Forward Guingamp
En Avant Guingamp is a 1912-founded French professional football club based in Guingamp, Brittany, currently competing in Ligue 2. It generates revenue from matchday, merchandise, sponsorship, player transfers, and broadcasting, serving supporters, match attendees, and corporate sponsors.
- Company typePrivate
- Founded1912
- HeadquartersGuingamp, France
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Forward Guingamp does
En Avant Guingamp is a professional French football club founded in 1912 and headquartered in Guingamp, Brittany. The club operates a men's first team currently competing in Ligue 2 (with 13 historical seasons in Ligue 1 between 2010 and 2016), a women's team competing in Seconde Ligue, and a full youth development pyramid branded as L'Akademi. Home matches are played at Stade de Roudourou, which serves as the central matchday venue and the operational hub of the club's activities. The club's most notable sporting achievements include two Coupe de France titles (2008-09 and 2013-14), an Intertoto Cup win (1996), a Coupe de France finalist appearance (1996-97), and a Europa League Round of 16 run in 2014-15.
The business model is diversified across five revenue streams: (1) matchday revenue from ticket sales at Stade de Roudourou across Ligue 2 and cup competitions; (2) merchandising through an owned e-commerce boutique (boutique.eaguingamp.com), a physical retail store on Rue Edouard Ollivro in Guingamp, and third-party retail partners; (3) sponsorship and partnership revenue from approximately twelve named regional and national partners including Kappa (kit supplier), Celtigel, Vital Concept, Breizh Cola, CMB (Crédit Mutuel de Bretagne), Kasinos Bretagne, and others; (4) player transfer fees, as evidenced by the sale of Sohaib Naïr to Saint-Étienne; and (5) broadcasting rights distributions from Ligue 2 and the French Football Federation. Pricing on merchandise is unit-based and modest, with adult home jerseys priced from €60 to €100, accessories from €2 to €25, and free-shipping thresholds for online orders.
The club's go-to-market is event-driven and community-anchored. Distribution and engagement run through a multi-channel stack including the official website (eaguingamp.com), an official mobile app launched in October 2024 (iOS and Android), a Facebook page, a Dailymotion video channel with 8,000+ archived videos, and an email newsletter. The primary customer segments are individual supporters and match attendees (B2C), with a secondary segment of corporate partners and sponsors (B2B) engaging through sponsorship, advertising, and hospitality packages. Corporate structure is a Société Anonyme à conseil d'administration with registered share capital of €2,873,016 and Frédéric Le Grand serving as Directeur de publication. Revenue figures are not publicly disclosed.
Forward Guingamp firmographics
Firmographics- Name
- Forward Guingamp
- Legal name
- EN AVANT DE GUINGAMP
- Website
- https://eaguingamp.com
- Company type
- Private
- Founded year
- 1912
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- En Avant Guingamp is a 1912-founded French professional football club based in Guingamp, Brittany, currently competing in Ligue 2. It generates revenue from matchday, merchandise, sponsorship, player transfers, and broadcasting, serving supporters, match attendees, and corporate sponsors.
- Ownership category
- akta.pro rank
Forward Guingamp industry classification
Industry- Product category
- Professional Football Club
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (611620)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Association Football (Soccer) Leagues (MPAKAAAA)
- akta.pro secondary industries
- Soccer Equipment Retail (CRAMAEAC), Soccer/Football Footwear & Apparel Retail (CRAMACAC)
Keywords
Where Forward Guingamp is headquartered
LocationHeadquarters
- HQ city
- Guingamp
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Forward Guingamp business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Matchday Revenue: Revenue generated from stadium attendance at Stade de Roudourou, including ticket sales for home matches across Ligue 2 and cup competitions.
- Merchandise Sales: Sale of official club merchandise including jerseys, accessories, and memorabilia through the official boutique (both e-commerce and physical store) and third-party retailers.
- Sponsorship and Partnerships: Revenue from major partners and sponsors including Celtic Gel, Sparfel-Terideal, Vital Concept, Breizh Cola, Sodiser, Ballay, Kasinos Bretagne, CMB, Menez Bre, Bernard Jarnoux Crépier, Kappa, and France Barnums. Includes kit sponsorship, stadium naming rights, and commercial partnerships.
- Player Transfers: Revenue from transfer fees when players are sold to other clubs, as evidenced by Sohaib Naïr transfer to Saint-Etienne.
- Broadcasting Rights: Revenue from Ligue 2 and French Football Federation broadcasting rights distributions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Home Jersey Adult 25/26 |
| One time/ perpetual license | Pay-as-you-go | Away Jersey Adult 25/26 |
| One time/ perpetual license | Pay-as-you-go | Third Jersey Adult 25/26 |
| One time/ perpetual license | Pay-as-you-go | Match Shorts Adult 25/26 |
| Unit Pricing | Pay-as-you-go | Accessories and Merchandise |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Forward Guingamp product offering
Product offeringCore offering
En Avant Guingamp is a French professional football club founded in 1912 and based in Guingamp, Brittany, operating under the legal form EN AVANT DE GUINGAMP Société Anonyme à conseil d'administration. The club fields a men's team currently competing in Ligue 2 and plays home matches at Stade de Roudourou. Its commercial activity includes matchday ticketing, licensed merchandise (technical kit supplied by Kappa), sponsorship activation with regional partners, and the distribution of media/broadcast rights.
Differentiator
Problem solved
Functional benefit
Products and services
- Match tickets (Ligue 2 home fixtures) Admission tickets for En Avant Guingamp's home matches in Ligue 2, sold to individual supporters, families, and visiting fans at Stade de Roudourou.
