Nagusilan
Nagusilan is a Spanish nonprofit association founded in 1995 that mobilizes trained senior volunteers across the Basque Country, Navarra, Madrid, and Granada to combat unwanted loneliness among elderly people through home companionship, animation activities, a telephone hotline, and policy advocacy.
- Company typePrivate
- Founded1995
- HeadquartersDonostia-san Sebastián, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Nagusilan does
Nagusilan is a Spanish nonprofit association (Asociación Nagusilan Voluntariado Social de Mayores, NIF G20532925) founded in 1995 in Donostia-San Sebastián and recognized as a Public Utility entity under Decreto 13/2003 and as Interés Social under Decreto 100/2014. The organization mobilizes trained senior volunteers to combat unwanted loneliness among the elderly in the Basque Country, Navarra, Madrid, and Granada, delivering four core program areas: Acompañamiento (home and facility companionship visits), Animación (music, theater, crafts, and entertainment activities in care settings), Transformación Social (advocacy and policy participation in senior-rights bodies), and Apoyo a Organizaciones (collaboration with other solidarity entities). Additional services include the Hilo de Plata (Silver Thread) free telephone companionship hotline, a 2025-launched online booking platform (nagusilananimacion.org) for animation reservations, a quarterly digital magazine (Revista Nagusilan, published since 1998), and downloadable volunteer training manuals.
The technology stack is minimal: a WordPress-based public website, standard government-compliant cookies (Google Analytics), and the aforementioned online booking form. There is no proprietary software platform, AI/ML capability, or app product. Service delivery is fundamentally human-resource based, with the volunteer base (largely active seniors themselves) acting as both supply and credibility layer. Operating infrastructure consists of a central headquarters in Donostia (Antiguo district) and branch offices in Vitoria-Gasteiz and Bilbao.
Revenue mechanics reflect a community-led, donation-driven nonprofit model. Income sources include voluntary member contributions (recurring or one-time), tax-deductible donations from individuals (occasional to annual cadence), institutional grants from the Basque Government, three Provincial Councils (Gipuzkoa, Bizkaia, Araba), and municipalities (Donostia, Bilbao, Vitoria-Gasteiz), philanthropic foundation funding (Kutxa Fundazioa, Vital Fundazioa, Fundación La Caixa), and corporate sponsorship from a roster of Basque industrial and financial-sector firms. No revenue figures are publicly disclosed. The Assembly (composed of volunteers) is the highest governance body, with a Board of Directors handling day-to-day management under President José Ramón Ecenarro Arriola.
Nagusilan firmographics
Firmographics- Name
- Nagusilan
- Legal name
- Asociación Nagusilan Voluntariado Social de Mayores
- Website
- https://nagusilan.org
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nagusilan is a Spanish nonprofit association founded in 1995 that mobilizes trained senior volunteers across the Basque Country, Navarra, Madrid, and Granada to combat unwanted loneliness among elderly people through home companionship, animation activities, a telephone hotline, and policy advocacy.
- Ownership category
- akta.pro rank
Nagusilan industry classification
Industry- Product category
- Elder care social services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Membership Organizations (8600), Services-Social Services (8300)
- akta.pro primary industry
- Community Resources, Social Services & Transportation Coordination (HLADALAK)
- akta.pro secondary industries
- Elder Services & Aging Support (BPAGAEAF), Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)
Keywords
Where Nagusilan is headquartered
LocationHeadquarters
- HQ city
- Donostia-san Sebastián
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
Nagusilan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Supply Chain
Revenue model
- Member Contributions: Ongoing or occasional financial contributions from association members, supporting Nagusilan's operational costs.
- Donations and Philanthropic Contributions: One-time or recurring donations from individuals, available in occasional, monthly, quarterly, semi-annual, or annual formats. As a declared entity of Public Utility, all contributions are tax-deductible.
- Government and Institutional Grants: Funding from government bodies including the Basque Government, Provincial Councils of Gipuzkoa, Bizkaia, and Álava, and municipal administrations such as Donostia, Bilbao, and Vitoria-Gasteiz. Also supported by Kutxa Fundazioa, Vital Fundazioa, and Fundación La Caixa.
- Corporate Sponsorship: Support from collaborating companies including GSR, Danobat Group, GOLF, ZENTEN, AMPO, GKN, ADEGI, Sto Tomas Lizeoa, Arbelaitz, Azeri Jana, Ausolan, Fundación Sarquavitae, Orkli, Matia, Real Sociedad Fundazioa, Orbinox, Irizar, and Sociedad Klink.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Voluntary economic contribution — any amount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Nagusilan product offering
Product offeringCore offering
Nagusilan is a non-profit volunteer organization that provides companionship, animation, and social advocacy services to elderly people experiencing unwanted loneliness across the Basque Country, Navarra, Madrid, and Granada. Its service model centers on four program areas — in-person Accompaniment visits, group Animation activities (music, theater, crafts), Social Transformation advocacy, and Support to Other Organizations — supplemented by the Hilo de Plata telephone companionship hotline and a digital animation booking platform.
