Project Shop

What Project Shop does

Project Shop trades as Classic Collective and is operated by Mezger Limited, a privately held UK limited company headquartered at The Annex, Suhner House, Telford Road, Bicester, OX26 4LA. The business is a specialist classic-car workshop that delivers servicing, maintenance, MOT testing, engine and gearbox rebuilds, auto-electrical work, suspension, historic rally preparation, and bespoke UK-engineered upgrades for classic British and European vehicles. Service capability spans carburettor, air-cooled, fuel injection, brake fluid, oil, and coolant servicing, supported by experienced engineers and bespoke service schedules refined across thousands of classic vehicles.

The company runs two interlocking revenue streams: a quote-based professional-services workshop and a complementary online e-commerce shop stocking parts and consumables from authorised relationships with premium aftermarket brands including BCC Performance Braking, Revotec, SPAX, Team Dynamics, Autoglym, Millers, CRF, and Wagner, plus a strategic tyre-supply partnership with Vintage Tyres enabling 24-hour fitment. The value proposition is an "advise, supply, and fit" model where customers can purchase parts for DIY installation or book professional workshop fitting, supplemented by collection-and-delivery service and MOT testing.

Commercial activity is concentrated in England with a single-site footprint of 11–50 employees. Go-to-market is hybrid: community events at the Bicester workshop (capacity 150+ vehicles, 300+ guests) drive top-of-funnel acquisition; WhatsApp, phone, and email handle mid- and bottom-of-funnel conversion. Customers are predominantly individual classic-car enthusiasts and collectors, with a secondary segment of historic rally participants. The company has no disclosed funding, no institutional investors, and no patents or trademarks — it operates as a self-funded niche specialist dependent on discretionary hobbyist spending in the UK classic-car market.

Name

Project Shop

Legal name

Mezger Limited

Website

https://projectshop.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Project Shop, trading as Classic Collective, is a privately held UK specialist workshop and parts retailer serving individual classic-car owners with servicing, maintenance, MOT testing, upgrades, and authorised-reseller e-commerce sales of premium aftermarket brands from its Bicester facility.

Ownership category

akta.pro rank

Product category

Classic Car Servicing & Restoration

NAICS

Automotive Parts and Accessories Retailers (44133), Automotive Parts, Accessories, and Tire Retailers (4413)

akta.pro primary industry

Aftermarket Tools, Equipment & Garage Accessories Manufacturing (Jacks/Lifts/Diagnostic Tools/Compressors) (IMACANAM)

Keywords

• Classic car servicing
• Classic car restoration
• Automotive workshop services
• Vehicle maintenance upgrades
• Classic car parts retail

Headquarters

HQ city

Oxford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Online E-commerce Sales: Products sold through their online shop including Autoglym detailing products, BCC performance braking kits, CRF aluminium seats, Millers classic oils, Revotec cooling products, SPAX shock absorbers, Team Dynamics alloy wheels, tyres, and Wagner fuel and oil additives. Customers can buy for DIY fitting or workshop installation.
2. Workshop Services: Professional servicing, maintenance, repairs, and upgrades performed at their Bicester workshop. Includes carburettor service, air-cooled service, fuel injection service, brake fluid service, oil service, coolant change, MOT testing, auto electrics, engine and gearbox rebuilds, suspension work, historic rally preparation, and classic car safety.
3. Tyre Fitting and Wheel Alignment: Tyre supply and fitting service in partnership with Vintage Tyres, with wheel alignment services available at Bicester. Tyres can be supplied and fitted within 24 hours.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Classic Collective is a classic car specialist workshop based in Bicester, Oxfordshire that delivers servicing, maintenance, repairs, and bespoke upgrades for classic and vintage vehicles. The business also operates an online shop selling premium classic car parts and accessories from brands such as Autoglym, BCC, Revotec, SPAX, Team Dynamics, Millers, CRF, and Wagner, with optional professional fitting at the workshop.

Product overview

Classic Collective is a classic car workshop offering a combination of workshop services and an online parts shop. The core workshop services include Servicing (carburettor, air cooled, fuel injection, brake fluid, oil, coolant services, and MOT testing), Maintenance (auto electrics, engine/gearbox rebuilds, suspension, health checks, recommissioning, safety, rally preparation), and Upgrades (electronic ignition, alternators, starter motors, cooling kits, fuel pumps, performance braking, tyres). The online shop complements these services by selling third-party branded parts including Autoglym detailing products, BCC performance brake kits, CRF aluminium seats, Millers classic oils and lubricants, Revotec cooling products, SPAX shock absorbers, Team Dynamics alloy wheels, Vintage Tyres tyres, and Wagner fuel and oil additives. Customers can purchase parts for DIY fitting or book professional installation at the workshop.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Car Servicing Bespoke servicing for classic cars including carburettor service, air-cooled service, fuel injection service, brake fluid service, oil service, coolant service, and Classic MOT testing. Targeted at owners of classic British and European vehicles.
• Classic Car Maintenance Maintenance and repair work for classic cars including auto electrics, engine and gearbox rebuilds, suspension, health checks, recommissioning, classic car safety inspections, and historic rally preparation.
• Classic Car Upgrades UK-engineered bespoke performance upgrades for classic cars including electronic ignition systems, WOSP dynators and alternators, WOSP starter motors, Revotec cooling fan kits, electric fuel pumps, BCC performance braking upgrades, and tyre replacement.
• Tyre Supply, Fitting & Wheel Alignment Tyre fitting and wheel alignment service at the Bicester workshop, supplied in partnership with Vintage Tyres. Vintage and classic tyres held in stock at Beaulieu can be supplied and fitted within 24 hours.
• Classic Car Online Shop Direct-to-consumer e-commerce shop selling classic car parts and accessories across categories including Autoglym car care, BCC performance brake kits, CRF aluminium seats, Millers classic oils, Revotec cooling products, SPAX shock absorbers, Team Dynamics alloy wheels, vintage tyres, and Wagner fuel and oil additives. Products can be purchased for DIY fitting or for professional installation at the Bicester workshop.

