Matchday

What Matchday does

Matchday Hub Company Limited operates a two-sided sports venue booking and management platform headquartered in Chiang Mai, Thailand. The consumer-facing Matchday mobile application (iOS and Android) enables sports players to search, view real-time court availability, instantly book, and pay for venues across multiple sports including football, badminton, tennis, basketball, and pickleball, with location-based discovery across Thai metropolitan areas such as Rangsit, Bangna, Ladprao, Onnut, and Chiang Mai. Additional consumer features include sports partner matching, a loyalty points redemption system, and embedded registration for personal accident and tournament insurance products offered in partnership with Dhipaya Insurance.

On the supply side, the ARENA POS platform provides sports venue operators with an integrated venue management system covering scheduling, point-of-sale transactions, customer relationship management, and real-time revenue and occupancy analytics. Case-study evidence indicates ARENA POS reduces double-booking errors, replaces manual paper-based booking, and has driven a doubling of booking volume at adopting venues such as Spirit Stadium. The platform is distributed via direct sales with a 30-day free trial to SMB sports venue operators.

The company monetizes through three streams: a commission fee on bookings facilitated through the Matchday app, a recurring subscription for ARENA POS usage (priced per individual venue partnership agreement and not publicly disclosed), and referral/brokerage revenue from insurance products facilitated via the Dhipaya partnership. Go-to-market combines product-led growth (consumer app stores) with community-led virality (sports partner matching and venue referrals) and a direct B2B sales motion for ARENA POS. The company self-describes as the largest sports venue booking platform in Thailand, though no external verification of scale, funding, or revenue is available in the source data.

Name

Matchday

Legal name

Matchday Hub Company Limited

Website

https://matchday.co.th

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Matchday (Matchday Hub Company Limited) is a Thai two-sided mobile marketplace connecting sports players to venues via a real-time booking app, while supplying venue operators with the ARENA POS management platform and embedded Dhipaya sports insurance products.

Ownership category

akta.pro rank

Product category

Sports Venue Booking Platform

NAICS

Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Ticketing (HSACALAB)

Keywords

• Sports venue booking
• Venue management software
• Online court booking
• Sports facility platform
• Sports insurance marketplace

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Commission on Bookings (Matchday App): Matchday charges a commission fee from sports venues for bookings made through the online booking application. The company acts as an intermediary, collecting payments from customers and remitting net revenue to venues after deducting commission, payment processing fees, bank transfer fees, and marketing fees.
2. ARENA POS Platform Fees: Sports venues pay a platform usage fee to access the ARENA venue management system, which includes scheduling, POS, CRM, and reporting features. Fees are charged according to the partner agreement signed with each venue.
3. Insurance Products: Matchday facilitates sports insurance products (personal accident insurance and tournament insurance) in partnership with Dhipaya Insurance, earning referral or brokerage revenue from insurance registrations processed through the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Matchday operates a consumer-facing mobile app that lets sports players in Thailand search for, compare, and book sports venues (football, badminton, tennis, basketball, pickleball) with real-time availability, instant booking confirmation, partner matching, and loyalty rewards. For venue operators, it sells ARENA POS, an all-in-one SaaS for scheduling, point-of-sale, CRM, and real-time analytics. The platform also distributes personal accident and tournament insurance products in partnership with Dhipaya Insurance.

Product overview

Matchday operates as a two-sided sports ecosystem platform connecting sports venue operators with players. The consumer-facing Matchday App enables users to search, book, and pay for sports venues in real-time across multiple sports (football, badminton, tennis, basketball, pickleball), while ARENA POS provides venue operators with comprehensive management tools including scheduling, POS, CRM, and analytics. Insurance products (personal accident and tournament coverage via Dhipaya Insurance) are offered as integrated add-on services. The platform covers locations across Thailand including Rangsit, Bangna, Ladprao, Onnut, and Chiang Mai.

Differentiator

Problem solved

Functional benefit

Brands

• ARENA POS: A comprehensive sports venue management system covering scheduling, POS, CRM, and real-time reporting for sports facility operators.

Products and services

• Matchday App Mobile application for consumers in Thailand to search, discover, and book sports venues (football, badminton, tennis, basketball, pickleball) in real-time with instant booking confirmation, loyalty points, and sports partner matching.
• ARENA POS Sports venue management SaaS for venue operators covering scheduling (walk-ins, recurring bookings, events, classes), POS transactions, CRM, and real-time revenue and occupancy analytics.
• Sports Insurance (Personal Accident) Personal accident insurance for individual athletes offered in partnership with Dhipaya Insurance, with registration managed directly through the Matchday app.
• Tournament Insurance (Group Accident) Group accident insurance designed for sports competitions and tournaments, providing coverage for participants during organized sporting events, distributed through the Matchday app via Dhipaya Insurance.

Quantifiable outcome

• Booking volume doubled for venues using ARENA POS (e.g., Spirit Stadium reported double booking volume)

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Dhipaya Insurance (ธิปไตยประกันภัย)coreStrategic or Co-development PartnerMatchday partnered with Dhipaya Insurance to offer sports accident insurance products within the platform. This includes personal accident insurance for individual athletes and group accident insurance for tournaments and sports events, registered directly through the Matchday app.
• Depa (Digital Economy Promotion Agency)minorStrategic or Co-development PartnerDepa (Digital Economy Promotion Agency) is listed as a partner in Matchday's partner network, suggesting collaboration in the digital sports ecosystem development in Thailand.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ClubReady: Club management software for fitness and sports facilities covering scheduling, billing, and CRM — directly comparable to Matchday's B2B SaaS offering for sports venue operators.
• Glofox: All-in-one fitness studio management platform with booking, payments, and member engagement — comparable to Matchday's ARENA POS, with similar SMB sports/fitness customer focus and recurring subscription revenue model.
• Playtomic: Global padel and tennis court booking platform with a consumer app and venue management SaaS — directly comparable to Matchday's two-sided sports venue marketplace model, though focused on racquet sports and operating primarily in Europe and Latin America.
• TeamUp: Fitness and sports studio management software with booking, payments, and CRM — comparable to Matchday's venue management stack and its focus on SMB sports/fitness operators.
• ezFacility: Facility management software for sports complexes including scheduling, POS, and member management — comparable to Matchday's ARENA POS, particularly for SMB venue operators.
• CourtReserve: Sports facility management software platform offering scheduling, POS, and CRM for tennis, pickleball, and other sports venues — directly comparable to Matchday's ARENA POS B2B SaaS offering for sports venue operators.

Emerging players

• Acuity Scheduling: General-purpose online booking and scheduling SaaS used by some sports venues for court reservations — a partial competitor that lacks Matchday's sports-specific POS/CRM and consumer marketplace features.

Broad incumbents

• Mindbody: Large-scale wellness and fitness booking platform with consumer marketplace and SaaS for studios — a broad incumbent whose marketplace + SaaS model is structurally similar to Matchday, but operating at much greater scale across wellness verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/matchday.co.th

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matchday