Hartley's Crocodile Adventures

What Hartley's Crocodile Adventures does

Hartley's Crocodile Adventures is a privately held wildlife tourism attraction established in 2002 and located on the Captain Cook Highway at Wangetti, Queensland, between Cairns and Port Douglas. The park occupies over 15 hectares of bushland within the UNESCO-listed Wet Tropics World Heritage Area, featuring more than 2,500 metres of boardwalks organised into five precincts: Hartley's Lagoon (boat cruises for crocodile observation), the Wildlife Discovery Trail (crocodile enclosures, walk-through aviary, Gallery of Living Art), Gondwana Gateway (evolution education), Cassowary Walk (endangered Southern Cassowary and predatory bird aviary), and Hartley's Creek Crocodile Farm (commercial crocodile farm with guided tours). The attraction presents daily scheduled wildlife shows including crocodile attack demonstrations, crocodile and cassowary feeding sessions, snake shows, and koala talks, supported by 11-50 employees.

Name

Hartley's Crocodile Adventures

Legal name

Hartley's Crocodile Adventures

Website

https://crocodileadventures.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Hartley's Crocodile Adventures operates a 15-hectare wildlife tourism park in North Queensland, offering crocodile shows, lagoon cruises, and native animal presentations to domestic and international tourists visiting the Cairns and Port Douglas region.

Ownership category

akta.pro rank

Product category

Wildlife Tourism Attractions

NAICS

Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Zoo & Aquarium Parks (Ticketed Wildlife Attractions) (THAJAEAE)

akta.pro secondary industries

Wildlife Interpretation & Education Centers (Visitor Centers, Museums) (THAAAFAG), Wildlife Photography & Filming Experiences (Permitted Visitor Programs) (THAAAFAI), Wildlife Watching & Encounters (Birding, Whale Watching, Primates) (THAJAIAC)

Keywords

• Wildlife tourism
• Crocodile park
• Ecotourism attractions
• Family wildlife experiences
• Nature park tours

Headquarters

HQ city

Port Douglas

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Admission Tickets: The primary revenue stream is gate admission fees, with tiered pricing for adults, children, and families. Tickets can be purchased on-site or pre-booked online. Entry tickets are valid for three consecutive days.
2. Souvenir Photography: Additional revenue is generated through wildlife photo experiences where visitors can hold juvenile crocodiles, pythons, or lizards. Pricing varies for individual versus group/family sessions. $2 from each photo purchase is donated to North Queensland Wildlife Trust for conservation.
3. Premium Experiences: Additional paid experiences include the Hartley's Koala Breakfast and premium wildlife encounters that require pre-booking. Coach transfer packages are also offered as add-ons to park entry.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hartley's Crocodile Adventures operates a 15-hectare wildlife park in Wangetti, North Queensland, offering general park admission with access to five precincts, daily wildlife presentations (crocodile shows, snake shows, koala talks, cassowary feeding), lagoon boat cruises, and souvenir wildlife photography. The attraction also sells premium add-on experiences such as the Hartley's Koala Breakfast and coach transfer packages from Cairns and Port Douglas.

Product overview

Hartley's Crocodile Adventures operates as a single unified wildlife park attraction rather than a platform-plus-modules architecture. The core product is general park entry, which includes access to five distinct precincts: Hartley's Lagoon (boat cruises for crocodile viewing), the Wildlife Discovery Trail (crocodile displays, aviary, Gallery of Living Art), Gondwana Gateway (evolution education), Cassowary Walk (endangered bird viewing), and Hartley's Creek Crocodile Farm (sustainable farming tours). Add-on experiences include scheduled wildlife presentations (crocodile shows, snake shows, koala talks, feeding sessions), souvenir wildlife photography, and Hartley's Koala Breakfast. Multi-day passes and coach transfer packages are also available. The park occupies over 15 hectares of bushland with over 2,500 metres of boardwalks through eucalypt woodlands, notophyll rainforest, and melaleuca wetlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Park Admission Ticket General admission to Hartley's Crocodile Adventures wildlife park, providing access to wildlife displays, all wildlife presentations, at least one boat ride on Hartley's Lagoon, self-guided walks through the precincts, and free wildlife information sheets. Tickets are valid for three consecutive days and can be purchased on-site or pre-booked online via FareHarbor.
• Coach Transfer Package Return coach transfer service from major hotels in Cairns city, Palm Cove, Trinity Beach, and most Port Douglas accommodation to the park. Bookings are essential and are sold as add-on packages to park entry, primarily for visitors without their own vehicle.
• Souvenir Wildlife Photo Experience On-site souvenir photography experience where visitors can hold juvenile crocodiles, pythons, or lizards and purchase photos. Snake/Lizard photo sessions are $28 single or $37 for a group of 2-5/family, available 10:00am to 4:00pm except during Baby Croc photo sessions. Photos are delivered via www.sharepix.com.au/hca/.
• Hartley's Koala Breakfast Pre-booked premium breakfast experience where visitors enjoy a hot Aussie breakfast alongside a friendly koala. Offered as a premium add-on experience requiring pre-booking.
• Premium Wildlife Encounters Premium add-on wildlife experiences requiring pre-booking, offered alongside general park admission for visitors seeking enhanced animal encounters.