- Licensed club apparel and accessories (Kappa partnership) Replica jerseys, training wear, and accessories produced under the club's technical kit partnership with Kappa, sold to supporters and the general public.
- En Avant Guingamp mobile app Official club mobile application delivering news, fixtures, results, and content to En Avant Guingamp supporters.
Companies that use Forward Guingamp
Customer profileSegments3 records
Ideal customer profiles2 records
Forward Guingamp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Forward Guingamp partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered major.
- CeltigelmajorMajor partner of En Avant Guingamp. Celtigel is a frozen food brand belonging to the Graët group.
- Sparfel-TeridealmajorMajor partner. Terideal/Sparfel is a company specializing in equipment for municipalities and businesses.
- Vital ConceptmajorMajor partner. Vital Concept is an agricultural supplies company.
- Breizh ColamajorMajor partner. Breizh Cola is a regional cola brand from Brittany.
- SodisermajorMajor partner. Sodiser is a company based in the region.
- Ballay SASmajorMajor partner. Ballay is a company in the region.
- Kasinos BretagnemajorMajor partner. Casinos Bretagne operates regional casinos in Brittany.
- Menez BremajorMajor partner. Menez Bre is a coffee brand from the region.
- Bernard Jarnoux CrépiermajorMajor partner. Bernard Jarnoux Crépier is a crepe business.
- KappamajorTechnical kit partner supplying official match jerseys and training equipment. Provides official merchandise manufacturing.
- France BarnumsmajorMajor partner. France Barnums provides event equipment.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Forward Guingamp competitors and assessment
Company assessmentRegional players
- FC Lorient: Neighboring Breton professional club that oscillates between Ligue 1 and Ligue 2. Comparable size, regional identity-based supporter model, and direct competitor for Brittany-based talent and sponsorship dollars.
- Stade Rennais FC 1901: Ligue 1 club also based in Brittany and a historic Coupe de France rival (EAG defeated Stade Rennais in both 2009 and 2014 finals). Same regional catchment, same sponsor pool, and same academy recruitment geography make it the closest regional comparable.
Direct peers
- Rodez Aveyron Football: Ligue 2 French club with small-town identity similar to Guingamp's structure, providing a peer benchmark for small-city matchday economics and regional sponsor dynamics.
- FC Sochaux-Montbéliard: Historic French club with strong youth academy tradition (akin to EAG's Akademi), currently competing in lower divisions. Comparable academy-driven revenue model.
- Stade Lavallois: Mid-sized French professional club with comparable historical pedigree, academy focus, and second-tier economics; useful peer for benchmarking EAG's cost base.
- Amiens SC: Ligue 2 French club of similar demographic catchment and budget tier, with comparable matchday revenue dynamics and regional sponsorship mix.
- Grenoble Foot 38: Mid-sized French professional club with historical Ligue 1 pedigree and oscillating divisional status, similar to EAG's mid-tier positioning in the French football pyramid.
- ESTAC Troyes: Ligue 2 French professional club with similar financial scale, regional identity, and reliance on player development/transfer revenue. Closely comparable competitive positioning within French football's second tier.
- SC Bastia: Historic French football club currently competing in lower divisions with strong regional Corsican identity. Comparable in operating philosophy of community-rooted, identity-driven club economics.
- Stade Malherbe Caen: Historic Ligue 2 French football club with similar oscillating Ligue 1/Ligue 2 history. Comparable mid-sized club profile, academy-driven model, and revenue mix including player transfers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Forward Guingamp social profiles
Digital presenceForward Guingamp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forward Guingamp leadership team
Management profileNumber of profiles
Forward Guingamp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forward Guingamp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forward Guingamp
What does Forward Guingamp do?
En Avant Guingamp is a French professional football club founded in 1912 and based in Guingamp, Brittany, operating under the legal form EN AVANT DE GUINGAMP Société Anonyme à conseil d'administration. The club fields a men's team currently competing in Ligue 2 and plays home matches at Stade de Roudourou. Its commercial activity includes matchday ticketing, licensed merchandise (technical kit supplied by Kappa), sponsorship activation with regional partners, and the distribution of media/broadcast rights.
Is Forward Guingamp a public or private company?
Forward Guingamp is a private company. It is classified as unknown and is currently operating.
When was Forward Guingamp founded?
Forward Guingamp was founded in 1912. It employs 51 to 100 people.
Where is Forward Guingamp based?
Forward Guingamp is headquartered in Guingamp, France, in the Europe region.
How does Forward Guingamp make money?
Five revenue lines are on record. Matchday Revenue is the primary driver. The others are merchandise Sales, sponsorship and Partnerships, player Transfers and broadcasting Rights.
Who are Forward Guingamp's main competitors?
Regional players on record are FC Lorient and Stade Rennais FC 1901. Direct peers are Rodez Aveyron Football, FC Sochaux-Montbéliard, Stade Lavallois, Amiens SC, Grenoble Foot 38, ESTAC Troyes, SC Bastia and Stade Malherbe Caen.
Does Forward Guingamp have an API?
No public API is recorded for Forward Guingamp.
What industry is Forward Guingamp in?
Forward Guingamp's product category is Professional Football Club. Its primary akta.pro industry code is MPAKAAAA, Association Football (Soccer) Leagues, with a secondary code of CRAMAEAC, Soccer Equipment Retail. Its NAICS code is 711211 and its SIC code is 3949.