Advance Healthcare

What Advance Healthcare does

Advance Healthcare is a UK domiciliary care services provider established in 2008, headquartered in Smethwick with operational offices across the West Midlands and Staffordshire, including Willenhall, Dudley, Wolverhampton, and Wednesfield. The firm delivers over 15,000 care visits per week to elderly individuals, adults with disabilities, prison inmates with complex needs, and families requiring respite support. Its service portfolio encompasses live-in and 24-hour homecare (medication support, personal care, meal preparation, domestic help, toileting, shopping, sitting services), extra care housing services delivered in partnership with Midland Heart and Housing 21 at locations including Broad Meadow, Bushfield Court, Pine Court, St Matthews Place, Broadway Gardens, and James Beattie House, day centres for over-55s in Wolverhampton with adapted minibus transport, and specialist prison social care at HMP Birmingham, HMP Rye Hill, and HMP Onley. Advance Healthcare holds a CQC 'Good' rating and reports over 94% customer satisfaction in its published survey.

The company operates a contracted care services business model, generating revenue primarily through long-term contracts with public sector funders (local authorities, councils, integrated care boards), housing provider partnerships, and HM Prison Service. Pricing for individual care packages is quote-based and not publicly disclosed, while Care Worker positions advertise at £10-11/hour. The firm's go-to-market combines field-based care coordination with direct outreach via phone, email, and contact forms, alongside partnership-driven distribution through housing scheme networks. Marketing channels include a corporate website, Facebook and Instagram profiles, email newsletters, and community engagement including career expos and fundraising for charities such as Compton Care.

The technology stack is operationally focused. Core care management is supported by third-party software providers, with AI-powered call analytics deployed on Microsoft Azure infrastructure to analyse inbound call recordings for compliance tracking, summarisation, and insight generation under a tiered data retention policy. Advance Healthcare is a wholly-owned subsidiary of City and County Healthcare Group Ltd, a private limited company registered in England and Wales (company number 06991398), and shares back-office functions including finance, payroll, and IT with other group companies under a unified senior management and governance framework.

Name

Advance Healthcare

Legal name

City and County Healthcare Group Ltd

Website

https://advancehealthcare.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Advance Healthcare is a UK domiciliary care services company established in 2008, delivering 15,000+ weekly care visits across the West Midlands and Staffordshire for elderly individuals, extra care housing residents, and prison populations, operating as part of the City and County Healthcare Group.

Ownership category

akta.pro rank

Product category

Domiciliary Care Services

NAICS

Home Health Care Services (621610), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Live-In & 24/7 In-Home Care (HLADAGAI)

Keywords

• Domiciliary care services
• Live-in care services
• Extra care services
• Day centre services
• Prison healthcare services

Headquarters

HQ city

Smethwick

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Contracted Care Services: Primary revenue stream from delivering personal care and support services under contract to public sector funders, local authorities, and integrated care boards. Services are commissioned based on individual care assessments and contracted care packages.
2. Extra Care Housing Services: Personal care and support services delivered within extra care housing schemes in partnership with housing providers, registered with CQC for regulated activity of personal care.
3. Day Centre Services: Day opportunity services for individuals over 55, providing social interaction, activities, and care in a welcoming environment. Transport services also offered across the Wolverhampton area.
4. Prison Social Care Services: Social care services provided within HM Prison Service at HMP Birmingham, HMP Rye Hill, and HMP Onley for individuals with complex and challenging behaviour or mental health issues.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Advance Healthcare provides domiciliary and live-in care to individuals in their homes, together with day centre, extra care housing, and prison care services. Its stated operating area covers the West Midlands and Staffordshire in the United Kingdom.

