R1 Learning
R1 Learning (R1 LLC) provides evidence-based interactive curriculum, gamified Discovery Cards, the R1 Discover mobile app, and virtual/onsite training for behavioral health organizations, addiction treatment providers, and workforce development agencies, distributed via its R1 Store e-commerce platform and direct enterprise sales.
- Company typePrivate
- Founded2017
- HeadquartersArlington, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What R1 Learning does
R1 Learning (legal entity: R1 LLC, d/b/a R1 Learning or R1) is a privately held education technology company founded in 2017 and headquartered in Richmond, Virginia, with an additional office in Arlington, Virginia. The company provides evidence-based interactive curriculum, gamified learning tools, and workforce training programs targeting three primary verticals: behavioral health and mental health organizations, substance use and addiction treatment providers, and workforce development and employment services. Its product portfolio is anchored by the R1 Learning System, an overarching framework that combines training, interactive tools, and gamified technology to support the implementation of evidence-based practices across mental health, substance use, and life/work skills domains.
R1 Learning monetizes through three revenue streams: (i) one-time product sales of physical and digital curriculum materials via its R1 Store e-commerce storefront, including Discovery Card decks, Topic Group Kits, Facilitator Guides, Clinician Guides, Recovery Coach Guides, Activity Worksheets, and Quick Start Guides organized across topic areas such as Stages of Change, Recovery Capital, Phases of Addiction, Healthy Boundaries, Relapse Triggers, Values, and Career Interests; (ii) professional services revenue from virtual and onsite workforce training programs, including R1 Train-the-Trainer and R1 Peer Support Training, typically structured as multi-year contracts; and (iii) subscription revenue from the R1 Discover mobile/tablet application, sold on annual billing. Its underlying technology consists of proprietary gamified learning tools (Discovery Cards) and a mobile/web application (R1 Discover App) that supports interactive engagement and outcome tracking.
The company operates a direct-to-consumer motion through the R1 Store alongside a direct enterprise sales motion mediated by HubSpot meeting scheduling, supported by content marketing (blog, resource downloads), organic social media, and email newsletters. R1 Learning is privately held with no disclosed funding rounds, no external investors, and no named parent company, operating as an independently owned LLC.
R1 Learning firmographics
Firmographics- Name
- R1 Learning
- Legal name
- R1 LLC
- Website
- https://r1learning.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- R1 Learning (R1 LLC) provides evidence-based interactive curriculum, gamified Discovery Cards, the R1 Discover mobile app, and virtual/onsite training for behavioral health organizations, addiction treatment providers, and workforce development agencies, distributed via its R1 Store e-commerce platform and direct enterprise sales.
- Ownership category
- akta.pro rank
R1 Learning industry classification
Industry- Product category
- Behavioral Health Training Software
- NAICS
- Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Curriculum & Instruction Effectiveness Analytics (Content Efficacy, A/B Testing) (EDAFAFAH)
- akta.pro secondary industry
- Adaptive/Personalized Digital Learning Content (EDAGAEAH)
Keywords
Where R1 Learning is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
R1 Learning business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Sale of physical and digital educational products including Discovery Cards decks, Facilitator Guides, Quick Start Guides, Activity Worksheets, and Topic Group Kits through the R1 Store e-commerce platform.
- Training Services: Virtual and onsite workforce training programs including R1 Train-the-Trainer programs, professional development for clinicians and recovery coaches, and workforce readiness training.
- R1 Discover App: Sale of the R1 Discover mobile/web application for interactive learning and engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Group Starter Kits - Hands-on engagement tools for groups |
| Unit Pricing | Pay-as-you-go | Professional Kits - Comprehensive clinician and recovery coach resources |
| Subscription | Multi-year contract | Training Programs - Virtual and Onsite workforce training |
| Subscription | Annual | R1 Discover App - Interactive learning application |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
R1 Learning product offering
Product offeringCore offering
R1 Learning provides evidence-based curriculum, interactive tools, and gamified technology solutions for behavioral health, substance use/addiction, and life/work skills education. The company sells the R1 Learning System platform and R1 Discover mobile app alongside a physical curriculum product line that includes Discovery Cards, Facilitator Guides, Topic Group Kits, Activity Worksheets, Clinician Guides, and Recovery Coach Guides, complemented by R1 Training programs such as Train-the-Trainer and Workforce Training.
