Static Media
Static Media is a privately held digital media company operating 30+ content brands across tech, food, travel, auto, and entertainment verticals, reaching 220 million+ monthly visits and monetizing primarily through advertising, with growth driven by acquisitions.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
What Static Media does
Static Media is a privately held digital media company founded in 2012 and headquartered at 11787 Lantern Road in Fishers, Indiana (notwithstanding a New York listing in some directories), operating a portfolio of more than 30 owned-and-operated content websites that collectively serve over 220 million monthly visits and a combined social audience exceeding 33 million followers across YouTube (22M+), Facebook (18M+), and Snapchat (9M+). Brand verticals span food (Tasting Table, Chowhound, Daily Meal, Food Republic, The Takeout, Mashed, Foodie), tech and auto (Engadget, SlashGear, BGR, Jalopnik), entertainment (SlashFilm, TVLine, Looper, The List, Nicki Swift), lifestyle (Women.com, Glam, Grunge), travel (Islands, Explore, PlanetWare), home and garden (House Digest, Hunker, GardenGuides), health and science (Health Digest, Sciencing), pets (Cuteness), and sports and outdoor (Wrestling Inc, Outdoor Guide, SVG). The firm retains acquired editorial brands under their established names rather than merging them, monetizing the portfolio primarily through advertising — both programmatic inventory across all sites and direct-sold, multi-vertical campaigns handled through an in-house Creative Studio.
The underlying technology stack is described as a digital content management and publishing platform that underpins the multi-brand, multi-vertical editorial operation; the only third-party technology integration disclosed is Edamam, used to compute nutrition estimates for recipe content. There are no disclosed mobile apps, no public APIs, and no patented or trademarked assets in the input data. Revenue mechanics are advertising-led across owned-and-operated websites, third-party social platforms, and an enterprise-tier direct sales motion, with no public pricing tiers and no product pricing model disclosed; revenue figures are not reported.
Since April 2023 the company has executed an aggressive acquisition-led expansion, supported by a private equity investment from Novacap and an earlier 2014 round involving Greycroft. Notable transactions include Women.com and Food Republic (May 2023), Chowhound plus Foodie, Money Digest, and Outdoor Guide launches (November 2023), The Takeout (March 2024), the four-site Leaf Group portfolio of Hunker, Cuteness, Sciencing, and GardenGuides (October 2024), Jalopnik from G/O Media (February 2025), BGR and TVLine from Penske Media (October 2025), PlanetWare (December 2025), and Engadget from Yahoo under a broader multi-brand partnership (April 2026). The leadership team — CEO Reggie Renner, CTO and co-founder Mike Langin, COO/CCO Pete Schiecke, CFO Joe Bossone, CSO Karen Miner, and CGO Claye Stokes, supported by VPs across engineering, digital operations, video, audience development, growth, editorial strategy, and HR — runs the 30+ brand portfolio on a lean 101–250-employee base, with growth in audience reach sourced almost entirely from acquisitions rather than organic audience development.
Static Media firmographics
Firmographics- Name
- Static Media
- Legal name
- Static Media Inc.
- Website
- https://static.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Static Media is a privately held digital media company operating 30+ content brands across tech, food, travel, auto, and entertainment verticals, reaching 220 million+ monthly visits and monetizing primarily through advertising, with growth driven by acquisitions.
- Ownership category
- akta.pro rank
Static Media industry classification
Industry- Product category
- Digital Media Publishing
- NAICS
- Periodical Publishers (513120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Publishing Networks & Multi-Author Publications (MPACAIAG)
Keywords
Where Static Media is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Static Media business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising: Static Media generates revenue primarily through advertising on its portfolio of 30+ digital media brands. The company offers advertising opportunities across its ecosystem of websites reaching 220+ million monthly visitors, leveraging its broad audience reach and diverse content verticals.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Static Media product offering
Product offeringCore offering
Static Media operates a portfolio of 30+ owned digital media brands publishing editorial articles and video content across food, tech, auto, travel, entertainment, lifestyle, home and garden, finance, health, pets, sports, and music verticals. The company monetizes this aggregated audience of 220M+ monthly visits and tens of millions of social followers primarily through advertising sold to brand partners, including bespoke campaigns delivered through its in-house Creative Studio.
