Expert Events

What Expert Events does

Expert Events (Expert Events Pty Ltd) is an Australian Professional Conference Organisation (PCO) and association management firm founded in 2006 and headquartered in Ascot, Brisbane, Queensland. The company provides end-to-end conference management and ongoing association secretariat services to professional associations, corporate organisations, and public-sector bodies across Australia, New Zealand, Singapore, and Hong Kong. Service lines include event conception, venue sourcing, registration and abstract management, sponsorship and exhibition management, marketing, speaker coordination, financial oversight, governance support, and strategic planning for member-based organisations.

The technology stack is centred on the third-party EventsAIR platform for conference registration, abstract submission and reviewing, and event coordination, complemented by EventsAIR ONAIR for virtual and hybrid conference delivery (live broadcasting, pre-recorded sessions, networking, Q&A, and on-demand video). Expert Events does not develop proprietary technology; its differentiation derives from process expertise, PCOA certification (Certified Professional Conference Organiser and Certified Events Company), and a senior team with 15-30+ years of industry experience, including prior tenures at Brisbane Convention & Exhibition Centre, Hilton, InterContinental, and Adidas.

The business operates on a quote-based, hourly-rate professional services model with multi-year contracts and no publicly disclosed pricing. Go-to-market is sales-led via direct engagement with association executives, leveraging the Brisbane Convention Partnership and PCOA memberships. A 13-person team delivers approximately 6-10 concurrent annual conference engagements (e.g., QMIHSC, Rural Medicine Australia, HERDSA) with individual event budgets exceeding AUD $1M. Revenue is not publicly disclosed and the firm is privately held with no external funding rounds or M&A activity on record.

Name

Expert Events

Legal name

Expert Events Pty Ltd

Website

https://expertevents.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Expert Events is a Brisbane-based Professional Conference Organisation and association management firm delivering end-to-end event management and secretariat services to professional associations, corporate, and public-sector clients across Australia, New Zealand, Singapore, and Hong Kong, built on the EventsAIR technology platform.

Ownership category

akta.pro rank

Product category

Professional Conference Organisation and Association Management

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAHACAA

Association & Society Conference Management (Nonprofit, Professional Bodies)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Professional Conference Organizers (PCOs) & Meeting Planners

SECONDARYMPAGAGAM

Conferences & Conventions Operations Services (Registration, AV, Logistics)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Conventions & Conferences (Business Events)

SECONDARYHSACAAAO

Virtual, Hybrid & Livestream Event Coordination

Home & Personal Services/Event & Personal Concierge Services/Event Planning & Coordination

SECONDARYTHAHACAF

Exhibition & Trade Show Management (Conference-Adjacent)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Professional Conference Organizers (PCOs) & Meeting Planners

Keywords

• Professional conference organization
• Association management services
• Event management services
• Conference planning
• Association secretariat services

Headquarters

HQ city

Ascot Vale

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Conference Organisation Services: Full-service conference and event management for professional associations, corporate organisations, and public sector clients. Services include event planning, venue sourcing, registration management, speaker coordination, sponsorship management, marketing, and post-event analysis.
2. Association Management Services: Comprehensive day-to-day management of member-based organisations including board/governance management, meeting and conference support, membership services, financial management, marketing, digital services, design, and strategic planning.
3. Hourly Rate Services: Fee structure based on agreed hourly rates with detailed invoices providing financial transparency. Pricing is quote-based and not publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Expert Events provides end-to-end professional conference and event management for professional associations, corporate organisations, and the public sector across Australia, New Zealand, Singapore, and Hong Kong. Its services span event conception, planning, budget management, venue sourcing, delegate registration, speaker and abstract management, sponsorship and exhibition management, marketing, websites and apps, AV, and virtual streaming. It also provides ongoing association management covering board governance, membership services, financial administration, marketing, digital design, and strategic planning.

Product overview

Expert Events operates as a dual-service company offering two interconnected core offerings: Event Management Services and Association Management Services. The Event Management Services provide end-to-end professional conference organisation including registration management via EventsAIR platform, program development, speaker management, sponsorship and exhibition management, virtual conference capabilities (EventsAIR ONAIR), conference app development, and marketing services. The Association Management Services complement these by providing ongoing secretariat support to member-based organisations, including membership management, financial administration, governance support, and strategic planning. These services work together to serve professional associations and corporate organisations throughout the event lifecycle, from recurring conferences to day-to-day organisational operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Management Services End-to-end professional conference and event management services including event conception, planning, budget management, venue sourcing, delegate registration, program development, speaker management, sponsorship and exhibition management, marketing and branding, website development, accommodation management, real-time registration data and reporting, destination management, social program coordination, technical and audio-visual management, conference app development, and virtual presentation streaming for professional associations, corporate organisations, and the public sector.
• Association Management Services Full-service association management including board and committee management and governance, meeting and conference support, membership management and renewals, financial services (Xero, MYOB, QuickBooks management), marketing services (email campaigns, social media), digital services and design (branding, logos, marketing materials, websites), strategic planning, and event management for member-based professional and industry associations.

Quantifiable outcome

• Managed conferences with budgets over $1 million
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Brisbane Convention Partnership (BCP)coreStrategic or Co-development PartnerExpert Events is a member of the Brisbane Convention Partnership, which brings together highly experienced professional conference organisers to support Brisbane Convention & Exhibition Centre convention clients in successfully bidding for major conferences through expert logistical, planning, and financial advice.
• Professional Conference Organisers Association (PCOA)coreOthersExpert Events is a member of PCOA, the leading body representing professional conference organisers and event managers in Australia and New Zealand. PCOA objectives include increasing professionalism standards and promoting understanding of PCO roles and contributions.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cahoots Group: Brisbane-headquartered live-events and conferences agency with strong association, government, and brand-experience credentials. Regional direct peer competing for the same Queensland/APAC association mandates.
• All Occasions Group: Australian corporate-event and association-management agency of comparable size serving national associations, not-for-profits, and corporate clients. Directly comparable mid-market PCO positioning and association secretariat offering.
• Arinex: Australia's largest independent Professional Conference Organiser; runs medical, scientific, and government association conferences with PCOA credentials. Most direct comparable in scale, sector focus, and service mix to Expert Events.

Regional players

• WORKZ Group: Australia-based event and PCO agency offering conference management and association event delivery. Comparable regional footprint and association event work in the Australian market.

Broad incumbents

• BCD Meetings & Events: Global corporate meetings and events agency with broader scope but frequently competes with mid-sized PCOs for association and corporate conference mandates in APAC and beyond.
• Kenes Group: International PCO specializing in association conferences across medical and scientific verticals. Overlapping client base with Australian medical/scientific associations (e.g., APSA, ISMRT-style work) in adjacent geographies.
• MCI Group: Global association management and events agency operating association secretariats and large-scale association congresses. Significantly larger but competes directly for the same association management RFPs worldwide that Expert Events targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ExpertEventsAus
• Facebookfacebook.com/ExpertEventsAus
• LinkedInlinkedin.com/company/19191011
• Instagraminstagram.com/experteventsaus

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expert Events