Sciencing
- Company typePrivate
- Founded2006
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Sciencing firmographics
Firmographics- Name
- Sciencing
- Legal name
- Static Media Inc.
- Website
- https://sciencing.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sciencing industry classification
Industry- Product category
- Online Science Education Content Publishing
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Popular Science, Technology & Nature Trade Publishing (MPAJAAAJ)
- akta.pro secondary industry
- Science, Technology & Gaming Magazines (MPAJAEAL)
Keywords
Where Sciencing is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sciencing business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Programmatic Advertising: The vast majority of revenue is generated from programmatic advertising through respected ad platforms such as Google. Editorial staff are not involved in operating the programmatic advertising business, making them independent of significant revenue-generating activity. The site also works with Mediavine for third-party interest-based advertising.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Sciencing product offering
Product offeringCore offering
Sciencing is a free online science education content publication that publishes daily editorial articles, instructional guides, and explanations covering disciplines such as Astronomy, Biology, Chemistry, Geology, Nature, Physics, Technology (Electronics), and general Features. The site targets general consumers interested in accessible, fact-checked science information and monetizes reader traffic through programmatic advertising rather than direct reader payments.
Product overview
Sciencing is a single web-based content platform offering science education articles and guides. The primary product is the Sciencing.com website, which publishes editorial science content across categories including Science (Astronomy, Biology, Chemistry, Geology, Nature, Physics), Technology (Electronics), and Features. Content is produced by a team of editors and writers. The platform also provides an RSS feed for content syndication. There are no separate product modules, add-ons, or SaaS offerings — it operates as a content publication site rather than a software product.
Differentiator
Problem solved
Functional benefit
Products and services
- Sciencing Website A web-based science education content platform that publishes informative articles, instructional guides, and answers to pressing questions about science, engineering, and mathematics. The platform covers disciplines including Astronomy, Biology, Chemistry, Geology, Nature, Physics, Electronics, and Features, aimed at general consumers and science enthusiasts.
- Sciencing RSS Feed An RSS feed at https://www.sciencing.com/feed/ that provides syndicated access to Sciencing's latest articles and content updates in XML format for readers and aggregators.
Companies that use Sciencing
Customer profileSegments1 record
Ideal customer profiles1 record
Sciencing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Sciencing partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered parent company, advertising partner, analytics partner and licensing partner.
- Static Media Inc.parent companySciencing is owned and operated by Static Media Inc., a Delaware corporation. Static Media was founded in 2012 and is backed by Novacap. Sciencing was acquired by Static Media in 2024. Static Media investors do not interact with or interfere with editorial coverage decisions.
- Mediavineadvertising partnerMediavine manages third-party interest-based advertising on Sciencing.com. The partnership provides programmatic advertising services and ad revenue generation for the website.
- Google Analyticsanalytics partnerSciencing uses Google Analytics for website traffic analysis and user behavior tracking. This is a standard analytics tool integration for measuring site performance.
- Quantcastanalytics partnerSciencing uses Quantcast for audience measurement and analytics. Part of the analytics technology stack for understanding website visitors.
- comScoreanalytics partnerSciencing uses comScore for audience measurement and analytics. Part of the third-party analytics technologies used on the website.
- Wright's Medialicensing partnerWright's Media is Sciencing's official partner for content licensing and reuse. Interested parties can contact Wright's Media for available usages, license fees, and award seal artwork.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Sciencing competitors and assessment
Company assessmentDirect peers
- ScienceAlert: ScienceAlert is a digital-first popular science publisher covering biology, physics, astronomy, health, and technology. It monetizes primarily through advertising and competes for the same SEO-driven, science-curious audience as Sciencing.
- Discover Magazine: Discover Magazine is a long-running popular science brand publishing articles on cosmology, biology, technology, and the human mind. It targets the same general-consumer science enthusiast and uses a digital publishing + advertising model comparable to Sciencing.
- Popular Science: Popular Science publishes popular science and technology content aimed at curious general readers, with deep coverage of physics, biology, engineering, and emerging tech. It directly competes with Sciencing for the same SEO and social traffic pool.
- Mental Floss: Mental Floss publishes accessible, fun explainer content on science, history, and culture. While broader than Sciencing, its ad-supported model and general-consumer curiosity-driven traffic profile make it a strong analog.
- HowStuffWorks: HowStuffWorks publishes explanatory articles and guides on science, technology, nature, and everyday topics. Its informational, ad-supported model and target audience of curious general readers make it a close comparable to Sciencing.
- IFLScience: IFLScience publishes accessible science articles aimed at a broad audience, with strong social media and SEO distribution. Its ad-supported model and topic breadth closely mirror Sciencing's value proposition and monetization.
- Phys.org: Phys.org publishes science and technology news and research summaries across physics, astronomy, biology, and related fields. It monetizes via digital advertising and competes for the same science-curious search traffic as Sciencing.
- ScienceDaily: ScienceDaily aggregates and publishes accessible summaries of peer-reviewed research across all major science disciplines. It serves the same information-seeking general audience and competes for many of the same organic search queries as Sciencing.
- Live Science: Live Science publishes daily popular science articles across similar disciplines (astronomy, biology, chemistry, physics, nature, technology). It uses the same content-publisher business model with programmatic advertising, serving the same curious-general-consumer audience as Sciencing.
Others
- Static Media (Engadget, Jalopnik, BGR): Engadget (consumer technology), Jalopnik (automotive), and BGR (consumer tech/gadgets) are sibling properties under Sciencing's parent Static Media Inc. They share ad ops, analytics, and back-office infrastructure, making them the closest operational comparables for Sciencing's economics and risks.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Sciencing social profiles
Digital presenceSciencing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sciencing leadership team
Management profileNumber of profiles
Profiles2 records
Sciencing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sciencing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sciencing
What does Sciencing do?
Sciencing is a free online science education content publication that publishes daily editorial articles, instructional guides, and explanations covering disciplines such as Astronomy, Biology, Chemistry, Geology, Nature, Physics, Technology (Electronics), and general Features. The site targets general consumers interested in accessible, fact-checked science information and monetizes reader traffic through programmatic advertising rather than direct reader payments.
Is Sciencing a public or private company?
Sciencing is a private company. It is classified as private equity controlled and is currently operating.
When was Sciencing founded?
Sciencing was founded in 2006. It employs 11 to 50 people.
Where is Sciencing based?
Sciencing is headquartered in Santa Monica, United States, in the North America region.
How does Sciencing make money?
One revenue line is on record: programmatic Advertising.
Who are Sciencing's main competitors?
Direct peers on record are ScienceAlert, Discover Magazine, Popular Science, Mental Floss, HowStuffWorks, IFLScience, Phys.org, ScienceDaily and Live Science. Static Media (Engadget, Jalopnik, BGR) is listed as an others.
Does Sciencing have an API?
No public API is recorded for Sciencing.
What industry is Sciencing in?
Sciencing's product category is Online Science Education Content Publishing. Its primary akta.pro industry code is MPAJAAAJ, Popular Science, Technology & Nature Trade Publishing, with a secondary code of MPAJAEAL, Science, Technology & Gaming Magazines. Its NAICS code is 5131 and its SIC code is 2721.