Product overview

Advance Healthcare is a domiciliary care services provider offering a portfolio of interconnected care services centered on delivering personalized homecare. The core offering consists of live-in care and domiciliary care services (delivering over 15,000 care visits weekly), which provide medication support, meal preparation, domestic help, personal care, and 24-hour assistance within customers' own homes. These are complemented by Extra Care Services operating within partnered housing schemes (Broad Meadow, Bushfield Court, Pine Court, St Matthews Place, Broadway Gardens, James Beattie House), which deliver personal care within supported living settings and are CQC-registered. Day Centres provide social engagement and activities for individuals over 55, offering companionship, dining, exercise, and transport services. The company also provides specialized Prison Care Services at HMP Birmingham, HMP Rye Hill, and HMP Onley for individuals with complex behavioural or mental health needs. All services are delivered by fully-trained staff committed to individual wellbeing and dignity.

Differentiator

Problem solved

Functional benefit

Products and services

• Domiciliary Care Care delivered to people in their own homes across the West Midlands and Staffordshire.
• Live-in Care A live-in care service listed among Advance Healthcare's current care offerings.
• Extra Care Housing Services Care delivered in extra care housing settings in association with Midland Heart and Housing 21.
• Day Centre Services A daytime care service listed among Advance Healthcare's current offerings.
• Prison Care Services Care services delivered at HMP Birmingham, HMP Rye Hill, and HMP Onley.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Midland HeartcoreStrategic or Co-development PartnerAdvance Healthcare works in partnership with Midland Heart to deliver personal care and support services within extra care housing schemes. The partnership covers multiple schemes including Broad Meadow in Dudley, Bushfield Court, Pine Court, St Matthews Place, Broadway Gardens, and James Beattie House in Wolverhampton. Advance Healthcare provides the regulated activity of personal care within these schemes, with locations registered with CQC. The partnership also includes Day Care Opportunities at Bushfield Court.
• Housing 21coreStrategic or Co-development PartnerAdvance Healthcare operates in partnership with Housing 21 to deliver personal care and support services within their extra care schemes. Locations include Broad Meadow in Dudley and Bushfield Court in Wolverhampton. These locations are registered to deliver the regulated activity of personal care with CQC.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Sanctuary Care: Part of Sanctuary Group, providing residential care, dementia care, and home care across the UK. Comparable in elderly care delivery but with a broader institutional footprint.
• Avery Healthcare: Larger UK care operator with residential, dementia, and nursing homes plus home care services. Overlaps in elderly personal care and dementia specialty but operates a much broader care portfolio.

Others

• Midland Heart: Housing association partner of Advance Healthcare operating extra care housing schemes including Broad Meadow and Bushfield Court. Relevant as an ecosystem partner that anchors Advance's extra care revenue and could theoretically expand or contract that pipeline.

Direct peers

• Bluebird Care: UK franchised domiciliary care provider delivering personal care, live-in care, and complex care in customers' homes. Overlapping service portfolio, customer segments, and commissioned/local-authority contract model.
• Alina Homecare: UK home care provider offering visiting, live-in, and complex care with a strong regional and multi-region operating model. Comparable in services offered and target customer.
• Right at Home UK: UK franchised home care provider offering personal care, dementia care, live-in care, and respite services. Comparable in service mix, customer base, and quality-led positioning.
• Home Instead Senior Care (UK): UK franchised home care provider focused on personalised in-home support for older adults, including dementia and live-in care. Closely comparable service mix and target demographic to Advance Healthcare.
• Prestige Nursing + Care: UK provider of homecare, live-in care, and complex clinical care. Directly comparable in service breadth including skilled and personal care delivered in customers' homes.
• Caremark: UK domiciliary care franchise delivering home care, personal care, and supported living services. Direct overlap in personal care, respite, and live-in services for older adults.
• Helping Hands Home Care: UK-wide home care specialist offering live-in, visiting, and complex care services. Directly comparable to Advance Healthcare in core live-in and domiciliary care offering, with a larger national footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/advancehealthcareUK
• Instagraminstagram.com/advancehealthcareuk
• LinkedInlinkedin.com/company/advanced-medical-healthcare-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advance Healthcare