AJD caravanes & motorhomes

What AJD caravanes & motorhomes does

AJD Caravanes & Motorhomes (legal entity Ateliers J. Delbrouck s.a.) is a Belgian family-owned leisure vehicle dealership founded in 1965 and operating from a single 10,000 m² site at Route du Condroz 205, Neupré, Liège. The business retails new and used motorhomes and caravans across ten European brands — McLouis, Benimar, Pilote, Chausson, Itineo, Rapido, Dreamer, Stylevan, Hobby, Caravelair, with additional exposure to GiottiLine, Panama, and Malibu — selling through a 1,500 m² covered showroom, a 1,200 m² in-house workshop staffed by 16 technicians, a 300 m² accessory shop, and a 1,000 m² spare parts warehouse. AJD functions as a direct volume importer for these brands and offers a 12-month warranty on used vehicles serviced through its own workshop.\n\nThe revenue model is transaction-based across five streams: new motorhome sales (€60,970–€108,830 per unit), new caravan sales (€9,015–€36,335), certified used motorhome and caravan sales (from €44,900 and €7,900 respectively), workshop services (maintenance, repairs, accessory installations covering Truma and Dometic systems), and accessories/parts retail. The go-to-market is direct-to-consumer through the physical showroom, an appointment-based commercial advisory function, a website catalog with vehicle search and filtering, free informational sessions ('Sessions infos') targeting first-time buyers, and word-of-mouth referral. Consumer financing is intermediated through ALPHA CREDIT at 4.39% TAEG over terms up to 144 months, and a vehicle buyback program closes the resale loop.\n\nThe company is family-controlled with no external investors, no parent company, and no subsidiaries disclosed. It employs approximately 41 staff — 25 in showroom, sales, and commercial advisory, and 16 in the workshop — and reports €3,750,000 in subscribed capital. AJD self-describes as 'one of the Belgian leaders in the leisure vehicle sector for years' and operates exclusively in Belgium, serving primarily individual consumers and families in Wallonia and the greater Liège region. The website footer references a related or group entity, Hainaut Véhicules de Loisirs, operating a similar dealership model.

Name

AJD caravanes & motorhomes

Legal name

Ateliers J. Delbrouck s.a.

Website

https://ajd.be

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

AJD Caravanes & Motorhomes is a Belgian, family-owned leisure vehicle dealership founded in 1965, retailing new and used motorhomes and caravans across ten European brands from a single Neupré showroom. It serves individual consumers in Wallonia with vehicle sales, in-house workshop services, accessories, parts, and consumer financing through ALPHA CREDIT.

Ownership category

akta.pro rank

Product category

Leisure Vehicle Dealership

NAICS

Recreational Vehicle Dealers (44121), Recreational Vehicle Dealers (441210)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Motorhome / RV Rentals (Class A & Class C) (THADAIAB)

Keywords

• Motorhome dealership
• Caravan retailer
• Recreational vehicles
• Leisure vehicle dealer
• Camping accessories

Headquarters

HQ city

Liège

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New motorhome sales: Sale of new motorhomes (camping-cars) across multiple brands (McLouis, Benimar, Pilote, Chausson, Itineo, Rapido, Dreamer, Stylevan, Hobby, GiottiLine, Panama, Malibu) and vehicle types (van, profilé, capucine, intégral). Vehicles are sourced as direct imports in volume, enabling competitive pricing.
2. New caravan sales: Sale of new caravans under Caravelair and Hobby brands. Vehicles are available from entry-level to premium models.
3. Used motorhome and caravan sales: Sale of pre-owned motorhomes and caravans. All used vehicles are inspected, maintained in the company's own workshop with original parts, and come with a 12-month AJD warranty.
4. Accessories and parts retail: The AJD shop supplies thousands of camping accessories including gas camping equipment, outdoor furniture, solar panels, GPS, rearview cameras, satellite antennas, refrigerators, and coolers, across a 300 m² shop space and 1,000 m² parts warehouse.
5. Workshop services and repairs: Maintenance, repair, awning installation, air conditioning unit installation, mover installation, trailer hitch installation, and boiler/refrigerator servicing (Truma and Dometic brands) performed by a team of 16 technicians.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

AJD Caravanes & Motorhomes is a Belgian dealership that sells new and used motorhomes (vans, profilé, capucine, intégral) and caravans as direct importer of 10 European brands (McLouis, Benimar, Pilote, Chausson, Itineo, Rapido, Dreamer, Stylevan, Hobby, Caravelair). The offering is completed by a 300 m² camping-accessory shop, a 1,000 m² spare parts warehouse, a 16-technician workshop providing maintenance, repair, and accessory-installation services, vehicle buyback/trade-in, and financing intermediation through ALPHA CREDIT.

