What A Class Care does

A Class Care Limited is a UK-based domiciliary care agency headquartered in Cambridgeshire and founded in 2011 by two female co-founders (Mercy Canning and Nicky) who built the business around the personal experience of struggling to find adequate care for their own parents. The company delivers personalised home care services across six counties — Cambridgeshire, Bedfordshire, Essex, Suffolk, Norfolk, and Northamptonshire — with registered CQC locations in Cambridge and Ipswich. Its core offering is 24-hour live-in care, complemented by hourly domiciliary visits, overnight care, respite care, and a broad suite of condition-specific services spanning dementia, Alzheimer's, Parkinson's, Multiple Sclerosis, stroke, cancer, mental health, diabetes, Lewy Body dementia, and supported living for young adults with learning disabilities.

The business model is primarily subscription-based recurring revenue for live-in care packages (with couples' live-in care priced from £1,850 per week) and usage-based hourly billing for domiciliary visits and overnight care. Quality assurance is delivered through a dedicated Quality Assurance Assessor system that oversees medication competency and complex clinical tasks such as PEG feeds, stoma bags, and catheter management. All staff undergo DBS screening and structured training, with formal accreditation delivered through a Diploma in the Principles of Dementia Care in partnership with Easton and Otley College. Go-to-market is sales-led and consultative, layered with healthcare professional referrals from GPs, social workers, and hospital discharge teams; brand-building is achieved through radio appearances, community events, charity partnerships (Dementia Carers Count, Alzheimer's Society, three hospices), and content marketing. The company is CQC-registered, a UKHCA member, and has won multiple Home Care Awards in 2024 and 2026, with no disclosed external funding or institutional ownership.

Name

A Class Care

Legal name

A Class Care Limited

Website

https://aclasscare.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

A Class Care Limited is a UK-based, founder-owned domiciliary care agency delivering 24-hour live-in, hourly, overnight, and respite home care with specialist dementia expertise across six East Anglian and Home Counties.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Live-In & 24/7 In-Home Care (HLADAGAI)

Keywords

• Home care services
• Live-in care
• Domiciliary care
• Dementia care
• Respite care

Headquarters

HQ city

Cambridge

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Live-In Care Services: Continuous 24-hour round-the-clock care where a caregiver lives in the client's home. Provides comprehensive support including personal care, medication management, companionship, and domestic duties. Revenue generated on a weekly rate basis as part of bespoke care packages.
2. Domiciliary/Home Care: Hourly home care visits ranging from 1 hour to full day sitting services. Charged per hour and per 30 minutes. Includes daily telephone contact and self-directed support arrangements.
3. Night/Overnight Care: Overnight support services including waking night care for those requiring continuous monitoring and sleeping night care for those needing occasional assistance. Provides rest for family caregivers and close monitoring of conditions.
4. Respite Care: Short-term or temporary care solutions allowing family caregivers to take a break. Can be arranged quickly following hospital discharge or to support caregivers with their well-being. Billed based on duration of service.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

A Class Care is a UK-based home care agency providing 24-hour live-in care, domiciliary home visits, overnight care, respite care, and specialist condition-specific support including dementia, Parkinson's, multiple sclerosis, stroke, cancer, mental health, and palliative care. The agency operates across Cambridgeshire, Bedfordshire, Essex, Norfolk, Suffolk, and Northamptonshire, delivering person-centered care to elderly and vulnerable adults in their own homes.

Product overview

A Class Care operates as a domiciliary care agency offering a portfolio of interconnected home care services centered on live-in care as the primary offering. The core service is 24-hour Live-In Care, complemented by flexible Home Care (domiciliary visits), Overnight/Night Care, and Respite Care for family caregiver relief. The company specializes in condition-specific care including Dementia and Alzheimer's Care, Parkinson's Care, Multiple Sclerosis Care, Stroke Care, Diabetes Care, Cancer Care, Mental Health Support, Lewy Body Dementia Care, and Rehabilitation Care. Additional services include Supported Living for Young Adults with learning disabilities, Palliative Care, and Hospital Discharge Support. Services are delivered across Cambridge, Bedford, Essex, Norfolk, Suffolk, Northamptonshire, and Oxfordshire through local branches with central coordination.

