Integrity Warranty

What Integrity Warranty does

Integrity Warranty LLC is a Tennessee-domiciled, privately held vehicle service contract (VSC) administrator founded in 2017 and headquartered in Ooltewah, operating with 11–50 employees. The company sells extended warranty coverage exclusively through licensed independent and franchise auto dealer partners across 45 states plus the District of Columbia, using an outside field sales force of Regional Sales Managers and Account Executives to onboard dealers, who can be signed up and writing contracts in under 30 minutes. Its core technology stack is modest: a standard WordPress website, the PCRSAuto dealer portal, third-party payment processing (First Data, FluidPay), and a RepairPal integration for repair-shop lookup, with no proprietary AI/ML or data platform disclosed.

The product portfolio spans six coverage tiers (Basic, Bronze, Silver, Gold Exclusionary, Total Exclusionary) plus a 2025-launched Electric Vehicle warranty, all backed by an A.M. Best A-rated underwriter, Plateau Casualty Insurance Company. Every qualified contract bundles free roadside assistance, towing, lock-out, and car rental reimbursement, and a Complimentary 5 Year Maintenance Plan delivered through the CARCARE Promotions network of 6,000+ national-brand service centers. Ancillary GAP coverage (up to 150% of vehicle value) rounds out dealer wallet share. The company monetizes on a transaction-fee / commission basis per contract sold through dealers; end-consumer pricing is quote-based and not publicly disclosed. The customer base is bifurcated: B2B dealer partners (the actual purchasers/resellers) and downstream B2C used-car buyers (the covered insureds).

Name

Integrity Warranty

Legal name

Integrity Warranty LLC

Website

https://integritywarranty.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Integrity Warranty is a Tennessee-based vehicle service contract administrator that sells tiered extended warranties (Basic through Total Exclusionary, plus EV coverage) exclusively through licensed independent and franchise auto dealer partners across 45 states plus DC, backed by Plateau Casualty Insurance Company.

Ownership category

akta.pro rank

Product category

Extended Vehicle Warranties / Vehicle Service Contracts

NAICS

Insurance Carriers and Related Activities (524)

akta.pro primary industry

Powertrain & Component-Specific Vehicle Warranty Programs (FSAJALAK)

akta.pro secondary industries

GAP & Vehicle Protection Products (GAP Waiver/Insurance, Lease/Loan Protection) (FSAJALAC), Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)

Keywords

• Vehicle service contracts
• Extended auto warranties
• Dealer warranty programs
• GAP coverage products
• Used car protection plans

Headquarters

HQ city

Ooltewah

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Vehicle Service Contracts (Extended Warranties): The company sells extended warranty/service contracts for used vehicles through a dealer partner network. Contracts are offered in multiple tiers (Basic, Bronze, Silver, Gold Exclusionary, Total Exclusionary, Electric Vehicle) with varying coverage levels based on vehicle age and mileage.
2. GAP Coverage: Guaranteed Asset Protection coverage is offered as an ancillary product to dealer partners, providing protection against total loss situations.
3. Ancillary Products: Additional ancillary products are offered alongside vehicle service contracts to provide dealer partners with comprehensive product offerings for protecting customers and increasing dealer profit and client retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Integrity Warranty provides extended vehicle service contracts (extended warranties) for used cars, sold exclusively through licensed independent and franchise dealer partners across the United States. Coverage is offered in multiple tiers (Basic, Bronze, Silver, Gold Exclusionary, Total Exclusionary) plus a specialized Electric Vehicle plan, with ancillary products including GAP coverage and a Complimentary 5 Year Maintenance Plan via CARCARE Promotions, and free roadside assistance included with every contract. Claims administration is performed in-house and backed by Plateau Casualty Insurance Company as underwriter.

Product overview

Integrity Warranty provides a tiered portfolio of vehicle service contracts (extended warranties) exclusively through licensed independent and franchise dealer partners across the United States. The product lineup ranges from basic powertrain coverage (BASIC, BRONZE) through mid-tier options (SILVER) to comprehensive exclusionary coverage (Gold Exclusionary, Total Exclusionary), plus a specialized Electric Vehicle warranty. All contracts include complimentary roadside assistance as a standard feature. The portfolio also includes ancillary products such as GAP coverage (up to 150%) and a Complimentary 5 Year Maintenance Plan offered through a partnership with CARCARE Promotions. The company also offers related administrative platforms for dealers (PCRSAuto portal) and customers (FluidPay for online payments, RepairPal integration for finding repair shops).