Product overview

AJD Caravanes & Motorhomes is a Belgian dealership operating since 1965, representing 10 major recreational vehicle brands. The offering consists of new and used motorhomes (including profilé, intégral, capucine, and van categories) and caravans from brands including McLouis, Benimar, Pilote, Chausson, Itineo, Rapido, Dreamer, Stylevan, Hobby, and Caravelair. The company operates as a unified platform combining vehicle sales, a dedicated accessories shop (300m²), a spare parts store (1,000m²), workshop services with 16 technicians, vehicle buyback programs, and financing assistance through Alpha Credit. With approximately 200 new vehicles in stock and 25 staff members, AJD serves as a direct importer of these brands in Belgium.

Differentiator

Problem solved

Functional benefit

Products and services

• McLouis Motorhomes Premium motorhome brand distributed by AJD as part of the Dicar Group, described as the #1 constructor in Belgium. Offers profilé, intégral, and van models with advanced features such as height-adjustable beds, premium upholstery options, and integrated safety systems, aimed at consumers seeking Belgian-built leisure vehicles.
• Benimar Motorhomes Spanish motorhome brand distributed by AJD, offering innovative Cocoon and Amphitryon ranges with electric roof beds, modular bathrooms, and premium interior finishes, positioned on an excellent quality/price ratio.
• Pilote Motorhomes Premium French motorhome brand recognized for innovation and quality, including the Evidence line featuring panoramic roofs, electric beds, and lithium battery options.
• Chausson Motorhomes French motorhome brand offering a wide range of profilé, intégral, and van models designed for various travel styles and needs.
• Itineo Motorhomes Motorhome brand specializing in intégral and profilé models, focused on meeting the specific needs of families with varied space and comfort requirements.
• Rapido Motorhomes Premium French motorhome brand specializing in high-quality intégral and profilé vehicles, known for French craftsmanship and refined design, including models like the C55 Compact Night Edition.
• Dreamer Vans Van brand belonging to the Rapido Group, offering FUN and SELECT ranges of converted vans designed for road adventures with functional design and quality manufacturing.
• Stylevan Vans French brand specialized in converted vans for road adventures and freedom, appreciated for functional design and quality manufacturing.
• Hobby Motorhomes German brand motorhomes including the Vantana van and Optima profilé ranges, offering an unbeatable quality/price ratio, innovative solutions, and a wide selection of sizes, series, and layouts.
• Hobby Caravans German-made Hobby caravans including the ONTOUR and other ranges, distributed by AJD with a reputation for quality/price ratio and a wide selection of layouts.
• Caravelair Caravans French caravan brand leading the sector, renowned for innovation, quality, elegant design, comfort, and functionality, making it a preferred choice for caravan travel enthusiasts. Starting from €9,015.
• Used Motorhomes Pre-owned motorhomes that are thoroughly inspected and serviced in AJD's own workshop using original parts, offered with a 12-month AJD warranty. Starting from €44,900.
• Used Caravans Pre-owned caravans inspected and revised by AJD, available with warranty coverage for peace of mind. Includes end-of-series models and showroom vehicles, starting from €7,900.
• AJD Camping Accessories Shop A 300 m² retail shop stocking thousands of camping references — gas camping equipment, outdoor furniture (chairs and tables), solar panels, GPS devices, backup/rearview cameras, satellite antennas, coolers, refrigerators, and more — backed by a 1,000 m² spare parts warehouse.
• AJD Workshop & Maintenance Services Full-service in-house workshop staffed by 16 technicians providing motorhome and caravan maintenance, repairs, awning installation, air-conditioning unit installation, mover and trailer-hitch installation, and boiler/refrigerator maintenance for Truma and Dometic brands.
• Vehicle Buyback / Trade-In Service Trade-in and buyback service for customers' existing motorhomes or caravans, with valuation provided within 48 hours of inquiry submission, designed to facilitate upgrade purchases.
• ALPHA CREDIT Vehicle Financing (intermediation) Financing intermediation through ALPHA CREDIT sa (Rue Ravenstein 60, B-1000 Brussels), offering installment loans at 4.39% TAEG with terms up to 144 months to support high-ticket motorhome and caravan purchases. Example: €50,000 financed over 144 months = €447.29/month.

Quantifiable outcome

• 12-month warranty on all used vehicles inspected and serviced in AJD's own workshop
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, major and minor.