Differentiator

Problem solved

Functional benefit

Products and services

• Live-In Care

Quantifiable outcome

• Trusted Care within 24 hours for urgent care arrangements
• +2 more outcomes

Named customers4 records

Segments9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Dementia Carers Count (DCC)coreOthersA Class Care wholeheartedly supports Dementia Carers Count in addressing the emotional and practical needs of families affected by dementia throughout the UK. The company understands that family and friends caring for individuals with dementia face relentless challenges, dedicating themselves around the clock. This partnership aligns with A Class Care's mission to provide comprehensive dementia care support.
• Marie CuriecoreStrategic or Co-development PartnerCollaboration with Marie Curie for holistic cancer care. A Class Care works together with the organization to offer comprehensive care that encompasses physical health, emotional support, symptom management, and future planning. This partnership enables comprehensive care tailored to individual cancer patient needs.
• Arthur Rank HospicecoreStrategic or Co-development PartnerPartnership with Arthur Rank Hospice for collaborative approach to cancer care. Working together to provide holistic support including physical health, emotional support, symptom management, and palliative care planning.
• St Nicholas HospicecoreStrategic or Co-development PartnerCollaboration with St Nicholas Hospice for comprehensive cancer care support. Partnership enables A Class Care to offer holistic care that addresses physical, emotional, and palliative care needs in coordination with hospice services.
• Elite Law SolicitorsminorGTM or Marketing PartnerA Class Care offers customers access to Elite Law Solicitors' specialised expertise for matters including drafting Wills and Lasting Powers of Attorney, financial decisions, remortgaging, bridging loans, and equity release. This adds security to the support clients receive, elevating A Class Care's ability to meet comprehensive needs.
• Specialist Occupational TeamscoreStrategic or Co-development PartnerPartnership with specialist Occupational Teams for A Class Care's rehabilitation program. Together they engage in daily exercises to boost mobility and strength, ensuring recovery activities are safe, effective, and specifically tailored to individual client needs.
• Easton and Otley CollegecoreImplementation/ SI/ Consulting PartnerEmployees have been enrolled on, completed, or are working towards completion of a Diploma in the Principals of Dementia Care with Easton and Otley College. This intensive course covers all aspects of dementia care and ensures staff have comprehensive training.
• Alzheimer's SocietyminorOthersWorking with the Alzheimer's Society to support dementia awareness and care initiatives. Partnership supports the company's commitment to providing quality dementia care.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Caremark: National UK home care franchise providing visiting and live-in care, including support for dementia, learning disabilities and complex conditions. Competes with A Class Care for the same private-pay and local-authority referrals across English regions.
• Total Community Care: Specialist UK provider of 24-hour live-in and complex care at home for adults and children with neurological conditions, disabilities and dementia. Directly comparable live-in model with high-acuity capability similar to A Class Care's PEG/stoma/catheter competence.
• Home Instead Senior Care: Largest UK franchised home care provider specialising in relationship-led, person-centred care for older adults in their own homes, including live-in and dementia care. Directly overlaps with A Class Care's live-in and dementia specialism and multi-county footprint.
• Bluebird Care: Franchised network of UK home care providers delivering visiting and live-in personal care, including dementia and complex care support across many English counties. Direct competitor for A Class Care's geographic footprint and service mix.
• Heritage Healthcare: Mid-sized UK home care provider offering personal care, dementia support and live-in services through regional branches. Comparable mid-market competitor with similar referral-led GTM and CQC-regulated operating model.
• Helping Hands Home Care: UK-wide live-in and visiting home care provider with strong dementia care credentials and condition-specific pathways. Operates the same mix of 24-hour live-in care, hourly visits and respite care as A Class Care, with comparable pricing structure.
• Right at Home: UK franchised home care brand focused on companion-led personal care, dementia support and respite services delivered in clients' own homes. Closely comparable service model and target clients (elderly and dementia families) to A Class Care.

Emerging players

• Patience Brewster: Independent UK live-in care agency specialising in personalised, premium live-in care placements across multiple conditions including dementia. Comparable scale and specialism to A Class Care with similar referral-driven GTM.

Broad incumbents

• MiHomecare (Mears Group): Large UK home care provider operating under the Mears Group with significant local-authority contracts alongside private-pay live-in and visiting services. Larger, more institutional competitor with broader geographic reach than A Class Care.
• Prestige Nursing & Care: Established UK-wide provider of homecare, live-in care and complex clinical care at home, including nurse-led packages. Broader, more clinical portfolio than A Class Care but overlapping in core live-in and dementia services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/aclasscareuk
• YouTubeyoutube.com/channel/UCI-8uV_Anr9y7OYiFPN9g9A
• Facebookfacebook.com/aclasscare1
• Instagraminstagram.com/aclasscare

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Class Care