Product overview
Static Media is a digital media publishing company operating a portfolio of 30+ distinct content brands across multiple verticals including Food, Movies & TV, Lifestyle, Tech & Auto, Travel, Home & Garden, Finance, Music, Sports, Health, and Pets. The company publishes articles and video content through its family of websites reaching over 220 million monthly visits. Key brands include Engadget (tech), SlashGear (tech), Jalopnik (auto), BGR (tech/entertainment), Tasting Table (food), Chowhound (food), Food Republic (food), The Takeout (food), The List (entertainment), SlashFilm (entertainment), TV Line (entertainment), Looper (entertainment), House Digest (home), Hunker (home), Islands (travel), PlanetWare (travel), Explore (travel), Women (lifestyle), Glam (lifestyle), Grunge (lifestyle), Nicki Swift (entertainment), Money Digest (finance), Health Digest (health), Cuteness (pets), Sciencing (science), Outdoor Guide (outdoor), Wrestling Inc (sports), Garden Guides (home), Foodie (food), Mashed (food), and SVG (sports/entertainment). The company operates a Creative Studio for advertising and has expanded through strategic acquisitions of established digital media brands.
Differentiator
Problem solved
Functional benefit
Brands
- Engadget: Technology publication covering consumer electronics and tech news
- SlashGear
- Jalopnik
- BGR
- Tasting Table
- Chowhound
- The Daily Meal
- The Takeout
- Food Republic
- Foodie
- Mashed
- Islands
- PlanetWare
- Explore
- TVLine
- SlashFilm
- Looper
- The List
- Nicki Swift
- Glam
- Grunge
- Women.com
- House Digest
- Hunker
- GardenGuides
- Health Digest
- Sciencing
- Money Digest
- SVG
- Outdoor Guide
- Wrestling Inc
- Cuteness
Products and services
- Engadget Consumer technology publication covering the latest tech news, product reviews, and event coverage. Founded in 2004, one of tech journalism's longest-running publications. Acquired by Static Media in 2026.
- Tasting Table Food and recipe website offering culinary content, recipes, and cooking inspiration.
- House Digest Home and lifestyle digital publication covering home improvement, design, and living tips.
- Islands Travel publication focused on island destinations, simplifying travel planning and inspiring exploration. Relaunched by Static Media in 2024.
- Jalopnik Automotive digital platform covering car news, reviews, and culture for car enthusiasts. Acquired by Static Media in February 2025.
- Chowhound Food and restaurant recommendation website revived by Static Media, focusing on culinary discussions and dining guidance.
- The List Entertainment and celebrity lifestyle digital publication covering trending content and celebrity news.
- Daily Meal Food and dining website offering recipes, restaurant reviews, and meal planning content.
- SlashGear Technology news and reviews publication covering consumer electronics and tech industry developments.
- BGR Tech, entertainment, and science news outlet launched in 2006 with a global team of reporters. Acquired by Static Media in October 2025.
- Explore Travel-focused digital brand helping readers discover destinations and travel experiences.
- The Takeout Digital food platform for food lovers, covering recipes, food news, and culinary content. Acquired by Static Media in March 2024.
- Women.com Digital platform focusing on women-centric content emphasizing diversity and inclusivity. Acquired by Static Media in May 2023.
- SlashFilm Entertainment news website covering movies, TV shows, and pop culture.
- TVLine Television industry publication covering TV news, ratings, and entertainment coverage. Acquired by Static Media in October 2025.
- Hunker Home and lifestyle website covering home improvement, decor, and living spaces. Acquired by Static Media in October 2024.
- Food Republic Food and cooking website founded by chef Marcus Samuelsson, covering recipes and culinary culture. Acquired by Static Media in May 2023.
- Mashed Food-focused digital brand covering recipes, food trends, and culinary content.
- Money Digest Personal finance and money management digital publication. Launched by Static Media in November 2023.
- Glam Lifestyle and entertainment digital brand covering celebrity, fashion, and beauty.
- Foodie Food-focused digital brand covering recipes and culinary content. Launched by Static Media in November 2023.
- Looper Entertainment news website covering movies, TV, and pop culture.
- Nicki Swift Entertainment and celebrity news digital publication.
- Grunge Lifestyle and entertainment digital brand covering various cultural topics.
- Cuteness Pet care digital platform covering pet ownership, animals, and pet-related content. Acquired by Static Media in October 2024.
- Sciencing Science-focused digital publication covering scientific topics and educational content. Acquired by Static Media in October 2024.
- PlanetWare Travel website covering destination guides and travel planning resources. Acquired and relaunched by Static Media in December 2025.
- Health Digest Health and wellness digital publication covering health topics and nutrition.