• McLouis (Dicar Group)coreChannel Partner/ Reseller/ DistributorAJD is the exclusive/near-exclusive Belgian dealer for McLouis, a motorhome brand and the #1 constructor in Belgium, belonging to the Dicar Group. AJD describes McLouis as a 'constructeur N°1 en Belgique et une exclusivité du groupe Dicar dont fait partie AJD.' This is a flagship distribution partnership representing a core revenue stream.
• BenimarcoreChannel Partner/ Reseller/ DistributorAJD distributes Benimar motorhomes, a brand recognized for innovation and quality/price ratio. Benimar belongs to the same industrial group as McLouis, reinforcing AJD's privileged supplier relationship within the Dicar Group ecosystem.
• PilotecoreChannel Partner/ Reseller/ DistributorAJD distributes Pilote motorhomes, a premium brand recognized for innovation and quality. Pilote is presented as one of the 8 brands imported directly by AJD.
• ChaussoncoreChannel Partner/ Reseller/ DistributorAJD distributes Chausson motorhomes (profilé, intégral, and vans), representing one of the key brands in their portfolio of 8 motorhome brands.
• RapidocoreChannel Partner/ Reseller/ DistributorAJD distributes Rapido motorhomes, an iconic French brand known for high-quality A-class and profile motorhomes. Rapido is also the parent group of Dreamer.
• ItineomajorChannel Partner/ Reseller/ DistributorAJD distributes Itineo motorhomes, a brand focused on meeting the specific needs of families, adding to AJD's family-oriented product lineup.
• DreamermajorChannel Partner/ Reseller/ DistributorAJD distributes Dreamer vans aménagés, a brand belonging to the Rapido Group, offering two main ranges (FUN and SELECT) of converted vans.
• StylevanmajorChannel Partner/ Reseller/ DistributorAJD distributes Stylevan vans aménagés, a French brand specialized in converted vans for adventure and road freedom.
• HobbycoreChannel Partner/ Reseller/ DistributorAJD distributes both Hobby motorhomes and Hobby caravans. Hobby is known for an unbeatable quality/price ratio across a wide selection of sizes, series, and layouts. One of AJD's two caravan brands.
• CaravelaircoreChannel Partner/ Reseller/ DistributorAJD distributes Caravelair caravans, a leading brand in the caravan sector, reputed for French innovation, quality, elegance, comfort, and functionality. One of AJD's two caravan brands.
• GiottiLineminorChannel Partner/ Reseller/ DistributorAJD also distributes GiottiLine motorhomes, an additional brand in their portfolio of motorhome offerings.
• Panama (Autostar)minorChannel Partner/ Reseller/ DistributorAJD distributes Panama motorhomes (manufactured by Autostar), adding further variety to their van and motorhome lineup.
• Malibu ( Carthago group)minorChannel Partner/ Reseller/ DistributorAJD lists Malibu motorhomes (from the Carthago group) among the brands available at their dealership, though these were not prominently featured in the main product highlights.
• Hainaut Véhicules de LoisirsminorOthersThe AJD website footer references 'Hainaut véhicules de loisirs' (Hainaut leisure vehicles), which appears to be a related or group company operating under a similar business model in the Wallonia region.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Carthago Group: German premium RV manufacturer (Carthago, Malibu, CI) — Malibu is listed among AJD's distributed brands. Comparable on premium A-class and integrated motorhome segments targeted at the same high-discretionary-spend leisure buyer; operates as a manufacturer rather than a single-site dealer.
• Rapido Group: French RV group whose brands — Pilote, Chausson, Itineo, and Dreamer — comprise four of AJD's eight motorhome brands. Rapido Group is a major European motorhome manufacturer and a strategic supplier to AJD; comparable on category (A-class, profile, van motorhomes) and end customers, though operating at manufacturing scale.
• Hobby Wohnwagenwerk: German family-owned manufacturer of motorhomes and caravans (Hobby brand), distributed by AJD. Comparable on product range (vans, profiles, caravans) and target buyer demographics; operates at manufacturing scale across Europe rather than as a single-site retailer.
• Knaus Tabbert AG: One of Europe's largest RV manufacturers (Knaus, Tabbert, Weinsberg, Morelo) — a publicly listed German group. While Knaus Tabbert is primarily a manufacturer rather than a retailer, it competes for the same end customers and dealer relationships in the premium European leisure-vehicle market that AJD serves.
• Trigano Group: European leader in leisure vehicles and one of AJD's key supplier ecosystems — Trigano owns Caravelair (a caravan brand AJD distributes). As a publicly listed European RV group with manufacturing + distribution across multiple brands, Trigano sits one layer above AJD in the value chain and operates in the same end market.

Others

• Dicar Group: Belgian RV manufacturing group owning McLouis and Benimar — AJD's flagship motorhome supplier. Dicar sits immediately upstream of AJD in the value chain (manufacturer to retailer); AJD holds an exclusive Belgian dealer position for McLouis, making Dicar both a critical supplier and a structurally entangled counterparty.

Direct peers

• Hainaut Caravaning: Belgian RV and caravan dealership referenced as a related/associated entity on the AJD website, operating a similar multi-brand leisure-vehicle retail model in the Wallonia region. Directly comparable on product mix (new/used motorhomes and caravans), customer base, and physical showroom + workshop structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ajd-caravanes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AJD caravanes & motorhomes