Product overview
Nagusilan is a non-profit social volunteering organization composed of volunteers dedicated to accompanying elderly people in situations of unwanted solitude. The organization operates a unified service model with four interconnected program areas: Accompaniment (home and facility visits), Animation (entertainment activities including music, theater, and crafts), Social Transformation (advocacy and awareness campaigns), and Support to Organizations (collaboration with partner entities). Additional services include the Hilo de Plata telephone companionship service, a digital animation booking platform (nagusilananimacion.org), a quarterly digital magazine, and downloadable volunteer training manuals. The organization was founded in 1995 and is recognized as a Public Utility entity.
Differentiator
Problem solved
Functional benefit
Brands
- Hilo de Plata: A free telephone service for elderly people who feel lonely, providing companionship through friendly conversation. Available Monday to Thursday 10:30-13:00 and 15:30-17:00, and Fridays 10:30-13:00.
Products and services
- Acompañamiento (Accompaniment) Home and facility visits by trained volunteers providing companionship to elderly people in situations of unwanted solitude, including conversations, reading aloud, walks, and coffee meetings, coordinated with public social services.
- Animación (Animation) Group entertainment and animation activities for elderly people including musical performances (guitar, harmonica, choir, karaoke), theater, crafts, bingo, board games, and outdoor excursions, delivered by volunteer animation teams in homes, day centers, and residential facilities.
- Transformación Social (Social Transformation) Advocacy and awareness work for the rights and value of elderly people, delivered through campaigns, lectures, and participation in decision-making forums including the Consejo Sectorial de Personas Mayores del Gobierno Vasco and CEOMA.
- Apoyo a Organizaciones (Support to Organizations) Collaboration with other solidarity organizations in joint activities and support actions requested by partner entities, including joint programming with social organizations such as Banco de Alimentos, AFAGI, ASpace Gipuzkoa, and Sareginez.
- Hilo de Plata (Silver Thread) Free telephone companionship service for elderly people experiencing loneliness, providing friendly conversation and connection. Available Monday to Thursday 10:30-13:00 and 15:30-17:00, Fridays 10:30-13:00, with a callback service option.
- Nagusilan Animación Platform Online reservation platform (nagusilananimacion.org) where animation coordinators at residential facilities and day centers can submit requests and book animation performances by volunteer music and theater groups.
Quantifiable outcome
- The organization reports statistics on persons accompanied, animation sessions performed, volunteer hours contributed, and volunteer participants — available in their annual activity reports (Memorias de Actividad).
Companies that use Nagusilan
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles4 records
Nagusilan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nagusilan partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, major and minor.
- Gobierno Vasco (Basque Government)coreThe Basque Government provides institutional support and funding to Nagusilan. Nagusilan participates in the Consejo Sectorial de Personas Mayores del Gobierno Vasco and receives project grants, including support for the 'País Proyecto' initiative.
- Diputación Foral de GipuzkoacoreThe Provincial Council of Gipuzkoa was the founding institutional partner of Nagusilan in 1995 and continues to provide funding and support. It hosts Nagusilan's presence in provincial municipalities.
- Diputación Foral de BizkaiacoreThe Provincial Council of Bizkaia provides institutional support and funding for Nagusilan's operations in the Bizkaia province.
- Diputación Foral de ÁlavacoreThe Provincial Council of Álava provides institutional support and funding for Nagusilan's operations in the Álava province.
- Ayuntamiento de DonostiacoreThe municipality of Donostia (San Sebastián) is a key municipal partner, providing support for Nagusilan's headquarters and local activities.
- Ayuntamiento de BilbaocoreThe municipality of Bilbao supports Nagusilan's operations in the Bizkaia province through local funding and institutional collaboration.
- Ayuntamiento de Vitoria-GasteizcoreThe municipality of Vitoria-Gasteiz supports Nagusilan's operations in the Álava province through local funding and institutional collaboration.
- CEOMA (Confederación Estatal de Organizaciones de Mayores)majorNagusilan participates in CEOMA, the state-level confederation of senior organizations, representing its members in national elder advocacy forums and policy discussions.
- Matia FundazioacoreMatia Fundazioa is a care foundation in the Basque Country that collaborates with Nagusilan on activities and support for elderly people in residential and day care settings.
- SIIS Centro de Investigación y Estudios sobre Política SocialmajorSIIS was the research partner that, along with the Department of Social Services of the Provincial Council of Gipuzkoa, supported the founding of Nagusilan in 1995, inspired by the RSVP (Retired and Senior Volunteer Programme) model from the United States.
- Banco de AlimentosminorBanco de Alimentos collaborates with Nagusilan on joint social activities for elderly beneficiaries.
- Fundación GoyenecheminorFundación Goyeneche partners with Nagusilan for shared social activities and support programs.
- AFAGI (Alzheimer Federation of Gipuzkoa)minorAFAGI collaborates with Nagusilan on activities related to supporting elderly people, particularly those with cognitive impairments.