- Outdoor Guide Outdoor recreation and adventure digital publication. Launched by Static Media in November 2023.
- Wrestling Inc Wrestling and sports entertainment news publication.
- Garden Guides Gardening and horticulture digital publication covering plant care and gardening tips. Acquired by Static Media in October 2024.
- SVG Digital publication covering sports, entertainment, and cultural content.
Quantifiable outcome
- 220M+ monthly visits across portfolio
- +2 more outcomes
Companies that use Static Media
Customer profileSegments1 record
Ideal customer profiles1 record
Static Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Static Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- YahoominorYahoo sold Engadget to Static Media in February 2026 as part of Yahoo's strategy to focus on core brands. The deal includes a broader partnership between Yahoo and Static Media to support audience and revenue growth across Static Media's portfolio of brands.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Static Media competitors and assessment
Company assessmentDirect peers
- Yahoo Media: Operates Yahoo News, Yahoo Finance, Yahoo Sports, and formerly Engadget. Comparable as a multi-brand digital media operator; directly engaged with Static Media through the Engadget sale and ongoing partnership.
- Ziff Davis: Owns a portfolio of digital media brands including Mashable, IGN, PCMag, and Everyday Health. Highly comparable to Static Media as a multi-brand digital publishing company monetized through advertising across diverse verticals.
- Dotdash Meredith: Operates a large portfolio of digital brands including Investopedia, The Spruce, Verywell, and Byrdie. Directly comparable as a multi-vertical digital publishing network monetized primarily through advertising.
- Vox Media: Operates The Verge, Vox, SB Nation, Eater, and New York Magazine. Comparable as a diversified digital publishing group with multiple owned brands across verticals, monetized through advertising and content licensing.
- BDG Media: Operates Bustle, Inverse, Mic, and W杂志. Comparable to Static Media as a multi-brand digital media company operating across lifestyle, entertainment, and news verticals with an ad-supported business model.
- Arena Group: Owns Sports Illustrated, TheStreet, Parade, and other digital media properties. Comparable as a digital media holding company operating multiple consumer-facing editorial brands primarily monetized through advertising.
- G/O Media: Operates Gizmodo, The Root, Kotaku, Quartz, and other digital media brands. Direct competitor and former owner of Jalopnik (sold to Static Media); comparable as a multi-vertical digital publisher with similar acquisition and operational profile.
- Penske Media Corporation: Operates Variety, Rolling Stone, Billboard, and other entertainment media brands. Comparable as a diversified digital publishing group; sold BGR and TVLine to Static Media, indicating direct peer interaction.
- BuzzFeed Inc. Operates BuzzFeed, HuffPost, and Tasty. Comparable as a digital media publisher using social distribution and list-style content, monetized primarily through advertising.
- Red Ventures (CNET Group): Operates CNET, Bankrate, The Points Guy, and other digital media brands. Comparable as a multi-brand digital content company monetized through advertising and affiliate revenue across diverse consumer verticals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Static Media social profiles
Digital presenceStatic Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Static Media leadership team
Management profileNumber of profiles
Profiles13 records
Static Media subsidiaries and ownership
Company hierarchySubsidiaries32 records
Static Media funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Static Media M&A and investment
M&A and investmentM&A12 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Static Media
What does Static Media do?
Static Media operates a portfolio of 30+ owned digital media brands publishing editorial articles and video content across food, tech, auto, travel, entertainment, lifestyle, home and garden, finance, health, pets, sports, and music verticals. The company monetizes this aggregated audience of 220M+ monthly visits and tens of millions of social followers primarily through advertising sold to brand partners, including bespoke campaigns delivered through its in-house Creative Studio.
Is Static Media a public or private company?
Static Media is a private company. It is classified as private equity controlled and is currently operating.
When was Static Media founded?
Static Media was founded in 2012. It employs 101 to 250 people.
Where is Static Media based?
Static Media is headquartered in New York, United States, in the North America region.
How does Static Media make money?
One revenue line is on record: advertising.
Who are Static Media's main competitors?
Direct peers on record are Yahoo Media, Ziff Davis, Dotdash Meredith, Vox Media, BDG Media, Arena Group, G/O Media, Penske Media Corporation, BuzzFeed Inc. and Red Ventures (CNET Group).
Does Static Media have an API?
No public API is recorded for Static Media.
What industry is Static Media in?
Static Media's product category is Digital Media Publishing. Its primary akta.pro industry code is MPACAIAG, Publishing Networks & Multi-Author Publications. Its NAICS code is 513120 and its SIC code is 2721.