Differentiator

Problem solved

Functional benefit

Brands

• Integrity Electric Vehicle: Warranty coverage specifically designed for electric vehicles.

Products and services

• Basic Vehicle Service Contract

Quantifiable outcome

• Dealers can sign up and begin writing contracts in under 30 minutes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered minor.

• CARCARE PromotionsminorStrategic or Co-development PartnerCARCARE Promotions provides the Complimentary 5 Year Maintenance Plan offered with every qualified vehicle service contract. This partnership provides instant savings at more than 6,000 participating national-brand service centers for services including oil changes, tire mount/balance/alignment/rotations, brakes, AC service, transmission service, and batteries.
• NIADA (National Independent Automobile Dealers Association)minorGTM or Marketing PartnerIntegrity Warranty is a member of NIADA, the National Independent Automobile Dealers Association. This membership provides credibility and access to the independent dealer network.
• RepairPalminorChannel Partner/ Reseller/ DistributorRepairPal is referenced as the network where Integrity Warranty customers can find repair shops. Customers are directed to RepairPal to locate authorized repair facilities when they need service under their warranty contract.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• JM&A Group: JM&A is one of the largest F&I product providers to franchised auto dealers in the U.S., offering VSCs, GAP, and ancillary products through captive relationships with auto manufacturers. It competes with Integrity for dealer-FISI wallet share but at significantly greater scale and captive-OEM reach.
• Assurant Vehicle Protection: Assurant's Vehicle Protection business administers extended warranties, GAP, and ancillary F&I products on a global basis for auto manufacturers, lenders, and dealers. It is a broad incumbent peer to Integrity, with a substantially larger portfolio and underwriting footprint.
• Zurich Vehicle Service Contracts: Zurich is a global insurer that administers vehicle service contract programs through dealers, lenders, and manufacturer partners. It is a broad incumbent peer to Integrity, competing for the same dealer-channel VSC wallet with the backing of a large-balance-sheet carrier.

Others

• AUL (Administrative Utilities, Inc.): AUL is a third-party administrator that manages vehicle service contract programs on behalf of insurers and dealers, providing back-office claims and administration. It is an ecosystem peer to Integrity — not a direct end-product competitor — but a potential infrastructure/comparison reference for how small VSC administrators scale operations.

Direct peers

• CARCHEX: CARCHEX is an independent VSC administrator and broker offering multi-tier coverage to used-vehicle buyers online and over the phone. It's a direct competitor to Integrity's product set with overlapping coverage tiers and ancillary options, operating in the same end market via a different distribution model.
• CarShield: CarShield is one of the largest independent vehicle service contract administrators in the U.S., selling extended warranties direct-to-consumer across the country. It is a direct functional peer to Integrity Warranty — both administer multi-tier VSCs with ancillary products — though CarShield's direct channel is the inverse of Integrity's dealer-exclusive model.
• American Auto Shield: American Auto Shield is an independent VSC administrator offering multi-tier extended warranty coverage and ancillary products through both direct and dealer channels. It overlaps directly with Integrity's product stack and customer base across the used-car owner segment.
• Endurance Warranty: Endurance is a major direct-to-consumer VSC provider offering tiered exclusionary and stated-component coverage with maintenance and ancillary add-ons. It competes with Integrity for the same end-consumer wallet share on used-vehicle mechanical breakdown, differing primarily in distribution channel.
• Toco Warranty: Toco is a growing independent VSC provider offering vehicle service contracts and ancillary products (including GAP-like coverage) for used vehicles. It is comparable to Integrity as an emerging tiered VSC administrator competing for similar dealer-F&I and consumer-direct wallet share.
• Easycare (Automobile Protection Corporation): Easycare is a vehicle service contract administrator historically focused on the franchised-dealer F&I channel with multi-tier coverage, GAP, and maintenance plans. It directly mirrors Integrity's dealer-channel strategy and product lineup, with a deeper capital base and broader product suite.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/integritywarran

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integrity Warranty