- ASpace GipuzkoaminorASpace Gipuzkoa collaborates with Nagusilan on support activities for people with disabilities in the Gipuzkoa region.
- SareginezminorSareginez is a senior organization with which Nagusilan collaborates as part of the Friendly Cities (Ciudades Amigables) network.
- Federación Española de Asociaciones NagusilancoreThe Spanish Federation of Nagusilan Associations, constituted in 2004, coordinates chapters in Navarra, Madrid, and Granada alongside the Basque Country associations.
- Nagusilan NavarracoreThe Navarra chapter of Nagusilan operates independently under its own statutes (approved 2019) and conducts social volunteering activities for seniors in the Navarra region.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Nagusilan competitors and assessment
Company assessmentBroad incumbents
- Solidarios para el Desarrollo: Spanish volunteer-driven NGO with elderly support and broader social programs. Comparable in its reliance on volunteers and its multi-region Spanish footprint, though covering a wider range of beneficiary groups.
- AARP: U.S. organization that inspired the RSVP model on which Nagusilan was based. Comparable in its senior advocacy and engagement mission, though at vastly greater scale and with a fundamentally different funding model (membership dues).
- HelpAge International: Global network focused on improving the lives of older people, with advocacy, policy, and program work. Operates at international scale, but addresses the same core issue of elder social isolation and empowerment that Nagusilan tackles locally.
- Fundación "la Caixa" — Programa de Personas Mayores: Major Spanish foundation funding and operating senior support programs including companionship and active aging initiatives. Functions as both a funder of Nagusilan and a broader incumbent in the same service space.
- Cruz Roja Española (Spanish Red Cross): Large established Spanish humanitarian organization with a significant elderly companionship and tele-assistance program. Operates at much greater scale and breadth, with public funding and a national footprint, but addresses similar beneficiary pain points.
Direct peers
- Amigos de los Mayores: Spanish nonprofit dedicated to fighting elderly loneliness through volunteer accompaniment programs, with chapters across Spain. Closely aligned mission, beneficiary profile, and volunteer-driven service model.
- RSVP (AmeriCorps Seniors): The original American Retired and Senior Volunteer Programme that directly inspired Nagusilan's founding. Operates the same volunteer-engagement-of-seniors-by-seniors model at U.S. national scale, with public funding.
- Grandes Amigos: Spanish nonprofit founded in 1990 that provides volunteer companionship to elderly people experiencing loneliness — the closest direct functional peer to Nagusilan in Spain, with similar volunteer-driven model and beneficiary focus.
Regional players
- Matia Fundazioa: Basque Country care foundation collaborating with Nagusilan, providing residential and home care services for the elderly. A regional peer operating complementary services in the same geography and beneficiary population.
Others
- CEOMA (Confederación Española de Organizaciones de Mayores): National confederation of Spanish senior organizations in which Nagusilan participates. A peer in the sense of operating in the same ecosystem of senior advocacy, though its role is representative rather than service-delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Nagusilan social profiles
Digital presenceNagusilan compliance and trust
Trust signalCompliance1 record
Nagusilan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nagusilan leadership team
Management profileNumber of profiles
Profiles12 records
Nagusilan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nagusilan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nagusilan
What does Nagusilan do?
Nagusilan is a non-profit volunteer organization that provides companionship, animation, and social advocacy services to elderly people experiencing unwanted loneliness across the Basque Country, Navarra, Madrid, and Granada. Its service model centers on four program areas — in-person Accompaniment visits, group Animation activities (music, theater, crafts), Social Transformation advocacy, and Support to Other Organizations — supplemented by the Hilo de Plata telephone companionship hotline and a digital animation booking platform.
Is Nagusilan a public or private company?
Nagusilan is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Nagusilan founded?
Nagusilan was founded in 1995. It employs 11 to 50 people.
Where is Nagusilan based?
Nagusilan is headquartered in Donostia-san Sebastián, Spain, in the Europe region.
How does Nagusilan make money?
Four revenue lines are on record. Member Contributions are the primary driver. The others are donations and Philanthropic Contributions, government and Institutional Grants and corporate Sponsorship.
Who are Nagusilan's main competitors?
Broad incumbents on record are Solidarios para el Desarrollo, AARP, HelpAge International, Fundación "la Caixa" — Programa de Personas Mayores and Cruz Roja Española (Spanish Red Cross). Direct peers are Amigos de los Mayores, RSVP (AmeriCorps Seniors) and Grandes Amigos. Matia Fundazioa is listed as a regional player. CEOMA (Confederación Española de Organizaciones de Mayores) is listed as an others.
Does Nagusilan have an API?
No public API is recorded for Nagusilan.
What industry is Nagusilan in?
Nagusilan's product category is Elder care social services. Its primary akta.pro industry code is HLADALAK, Community Resources, Social Services & Transportation Coordination, with a secondary code of BPAGAEAF, Elder Services & Aging Support. Its NAICS code is 62412 and its SIC code is 8600.