Product overview
R1 Learning is a curriculum and engagement solution provider offering a unified product portfolio centered on the R1 Learning System, which combines training, interactive tools, and gamified technology for evidence-based practice implementation. The core offerings include the R1 Discover App (interactive mobile/tablet application), R1 Training programs (virtual and onsite workforce training with Train-the-Trainer options), and a comprehensive set of curriculum materials including Facilitator Guides, Topic Group Kits, Activity Worksheets, and specialized guides (Clinician Guide, Recovery Coach Guide). Products are organized by topic areas such as Stages of Change, Recovery Capital, Phases of Addiction, Healthy Boundaries, Relapse Triggers, Values, Defense Mechanisms, Relapse Phases & Warning Signs, Career Interests, Consequences of Addiction, Emotions & Feelings, and Affirmations. The Quick Start Guide and Recovery Capital Solutions serve as entry points, while R1 Peer Support Training addresses specialized workforce development needs.
Differentiator
Problem solved
Functional benefit
Companies that use R1 Learning
Customer profileSegments4 records
Ideal customer profiles2 records
R1 Learning technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
R1 Learning partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
R1 Learning competitors and assessment
Company assessmentBroad incumbents
- Relias: Relias is a large-scale workforce training and compliance platform serving behavioral health, intellectual/developmental disabilities, and human services organizations — the same verticals R1 Learning targets but with a much broader enterprise LMS catalog and established health-system customers.
- PESI: PESI is an established continuing education and training provider for behavioral health, counseling, and addiction professionals — overlapping with R1's clinician and recovery coach training products but at much larger scale.
- Hazelden Betty Ford Foundation: Hazelden Betty Ford is a leading addiction treatment provider and publisher of evidence-based recovery curricula (e.g., the Twelve Steps and related workbooks), directly comparable to R1's recovery-focused curriculum library.
Regional players
- Lionrock Recovery: Lionrock Recovery delivers online group counseling and coaching for substance use, including peer support services — adjacent to R1's peer support training and recovery coach products.
Emerging players
- CHESS Health: CHESS Health builds digital tools and apps for addiction treatment and recovery management, including engagement and outcomes tracking — comparable to R1's R1 Discover App focus on measurable recovery outcomes.
- Pelago (formerly Quit Genius): Pelago is a digital substance use management and addiction recovery platform combining coaching, telehealth, and app-based engagement — overlapping with R1's mobile app and recovery coaching tools, but with a clinical/insurance-based delivery model.
- BehaviorChangeHQ: BehaviorChangeHQ is a digital behavioral health training and engagement platform for providers serving justice-involved and behavioral health populations — adjacent to R1's recovery capital and life skills training focus.
Direct peers
- Kognito: Kognito builds interactive, gamified simulation-based training for behavioral health, mental health, and substance use professionals — directly comparable to R1's gamified engagement approach and behavioral health training focus.
- C4 Recovery Solutions: C4 Recovery Solutions provides training, consulting, and curriculum resources for addiction treatment and behavioral health providers — directly overlapping with R1 Learning's substance use treatment and recovery coaching focus.
Others
- SAMHSA: SAMHSA publishes free evidence-based resources, training, and curricula for behavioral health and substance use treatment providers — directly competing with R1's evidence-based curriculum positioning on price (free vs. paid).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
R1 Learning social profiles
Digital presenceR1 Learning financial estimates
Financial estimateRevenue estimate
Valuation estimate
R1 Learning leadership team
Management profileNumber of profiles
Profiles2 records
R1 Learning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
R1 Learning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about R1 Learning
What does R1 Learning do?
R1 Learning provides evidence-based curriculum, interactive tools, and gamified technology solutions for behavioral health, substance use/addiction, and life/work skills education. The company sells the R1 Learning System platform and R1 Discover mobile app alongside a physical curriculum product line that includes Discovery Cards, Facilitator Guides, Topic Group Kits, Activity Worksheets, Clinician Guides, and Recovery Coach Guides, complemented by R1 Training programs such as Train-the-Trainer and Workforce Training.
Is R1 Learning a public or private company?
R1 Learning is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was R1 Learning founded?
R1 Learning was founded in 2017. It employs 11 to 50 people.
Where is R1 Learning based?
R1 Learning is headquartered in Arlington, United States, in the North America region.
How does R1 Learning make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are training Services and R1 Discover App.
Who are R1 Learning's main competitors?
Broad incumbents on record are Relias, PESI and Hazelden Betty Ford Foundation. Lionrock Recovery is listed as a regional player. Emerging players are CHESS Health, Pelago (formerly Quit Genius) and BehaviorChangeHQ. Direct peers are Kognito and C4 Recovery Solutions. SAMHSA is listed as an others.
Does R1 Learning have an API?
No public API is recorded for R1 Learning.
What industry is R1 Learning in?
R1 Learning's product category is Behavioral Health Training Software. Its primary akta.pro industry code is EDAFAFAH, Curriculum & Instruction Effectiveness Analytics (Content Efficacy, A/B Testing), with a secondary code of EDAGAEAH, Adaptive/Personalized Digital Learning Content. Its NAICS code is 6114 and its SIC code is 8200.