residential Home Construction
- NAICS
- New Housing For-Sale Builders (236117)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
Keywords
Where Centex Corporation is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices26 records
Markets served
Centex Corporation business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- New Home Sales: One-time sale of newly constructed single-family homes. Customers can choose from move-in ready quick move-in homes or build-to-order homes with customization options. Revenue is generated from base home prices plus lot premiums and optional upgrades.
- Mortgage Financing Services: Through affiliated partner Pulte Mortgage LLC, Centex offers mortgage financing to homebuyers, generating referral and partnership revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Avery Ridge community starting prices |
| Unit Pricing | Pay-as-you-go | Georgia market starting prices |
| Unit Pricing | Pay-as-you-go | Boerne, TX starting prices |
| Unit Pricing | Pay-as-you-go | Montgomery, TX starting prices |
| Unit Pricing | Pay-as-you-go | Louisville, KY starting prices |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Centex Corporation product offering
Product offeringCore offering
Centex designs, builds, and sells affordable new single-family homes across 12 U.S. states, offering both move-in ready quick move-in homes and to-be-built homes with customization options. Homes come standard with EcoAdvantage energy-efficient systems, pre-wired Smart Home Technology, the Life Zones flexible design concept, and are backed by a 10-year limited structural warranty. Distribution is through community-based sales centers supported by affiliated Pulte Mortgage LLC financing services.
Product overview
Centex Corporation operates as an affordable homebuilder offering new construction single-family homes through its Centex Homes brand. The product portfolio centers on move-in ready homes and to-be-built homes across multiple U.S. states (Arizona, California, Florida, Georgia, Indiana, Kentucky, New Mexico, North Carolina, Ohio, South Carolina, Tennessee, and Texas). Core offerings include Smart Home Technology with connectivity and automation features, the EcoAdvantage Energy System for energy efficiency, Life Zones for flexible interior design, the Build Quality Experience construction process with dedicated construction managers, and Quick Move-In homes for immediate purchase. Financing is provided through affiliate Pulte Mortgage, and homes are backed by a 10-Year Limited Structural Warranty. The company also provides interactive design tools and 3D virtual tours for home buyers.
Differentiator
Problem solved
Functional benefit
Products and services
- Centex Homes (New Single-Family Home Construction) New construction single-family homes sold through community sales centers in 12 U.S. states (AZ, CA, FL, GA, IN, KY, NM, NC, OH, SC, TN, TX). Homes are available as quick move-in (move-in ready) inventory or build-to-order with customization options, and come standard with EcoAdvantage energy-efficient systems, pre-wired Smart Home Technology, Life Zones flexible design, and a 10-year limited structural warranty. Target customers are first-time and move-up homebuyers.
- Quick Move-In Homes
Quantifiable outcome
- Homes up to 30% more energy efficient than average existing homes
- +2 more outcomes
Companies that use Centex Corporation
Customer profileSegments4 records
Ideal customer profiles3 records
Centex Corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Centex Corporation partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Centex Corporation competitors and assessment
Company assessmentDirect peers
- KB Home: Entry-level / first-time buyer homebuilder with ENERGY STAR focus and build-to-order model that closely mirrors Centex's value proposition and customer profile.
- Taylor Morrison Home Corporation: National for-sale homebuilder with first-time buyer product lines (e.g., entry-level collections) and geographic overlap across Texas, Florida, Arizona, and the Carolinas.
- Meritage Homes: Affordable single-family homebuilder with a strong energy-efficiency positioning (similar to EcoAdvantage) and Sun Belt state overlap with Centex.
- M/I Homes: Mid-Atlantic and Midwest-focused homebuilder targeting entry-level and move-up buyers, comparable to Centex on price points and build-to-order model.
- LGI Homes: Pure-play entry-level homebuilder with quick move-in inventory model and aggressive first-time buyer pricing, directly competing for the same Centex customer.
- Lennar Corporation: Top-tier national homebuilder with comparable first-time buyer focus, integrated mortgage (Lennar Mortgage), and broad Sun Belt geographic overlap with Centex.
- Beazer Homes USA: Entry-level and first-time move-up homebuilder with ENERGY STAR / Net Zero ready commitments, comparable to Centex's affordable-plus-energy-efficiency positioning.
- D.R. Horton: Largest U.S. homebuilder with a dominant entry-level / first-time buyer franchise overlapping directly with Centex's target customer, price points, and 13-state footprint.
- Tri Pointe Homes: For-sale homebuilder with affordable brands (e.g., Maracay, Pardee) operating in Western and Southwestern markets that overlap with Centex's California and Arizona footprint.
Broad incumbents
- PulteGroup: Parent company of Centex and operator of multiple homebuilding brands (Pulte Homes, Del Webb, Centex, etc.); the consolidated entity against which Centex's brand-level economics are best benchmarked.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Centex Corporation social profiles
Digital presenceCentex Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Centex Corporation leadership team
Management profileNumber of profiles
Centex Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Centex Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Centex Corporation
What does Centex Corporation do?
Centex designs, builds, and sells affordable new single-family homes across 12 U.S. states, offering both move-in ready quick move-in homes and to-be-built homes with customization options. Homes come standard with EcoAdvantage energy-efficient systems, pre-wired Smart Home Technology, the Life Zones flexible design concept, and are backed by a 10-year limited structural warranty. Distribution is through community-based sales centers supported by affiliated Pulte Mortgage LLC financing services.
Is Centex Corporation a public or private company?
Centex Corporation is a private company. It is classified as corporate owned and is currently operating.
When was Centex Corporation founded?
Centex Corporation was founded in 1947. It employs 5,001 to 10,000 people.
Where is Centex Corporation based?
Centex Corporation is headquartered in Dallas, United States, in the North America region.
How does Centex Corporation make money?
Two revenue lines are on record. New Home Sales are the primary driver. The others are mortgage Financing Services.
Who are Centex Corporation's main competitors?
Direct peers on record are KB Home, Taylor Morrison Home Corporation, Meritage Homes, M/I Homes, LGI Homes, Lennar Corporation, Beazer Homes USA, D.R. Horton and Tri Pointe Homes. PulteGroup is listed as a broad incumbent.
Does Centex Corporation have an API?
No public API is recorded for Centex Corporation.
What industry is Centex Corporation in?
Centex Corporation's product category is Residential Home Construction. Its primary akta.pro industry code is IMAFABAC, Custom Home Building. Its NAICS code is 236117.