Quantifiable outcome

• Most visitors spend around 4 hours exploring the park

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Shuttle OperatorscoreChannel Partner/ Reseller/ DistributorShuttle operators provide return coach transfers from major hotels in Cairns city area, Palm Cove, Trinity Beach, and Port Douglas to Hartley's Crocodile Adventures. These partnerships enable visitors without vehicles to access the park.
• Coach Tour OperatorscoreChannel Partner/ Reseller/ DistributorCoach operators in Cairns, Palm Cove and Port Douglas offer regular shuttle services or feature Hartley’s in their coach day tours. Packages including coach transfers and park entry can be booked through these operators.
• North Queensland Wildlife TrustminorStrategic or Co-development PartnerFor every souvenir wildlife photo purchased, $2.00 is donated to the North Queensland Wildlife Trust for the conservation of native fauna and local habitats. This partnership supports wildlife conservation efforts.
• FareHarborcoreTechnology or IntegrationOnline booking platform used for ticket reservations, packages including coach transfers, and premium wildlife experiences. Visitors book through embedded FareHarbor widgets on the Hartley's website.

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Cairns ZOOM and Wildlife Dome: Cairns CBD wildlife attraction offering close wildlife encounters, presentations and adventure activities; competes directly for the same Cairns-based tourist itinerary slots as Hartley's.
• Featherdale Wildlife Park: Sydney-based wildlife park with native Australian animals, koala encounters and keeper presentations; comparable ticketed wildlife experience targeting international tourists.
• Currumbin Wildlife Sanctuary: Large Queensland wildlife park featuring crocodile shows, koala encounters and native animal presentations; comparable in product mix and visitor demographic, even though geographically farther south.
• Australia Zoo: Queensland-based wildlife park founded on the Irwin legacy; offers similar ticketed wildlife encounters, crocodile shows, and family experiences in the same Tropical/Coastal Queensland catchment. Most directly comparable as a wildlife-tourism destination with national brand recognition.
• Australian Reptile Park: Central Coast NSW wildlife park offering crocodile and reptile presentations, wildlife photography, and keeper talks; similar mix of education, photo experiences and reptile-focused shows.
• Lone Pine Koala Sanctuary: Brisbane-based koala and wildlife sanctuary offering koala hold experiences and Australian native animal presentations; comparable as a ticketed wildlife experience targeting international and domestic tourists.
• Crocosaurus Cove: Darwin-based crocodile-focused attraction featuring crocodile encounters and presentations; the most product-comparable peer given its specific crocodile emphasis and visitor-photo experiences.
• WILD LIFE Sydney Zoo: CBD-located Australian wildlife attraction offering themed precincts and keeper presentations; comparable urban-format native wildlife attraction targeting tourist foot traffic.
• Rainforest Habitat Wildlife Sanctuary: Located in Port Douglas itself, it offers wildlife encounters and rainforest experiences directly within Hartley's primary visitor catchment, making it the closest geographic head-to-head competitor for Tropical North Queensland tourists.

Regional players

• Billabong Sanctuary: Townsville-based wildlife park offering crocodile and koala encounters, native animal presentations; regional peer targeting the same North Queensland tourist corridor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HartleysCrocodileAdventures
• Instagraminstagram.com/hartleyscrocodileadventures

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hartley's Crocodile Adventures