Quantifiable outcome

• Thousands of classic cars serviced
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core.

• Vintage TyrescoreStrategic or Co-development PartnerClassic Collective has partnered with Vintage Tyres to bring tyre fitting and wheel alignment services to Bicester. They can supply and fit any vintage and classic tyres from Vintage Tyres' stock held at Beaulieu within 24 hours. This partnership enables the workshop to offer comprehensive tyre services to their classic car customer base.
• BCC Performance BrakingcoreChannel Partner/ Reseller/ DistributorClassic Collective sells BCC Performance Braking products through their online shop, including BCC Brake Kits. They also offer BCC performance braking upgrades as part of their workshop services. BCC products are featured prominently in both their online shop and workshop upgrade offerings.
• Revotec CoolingcoreChannel Partner/ Reseller/ DistributorClassic Collective is an authorised seller of Revotec cooling products including cooling kits, fan controllers, and retroswitches. Revotec cooling fan kits are also offered as part of workshop upgrades.
• SPAXcoreChannel Partner/ Reseller/ DistributorClassic Collective stocks and sells SPAX Shock Absorbers through their online shop as part of their suspension products category.
• Team DynamicscoreChannel Partner/ Reseller/ DistributorClassic Collective sells Team Dynamics Pro-Classic Alloy Wheels and accessories through their online shop, including Pro-Classic Alloy Wheels and Pro-Classic Accessories.
• AutoglymcoreChannel Partner/ Reseller/ DistributorClassic Collective stocks and sells Autoglym car care and detailing products through their online shop under the car care category.
• Millers Classic OilscoreChannel Partner/ Reseller/ DistributorClassic Collective is an authorised seller of Millers Classic Oils and technical fluids, including lubricants and additives for classic vehicles.
• Classic Race Fabrications (CRF)coreChannel Partner/ Reseller/ DistributorClassic Collective sells CRF Aluminium Seats and Seat Runners from Classic Race Fabrications through their online shop under the seats category.
• Wagner AdditivescoreChannel Partner/ Reseller/ DistributorClassic Collective stocks and sells Wagner fuel and oil additives through their online shop under the oils and additives category.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• RPM Motorcars: US classic and collector car restoration and service business offering engine, transmission and full restoration work. Directly comparable pure-play classic car workshop services.
• Canepa: US classic car service, restoration and sales facility operating a workshop-plus-showroom model. Comparable hybrid service-and-retail model for high-end classic car owners; geographic analogue.
• Girardo & Co: UK-based classic car dealer, broker and pre-sales preparation specialist. Comparable service offering for collector-grade classic vehicles with premium customer segment overlap.
• Hilton & Moss: Long-established UK classic car restoration and servicing specialist offering servicing, restoration, upgrades and race preparation. Directly comparable niche, customer base (classic car owners and collectors), and workshop-led service model.
• Hexagon Classics: UK classic car dealer and service provider with workshop capability for high-end classic and modern classics. Comparable hybrid retail-plus-workshop model serving enthusiast owners in the same HNW collector segment.
• Classic Motor Cars: Specialist UK classic car restoration company offering full restoration, servicing and MOT for classic vehicles. Closest direct peer in terms of workshop-only service delivery and classic-car specialism.
• Stoddard Restorations: US classic car parts retailer and restoration service for vintage Mercedes-Benz, Porsche and other collector marques. Comparable dual-channel parts-retail-plus-restoration model serving classic owners.

Others

• Vintage Tyres: Named partnership supplier for Classic Collective, supplying classic and vintage tyres with 24-hour fulfilment from Beaulieu. Comparable niche audience and overlapping classic-car customer base, but operating as upstream supplier rather than workshop competitor.
• Bicester Motion (Bicester Heritage): Heritage automotive destination site where Classic Collective is based. Functions as ecosystem host and landlord; tenant specialists like Classic Collective capture footfall, but the parent oversees the broader heritage destination strategy.

Broad incumbents

• Goodwood: UK automotive heritage brand combining events, motorsport, hotel, airfield and automotive services. Comparable classic and motorsport enthusiast audience with broader portfolio including Goodwood Road Racing Club and auction services that partially overlap with Classic Collective's customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ProjectShopTV
• LinkedInlinkedin.com/company/classic-car-project-shop

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Shop