What Naked Kitchens does

Naked Kitchens is a bespoke kitchen and fitted-joinery manufacturer headquartered in Fakenham, Norfolk, UK, founded in 2006 and operating under Naked Design Limited within the Naked Manufacturing Group Holdings structure. The company designs, manufactures, and installs made-to-measure kitchens, bedrooms and wardrobes, bathrooms, boot rooms, utility rooms, home offices, and bars or drinks cabinets for residential customers. Production takes place on-site in Fakenham using craftsmen-based methods, and the company offers a proprietary Naked Colours paint palette alongside custom colour matching, a lifetime guarantee on cabinetry, and a Studio Collection of freestanding furniture. A sister entity, Naked Doors (trading as Norfolk Oak Worktops LLP), addresses the replacement-door and refurbishment segment.

The business sells through a combination of physical showrooms and direct channels. Four showrooms are operated: Chelsea Kitchens at 120 Fulham Road, London; Chelsea Designs at 118 Fulham Road, London; 39 Regent Street, Cambridge; and the Norfolk site at the manufacturing facility. Pricing is project-based, with small kitchens (12 units) starting at £20,000 and larger 20-unit kitchens from £45,000, on lead times of 12-18 weeks. The US market is served via a delivery-to-East-Coast model with kitchen projects starting at $35,000 and individual cabinets from $767.50.

Revenue mechanics are driven by mid-ticket bespoke residential projects distributed across a long tail of individual homeowners, with brand visibility supported by multiple Kitchen Designer of the Year awards (2019, 2022, 2023, 2024 finalist, 2026 winner), a Best of Houzz Service 2024 recognition, and media features in titles including Elle Decoration. The company is privately held and family-run, with reported headcount in the 11-50 range, and shows active hiring across design, manufacturing, and showroom functions.

Name

Naked Kitchens

Legal name

Naked Design Limited

Website

https://nakedkitchens.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Naked Kitchens designs, manufactures, and installs bespoke kitchens and fitted joinery (bedrooms, bathrooms, boot rooms, utility rooms, home offices, bars) for residential customers in the UK and US East Coast, operating from a Norfolk manufacturing site and showrooms in Chelsea and Cambridge.

Ownership category

akta.pro rank

Product category

Custom Kitchen Cabinetry

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (33711)

SIC

Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industries

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA), Kitchen Island & Custom Storage Solutions (HSAPAAAH), Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE)

Keywords

• Bespoke kitchen cabinetry
• Custom kitchen design
• Handcrafted fitted furniture
• Kitchen manufacturing services
• Bespoke bedroom cabinetry

Headquarters

HQ city

Fakenham

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Bespoke Cabinetry Sales: Primary revenue from bespoke kitchen, bedroom, bathroom, and other room cabinetry. Customers can purchase individual cabinets or complete kitchen configurations. The company manufactures and sells directly to consumers through showrooms and design consultations.
2. Doors and Accessories: Sale of replacement doors and drawer fronts through their sister company Naked Doors. Also includes accessories, end panels, worktops, handles and plinths sold separately.
3. Professional Services: Design consultation services, templating visits for worktops, and optional white glove delivery service to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Naked Kitchens designs and manufactures made-to-order cabinetry for kitchens, bedrooms, bathrooms, boot rooms, utility rooms, bars and drinks cabinets, and home offices. Every kitchen is handcrafted from scratch at the company's Norfolk workshop in two WWII aircraft hangars, using sustainable materials including timber and natural stone, with soft-close drawers, 18mm carcass construction, and a custom paint colour-matching service. Customers can purchase full kitchen packages (worktops, appliances, accessories), individual cabinets, or replacement doors through sister company Naked Doors, supported by in-house design consultations, templating visits, and white-glove delivery to US East Coast customers.

Product overview

Naked Kitchens is a bespoke cabinetry manufacturer offering custom kitchen, bedroom, bathroom, and room furniture. The core offering is made-to-order kitchen cabinetry available in styles ranging from traditional Shaker to contemporary handleless designs, handcrafted in Norfolk, England. The product portfolio includes bespoke kitchens as the primary offering, complemented by bedroom wardrobes, bathrooms, boot rooms, utility rooms, bars and drinks cabinets, and home offices. A Studio collection offers freestanding furniture pieces. Through sister company Naked Doors, replacement cabinet doors and drawer fronts are available. Customers can purchase complete kitchen packages including worktops and appliances, or opt for cabinets-only purchases. A range of paint colours including custom colour matching, plus finish sample boxes, round out the offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Kitchens

Quantifiable outcome

• Lifetime guarantee on all cabinetry manufactured by Naked Kitchens
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• StripecoreOthersPayment services provider handling financial transactions relating to the website and services. Transaction data shared only to the extent necessary for processing payments, refunds, and handling complaints.
• Barclays Merchant ServicescoreOthersPayment services provider for financial transactions. Handles payment processing alongside Stripe for website purchases.
• Google AdSenseminorGTM or Marketing PartnerInterest-based advertising service publishing tailored advertisements on the Naked Kitchens website.
• Naked DoorscoreStrategic or Co-development PartnerSister company (trading name of Norfolk Oak Worktops LLP) offering bespoke replacement doors and drawer fronts. Naked Kitchens facilitates sales of these products through their website for customers seeking cabinet updates rather than full kitchens.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• deVOL Kitchens: UK-based bespoke kitchen manufacturer known for handmade Shaker and shaker-inspired cabinetry. Direct competitor to Naked Kitchens with a similar mid-to-upper price point, showroom-led sales, and a strong design-led brand.
• Neptune (Kitchens & Home): UK heritage home brand with a substantial bespoke and made-to-order kitchen range alongside broader home furnishings. Comparable on quality positioning, English-made identity, and showroom-led retail across multiple UK locations.
• Plain English Design: Bespoke UK kitchen and bathroom cabinetry maker with comparable handmade Shaker positioning and a London showroom presence. Overlaps Naked Kitchens on price band, customer profile, and trade-designer referral channel.
• Tom Howley: UK bespoke kitchen designer and manufacturer with multiple showrooms, handcrafted cabinetry, and a design-led sales process. Comparable on product type, customer (affluent homeowners), and showroom-led go-to-market.
• Smallbone of Devizes: Long-established UK luxury bespoke kitchen maker with a similar fully-bespoke model, premium pricing, and a project-led design consultative sales motion. Operates at the upper end of the same niche as Naked Kitchens.
• Martin Moore: Bespoke English kitchen furniture maker targeting the same premium residential segment with handmade cabinetry and a multi-showroom footprint. Direct competitor on product, customer, and consultative sales motion.

Broad incumbents

• Wickes Kitchens: UK home improvement retailer offering mid-market fitted kitchens through a national branch network. Represents the DIY/mass-market alternative to bespoke manufacturers such as Naked Kitchens.
• Magnet Kitchens: UK-wide fitted kitchen retailer with showroom network and mid-market product lines. Broader portfolio than Naked Kitchens and serves a much larger but lower-priced customer segment.
• Howdens Joinery: UK's largest kitchen and joinery supplier, serving trade customers with a depot network and a broad mid-market kitchen range. Mass-market incumbent providing the volume-priced alternative to bespoke players like Naked Kitchens.

Others

• Naked Doors: Sister company of Naked Kitchens offering bespoke replacement doors and drawer fronts through Norfolk Oak Worktops LLP. Included because of the direct corporate relationship and shared brand, not as an external competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nakedkitchens

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naked Kitchens